2014 China E-commerce Trend

Introduction

This presentation is based on iReseach’s report:

Trends of China E-commerce Development and Insights of Online Shoppers’ Behavior

GROWTH FOR ONLINE SHOPPING STABLIZING ON PC,

BREAKING OUT ON MOBILE DEVICE

DOMESTIC DEMAND GROWS, SALES FOR CONSUMER PRODUCTS REACHES NEW HIGH Sales & penetration for online shopping continue to grow, penetration rate reaches 8% in 2013

PERCENTAGE OF ONLINE SHOPPING ON MOBILE DEVICE INCREASES Percentage of online shopping on mobile device will reach 50% by 2016

50% OF CHINESE NETIZENS ARE ONLINE SHOPPERSOnline shoppers exceeds 330M people in 2014 with unexpected growth

B2C SHOPPING SITE VISITS FROM PC Major B2C sites monthly visits in May 2013 (,0000)

B2C SHOPPING SITES VISITS FROM MOBILE DEVICE Major B2C sites monthly visits on May 2013 (,000)

E-COMMERCE IN DIFFERENT REGIONS

ORDERS FROM GUANGDONG, JIANGSU, SHANDONG & ZHEJIANG EXCEEDS 500MGuangdong made the most number of orders, Hebei tops growth chart

60% OF POSTAL & COURIER BUSINESS COME FROM ONLINE SHOPPINGMajor courier service providers made 9.19 billion deliveries

9.19B deliveries in 2013

5.5B deliveries for online shopping

Turnover: $23.5B

Avg. delivery price $2.6/piece

HUGH POTENTIAL FOR O2O MARKET

LOCAL O2O SERVICE SEES RAPID GROWTH, BUT PENETRATION RATE STILL LOW

VERTICAL SERVICE MARKET STEAMS AHEAD

FOOD AND BEVERAGE MARKET BOOMS

ONLINE EDUCATION STILL AT EARLY STAGE OF DEVELOPMENT

ONLINE EDUCATION MADE IMPACT ON VARIOUS BUSINESSES

BAIBU, ALIBABA & TENCENT EYING O2O

CROSS-BORDER BECOMES A NEW FOCUS

DEVELOPMENT OF CROSS-BORDER E-COMMERCEGaining government support and favorable policies

PLATFORM, LOGISTIC AND FIINANCIAL INSTITUTIONS ARE MAJOR PARTICIPANTSLogistic flow, cash flow and information flow analysis

CROSS-BORDER PAYMENT & CROSS-BORDER E-COMMERCE DEVELOP AT SAME STEPCross-border e-commerce mainly targets export

HUGE POTENTIAL FOR CROSS-BORDER E-COMMERCE

A digital link to your business in China

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