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8/4/2019 Session Five - Design Thinking
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Design ThinkingSession 5:
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DESIGNTHINKING
12 lessons forCOMMUNICATORS FROM THEDESIGNER’S TOOLBOX
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INTRO
WE can ALL be CREATIVE
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INTRO
WE can ALL be CREATIVE
WE can ALL be DESIGNER
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LESSON ONE
Think As a group of
independent thinkers
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Think As a group of
independent thinkers
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Think As a group but
avoid groupthink
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1979
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LESSON TWO
FAIL EARLY to succeed
sooner.
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LESSON THREE
SKETCH.
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LESSON FOUR
KNOW YOUR AUDIENCE.
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Knowing how people will use
something is essential.—Donald Norman, UX Forefather
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LESSON FIVE
if you think you haveall of the answers,
you’Are doing it wrong
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[Feedback is the] simplest form of qualityassurance… when you’re working on aproject for hours on end, it’s easy to go
into visual burn-out mode; a quick 5-
minute review can often reveal problemsin your design that you just didn’t seewhile you were obsessing over the details
—Brandon Jones, Designer & Webdesigntuts+ Editor
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LESSON SIX
ITERATE!
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LESSON SIX
ITERATE!
(once is never enough)
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The very best user experiences areevolved over time, fine-tuned
through iterative design processesin response to genuine user
feedback. Nobody – and I meannobody – gets it right first time.
—Alex Nichol, Web & UX Designer
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LESSON SEVEN
SIMPLIFY.
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LESSON SEVEN
SIMPLIFY.
(less is better than mor
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We need to be very careful about thelure of complexity. We should not fallinto the trap of thinking that if it’s hardto design, it must be good; that if it’s
using the latest technology, it must begood; that if all our friends think it’sreally cool, it must be good.
—Gerry McGovern, Founder & CEO of Customer Carewords
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LESSON EIGHT
PUSH BOUNDARIES.
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LESSON NINE
BE COOLER THAN YOUARE.
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LESSON TEN
THINK THROUGH THEIMPLEMENTATION.
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LESSON ELEVEN
MAKE SOMETHING JUSTFOR FUN.
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LESSON TWELVE
SKETCH SOME MORE.
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WHAT DOES THIS
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WHAT DOES THIS
MEAN FOR YOU?
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QUESTIONS?
