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JANUARY 28, 2013ISSUE 1304
The Weekly Digital Magazine for the Sporting Goods Industry
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can perform as good as your gear.
bemisworldwide.com
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1.866.YAKTRAX | WWW.YAKTRAX.COM
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RUN WITH CONFIDENCE THIS WINTER
ORWM Booth #32173
journey on
Proudly built in the USA, the new Scarlet boot was designed to help you stand up to the harshest conditions. And to do
it in style. Its 3M™ Thinsulate™ insulation, moisture wicking lining, and winter tread outsole keep feet warm, dry and
comfortable even in the worst weather. And its sleek look adds high fashion to the boot’s function.
Visit kamik.com for our full line of products.
built in the u.s.a. built for the world.
3MTM and ThinsulateTM are trademarks of 3M and are used under license in Canada.
Outdoor Retailer Winter Market: Booth 29027E SnowSports Industries America: Booth 513
FN Platform | the MAGIC MarketplaceThe Toronto Shoe Show: Booth 1322-24
ISPO Winter 13: Hall B5 Stand 101VISIT US AT:
Kamik® and the ® are registered trademarks of Genfoot Inc. © 2004 Genfoot Inc.
JANUARY 28, 2013 | SGBWeekly.com 5
Copyright 2013 SportsOneSource, LLC. All rights reserved. The opinions expressed by writers and contributors to SGB WEEKLY are not necessarily those of the editors or publishers. SGB WEEKLY is not responsible for unsolicited manuscripts, photographs or artwork. Articles appearing in SGB WEEKLY may not be reproduced in whole or in part without the express permission of the publisher. SGB WEEKLY is published weekly by SportsOneSource, LLC, 2151 Hawkins Street, Suite 200, Charlotte, NC 28203; 704.987.3450. Send address changes to SGB WEEKLY , 2151 Hawkins Street, Suite 200, Charlotte, NC 28203; 704.987.3450
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The Weekly Digital Magazine for the Sporting Goods Industry
JANUARY 28, 2013ISSUE 1304
NEWS 6 OUTDOOR RETAILER Locked in Salt Lake City Through 2016 8 MOVERS & SHAKERS SKECHERS Returns to Super Bowl K-SWISS to Be Bought by South Korea's E.Land 10 BY THE NUMBERS CABELA'S Pulls Out of Eastern Sports and Outdoors Show SGBW QUESTION
12 WHAT’S YOUR OUTLOOK FOR 2013?
FEATURE
18 RUNNING SPREADS ITS INFLUENCE IN THE OUTDOORS Running’s popularity and minimalist fever continues to drive changes across outdoor footwear walls
DEPARTMENTS
30 JOB CLASSIFIEDS
6 SGBWeekly.com | JANUARY 28, 2013
NEWS
NEWS
Outdoor Retailer (OR) organizers, backed by the unanimous support of the Outdoor Industry Association (OIA) board of directors, decided that the Winter and Summer Market tradeshows will continue at the Salt Palace Convention Center in Salt Lake City, UT through the end of 2016.
Outdoor Retailer began hosting the tradeshow in Salt Lake City in 1996 and was previously contracted with Salt Lake through 2014.
The contract extension comes after 18 months of vigorous work with Salt Lake City to answer concerns about inadequate housing and infrastructure for the OR Winter and Summer Market shows, two of the fastest growing shows in the country. Tradeshow organizers have also initiated discussions with more than 3,000 tradeshow stakeholders regarding the growth trajectory of the show through surveys, advisory boards, one-on-one conversations, and through the Collective Voice website, an online sounding board and information site dedicated to the future venue question.
"Outdoor Retailer is grateful to be able to remain in Salt Lake City for
the next three years," said Kenji Haroutunian, Nielsen Expo Outdoor Group vice president and OR show director. "The industry has a collective affection for this town; the shared outdoor passions, cost efficiency of doing business, and the partnership of regional and state officials have all directly contributed to the current vibrancy and success of the show."
The longer-term growth trajectory and 'needs list' of the show re-main a discussion between the outdoor industry and viable venues throughout the country. In the short term, the Summer Market show will continue to utilize a further expanded outdoor structure space, ad-jacent to the convention center.
"Discussions about longer term solutions beyond 2016 are still on-going with Salt Lake and other potential host cities," continued Harou-tunian. "We understand everyone is anxious for a longer-term deci-sion, but making sure the show has a home that fits the needs of the industry is hugely important. The extension period will help us make sure we get it right."
OUTDOOR RETAILER LOCKED IN SALT LAKE CITY THROUGH 2016
NEWSNEWS
MOVERS & SHAKERSHi-Tec Sports appointed Simon Bonham as CEO of its U.S. subsidiary. He will be leading the Amsterdam, Netherlands-based company's two brands in the U.S. market, Hi-Tec Sports USA and Magnum USA.
Shoebuy.com hired Sean Scales, former COO and VP, business development at City Sports, as SVP merchandising to lead the company's athletic/outdoor segment.
Vibram appointed Antonio Dus as CEO Vibram Worldwide. He replaces Marco Bramani, who will continue as president and chairman and will focus on the creative development of the brand. Dus previously served as advisor to Bramani and has also worked for Garmont S.r.L and Ober-Alps/Salewa Group.
Taos Footwear, the women’s footwear brand based in Torrance, CA, promoted Angilina Douglas to director of design and development.
Oliberte, Ltd., the producer of premium footwear made in Africa, has named Nick Robinson its new U.S. wholesale manager responsible for all wholesale and retail based business.
Shopko promoted Jill Soltau to the position of president and chief merchandising officer.
Venture Sports has been named the agency of record for Hoka One One, the over-sized athletic footwear brand. The rep group will focus on independent outdoor and run specialty retail distribution channels.
Altamont Capital Partners has tapped David Scott Olivet, former CEO of Oakley, Inc., to join its 526.8 million Australian dollar (US$555.8 million) combo-bid with VF Corp. for Billabong International, Ltd.
8 SGBWeekly.com | JANUARY 28, 2013
SKECHERS RETURNS TO SUPER BOWL
Following up on last year’s successful Super Bowl commercial for Skechers GOrun, Skechers USA, Inc. announced that the company would return to the Super Bowl with a new performance footwear commercial. Slated to air during the two-minute warning before halftime, the Skechers GOrun 2 spot will use humor and animals to illustrate the speed of this new line.
In the spot, a cheetah takes center stage this year when the world’s fastest land animal goes head-to-head against a human wearing Skechers GOrun 2. The company debuted the original Skechers GOrun collection on the feet of a spunky French Bulldog during the 2012 game and the much adored “Mr. Quiggly” commercial achieved a third place ranking at the top of the USA Today Ad Meter, making the pooch a media darling and bringing global recognition to Skechers Performance footwear.
▲
K-SWISS TO BE BOUGHT BY SOUTH KOREA'S E.LAND
K-Swiss, Inc. has agreed to be acquired by South Korea retail and fashion giant E.Land World, Ltd.
E.Land will acquire all of the outstanding stock of K-Swiss, which also owns the Palladium footwear brand, for $4.75 per share in cash, or a total value of approximately $170 million. The offer represents a 49 percent premium to K-Swiss' closing stock price of $3.19 on Wednesday, January 16, the day
prior to the announcement. The agreement was unanimously approved by K-Swiss’ board of directors.The sale comes after K-Swiss’ sales had tumbled about 50 percent since 2005 and its shares have
plunged 91 percent from its 2006 high as demand for its all-white tennis sneakers cooled down. “We are excited to enter into this transaction with E.Land as we believe it is in the best interests of K-Swiss
and our stockholders,” said Steven Nichols, chairman and president of K-Swiss since 1986, in a statement. “E.Land has a 30-year record of successfully building a global fashion and retail conglomerate and also shares our culture of valuing associates. I believe that such a platform will provide K-Swiss with the resources and scale to return to its former performance levels and to further maximize Palladium’s potential.”
Established in 1980 in Korea, E.Land has become one of the largest South Korean conglomerates as well as the country’s largest integrated fashion and retail companies.
Said SungKyung Park, president of E.Land World, “K-Swiss is a well-established international sports brand and we are very excited about the tremendous potential both the K-Swiss and Palladium brands bring to our proven global platform. We look forward to investing in the company and building upon its heritage.”
NEWS
43%Brooks Running Co. reported revenue grew 43 percent in the U.S. in 2012 while its future order backlog grew 31 percent. At-once fill-in order trends increased 49 percent. Despite a volatile Euro currency and shaky consumer confidence throughout Europe, Brooks experienced record growth. Revenue increased 41 percent on a local currency basis, driven by strong performance across all major European running markets. Future order backlog increased 25 percent. Growth in 2012 was driven by strong footwear sales in the U.S. In one year alone, Brooks achieved 45 percent year-over-year growth in footwear sales.
(-5.0%)Columbia Sportswear said it now expects to report fourth quarter net sales of approximately $499.0 - $503.0 million, a decline of approximately 5 percent compared with fourth quarter 2011 net sales of $526.1 million. Prior fourth quarter outlook anticipated net sales growth of up to 1.5 percent. Net sales were hampered by a combination of mild winter weather in North America during most of the holiday shopping period, general consumer caution and reduced retail traffic in key markets, and a more promotional environment. These factors, among others, combined to produce lower-than-expected direct-to-consumer sales, as well as higher order cancellations and fewer reorders from wholesale customers, primarily in the U.S. In addition, approximately one-third of the fourth quarter net sales shortfall reflected a timing shift into the first quarter of 2013 of factory-direct shipments of international distributors’ Spring 2013 advance orders.
29%Calida Group is acquiring a strategic stake in Lafuma Group, the leading French sports and outdoor clothing producer and home of the well-established brands Lafuma, Millet, Eider and Oxbow. Calida Group’s board of directors has decided to invest in a maximum of 29 percent of Lafuma Group’s capital. Lafuma has a portfolio of brands in the growing sports and outdoor clothing market. Calida, which is quoted on Euronext, generated €225 million of sales last year and has around 1,600 employees. This strategic investment provides Calida with access to a new business segment with attractive growth prospects.
7.7%Vail Resorts, Inc. reported retail/rental revenues increased 7.7 percent for the first half of the winter season through January 15 compared to the comparable period ended January 13, 2012. Season-to-date total lift ticket revenue at the company's seven mountain resorts was up approximately 4.3 percent compared to the prior year season-to-date period. Still, the company lowered its bullish earnings guidance for 2013, saying a late December surge in business failed to make up for a slow start to the season at its ski resorts.
BY THE NUMBERS
CABELA'S PULLS OUT OF EASTERN SPORTS AND
OUTDOORS SHOW
Cabela's, Inc. said it would not participate in the Eastern Sports and Outdoors Show to be held February 2-10 at the Farm Show Complex in Harrisburg, PA. The decision comes after a group of smaller retailers and a larger number of exhibitors indicated they were likewise boycotting the trade show because of the decision by event organizer Reed Exhi-bitions to ban the display and sale of assault weapons and high-capacity ammunition magazines.
The ban was imposed following the deadly school shoot-ing in Newtown, CT. Reed cited the "current climate that may attract negative attention" for the ban.
Cabela's also was a sponsor of the event, billed as Penn-sylvania's largest outdoor sports show. Other Lancaster County retailers that have pulled out are Lancaster Archery Supply and Trop Gun Shop, Elizabethtown.
A post on Cabela's Facebook page on January 19 stated, “Due to recent changes made by Reed Exhibitions, Cabela's will no longer sponsor this year's event. After careful con-sideration regarding Cabela's business practices, and the feelings of our customers, Cabela's will, unfortunately, not have a presence at the Eastern Sports and Outdoor Show."
10 SGBWeekly.com | JANUARY 28, 2013
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12 SGBWeekly.com | JANUARY 28, 2013
WHAT’S YOUR OUTLOOK FOR 2013?
JAY PICCOLA, PRESIDENT & GM, PUMA NORTH AMERICAWe have put more emphasis on the women's side of our business with exciting introductions to our line. We are looking forward to seeing how they play out in the marketplace. We also have room for growth in the running space and with our joint ventures. We are optimistic about new assets we will be bringing on for the brand.
TJ GRAY, OWNER, ROCKET FISH INDUSTRIAL DESIGNThe year is looking up for most of the sporting goods in-dustry. The snow is falling across the country and will give a lift winter outdoor market was missing last year. Foot-wear companies are adding new models to their existing categories and are expanding into more categories and products. Bags and accessories will lead the charge with more companies finding production in the U.S. again. Raising tariffs and shipping charges are pushing compa-nies to look to the U.S. for production of soft goods. Small to medium brands seem to be gaining more confidence than in past years as they are expanding their lines and adding new product categories. We are seeing more work recently in categories that are traditionally the money cat-egories like golf, skiing and sailing, showing that consum-ers are willing to spend on their activity, increasing de-mand for the gear. Running is still the leader with design work for Rocket Fish. More companies are breaking into the minimal category and the negative heel performance runners and trying to find new categories. The new tar-iff increases for this year will affect all of these categories. It raises concerns in this shaky economy because product prices will see some increases this season. The good news is this increase is giving companies the push to find better options domestically. The final trend I see for 2013 is cus-tomer service. This will be the year of the customer. Cus-tomers that are paying a premium price for their products want that premium customer service.
SGBW QUESTION
JANUARY 28, 2013 | SGBWeekly.com 13
GLENN LYON, CHAIRMAN & CEO, THE FINISH LINESince just after 2012 back-to-school, we have seen a shift within athletic footwear trends characterized by a slowdown in running and a pickup in basketball. Our heritage has been running and it continues to be the most important category we have. We will continue to be the leader in the mall and focus on our vision to meet the needs of our digital native and savvy customers. We remain steadfast in our belief that technology will continue to drive broad changes in the retail landscape and we will continue to develop a premier omni-channel business. Also, we are progressing on plan with our innovative Macy’s partnership. With the launch in April, we will be managing the athletic footwear inventory at all Macy stores followed closely by the digital launch.
CATHERINE COOK, VP MARKETING, KAMIKThe outlook for Kamik Footwear in 2013 is very promising. As a company that primarily manufactures in North America and builds boots for its customers on demand, Kamik doesn't have huge swaths of 2012 inventory remaining – allowing us to focus on new and innovative boots. This year, Kamik is introducing an exclusive new technology that will change the way the company practices with the introduction of our exclusive BioVinyl technology, a replacement for Poly-Vinyl Chloride (PVC). This is a major breakthrough in boot manufacturing. BioVinyl replaces oil-based petrochemicals normally used to create Poly-Vinyl with natural crop-based materials, while simultaneously replacing chloride with fresh seawater. This combination allows Kamik to dramatically reduce the amount of oil we use and create boots that are made of 70 percent natural/renewable resources. Through this technology, Kamik has reduced our overall consumption and saved more than 60,000 gallons of gasoline per year. For 2013, we're very optimistic about Kamik's leadership position relative to industry sustainability.
RUSS HOPCUS, VP GLOBAL SALES &MARKET DEVELOPMENT, KEENWhile there is a degree of caution in the market, we are confident that relevant Brands, Products and Stories will still have a positive impact. Geographically, we see North America and Asia Pacific offsetting the economic challenges in Europe and we believe that the momentum in Latin America will continue. While the U.S. economy is certainly not buoyant, it has rebounded somewhat. Having said that, retailer caution still prevails and many are playing it much safer. This puts more emphasis on our ability to carry the appropriate inventory in-season while still minimizing the risk.
From a product standpoint, lightweight and athletic will continue to drive the energy in the footwear category - whether it be in Trail, Water or Casual. This athletic movement has created a new competitive platform for our out-door retailers as they are now playing against a larger group of retailers outside of their normal list of channel competitors. No doubt, this also creates a tre-mendous opportunity to use the retail calendar more effectively and to be less dependent on the traditional seasonal outdoor selling cycle. Consumers vote based on what value the brands offer them.
14 SGBWeekly.com | JANUARY 28, 2013
ADAM GIFFORD, CO-OWNER, SEDONA RUNNING COMPANY
I think sustainable trends in footwear will finally take hold as the last of the "I Read 'Born to Run'" crowd and their crumbling tibias move into zero-to-low drop, cushioned footwear. We have two major projects that we will focus on in 2013. The first is an acquisition of an outdoor specialty store down the street from our current location. The second is the creation of a summer 5k series.
ED RING, COO, DIRECSOURCEI don't expect the sporting goods industry to experience much growth in the coming year. If the real estate market continues to show im-provement, more money may free up in the second half of the year, which will help the economy. Even with the new "fiscal cliff" deal in place, people are still concerned about tax increases and rising ex-penses that will impact how they spend their money. I expect the retail environment will continue to be competitive and think we may see the national retail landscape slim down with one of the major big box retailers giving way to the competition.
Having said that, we at DirecSource are optimistic and feel we will see double-digit increases this year with much of our growth coming from brand extensions, expansion of private label products at mid-level retailers and new emerging growth companies seeking greater operational efficiencies and access to new markets. We’re seeing many of our clients moving into new categories to remain competitive. These include well-known brands that are taking unique knowledge and ex-pertise (perhaps the use of advanced materials) and finding new appli-cations in sports or other growth categories where they haven't com-peted in the past. We're also seeing more seasonal brands seeking ways to extend their selling season with the introduction of new products.
KEVIN DAVIS, PRESIDENT & CEO, BAUER PERFORMANCE SPORTS
We are optimistic about the future of the sporting goods industry, especially as it relates to the high performance sports within our portfolio. Ice hockey, roller hockey and lacrosse are seeing continued increases in participation in the U.S. and other key regions, and we continue to take advantage of these growth trends. Global hockey growth is steady with key demographics and areas experiencing significant increases, such as major markets in eastern Europe and Russia and within the U.S. at the adult and key youth age groups. We have fully integrated our lacrosse platform with the Maverik and Cascade brands, which strengthens our position in North America’s fastest-growing team sport. To help boost global participation numbers, we recently launched a 10-year campaign to add one million new players to the game of hockey by 2022. Bauer Hockey’s “Grow the Game” initiative includes key partnerships with Hockey Canada, USA Hockey, other national governing bodies and Mark Messier to better understand the barriers to entry, determine the necessary steps to break down these obstacles and develop strategies for growth. We feel it is our responsibility to invest the resources necessary to bring our game to new levels and introduce the great sport of hockey to more families.
Another growth sector for Bauer Performance Sports is apparel that supports our key equipment brands. The apparel opportunity in ice hockey alone is estimated to be $375 million annually. We are excited about our recent acquisition of Inaria In-ternational. This strategic acquisition provides us with full team apparel capabilities.
Customization and personalization will continue to be trends for all consumers. In the future, it will be essential to continue offering multiple families of product that provide true differences in overall fit and feel to improve a player’s performance. In lacrosse and hockey, we see customization of helmets as an ongoing trend.
JANUARY 28, 2013 | SGBWeekly.com 15
DUNCAN FINIGAN, DIRECTOR OF MARKETING, OOFOSWe foresee a very healthy year ahead. The emerging category "recovery" is a new product area for consumers. For the industry, it is all incremental sales, as it is a complimentary footwear category to the products that already exist. This is why OOFOS has introduced OOfoam technology at "affordable innovation" pricepoints. The price/value equa-tion makes it an easy purchase as an incremental footwear product for consumers. Yet, we see retailers in a "wait and see" mode. We need them to get behind the category and work to build awareness and educate consumers; other-wise, it will force us to drive the messaging on-line. Consumers have shown that they will put the effort into finding new products that are going to make a difference and make them feel better. We know when we get our message out to the marketplace about the importance of recovery products we will help pioneer this new business into a very large volume/high profit category of footwear.
CHRIS GODDARD, PRESIDENT, CGPR, LLC.It will be the good the bad and the ugly. Even with the fiscal cliff discussions resolved, American consumers will be careful in their spending. They will look for brands that are authentic, have heritage and ‘Made in the USA’ will continue to be strong. They will spend on brands and products that provide value and meet their needs. Customization will be strong because, for consumers, "I want it my way" will be important from a PR perspective. PR practitioners will have more tools for their crafts and “mobile” will be king, but in the end, it is still about telling the right message, to the right audience at the right time.
DAVID FEE, VP SALES & MARKETING, BENCHMADEWe continue to see consumers look toward online solutions to research and shop. Retail sales are still the majority of our sales, but with the complexity that can come with buying a car rack, more consumers use web-based tools, like our “Fit My Car” configurator, to determine the right solution for their activity and vehicle. We’re pushing our online research tools into retail and mobile devices to help retail employees help customers.
Also, we’re seeing a movement toward premium prices. With success of our new Whispbar brand, we learned that consumers will pay a premium for attractive, functional products that complement their vehicles.
Two activities that drive the cargo management category are Cycling and Camping. Participation in both continues to grow, and the category is growing with them. Recent growth in SUP has driven sales of boat carriers, after some years of flat sales. We’re continuing to invest in our core cargo man-agement categories, because we see increasing demand for them.
The threat of another recession is of course a concern. But like the outdoor industry, cargo management is rela-tively recession-resistant. In 2008 to 2010, when the overall economy was in a downturn, the industry and our category performed well. Families shifted from air travel to driving to a “staycation” destination. This trend seems to be stay-ing. Looking forward, the challenge for cargo management is to maintain a balance between offering a solution for ev-ery vehicle and outdoor activity, while keeping the category easy to buy (for the dealer), display, sell and install. We un-derstand that some dealers are intimidated by the inventory investment and complexity of the category, and we will con-tinue to strive to reduce both.
16 SGBWeekly.com | JANUARY 28, 2013
ADAM BLUMENFELD, CHAIRMAN & CEO, BSN SPORTSThe outlook for the coming year is uncertain. I expect significant consolidation to continue in the team sport-ing-goods space. I think federal, local and state spend-ing will be dictated entirely by the government's ability or inability to get out of its own way and pass balanced legislation.
On the margins, I would expect continued market share gains by industry leaders and consolidation op-portunities at all levels. I would be surprised to see any significant spending tailwinds that might aid everyone in the food chain. I think a tide that lifts all boats is not on the horizon…Feels like those who place a premium on long-lasting employee and customer relationships, sup-ply chain management expertise, and leverage technol-ogy that is genuinely helpful to the company and client instead of just fun to watch, will continue to lead the way.
I think anyone not concerned about the growth of Amazon.com and online shopping in general is failing to see the big picture. This transition will re-balance power in our industry forever. Those in a position to vend to these partners or even compete with them to a small degree stand to benefit. If you are not in that camp, I think you end up giving market share to them. I think major brands in our industry have an opportunity to protect distribution channels by limiting availability to online partners who bastardize pricing. The position these brands take will be interesting to watch and indicative of how quickly transition occurs from local sales to Internet-based sales.
My guess is that pay-to-play, lacrosse, women sports and fundraising continue to be the fastest-growing seg-ments of our industry. I think specialized sports and club sports also continue to lead the way. The ability for par-ents and communities to fund these programs will far outweigh city and school budget dollars in the next 12 to 36 months.
Niche product specialists (manufacturers) and broad-based sellers with a very good handle on their bottom line and how to manage and grow their platform will win. I think the middle continues to get squeezed from all sides.
ED VAN WEZEL, CEO, HI-TEC SPORTSThe outdoor industry continues to evolve as the boundaries between sports, action sports and outdoor industries merge. This creates demand for multifunctional and ver-satile products where design, value and func-tionality are key. With the disposable income of consumers, specifically in the U.S. and Europe re-maining under pressure, products delivering value and versatility will see success in 2013. With no brand or specific trend on a steep growth curve at the moment and with retailers and consumers searching for the next big success story, this presents it-self with opportunities for the industry. We are seeing phenomenal growth in Latin America, Africa and Asia Pacific and I see this con-tinuing into next year, a sure reason to be optimistic.
With our current focus and heavy investment in manufacturing, delivering added value and versatility to the consumer, the indus-try trend matches our consistent strategy of the past few years.
PAUL CARROZZA, CEO, RUNTEXThe running market is strong. It is morphing into the lifestyle business of being engaged in endurance sports and fusing with the other comple-mentary ways of staying fit. It is now about a total athlete. Higher intensity training and cross training has arrived. This changes the footwear needs. At RunTex we are working on all three elements of our business: training, gear and events. We are also engaged with the insurance industry to bring training through them to the work place and having it affect their insur-ance premiums and benefits - a big break through. The process of moving people from still to active without injury with purpose is our future - as was our past - just on a higher level and greater connectivity. It's less about shopping and retail and more about gear and outfitting as part of a bigger picture, integrated gear process.
JANUARY 28, 2013 | SGBWeekly.com 17
BILL TAYLOR, VP SALES & MARKETING, BIRKI LPThe industry outlook remains cautious. Retail num-bers were disappointing for most. Our brands have a lot of opportunity because of authenticity. Con-sumers will continue to respond to brands they know and trust. At the end of the day it's about compelling product, unique components, and per-formance. The biggest concern is the retail commu-nity remaining overly cautious, and we are worried about how they can become more profitable. It's going to take some unique stories and events to turn around the lowering of price points from UGG to Toms.
GREG THOMSEN, MANAGING DIRECTOR, ADIDAS OUTDOOR USA/AGRON, INC. I believe that 2013 will be a stronger year overall for the outdoor specialty market than last year. Starting off with snow in the mountains and cold weather in most areas is a good beginning. I’m excited to see specialty outdoor retailers recon-necting with their core customers and addressing the next generation of younger outdoor enthusiasts. This is being done through new product selection combined with outreach programs to a growing number of young, athletic gym climbers. The growth of sport climbing and indoor gyms is fueling a new wave of climb-ers and increased interest in a broad range of active outdoor pursuits, which is bringing more awareness to the benefits of an athletic outdoor lifestyle. Exciting times for the outdoor industry, but also a time of transition, time to focus on the future and the needs of a younger, faster, lighter and stronger generation.
DANI REISS, PRESIDENT & CEO, CANADA GOOSEI’m encouraged that we’re seeing demand from people who have a deep respect for highly functional, genuine prod-ucts. Yes, people are interested in brands, but real brands. They’re not interested in buying a label that doesn’t have any meaning or heritage behind it, and they’re not willing to compromise on quality. The good news is that consum-ers are willing to pay more for these authentic products. For the manufacturers and retailers who pay attention to this, I think they’ll be highly rewarded in 2013.
ED SCHMULTS, CEO, WILD THINGS, LLC.I think 2013 will be a solid year for the outdoor industry. Snow and cold weather should drive good sell-through this winter and clear up the inventory from last year. There continues to be a great deal of similarity in the outdoor apparel market which makes innovation and brand association the key differentials. 2013 will be a good year for brands that offer both.
I believe that ‘Made in the USA’ is increasingly relevant. There is a growing body of evidence that consumers are looking for ‘Made in the USA’ for quality, environmental, patriotic and economic reasons.
Consumer spending will grow but consumers are more cautious. The promotional race to the bottom will continue as discounts proliferate on-line and on the retail floor. Our mass customization initiative addresses many of the opportunities and concerns in the industry – we make the products in the USA, we don't discount, the consumer controls the look, feel and performance of the product and they get a unique product from an authentic brand. Mass customized products were 30 percent of our e-commerce sales from launch in early November and we expect that to rise. Customization will continue to be a strong selling point in 2013.
RUNNING’S POPULARITY AND MINIMALIST FEVER CONTINUES TO DRIVE CHANGES ACROSS OUTDOOR FOOTWEAR WALLS
RUNNING SPREADS ITS INFLUENCE IN THE OUTDOORS
By Thomas J. Ryan
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So just when did running start to dominate design direction on the outdoor footwear side?
Arguably, the outdoor world was first to jump onto the ‘minimalism’ trend with their push to make ever-lighter boots starting long before Vibram’s FiveFingers launch in 2005. The “Light & Fast” movement has reduced the weight of the average hiker by more than half in many cases in just the last decade, and a primary goal for many outdoor footwear designers is still to deliver lighter shoes than last season.
“Nobody hates lightweight as long as it gets the rest of the job done,” said Jeff Dill, Keen's footwear business director of the Trailhead collection. “If you’re abie to still have the stability, durabilty, traction and protection for a fraction of the weight, that’s always a good thing. I see no reason for that to abate any time soon.”
But he added that “only in the last few years has it gotten so light and so fast” that design trends in the outdoors have started to overlap with run-ning.
“There’s a pretty interesting hybridization going on,” said Dill. “Hiking shoes are starting to take some cues, either design, materials or function-ality, from running and running is actually borrowing some stabilty and traction cues from outdoor. That makes it fun and interesting.”
Running companies lifted ideas on traction and durability from outdoor footwear construction after many runners found it was more fun - and per-haps easier on the knees - to scramble on dirt roads and the trail running cat-egory was born.
But outdoor clearly borrowed ideas from running on materials, as well as around midsole, outsole and even upper construction, in coming up with their lighter hikers. With each generation becoming more accustomed to wearing sneakers on an everday basis over traditionally-stiff brown shoes, boot buyers have also been looking to incorporate not only the feel but even the look of athletic shoes.
“More uppers are being welded over traditional stitched to reduce weight, friction points and give the shoe a richer, faster and lighter look,” noted Lauren Beaudoin, footwear category manager, Salomon USA.
Advances in synthetics and other materials are also increasing the pos-sibilities for use in the outdoor space.
“If five years ago I designed a hiker with mesh I would have been lambasted,” said T.J. Gray, founder of Rocket Fish, the industrial design firm. “But now they’re finding ways to waterproof these meshes and create stronger meshes and you’re seeing it all over the place.”
The overall athletic appeal is even helping color pop on outdoor footwear walls.
“Color is big,” admitted Peter Sachs, general manager, Lowa Boots, LLC. “And it also helps to show features and differentiate product. But, the classic browns, grays and na-vy's still sell best.”
Two trends – the increasing popularity of running in the outdoors as well as the natural motion movement – appear to be further accelerating that push towards more athletic approaches in traditional hiking and backpacking shoes.
On the activity side, the multi-sport trend continues to support the appeal of a lighter and more flexible shoes that customers can use for several purposes, whether hiking, mountain biking, climbing or running. While many of the lighter boots are still able to pack enough to support heavy loads for days in the woods, overall hiking product design has evolved to meet the needs of a consumer increasingly going on day or overnight hikes. More than athletic, that in-fluence comes from running.
“It calls for more versatile and multifunction purposes but also very low profile,” said Dill. “They borrow from shoes that were being beta tested in running three or four years ago and apply them to hiking, backpacking and multisport.”
More recently, the fast-hiking and climbing trend appears to be supporting a potentially much-larger opportunity ad-dressing a more athletic enthusiast in the outdoors.
Brian Hall, director of product development at Vasque, noted how ultra-runners are now climbing rock bridges and doing scrambles up and around mountains. He sees this trickling down to less extreme athletes also looking to “mix up” their outdoor pursuits.
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“It’s not just going to be plodding down a trail for the day, but how can I hike this many miles, hit this ridge line, get to this alpine lake and make this cricle back to my car in 15 hours,” said Hall. “It’s ultrarunning’s in-fluence on hiking. It’s moving down some trails without necessarily running, but it’s going to be heavily influenced by trail run-ning ultimately.”
Greg Thomsen, managing director of Adidas Outdoor, North America, further noted how the overall outdoor/athletic trend, which convinced Adidas to redouble its efforts back on the outdoor category, is already strongly linked to running. The im-mense growth in climbing gyms, he believes, largely reflects the fact that people looking to compete outdoors want to get in better shape to tackle albeit shorter but more “high energy” speed hikes and climbs.
out of place. And if you go to a mud run, people are going to laugh. So it’s not entirely about the competition. It’s more about the community. For us, it’s the new generation that we’re after – younger, faster as well as the fun.”
The other still-controversial trend influencing outdoor footwear design is natural motion or minimalism.
Rocket Fish’s Gray said minimal construction not surprisingly first influenced the trail running side and many approaches seem to have now gone too far. Said Gray, “I think we’ve reached the bare minimum with FiveFingers and the trend right now in trail running is back to that mid-level where there’s a little bit of cushioning, a little bit of stability and a little bit of protection in there.”
On the other hand, he sees natural motion principles just starting to influence boot con-struction. He pointed to how even the military is recognizing the value of a more minimal outsole in their combat boots.
“They’re not fighting in jungles anymore but on the streets of cities,” said Gray. “So that lightweight and more flexible feel is more conducive for that.”
Beyond stripping away materials to cut weight, some boot makers are seeking out ways to increase proprioception, or feel for the ground.
While the digital world hasn’t been flooded by blogs dedicated to ‘natural’ hiking like the barefoot craze did in running, the minimalism movement has just like the running side given outdoor footwear designers greater license to experiment.
“I think the whole minimalist movement has thrown the rule book out the window,” said Vasque’s Hall. “A lot of old paradigms were locked in place, such as needing a medial post on
VASQUE 1. Arrowhead UD 8" backcountry boot includes a full-coverage shroud that shields the gussets, an asymmetrically-zipped boot top with single-pull Kevlar lace system, proprietary UltraDry waterproofing membrane to keep out moisture and a reflective lining to lock in heat. The Venture sole with ColdHold Compound bottom grips the trail, MSRP $160.
2. Skadia UD women's backcountry snow boot combines a snow-specific Venture outsole with ColdHold Compound bottom, ultra-dry waterproofing, a heat-reflecting liner and a soft fleece collar, MSRP $150.
LOWA LAAX GTX features embossed nubuck leather and abrasion-resistant Cordura trim upper. Gore-Tex lining and Partalana wool/polyester fleece keeps the boot warm, waterproof and abrasion resistant. Lowa AL-S II sole is slip resistant, MSRP n/a.
ADIDAS OUTDOOR1. Holtanna II CP with leather upper features ClimaProof membrane for waterproof/breathable pro-tection and rubber mudguard. Proprietary Temperature Sensitive Compounds technology on the outsole offers optimal grip on icy surfaces, MSRP $150.
2. Slopecruiser CP features ClimaProof membrane for waterproof/breathable protection, Traxion outsole with continental rubber compound for grip and trouser protection system, MSRP $125.
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“They’re saying that in order to do some-thing fast and light, you need to be an athlete first and then a mountaineer second,” said Thomsen. “So they’re doing a lot more cross-training and running.”
At the same time, growing participation in non-traditional outdoor sports such as adventure racing, obstacle courses and mud runs is supporting a bigger opportunity for running off the pavement. Particularly ap-pealing around these events is the social aspect that’s been spread by social media, according to Thomsen. He said the popular-ity of climbing gyms is also partly due to the social aspect.
“If you go to a climbing gym, people are going to help you,” observed Thomsen. “It’s not like the old gyms that were elitist or hard to break into. You’re not going to feel
MERRELL Proterra Gore-Tex, MSRP $140, and Proterra Mid Sport Gore-Tex, MSRP $160, feature ConnectFit design built exclusively with W.L. Gore & Associates with a minimalist approach to be form fitting and stretchy for a glove-like fit. Built on a minimal drop platform (4mm) to provide an increased connection to the ground. Stratafuse technology injects the support structure to the mesh upper for a durable, lightweight, breathable upper.
Proterra Gore-Tex
Proterra Mid Sport Gore-Tex
the inside of a shoe to keep you from pronating. Those things aren’t necessarily set in stone any longer. There is a lot of more room to try new things and to look at things more holistically.”
Craig Throne, Merrell's VP of global marketing, believes that with much of footwear getting close to the ground, the conversation will shift away from ‘barefoot’ to ‘natural” and finding the proper balance that allows greater proprioception in the outdoors in a safe way.
“It used to be about creating product that could ignore the terrain and there’s still going to be certain occasions where you want that,” said Throne. “But certainly people want to be able to work with the terrain that they’re moving over. And they’re recognizing the benefit of getting that ability to flex and move naturally. But we have to bal-ance it with the realism that people aren’t going to want to get stone bruises. So the focus for this year is getting that combination right.”
For Fall 2013, Merrell will be introducing CONNECTfit, an exclusive waterproof, breathable, and flexible design concept powered by Gore-Tex Extended Comfort footwear technology. The concept is solely owned by Merrell and will be integrated across trail and hike categories.
“Key consumer feedback speaks to the need for seamless materials in athletic footwear that allow the foot to flex and move freely,” said Shaun Bohnsack, men’s product line manager for Merrell. “Over the year of development, we looked to trends in athletic garment design,
furniture design and protective wear. We looked at creating minimal solutions by molding and shaping, and cleverly layering materials to create simpler and more functional product solutions.”
The inspiration for the Gore partnership came soon after the launch of the Proterra multi-hike collection as part of its M-Connect series, said Throne, with the goal of adding waterproof protection without stiffening the shoe.
“We just didn’t want to stick a baggie in there and say, ‘We’re now waterproof ’ because we want to keep that natural movement feeling alive and well througout the shoe,” said Throne. Working much ear-lier with Gore on the collaboration than other projects, the two focused much more around overall construction rather than just focusing on the membrane. The result, according to Throne, is “the best breathabilty for a waterproof membrane in footwear that Mer-rell has ever produced.”
The Proterra Sport with and Proterra Mid Sport hiking shoes are both built on a minimal drop platform (4 mm) providing an increased connection to the earth. The models continue to utilize Stratafuse technology, injecting the support structure to the mesh upper, providing an ultra durable, lightweight and breathable upper that minimizes adhesive use and production time.
KEEN Marshall Mid WP (men/women) full-coverage hiker, MSRP $140, and Marshall WP Fast Hiker, MSRP $120, both feature waterproof closed mesh upper, lightweight synthetic overlays, KEEN.DRY waterproof and breath-able membrane, high-rebound PU Midsole, and solid rubber high-traction outsole.
Marshall WP Fast Hiker
Marshall Mid WP
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For fall 2013, Keen will expand Keen.cnx with waterproof versions while still retaining the collection’s 4mm heel-to-toe drop and lightweight feel. Said Dill, “We feel we’re building a lead-ership position with lightweight, day hiking, mid-cut waterproof product with that low of a drop and that low of a profile stance. There isn’t a lot of that type of product in the market yet. It’s cool and unique and really kind of Keen since it still has all that protection and everything.”
Keen is also launching a family of boots this year called the Marshall, a waterproof closed mesh upper that plays on the hybrid hike/run model. Said Dill, “They’re direct descendents of some of our trail running product but made for hiking.”
At Oboz, Josh Fairchilds, VP of development and manufacturing, sees minimalism’s influ-ence fairly limited to multi-sport but hiking to a lesser degree. Said Fairchilds, “People going backpacking and on extended-hiking trips are still looking predominantly for durablity, cush-ioning, protection, etc. – the things that barefoot doesn’t really provide.”
On the multi-sport side, he sees some lower-profile approaches, such as reduced midsole heights versus than the standard 20 mm heel/10 mm forefoot heights. Oboz plans to address the lower-profile trend in Spring 2014 when it typically introduces new platforms. For Fall 2013, Oboz is introducing the men’s Rimrock Mid BDry and the women’s Nova Mid Bdry light hikers that share Oboz’ new outsole and midsole technology, Granite Peak. A cush-ioned dual density EVA midsole and a shank, complemented by a TPU chassis is sandwiched between the midsole and outsole of the hikers. The chassis spans the arch, heel and ball of
OBOZ Rimrock Mid BDry is built on Oboz' new Granite Peak platform, is waterproof/breathable, and has a webbing-enhanced lacing system. Oboz's signature footbed supports the foot with its sculpted shape, MSRP n/a.
the foot, giving torsional structure that sup-ports, stabilizes and protects the foot.
“It all comes down to the best-fitting shoes and we continue to think we lead the outdoor world in fit based on our last designs and our footbeds,” added Fairchilds. “Shoes are always going to come down to how well they fair and how well they perform on the trail.”
Sachs said Lowa is addressing the demand for ligthweight with its Focus family of hik-ers. Said Sachs, “Light trekking, great sup-port but light uppers and more flexible.”
He likewise doesn’t see natural motion principles applying much in the mountains. Sachs noted, “Once you put some real sole and midsole material along with a full length stabilizer underfoot then you don't have natu-ral motion.”
Sachs still believes consumers ultimately come back to buy boots that provide the traditionally-expected benefits.
“Anything that affects fit and comfort,” said Sachs. “Warmth is obviously more criti-cal for winter boots. But, with our lacing and tongue constructions that have been intro-duced in the past few years, this is being well received. In categories where many say there is no business, no growth, we are growing and doing just fine.”
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The original warmth-without-bulk insulation, 3M™ Thinsulate™ Insulation enhances your ability to enjoy the outdoors, providing:• Breathable, lightweight warmth and durability• Up to nearly twice the warmth of other synthetics and one-and-a-half times the warmth of 550 fill down when equal thicknesses are measured• Highly breathable, “keep dry comfort” under damp, sweaty or rainy conditions• The freedom of movement to enjoy your time outdoors with less restriction• Dependable thermal performance through repeated washings
Elasticized back combined with fully gusseted arm sockets create Wolverine’s entirely functional bi-swing back for optimum comfort and wear
Fully gusseted arm sockets for maximum flexibility without bulkiness
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12 oz. heavy duty cotton duck canvas with Wolverine DuraLock™ Defend technology for water and oil resistance
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brand, a recognized leader in innovation for 130 years, has designed and built the best quality products since its inception in 1883 and continues to lead the market today. Fall 2013 is no different with the launch of the new Cameron and Rockford jackets.
There are many duck canvas jackets on the market priced foraround $100 that are very basic in nature, with minimal features and no technology. Wolverine believes that if you pay $100 you deserve $100 worth of jacket, which is exactly what these jackets deliver.
“There are a lot of jackets on the market but the Cameron and Rockford jackets are truly different,” said Lisa Stoepker, Wolverine Product Manager. “We utilized 3M™ Thinsulate™ Insulation for warmth and 12 oz. heavy duty cotton duck canvas
with DuraLock™ Defend technology for water and oil resistance. The jackets also feature Wolverine’s bi-swing back and fully articulated elbows for greater range of motion, and multiple interior and exterior pockets designed to meet the needs of every job. Combine all these elements and we’ve created the absolute best jackets for the price.”
Wolverine has always backed its newest footwear technologies with a 30 day comfort guarantee. And Wolverine is backing the Cameron and Rockford jackets with the same confidence, a rare find in the apparel industry.
“For $100 retail combined with all the features and functionality, we know consumers will feel these jackets are worth every penny,” said Todd Yates, President of Wolverine Brand. “We’re so confident, that if your customers are not
completely satisfied with this jacket, we’ll take it back directly from them, no questions asked. We think that’s an offer you can’t refuse.”
If you haven’t seen Wolverine’s Fall 2013 footwear and apparel line, contact us at 616.863.4774 or stop by our booth at one of the following shows: SHOT Show (booth # 10540), Outdoor Retailer (booth # 32155) or MAGIC.
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Advertorial Single Page WBS Jacket.indd 1 12/21/12 10:46 AM
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Salomon was one of the first companies to introduce a natural motion hiking shoe with the launch of the popular Salomon Synapse and options for winter hikers coming for fall 2013. The insulated Synapse Winter CS WP comes in at 15.7 oz (size US 9M). Salomon is also introducing a lightweight waterproof natural motion mid-height hiking shoe designed specifically for women.
“I think the awareness of natural motion in running has influ-enced the importance of natural motion in other activities,” said Be-audoin. “And, as we apply that concept to the hiking category, we are also able to look at how to make boots more lightweight and flexible while still offering proper protection and stability.”
On a broader scale, outdoor enthusiasts are demanding more ath-letic performance in their hiking boots, according to Beaudoin.
“We don’t hear people on the trail saying, “Oh, I can’t run up that trail because I’m wearing hiking boots,” said Beaudoin. “With our key hiking options built with trail running technologies or even on a trail shoe chassis - the Wings Sky GTX is very much the XT Wings in a mid - hikers feel comfortable making their hike more athletic - running when they feel the urge, making up time on the flat stretches, leaving their backcountry camp for a quick run before dinner. Even if they don’t run, they’re able to speed up their packing performance.”
On the trail running side, Salomon is launching the Fellraiser, inspired by its ultralight mountain runner, the S-Lab Fellcross. But Beaudoin noted that transition trail running shoes also stand as a clear opportunity given Salomon’s success with the more-cushioned Sense Mantra.
“It’s a bit easier for road runners to make the switch because they
don’t have so much debris and variable terrain to deal with,” she said. “For trail running shoes it takes more thought and application of unique technologies.”
Outside the natural trend, waterproofness plays an important role in the Fall season although she noted that buyers will look at what products they need in Gore-Tex and what products they need to hit a price point in waterproof. Noted Beaudoin, “The consumer has be-come more savvy over the years on what features they are looking for regarding protection.”
Boot buyers are also looking for attributes such as durability and overall traction, as well as features like flexibility and torsional stability.
“Traditional hiking product like the Eskape/Ellipse and X-Ultra speaks to this buyer with our advance chassis system,” said Beau-doin. “Weight plays an important factor for more progressive, fast and light hikers. They want the durability of a traditional hiking shoe with the weight of their trail running product. This is a key feature in the Synapse.”
Vasque’s Hall believes a big emphasis around outdoor footwear design will be on “conformability,” or how the shoe helps the foot conform to the terrain.
“Footwear making is a very regimented process and we’re working on new production concepts that change the way shoes are made that are better for matching the shape of your foot,” said Hall.
While hiking is still a heel-based product, he believes designers can also explore reducing drop heights since “people are getting more used to being in a shoe where your heel isn’t sitting a half inch higher than your forefoot.” But minimalism’s influence transcends well beyond
JANUARY 28, 2013 | SGBWeekly.com 25
low-to-the-ground to further “removing anything superflous” in upper construc-tion and other areas across the shoe to bring down the weight. He suspects further bring-ing down weight will be its most noticeable influence on insulated winter boots.
“We have a new backpacking boot that definitely takes cues from that,” said Hall. “It’s a full leather boot but definitely our main focus with this new product was to shave weight out of it, and looking into how can we make a full-on boot that is more modern and more lighter weight, more flexible and more comfortable out of the box, but still be able to carry a pack on it for days on end.”
On the trail run side, Hall believes that the industry may have went “really far towards lightweight, very minimally-built product” and suspects future designs will take a step back. Said Hall, “There is a need for most people to have a certain level of cushioning and protection inside a shoe, especially if you’re going to be running primarily on a trail. We see a trend moving back toward the middle. Taking all the lessons we learned from minimalism and lower heel drop and applying that in a way that makes lighter, better all-around footware for trail runing and those things you’ll start to see evolve into the light hiking part as well.”
Beyond minimal, color appears to be drawing the most attention given its suc-cess over the last few years.
“I think there will always be the black and brown customer,” said Vasque’s Hall. “But color is a huge driver these days and it takes up a huge amount of our product development time.”
Keen’s Dill said colors have become “a lot more progressive” over the last five years to the point where they appear to be toning down a bit this coming year.
“When you’re coming from a base where everything is brown leather and everything in the industry in the backcountry is brown or black leather, it’s excitiing to see,” said Dill. “And from a fashion standpoint, a lot of the outdoor product that gets bought is worn as a badge to show off at work more than it does out in the woods as a actual product. So the colors and the callouts on that stuff has been very important to the consuemer. We definitely have a much brigher, more athletic and a lot more fun pallete going on.”
Salomon’s Beaudoin said colors continue to be bright and bold in trail running, with colors indicating “higher speed” and people
SALOMON Fellraiser is a low, lightweight, fast-drying trail shoe for wet, muddy conditions. Features a low profile, non-marking Contagrip outsole, injected EVA midsole and Ortholite liner, MSRP $110.
racing even flaunting those colors across social media websites.
“Overall, boots are staying more color-conservative,” she added. “But we are also starting to add more color to select boots and hiking shoes. The same bright purples and blues you’ll see in key women’s trail shoes have also made an appearance in accents of boots and hikers. We have a lot of bright color in the new Synapse CS W+, our women-spe-cific natural motion hiking shoe for winter.”
Dill said that although color gets greater play particularly on the women’s side, the bigger focus should be around fit, believing the outdoor footwear side is falling behind the dedication to women’s-specific fit seen in apparel, backpacks and some other equip-ment categories. Said Dill, “Just like you see in athletic running, it’s women-specific lasts and construction. That’s something that has to become bigger in outdoor.”
One area where outdoor footwear ven-dors agreed is that input pricing remains a challenge. While thrilled about the Obama Administration’s decision to lift its opposi-tion to the outdoor industry duty-suspen-sion bills that would have hiked tariffs on certain specialty outdoor footwear, margin pressures continue with rising product costs emanating from China.
“Retail prices in the U.S. have gone up and they’re going to continue to see a bump although there is an amount of resistence at the buyer level and consumer level,” said Oboz’s Fairchilds.
“No consumer asks for higher prices so there is always pressure,” added Lowa’s Sachs. “We are working hard with our material suppliers and labor rates to keep increases as small as possible. That says, at our end of the range there may be a bit less pressure because we are not trying to hit industry average prices which gives us a bit of room.” ■
SALOMON Synapse Winter CS WP insulated ver-sion of the Synapse Hiking Boot features heel foam, waterproof synthetic seamless technology, ClimaShield waterproof membrane, molded EVA mid-sole and non-marking winter Contagrip and ice grip rubber sole compound, MSRP $170.
Synapse Winter CS WP
Synapse Hiking Boot
26 SGBWeekly.com | JANUARY 28, 2013
ECCO BIOM Hike natural motion hiking boot with anatomically fitted last and direct injection PU technol-ogy, Gore-Tex, rubber outsole for grip and waterproof yak leather / textile uppers, MSRP $240-$280.
HI-TEC Phoenix WP (for women) with padded reinforced upper, gum rubber design, a toothy MDT hiking outsole, synthetic Nubuck and mesh upper, MSRP $80.
LACROSSE FOOTWEAR Stoney Creek Lace-Up marries a full-grain leather shell with a distressed nubuc leather upper. 100 percent waterproof protection. Fleece lined and shearling cuff, MSRP $130.
ASOLO Reston natural shape range mirrors the correct shape of the foot and supports the areas that receive the most impact while maintaining torsional stability. A more rounded shape in the toe box allows the foot to expand and contract naturally, MSRP $190.
ROCKY S2V Substratum Hiker features Vibram direct-attach outsoles, Hyrdro IQ waterproof protection. And Aerotherm insulation in the midsole. Leather upper and rip-stop nylon with 400g of PrimaLoft insulation, MSRP $280-$300.
TECNICA Sottozero Fº MS classic pack boot is de-signed with leather and Tecni-lite Pro shell combo that is extremely lightweight and waterproof, MSRP $140.
ASOLO Rambla is designed for fast and light peak baggers, a unique tread pattern on the sole creates a radial effect based on thrusting forces for depend-able and efficient traction, MSRP #180.
WOLVERINE Zia (Women’s) features waterproof per-formance suede uppers with TPU shells, a waterproof membrane and 400 grams of 3M Thinsualte Ultra Insulation, MSRP $140.
VASQUE Northstar UD offers waterproof full-grain leather, felted wool, and rubber shaped for a technical fit, while the outsole with ColdHold Compound bottom package keeps the wearer upright on slippery terrain, MSRP $140.
ROCKPORT Trailbreaker Duck Boot Waterproof Hydro-Shield construction features adiPrene cushioning, EVA midsole and rubber outsole, MSRP $225.
AHNU Sugarpine low-profile women’s boot uses an Ahnu proprietary eVent waterproof material protection, MSRP $140.
COLUMBIA Original Sierra is part of the Bugaboot Collection is waterproof and has a Techlite light-weight cushioned midsole, MSRP $115.
THE NORTH FACE Arctic Guide features zonal insulation technology that integrates optimum insulation with dual-injection molded EVA CRADLE ™ Guide midsole and heel snowshoe clip, MSRP $150.
NORTHSIDE Men's Basecamp backpacking boot with 8” high leather/nylon. Breathable, waterproof membrane and seam sealed for full protection. Tight woven, varie-gated high tensile easy grip laces, MSRP $70.
CHACO Hinterland Mid Mesh (Men) from the new Active Adventure Collection features a lightweight EVA midsole with integrated ESS shank for steady support. Premium polyether polyurethane Luvseat footbed, MSRP $130.
CROCS Crocband 11.5 Lace Boot features a ripstop nylon upper with puffy fill. Croslite mid-sole for lightweight cush-ioning and rubber outsole pods for traction and durability, MSRP $70.
HI-TEC Cherubino Mid lightweight hiker offers waterproof leather upper and insulation for warmth. A stabilizing ‘fork shank’ extends the lifespan of the boot while providing support, MSRP $90.
BOGS Bowman weighs 5.2lbs (size 10) and provides more insulation than other “lite” boots, yet still weighs less. Built with 6mm of Neo-Tech insulation and Airmesh. Channel Air for moisture management. A thermo-molded midsole with 6mm deep lug outsole, MSRP $190.
LACROSSE FOOTWEAR Onalaska Slip-On is protected by patent-pending Ice Shield Technology. 200g of insulation designed in 5” heights with stretch nylon in the upper, MSRP $120.
NORTHSIDE Women's Bishop with 12” distressed PU/Nordic-patterned knit, D-ring speed lacing system and padded collar, Nor-foam insulation works to -10 degrees, Berber cov-ered insole and tumbled PU shell and TPR outsole, MSRP $60.
ROCKPORT Trailbreaker Alpine Waterproof hiking boot features adiPRENE technology from sister brand, Adidas, that provides shock absorbing heel cushioning. Hydro-Shield construction, waterproof leathers, an EVA midsole and rubber outsole, MSRP $200.
TIMBERLAND Earthkeepers Chillberg Mid Sport (Men’s) eco-conscious winter boot with 100 percent recycled PET felt lining and 200 grams of PrimaLoft insulation. Full-grain waterproof leather from a silver-rated tannery and 42 percent recycled rub-ber in the outsole provide durability and traction, MSRP $135.
PATAGONIA Wintertide High Waterproof, lightly insulated boot with 200 grams of fleece and spun wool toe nest 20 percent recycled EVA midsole and rubber outsole, MSRP $185.
OLUKAI Mauna Iki uses hides from the most environmentally friendly tanneries in the world and recycled, MSRP $250.
TIMBERLAND Earthkeepers Mount Hope leather and fabric eco-conscious snow boot doubles as a fashion staple, 100 percent recycled PET microfiber fur lining, 200g of PrimaLoft insulation and Aluminized Ströbel construction for added warmth. Premium, waterproof, full-grain leather, MSRP $150.
CROCS A-Leigh Leather Boot for women fea-tures a leather upper with houndstooth textile lining. Croslite material footbed for support. Rubber outsole pods for traction and durability, MSRP $120.
BOGS Blaze Extreme is almost 2lbs lighter than other highly insulated boots, and is built with 8mm of Neo-Tech insulation and Max-Wick lining to manage moisture. Surrounded with 600 grams of Thinsulate Ultra. Waterproof, MSRP $198.
AHNU Himalaya follows the moccasin trend with an inner knit pattern wrapped around the cuff. Suede upper, and a rubber rand, MSRP $130.
NEW BALANCE 910 borrows the best from the 1210 and 890 to create a lightweight, high cush-ioning trail shoe, MSRP $110.
FIVE TEN Aescent Elements (Winterized) fea-tures a leather upper with a DWR finish. Soles are Stealth S1 doe traction, MSRP $120.
BROOKS Adrenaline ASR 9 is based on Brooks’ popular stability road shoe to make for an easy transition into trail running, MSRP $120.
K2 Pinnacle 130 with PrecisionFit and LuxFit Intuition liners are enhanced with Tour Flex Notches for optimal liner mobility, range of motion, and fit while touring, MSRP $850.
SCARPA Freedom SL Freeride Boot with patented Carbon Core Technology over-molds the lower boot around a carbon fiber frame substantially stiffening the boot, improving power transmission to the ski throughout the length of the boot shell, resulting in a 125 flex index, MSRP $769.
COLUMBIA Peakfreak Enduro OutDry Omni-Heat, lightweight, done-in-a-day, waterproof (via OutDry) hiking shoe incorporates Omni-Heat Reflective lining, MSRP $130.
ECCO BIOM Ultra for fast sport activities in the outdoors, the first multifunctional shoes with BIOM last feature lightweight design, multifunctional rubber outsole with engineered sole pattern, MSRP $160-$200.
WOLVERINE Alto Hiker (Men’s) featuring Wolverine ICS technology, wearers can adjust the gel disc under the insole in the heel of the shoe to select their personal level of support, MSRP $130.
ASICS Gel Fujisetsu with an aggressive outsole and metal spikes. Built for ice, snow and mud, the trail runner is lightweight yet protective, with a low-profile Solyte Midsole, MSRP $130.
THE NORTH FACE Single-Track Hayasa II features the debut of FlashDry within The North Face footwear line. The quick-drying particle technology adds better moisture management to this ultralight running shoe, MSRP $110.
ECCO BIOM Ultra, the first multifunctional shoes with BIOM last feature lightweight design, multifunctional rubber outsole with engineered sole pattern, and direct inject-two component rubber/PU sole, MSRP $160-$200.
ECCO BIOM Terrain lightweight, agile, natural motion hiker allows feet to move in a natural way with an anatomically fitted last and direct injection PU technology, MSRP $210-$240.
28 SGBWeekly.com | JANUARY 28, 2013
JANUARY 28, 2013 | SGBWeekly.com 29
Overheating is underperforming. So now there’s Polartec® Alpha,® the first-ever breathable puffy fabric. It allows a free exchange of air, so when you’re active you stay warm, dry and comfortable. Developed for the U.S. Special Forces and now available for outdoor enthusiasts, it takes protection, performance and you to a whole new place. Discover more at POLARTEC.COM
Polartec® and Polartec® Alpha® are registered trademarks of Polartec, LLC. ©Polartec 2013
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TO READ THE FULL JOB DESCRIPTION, PLEASE CLICK ON JOB TITLE
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LaCrosse Footwear, Inc.Product Development Manager
This position works with the Product Team to lead in the formulation and execution of new product Briefs, focusing on development, commercialization and completion of all new products and concepts each session. Working with the Product Manager and Team to take concepts from 2-dimensional to completed prototypes and samples in 3-dimensional finished product…
Footlocker.com/EastbayTeam Sales Representative – PA/CO
As the world’s leading supplier of athletic footwear, apparel, and equipment, Eastbay is looking to strengthen our roster. We are looking to add Team Sales Representatives in Colorado and Pennsylvania who will work directly with colleges, high schools, and club teams. Representatives will be tasked with presenting the best brand assortment and largest inventory in the Team Sports arena, including top brands...
Allen CompanyProduct Development Manager
The Product Developer is responsible for assisting with the innovation and direction of the product development department within the Company’s core areas of focus (hunting and shooting sports), as well as building and maintaining product development processes and procedures. Responsible for the product development of multiple hunting/shooting categories from concept through domestic/international production…
New BalanceProduct Manager – Baseball
As a Product Manager, you will be responsible for bringing technical excellence to the Baseball line. You must have connectivity and an understanding of the market at all price points in order to lead the team’s efforts towards success. You will communicate with customers and work closely with key accounts. You will continually evaluate competitors’ businesses and the marketplace to capitalize on market opportunities. You will…
Title Nine SportsSourcing/Product Development Manager
If sports and fitness are a part of your life that you can’t live without, you are an expert on technical performance fabrics produced in Asia, and you understand how to lead a team through all phases of the product development process, including technical design, sourcing and production, this job could be for you! What you will do in this job: Responsible for managing sourcing…
Maschmedt and AssociatesOutside Sales Associate
Manufacturer’s rep agency in the West looking for sales associate to call on dealers throughout CO, NM, UT & WY. Our product lines include leading companies in the Shooting, Fishing, and Outdoor categories. This Utah-based position includes a complete compensation package including salary, auto allowance, and benefits. Looking for someone with a passion for the outdoors. Extensive travel…
Champro SportsVice President of Sales
Champro Sports is a rapidly growing manufacturer/distributor of team sports equipment and apparel that is seeking a Vice President of Sales to work in its suburban Chicago headquarters. The Vice President of Sales will have responsibility for managing three primary functional areas of the Sales Department: Key account relationships… Management of nationwide network of independent sales representatives...
Spira FootwearDirector of Footwear Development and Sourcing
Spira Footwear is seeking a highly technical, detailed and team oriented footwear development and sourcing director. The product development and sourcing director will coordinate efforts between our designers, factories and supplier. The position involves managing timelines, developing the product, taking responsibility for sales samples…
Taylor BrandsRegional Sales Manager
Taylor Brands, LLC, a leading manufacturer and marketer of cutlery products under: Old Timer, Uncle Henry, Schrade, and Smith & Wesson, is looking for a Regional Sales Manager to manage an assigned territory in the upper Midwest. This newly created position will be responsible for driving sales at key accounts, opening new accounts, and managing and measuring the performance of third party reps. The Regional Sales Manager reports to the VP of Sales…
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Winter MarketJANUARY 22-25, 2014
All Mountain DemoJANUARY 21, 2014
WWW.OUTDOORRETAILER.COM
Summer MarketJULY 31-AUGUST 3, 2013
Open Air DemoJULY 30, 2013
