Seven1Seven Soul Media Kit 2012-13

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • SEVEN1SEVEN SOUL Magazine | seven1sevensoul.com | (717) 831-8717csBailey Media, Publisher [email protected] | Send all materials to: Seven1Seven Sales Dept. [email protected]

MEDIA KIT/ 2012-2013

SEVEN1SEVEN SOUL Magazine | seven1sevensoul.com | (717) 831-8717csBailey Media, Publisher [email protected] | Send all materials to: Seven1Seven Sales Dept. [email protected]

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

YOUR SOURCE FOR EVERYTHING URBAN IN CENTRAL PENNSYLVANIA!

2012-2013MEDIA KIT



Magazine Mission StatementSeven1Seven Soul is your connection to the Capitol Regions diverse multicultural market, spotlighting

trendsetters in music, style, arts & culture, business, faith, food, and technology who ride the pulse of what’s

hot and innovative in the region. Our Creative Connoisseurs will utilize our social networks to build buzz about

Central PA as a travel hotspot and encourage a younger, affl uent, tech-savvy crowd to visit the region.

Seven1Seven Soul is not your traditional 8.5 X 11 glossy lifestyle magazine. Bold images combined with a unique

digest size (5.5 X 8.5), printed on a high quality, glossy stock, Seven1Seven Soul is positioned to stand out amid

any competition. Featuring Regional and National advertisers, Seven1Seven Soul Magazine is committed to

maintaining a valued mix of content and sponsor messages.

Seven1Seven Soul covers the entire Central Pennsylvania region, reaching Harrisburg, Lancaster, York, and all

points in-between. Seven1Seven Soul eagerly guides its readers towards discovering new aspects about our

region and the businesses that support it with an editorial style and focus that is detailed and fresh.

Seven1Seven Soul reaches a new audience through a nontraditional, social media-focused online & print entity

that spotlights boutiques, restaurants, nightlife, cultural events and more. Seven1Seven Soul successfully fosters

collaboration between the Capitol Regions Multicultural community and the tourism, arts & culture, government

and business communities. Seven1Seven Soul: Your source for Everything Urban in Central PA.

Website Mission StatementSeven1SevenSoul.com is the nexus of all things Urban and Multicultural in Central PA, constantly updated with

exclusive content including the latest news, breaking music, the hottest style and the most crucial happenings

in art and culture. Seven1SevenSoul.com features regional fi eld reportage, features and photos from every issue

of Seven1Seven Soul Magazine and much more. It is a unique space that provides a platform for expanded and

immediate coverage of emerging businesses, technology and style from the fringes of the mainstream to the

heart of Central Pennsylvania.



Sections

ARTS + CULTURE

FOOD

FAITH

LIFESTYLE

MUSIC

SPORTS

TECH

ASK NIKKI?

EVENT’S CALENDAR

MEET THE EDITOR

ALSO FEATURING

BUSINESS

JUST 4 KIDS



DEMOGRAPHICS

PUBLISHED 4 TIMES A YEAR

ETHNICITY

• Total Population - 1,956,493

Total Audience: 264,213 Circulation: 52,843Readers per copy: 5 Newsstand: 25% Distribution: 75%

• Black 60%

• Under 18 | 26% • Asian 2%

• Non White | 264,213 | 14%

• Male 49% • White 18%

• Female 51% • Hispanic 20%

• 18 to 49 | 42%

• Median HHI | $50,245

Audience

SEVEN1SEVEN SOUL’s “graduated” readeris aging but Brand -Loyal as ever.

*Source: U.S. Census

• The 21- to -34-year-old segment within the Trend-Setting Hip-Hoppers group is growing the fastest, increasing by nearly 5%, to reach 12.7 million.

• This group accounts for two-thirds of the overall urban market’s aggregate income, and their income is expected to jump by 17%–from $402 billion to $468 billion–in 2012.

• Hip-hop seniors are more likely than their younger counterparts to be employed in management and professional jobs.

• Unusually high brand loyalty; a penchant for spending their money now on goods ranging from electronics to cars, and an unusually strong infl uence on product and fashion trends.

*Source: Packaged Facts division of Marketresearch.com

• Our audience has “graduated” from traditional urban outlets and looks toSEVEN1SEVEN SOUL for a provocative refl ection of the culture that defi nes them.



2012-2013 Magazine Rate Card

**4X Rates are for 4 consecutive issues. * All rates are Gross

4 COLOR 1X 4X

Full Page $400.00 $375.00

1/2 Page $250.00 $225.00

Double Spread $550.00 $500.00

Center Spread $700.00 $650.00

COVERS 1X 4X

Inside Front $700.00 $650.00

Inside Back $550.00 $500.00

Back Cover $700.00 $650.00

CALENDAR LISTING 1X 4X

Calendar Listing $100.00 $75.00



IMAGES

TRAPPING

COLORS

GENERAL

INSERTS

PROOFS

DIGITAL FILES

PRESS

FONTS

• Images must be SWOP (CMYK) TIFF or EPS format, not RGB. All RGB images will be converted; conversion charge billed to the advertiser.

• Images should be no less than 300 dpi.• Do not nest EPS fi les into other EPS fi les.• Include a 1/8” (0.125) bleed on all sides, even

if one side doesn’t bleed.

• All trapping is the responsibility of the advertiser and must be included in the fi le.

Full Page Bleed5.625“ x 8.625”

Full Page/Cover5.5” x 8.5”

1/2 Vertical2.75” x 4.25”

Spread11” x 8.5”

• Two-color ads consist of black plus one publisher’s standard process color (yellow, magenta or cyan). Any other colors will be matched and charged as a 4-color ad.

• For PMS colors there is a printing premium charge; please contact your sales representative.

• Fifth colors must be arranged in advance with sales representative. If not prearranged, fi fth colors will automatically be converted to CMYK.

• Check with production department for quantity and shipping instructions.

• All ads furnished should require no further typesetting, artwork, or photo service, and must be the correct size.

• Any ads requiring additional design, type or layout will be billed to the advertiser.

• Perfect alignment of type or design across the gutter of two (2) facing pages cannot be guaranteed.

Ad Design is included FREE of charge with EVERY insertion order. However, you are permitted to submit your custom artwork as long as it is submitted in accordance with the following specifi cations (and approved by the Seven1Seven Soul Magazine Creative Department):

• Paper stocks used for inserts subject to the Publisher’s approval. Samples/paper mockups must be submitted at least two (2) weeks prior to issue closing date.

• Jog to foot.• Specifi cations on request.

• Ads must be accompanied by two (2) color proofs with color bars. Acceptable formats are Iris, Kodak Approval, Matchprint or Chromalin. Laser proofs are only acceptable for B/W ads.

• All fi les should be in PDF (PDF/X 1A preferred) format and supplied digitally.

• Please be sure that all fi les (high-resolution images, artwork and fonts) are included with the fi le.

• SEVEN1SEVEN SOUL Magazine is a 4-color publication printed using the SWOP Specifi cations for Web Off set Printing standards.

• Advertisers are required to submit advertising insertions in digital form. Any ads received as fi lm will be converted to a digital format and billed to the advertiser.

• All screen and printer fonts must be on disk. All fonts must be TYPE 1 or TYPE 3 fonts — no Truetype fonts.

Specs

AD SIZE BLEED TRIM LIVE

Full Page/Cover 5.625” x 8.625” 5.75” x 8.75 ˝ 5.50” x 8.50˝

1/2 Vertical 2.875” x 4.375” 3.00” x 4.50” 2.75” x 4.25”

Spread 11.125” x 8.625” 11.25” x 8.75” 11.00” x 8.50˝



2012-2013 Website Rate CardWeb Ad Rates• Advertise on Seven1SevenSoul.com via Google Adwords

• No minimum buy required.

• For instructions on how to select “Seven1Seven.com” in Google Adwords, read Adwords Site Targeting.

• Web Ad’s receive a 10% combo ad discount when purchased w/print ad in Seven1Seven Soul Magazine

FULL BANNER

VERTICAL RECTANGLE

MEDIUM RECTANGLE

Just $100.00/week

Just $75.00/week

Just $50.00/week

Just $400.00/month

Just $300.00/month

Just $200.00/month

Website AD Specs

Full Banner468 x 60

Vertical Rectangle240 x 400

Medium Rectangle 300 x 250



2012-2013 Planning Calendar

Editorial + Special Section Topics will be announced quarterly.

Your source for EVERYTHING Urban in Central PA

SPECIALSECTION CLOSE

MONTH

SPECIAL SECTION

ARTWORK CLOSE

SPACE CLOSE

ARTWORK CLOSE ON SALE

WINTER/SPRING 2012 12/23/11 01/02/12 01/19/12 01/22/12 02/01/12

SPRING/SUMMER 2012 03/25/12 04/01/12 04/08/12 04/15/12 05/01/12

SUMMER/FALL 2012 06/24/12 07/01/12 07/08/12 07/15/12 08/01/12

HOLIDAY 2012-2013 09/23/12 09/30/12 10/07/12 10/14/12 11/01/12

Documents

Seven1Seven Soul Media Kit 2012-13