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Settembre2000
Creative Commons License - Attribution-NonCommercial-ShareAlike 1.0. Creative Commons Licensehttp:// creativecommons.org/licenses/by-nc-sa/1.0/
F. NachiraEuropean Commission DG-INFSO - Unit “ICT for Enterprise Networking”
Head of Sector “Technologies for Digital Ecosystems“
F. NachiraEuropean Commission DG-INFSO - Unit “ICT for Enterprise Networking”
Head of Sector “Technologies for Digital Ecosystems“
La Società dell’informazione
per le PMI
Visita Studio
Delegazione CNA - Emilia Romagna
Bruxelles, 19-20 Settembre 2005
Visita Studio
Delegazione CNA - Emilia Romagna
Bruxelles, 19-20 Settembre 2005
2
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise NEtworking F.Nachira Bruxelles - Settembre 2005
A new horizon for SMEs and terrioriessupported by ICT• Policy [LISBON AGENDA]
• put SMEs & local development at the forefront of the agenda
• At EU level, every policy has a SME dimension,i2010 Communication
• ICT Research to empower SMEs• FP5 with ‘Innovation and SME
Programme”• 15% of the FP6 budget dedicated to
SMEs
3
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise NEtworking F.Nachira Bruxelles - Settembre 2005
A new horizon for SMEs
• Policy [Lisbon agenda - i2010] • The renewed Lisbon objectives put SMEs at the
forefront of the agenda
• At Community level, every policy has an SME dimension, so is our i2010 Communication
• ICT Research to empower SMEs• FP5 with ‘Innovation and SME Programme”
• 15% of the FP6 budget dedicated to SMEs
4
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise NEtworking F.Nachira Bruxelles - Settembre 2005
DG-INFSO strategy to support SME
•Mission• To contribute to their sustainable
competitiveness through the timely introduction of meaningful technological and organisational innovations in business and business environments.
•Strategy• To creatine favourable conditions
To provide ICT applications & services for improving their efficiency and for extending their business
5
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise NEtworking F.Nachira Bruxelles - Settembre 2005
DG-INFSO past contribution
• From ESPRIT to FP5• eEurope 2002 and
2005: GO DIGITAL initiative
• About 70 SMEs Projects funded under IST FP5
• Many isolatedsuccess stories
• > But it’s not enough!
6
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise NEtworking F.Nachira Bruxelles - Settembre 2005
How to improve• To liaise research with policy • Synergies with MS and Regions• To have a bigger impact at research
level• FP6 : Integrated Projects, Cluster of Projects
• FP7 : ETP , DBE concept
• Projects providing links between policy and research
• To act at policy level• i2010
• EISCO’s final declaration: local agenda i2010• Giving more emphasis to SME clusters and territories
• To address the needs of SMEs• Digital Business Ecosystems
7
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise NEtworking F.Nachira Bruxelles - Settembre 2005
Why should we care about the ICT uptake by EU SMEs ?
• Basic ICT infrastructure and access to the Internet are no longer considered major barriers to e-business uptake in Europe
• Recent studies have shown that in intensive ICT using sectors, productivity growth in the EU is dramatically lagging behind the one in the US in the period 1995-2000. This shows a deficit of th EU firms, in particular SMEs, in terms of productive application of ICT in all other sectors of the economy
8
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise NEtworking F.Nachira Bruxelles - Settembre 2005
Why should we care about the ICT uptake by EU SMEs ? (2)
• SMEs face particular difficulties in integrating new technologies and re-organising their business processes;
• less than 10% of SMEs that sell on-line have fully integrated the ordering process into the internal business organisation (compared with 1/3 of large enterprises);
• less than 10% of SMEs have implemented an electronic Customer Relationship Management (CRM) system (compared with 1/3 of large enterprises);
• only 3% of SMEs are users of an electronic Supply Chain Management (SCM) system (compared with 13% of large enterprises)
9
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise NEtworking F.Nachira Bruxelles - Settembre 2005
Why should we care about the ICT uptake by EU SMEs ? (2)
• The e-maturity of SMEs differ across countries, regions and sectors:
• the divide between Northern and Southern Member States with respect to e-commerce activities still exists and is even widening (45% / 10%)
• the percentage of companies making e-purchases generally exceeds that of those engaging in e-selling activities by more than 2:
• for B2B transactions, the emergence of e- marketplaces seems to be of growing importance for both large companies and SMEs
10
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise NEtworking F.Nachira Bruxelles - Settembre 2005
How EC supports SMEs eBusiness• Peculiarities of EU (SMEs, diversity, territories)
• -> how to turn this into competitive advantages? • -> which role of ICT , which infrastructure ?
MissionMission: To contribute to Enterprise sustainable
competitiveness through the timely introduction of meaningful technological and organisational innovations in business and business environments
StrategyProviding infrastructure enabling development for
customised ICT applications & services for improving their efficiency and for extending their business
11
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise NEtworking F.Nachira Bruxelles - Settembre 2005
Evolution in ICT-adoption: Increased complexity in business networking
12
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise NEtworking F.Nachira Bruxelles - Settembre 2005
Towards a Global Dynamic Competition : SMEs & local clusters in a knowledge-based global economy• More interrelations • More specialised resources• More R&D / innovation• Access to global value chains • Access to knowledge
Growth Node Business EcosystemIndustrial District
How to reach the critical mass of resources ?How to cope with the increased complexity ?Commission created the ecosystem metaphor
Virtual cluster
13
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise NEtworking F.Nachira Bruxelles - Settembre 2005
ICTscatalyse
improve
improve
New organizational& business models
Policysupports
The Business Digital Ecosystem:an integrated approach
“Digital Ecosystem Infrastructure”
Derivative work from
P.Dini - London School of Economics
Growth
Competitiveness, market & internal
efficiency
Cooperation &innovation networks
improve
lead to
encourage
provideresources
Open SourceEvolutionary infrastructure
makeviable
shape& foster
supports
supportBiology
enhances
14
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise NEtworking F.Nachira Bruxelles - Settembre 2005
Which ICT technology for business ecosystems ?
• Scenario:
“… the actual slowly changing network of organizations will be replaced by more fluid, amorphous and often transitory structures based in alliances, partnership and collaborations”...
“…building a community that share business, knowledge and infrastructure”(1)
“To support this scenario of aggregation of services and organizations, is required a further stage in ITC technology adoptions and an infrastructure which exploits the dynamic interaction (cooperation and competition) of several players in order to produce systemic results; innovation and economic development.”
“Towards a Network of digital business ecosystems fostering the local development ” (EC, Discussion paper, 2002)
15
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise NEtworking F.Nachira Bruxelles - Settembre 2005
The business ecosystem•adoption/use of ICT is one major factor of productivity•SMEs backbone of EC economy; SMEs do not adopt/master ICT•role of knowledge sharing; systemic approach on territorial basis•how to induce a change in how organizations network and cooperate?
How to foster this change of paradigm ?
TechnicalInfrastructure
Business & financial conditions
Human capital, knowledge and
practices
Governance & industrial
policy
How to create a favourable environment for business and people: a socio-economic eco- system
16
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise NEtworking F.Nachira Bruxelles - Settembre 2005
The digital ecosystem
Which ICT infrastructure for this new paradigm ?How could ICT support the transition from industrial district to business ecosystem ?
Computingand telecom.Infrastructure
Formalised knowledge
OSservice-oriented
architecture
vision, new
paradigms
How to createan ICT infrastructure
that fits withthe needs of SMEs ?
Paradigm shift : machine model => living organism model make a plan => create structural conditions
17
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise NEtworking F.Nachira Bruxelles - Settembre 2005
What is a Digital Ecosystem ? •THE DIGITAL ECOSYSTEM
•is a pervasive “digital environment”
•that supports the business ecosystems
•that is populated by “digital components”
•that evolves and adapts to local conditions with the evolution of the components
THE “SOFT” SUPPORT INFRASTRUCTURE, WHICH MEDIATES
SERVICES & INFORMATION (knowledge)EMPOWERING THE NETWORKING
AND THEIR SHARING
architecture /
structure
18
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise NEtworking F.Nachira Bruxelles - Settembre 2005
What is a Digital Component ?•DIGITAL COMPONENTS
•could be: software components, applications, services, knowledge, business processes and models, training modules, contractual frameworks, laws ...
•.... and hopefully a mixture of all these
A USEFUL IDEA, EXPRESSED IN A LANGUAGE
(formal or natural), LAUNCHED ON THE NET,
WHICH CAN BE PROCESSED (by computers and/or
humans)
formalised knowledge
©XPLANE
19
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise NEtworking F.Nachira Bruxelles - Settembre 2005
A systemic approachto enterprises global collaboration
open-source, public, distributed pervasive environment - spontaneous evolution, adaptation and composition of services, digital content and sw components - embedding business rules, revenue models, ontology...
20
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise NEtworking F.Nachira Bruxelles - Settembre 2005
Knowledge Economy
DBE
Research areas in Digital Business Ecosystems
Business Ecosystems and Regional EconomiesSocial ScienceBusiness models,
FormalisedBasic Models and Services
Execution environment“life support structure”
Digital Ecosystem
Open-source service- and knowldege-oriented infrastructure
Networkingtechnologies
ICT Infrastructure
Researchareas
Semantics ofservices
Syntax of economicbehaviour
Business rulesand
Regulatory Framework
Formalisation ofKnowledge
(Languages)
21
European Commission Directorate-General Information Society and Media
Unit D5 : ICT for Enterprise NEtworking F.Nachira Bruxelles - Settembre 2005
Local Business Ecosystemco-funded by DBE project
Local Business Ecosystemjoined as new pilot
Potential future take-uplocal ecosystems
Digital Ecosystem pilot regions (Sept 2005)
Cluster of Projects• DBE (15M€)• Legal-IST• SEAMLESS• …
• Call-5 (~20M€)