Embed Size (px)
Citation preview
BOOTCAMP – Delhi NCR
introducing
DESIGN THINKING
DESIGN THINKING IS A FORMAL METHOD FOR PRACTICAL, CREATIVE RESOLUTION OF PROBLEMS AND CREATION OF SOLUTIONS, WITH THE INTENT OF AN IMPROVED FUTURE RESULT. IN THIS REGARD IT IS A FORM OF SOLUTION-BASED, OR SOLUTION-FOCUSED THINKING – STARTING WITH A GOAL (A BETTER FUTURE SITUATION) INSTEAD OF SOLVING A SPECIFIC PROBLEM. BY CONSIDERING BOTH PRESENT AND FUTURE CONDITIONS AND PARAMETERS OF THE PROBLEM, ALTERNATIVE SOLUTIONS MAY BE EXPLORED SIMULTANEOUSLY. NIGEL CROSS ASSERTED THAT THIS TYPE OF THINKING MOST OFTEN HAPPENS IN THE BUILT, OR ARTIFICIAL, ENVIRONMENT (AS IN ARTIFACTS)
Design Thinking is an approach to Reimagine Future
DEFINITION
Understanding Design Thinking
Thinking Inside Out and Outside in
https://upload.wikimedia.org/wikipedia/commons/f/fd/DesignThinking.ogv
What is <<Design>>
Design is to Design the Design of the Design
noun verb
noun noun
A general concept or Policy
An Activity A Plan or Intention
A Finished Outcome (Product/Service)
What Design Thinking?
Problem Finding doing the right thing
VALUE CREATION + VALUE CAPTURE
Problem Solving doing the thing right
Design is a basic principle whose primary function is innovation
The Efficiency component : Lean Principles, Quality, Time management, etc.
Design Thinking = Strategic Thinking
Problem Finding doing the right thing
Problem Solving doing the thing right
Value migration and the shift to <<VALUE CREATION ECONOMY>>
Design Thinking Agile
Lean Startup Execute: Classic Lean
Design Thinking = Strategic Thinking
Problem Finding doing the right thing
Problem Solving doing the thing right
VALUE CREATION + VALUE CAPTURE = STRATEGY
Design Thinking and Value Creation
Technology
Feasibility
Business
Viability
People & Human Values
Usability & Desirability
Design Thinking and Value Creation
Technology
Feasibility
Business
Viability
People & Human Values
Usability & Desirability
Process Innovation
Emotional Innovation
Functional Innovation
Design Thinking Process
Step by Step Approach
? But wait… There’s More!
View your slides from anywhere!
STEP I - EMPATHIZE
Immerse, Observe and Engage
STEP II - DEFINE
STEP III – POINT OF VIEW
STEP IV - IDEATE
STEP V - PROTOTYPE
STEP VI - TESTIING
