7/15/2010

1

Jeffrey Welch M.A.L.A.S.

Adonis A. Deniz Jr. M.S.W.

Presentation Objectives

• Today you will learn:

– How to simultaneously approach recovery and

prevention

– How to successfully use cultural norms as a

strength to prevent underage drinking

– How to mobilize the community to support your

prevention efforts

Workshop Outline/Agenda

• COPE Coalition History

• SPF

• Coalition Strategies

• Media Products

• Norm-Changing Events

7/15/2010

2

Ice BreakerCultural/Identity Linking

• Cultural Experiment.

– close your eyes and look into the "inner mirror of yourself".

– Examine what culture means to you and what you think of as your own cultural

identity.

– Look for the cultural identities you claim and, when you are ready, open your eyes and

look around the room.

– Find someone nearby that you think may share a cultural identity with you.

– Approach that person and try to find a cultural commonality

– Afterwards share with the group some of the cultural commonalities that you found

between each other.

Adapted from : BiGLTYNY Leadership. (2001, January 2). 10 awesome GSA activities and icebreakers. Retrieved from

http://www.glsen.org/cgi-bin/iowa/all/news/record/333.html

History of C.O.P.E.

2011 – Need to reapply for Year 6 DFC Grant2011 – Need to reapply for Year 6 DFC Grant

2010 – Received Juvenile Delinquency Grant from AZGOCYF2010 – Received Juvenile Delinquency Grant from AZGOCYF

SPF-SIG funding expires Weed & Seed Funding expires Planning 2010 Alcohol-Free Quinceañera

2009 – Received EUDL Funding 2009 – Received EUDL Funding

Major Events: Alcohol-Free Cinco de Mayo, Alcohol-Free Quinceañera

2008 – COPE logo & website developed2008 – COPE logo & website developed

Major Event: Alcohol-Free Cinco de Mayo

2007 - Re-named to COPE (Community Outreach Prevention Education) Coalition2007 - Re-named to COPE (Community Outreach Prevention Education) Coalition

Received Weed & Seed Funding Major Event: Alcohol-Free Cinco de Mayo

2006 - Received Strategic Prevention Framework State Incentive (SPF-SIG) and Drug Free Communities Support Program (DFC) funding

2006 - Received Strategic Prevention Framework State Incentive (SPF-SIG) and Drug Free Communities Support Program (DFC) funding

2005 - Canyon Corridor Youth Drug Prevention Coalition (CCYDPC) 2005 - Canyon Corridor Youth Drug Prevention Coalition (CCYDPC)

TERROS-Fiscal Agent Direct service program with Value Options (later Magellan)

Strategic Prevention Framework

7/15/2010

3

Community Mobilization

• Meet the needs of the community

• Balance grants with community needs

• Not just incentives

• Potlucks

• Personal beliefs aside

Community Demographics

• High immigrant population

• Estimated 70% Hispanic

• Over 50% speak language other than English (95%

of that being Spanish)

• Nearly 33% of the population under 18 years old

Source: 2000 U.S. Census & 2009 AZ Epidemiological Report

Maryvale Cultural Strengths

• Deeply engrained in cultural heritage

• Language, food, celebrations etc.

• Diverse community

• Growing capacity – cultural events, etc.

• Young, vibrant population (median age 25)

• Faith-based (multi-denominational)

• Strength in families

7/15/2010

4

Maryvale vs. Arizona (8th Grade AYS Data)

Maryvale vs. Arizona (8th Grade AYS Data)

Community Readiness Assessment

• 2009 – Scored in Stage 4: Pre-Planning

• 2010 – Scored in Stage 5: Preparation

• 47.5% NOT coalition members

• Main sector represented were youth

• Next steps to create more community awareness,

community support and more community action

7/15/2010

5

Current Strategies

• Community Education

• Compliance Checks/Shoulder Taps

• Public Information/Social Marketing

• Social Host Ordinance

• Responsible Beverage Server Training

• Community Development

Maryvale Socio-Cultural Factors

• Alcohol is a norm in celebration

• Maryvale has a festive culture

• Adult modeling behavior

• Rite of Passage

• Gender factors

• Party crews

• Parking lot drinking

Alcohol-Free Cinco de Mayo

7/15/2010

6

Alcohol-Free Cinco de Mayo

• John F. Long Elementary School

• Testimonials

• History of Cinco de Mayo

• Family Friendly Entertainment

• Incentives & Resources

• Year 1: 300 participants Year 2: 400 participants

• Year 3: 10 Minute Live Internet interview

Alcohol Free Quinceañera

Alcohol Free Quinceañera

7/15/2010

7

Alcohol Free Quinceañera

Alcohol Free Quinceañera

Alcohol Free Quinceañera

7/15/2010

8

Alcohol Free QuinceañeraAdditional Business/Community Support:•D’Image Beauty College•Decoraciones Crystal’s•Primero Fiestas•Diana’s Bakery•Sam’s Club•Unique Kreashuns•Banda Sinaloense Valle de Sol•DJ el Norteño•Vision Video Producitons•Café Caliente•Vile•Vecindarios la Familia•Miss Arizona 2009•Carl Hayden Falcon Wrestlerettes•Bolado Limousine•TILT youth group•Salvation Army•Prensa Hispana•know99 Television•COPE Coalition Alcohol-Free Quinceañera Planning Committee

Alcohol Free Quinceañera

Plan for Alcohol-Free

Quinceañera

• Coordinate

• Communicate

• Confirm

• Celebrate!

Begin outreach

• Follow-up & confirm partnerships

Organize Planning

Committee

• Discuss objectives & timeline

• List needed resources/partnerships

Alcohol Free Quinceañera2009 Quinceañera Statements:

"Me Gustaria una fiesta sana." -Ligia

"I want to show my uncles that we can celebrate something and have fun without drinking." -Yajaira

"I just want my special day to be (an) alcohol-free environment with no problems, just happy people!“- Idalia

"I want to show that we can have fun without alcohol." -Laura

7/15/2010

9

Alcohol Free Quinceañera

2010 – Continuing the tradition, increasing the impact

Thank You for your Participation!

Questions?• Jeffrey Welch jeffreyw@terros.org

Master of Arts in Latin American Studies

• Adonis Deniz Jr. adonisd@terros.org

Master in Social Work