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Who we are
About Us................................................................................................07
Our Stats................................................................................................09
The Magazine
About the Magazine............................................................................13
Editorial Calender................................................................................14
Print Visibility & Rates..........................................................................17
Media
About Media.........................................................................................23
Online Placement & Visibility.............................................................27
Presents
About Our Events..................................................................................33
Events Calender & Sponsorship........................................................37
Consulting
About Consulting..................................................................................43
Our Services & Experiences...............................................................45
Table of Contents
Connect with us at sheshredsmag.com
Instagram Twitter Facebook
2016 She Shreds Media K
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About Us
She Shreds is a community and phi-losophy that manifests in a number of ways: She Shreds Magazine, She Shreds Media, She Shreds Presents, and She Shreds Consulting.
As the world’s only print publication dedicated to women guitarists and bassists, we strive to change the way women are represented in the music and guitar industries by creating a platform where people can listen, see and experience what it means to be a woman who shreds. Our goal is to transcend boundaries like gender and genre—supporting radicalism, respect and revolution.
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Our Stats
Circulation40k print circulation: Approximately 40% subscriptions, 30% newsstand draw, 20% online shop, 10% comp.
DemographicGender: 70% women, 30% menAge: 21-3580% are musicians60% electric guitar, 20% acoustic guitar
Readership in USA, Canada, Mexico, Japan, Australia, New Zealand, England, Scotland, Italy, France, Germany, Norway, Bahrain, Ire-land, Spain, Brazil, Portugal, Sweden, Turkey, Chile, Argentina, China
Partners IncludeErnie Ball Music Man, EarthQuaker De-vices, Reverb.com, ATO Records, Guitar Center, PRS Guitars, School of Doodle
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About the Magazine
Founded in 2012, She Shreds Magazine is a tri-annual publication created to bridge the gap between a highly un-derserved market and the guitar and music industries. By highlighting the voices and experiences of women, She Shreds Magazine aims to redefine the way musicians approach music, gear and learning. Our editorial content focuses on telling the stories of ground-breaking guitarists, bassists, builders, and organizers of all genres and from all over the world while maintaining an educational element that includes tabs, instructionals, and gear reviews.
Editorial Calendar
ISSUECOVER DATE
COVER ARTIST
SPACE DUE
CREATIVE DUE
ON SALE
10 March St. Vincent 1.20.2016 3.1.2016 3.21.2016
11 JulyBrittany Howard of Alabama Shakes
5.20.2016 6.10.2016 7.11.2016
12 Nov Esperanza Spalding 7.20.2016 8.10.2016 9.21.2016
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Print Visibility & Rates
$400 Quarter
$750 Half
$1,400 B&W Full Page*add 30% for premium placement (Pg 2, 3, inside back cover)
$2,200 Color Full Page*add 30% for premium placement (Pg 2, 3, inside back cover)
$10,000 + up Back Cover*restrictions apply, design offered at an additional fee
FULLPAGE AD
HALFPAGE AD
1/4PAGEAD
Want to buy ad space for the year? Multiply any price by three and get 10% off your total as part of our loyalty program
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About Media
300,000
She Shreds Media is the only media outlet that blends the cultures of music, guitar and feminism onto one platform. With over monthly visits, readers look to us for breaking news, thoughtful and genuine features as well as a fresh perspective on gear, lessons and guitars.
“...which is why we need a magazine like She Shreds to show us not so much that women can do what men do, but rather that playing guitar was never a male-only pursuit in the first place” - The Guardian
“Enter She Shreds Magazine, a newcomer to the world of guitar print that challenges the conventions of guitar culture and actively redefines what it means to shred.” - Reverb.com
“ [She Shreds] managed to, in a small way, fix one cor-ner of the guitar industry. - Willamette Week
“In giving voice to women drummers and guitarists, US magazines Tom Tom and She Shreds are radically re-shaping the music industry on more inclusive lines” - Creative Review
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Online Placement & VisibilityDigital Promotion includes:
• Homepage Takeover• Sponsored Editorials• Sponsored Videos • Digital Editorial Development: Text, Photos and Video• Sidebar Ads• Logo on Footer of Site• Social Media Contests • Banner Ads
Rates vary. Ask us for more info!
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About Our Events
She Shreds Presents is the physical em-bodiment of our print and media out-lets—a chance to bring together com-munity and engage with it face to face. By mixing music icons, rising stars, and discoveries, we create unforgettable experience and bonds between com-panies, bands and audience members. With events held around the country, She Shreds Presents gives partners the opportunity to connect with an un-tapped, young market by being a part of genuine experiences and providing unforgettable interactions.
Events consists of one-off shows, mag-azine release shows, festivals, panels, and workshops.
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Events Calendar &Sponsorship
March 12th
Austin, TX
Issue #10 Release Show*
March 16th
Austin, TX
SXSW official showcase at
Hotel Vegas*
March 16th
Austin, TX
SXSW official panel*
March 17th - 19th
Austin, TX
SXSW unofficial day
showcases*
April 2nd
Portland, OR
Issue #10 Release show
April - August
Portland, OR
She Shreds Workshops
July 16th
Nashville, TN
She Shreds Issue #11 Release
Show
September 3rd-4th
Portland, OR
Shred Fest + Portland’s 1st
Gear Expo*
Ask us about involvement in
any of these events! Some
of our sponsorships levels
include:
Logo on print and digital
promotional material
(print and digital fliers)
High visibility at events
(banners, company booth,
logo on wristbands, logo on
background of photo booth)
Product engagement
(swag bags for bands, VIP
demonstration booth/trailer)
Presenting sponsor
(“She Shreds and YOUR
COMPANY Presents Shred
Fest,” “The YOUR COMPANY
stage”)
Starts at $200*
Earthquaker Devices +Moon Block +She Shredspresent
The
Co
ntin
enta
l Ro
om
Jan
24t
h /
8PM
/ 2
1+FR
EE
Featuring:
Cherry Glazerr
Gothic Tropic
Thelma and the Sleaze
Lisa Bella Donna
+ Burger Records DJs
Earthquaker +She Shreds
NAMM Showcase
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About Consulting
Since the beginning of guitar related manufac-
turing, women and girls have been left out of the
marketplace and deemed unvaluable as consum-
ers and players. At times women have even been
used as objects to sell products to men, further
widening the gap between the instrument/music
industries and women. For this reason, in 2016 it’s
not easy to gain the trust and lasting relationships
of the existing and rapidly growing market of
women musicians and guitar enthusiasts—one that
is often considered 50% of potential customers.
You won’t win them over with a one-off list of “10
best female guitarists” or an every-so-often ins-
tagram photo of a woman playing your product.
It takes brainstorming and careful evaluation of
language, images and representation.
As a company that grew out of this widening gap,
She Shreds Consultancy utilizes its connections
and influence on the women consumer landscape
to deliver clients’ messages and fulfill goals in a
creative and lasting way. We provide and give
access to a hard-to-reach community of women
musicians by developing unique campaigns that
speak to our audience while connecting clients
with artists who will impact brand awareness.
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Consulting Services &Experiences
Our services include:
• Marketing campaign
development: Includes
social media, website
and print
• Imagery consulting:
What works, what
doesn’t.
• Idea development:
• Conducting photo
shoots and video
shoots
• Native advertising
• Design work
• Connecting Brands
with Artists
• Editorial expertise
• Conducting surveys
• Artist relations
• Booking
• Organic promotion
• Press relations
• Brand strategy
Experiences we deliver:
• SXSW showcases
(event)
• Shred Fest (event)
• Show Booking (event)
• She Shreds Sessions
(video)
• Product reviews and
demonstrations (video)
• Behind The Scenes
(video, print, online)
• Contests (social media)
• Giveaways (social
media)
• Investigative reporting
(print and online)
• Panels (event)
• Workshops (event)
• Educational editorial
(video, print, online)
• Print & Online Surveys
(digital)