SHERPA, LLC31 March 2010

The Problem

• Mountains• Caves• Tree Cover• Urban

“Canyons”

• Hikers and outdoor enthusiasts often use maps and compasses for navigation in the wilderness

• This method can be very unreliable: Human error!

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The Solution

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Current GPS Technology

Special Software “Sauce”

Advanced Sensor

Technology

Company Products

• Initial product offering is the Sherpa One

• Secondary offering is an iPhone compatible dongle along with iPhone software

Target Markets

• Outdoor enthusiasts• mountain climbers, hikers, cave

divers, park rangers, hunters• amateurs and professionals

• Equipment rental companies• Military• Expand to automotive navigation

industry

Industry Analysis

• GPS Market Segments• Automotive• Outdoor and Fitness• Aviation• Marine

• Outdoor and fitness is the fastest growing segment

• 3.7 million personal navigation devices sold in Q2 2008

Competition• 83% of market controlled by

Garmin, Magellan, and TomTom• Growing competition from the

smartphone market

Business Strategy

• Differentiation• Reliability and quality over low cost• Target niche markets

Marketing Strategy

• Emphasis on technology based marketing• goSherpa.com• Facebook, Twitter, YouTube• Blogs• Review websites

• Trade Shows

Sales Strategy

• Majority of sales occur online• goSherpa.com• Amazon.com, Newegg.com, etc

• Benefits• Reduces the cost to sell• Widespread availability• Ease of access

goSherpa.com

Sale of Sherpa One

Successful Market

Penetration

Release Sherpa Two

Unable to Penetrate Market

Sell technology to competitors

Paths to Success

Investment• Total required funds of $3 million

• Investor compensation after third year equal to 30% return on initial investment

Questions