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Usability and accessibility for Web 2.0 Applications
Applying Web 2.0 to the Enterprise
Presentation aims
• Illustrate that Web 2.0 features can add value to large enterprises
• Discuss opportunities and risks for design, useability and implementation.
• Work out how Web 2.0 for the enterprise differs to Web 2.0 for the internet
• Present a case study delivered using technology that is available and accessible today
Web 2.0?
Rich User Experience
Ability to remix existing content
Available via the web orusing the web (wired or wirelessinternet)
Trusting users
Participation
Ranking and voting measuresvalue of content
Community
Services improve as more people use them
Play value
Shared purpose
Self creation and contribution of content
Tagging by users definesrelationships between content items
Quick Quiz• What do we mean when we refer to Web 2.0?
1. tools, services and applications that drive end user participation and creation of content, and value through the community.
2. throwing out all our existing tools and architecture for new web-based stuff.
3. changing the processes in the company so that end users drive the ship.
4. paving the way for our alien overlords to enjoy their time on this planet.
Challenges and opportunities
Rich User ExperienceAbility to remix existing content
Available via the web orusing the web (wired or wirelessinternet)
Trusting users
Participation
Ranking and voting measuresvalue of content
Community
Services improve as more people use them
Play value
Shared purpose
Self creation and contribution of content
Tagging by users definesrelationships between content items
Easy for the Enterprise Challenging for the Enterprise
Web 2.0 for the enterprise
start a website
attract experts and extroverts
develop a community
create an attractant
create hype or
controversygrab $’s!
build a useful
tool
embed as part of the way the
company works
develop a community
select experts,
moderators and
champions
avoid hype or
controversy
reap business benefits
start a website
say a photosharing site
create an attractant
by making iteasy to addphotos andapplications
attract experts and extroverts
who postphotos of themselveson holidays
create hype or
controversy
in their underwear
develop a community
shared withtheircolleagues
grab $’s!
who use thesite too
Web 2.0 on the internet
Web 2.0 in the enterprise
Web 2.0 for the enterprise
start a website
attract experts and extroverts
develop a community
create an attractant
create hype or
controversygrab $’s!
build a useful
tool
embed as part of the way the
company works
develop a community
select experts,
moderators and
champions
avoid hype or
controversy
reap business benefits
Web 2.0 on the internet
Web 2.0 in the enterprise
build a useful
tool
improve anexistingprocess
select experts,
moderators and
champions
which willbe useful toemployees
embed as part of the way the
company works
who are responsibleto drivechange
avoid hype or
controversy
whilemanagingrisk
develop a community
encouragingadoption ofchange
reap business benefits
to improvetheorganisation
Quick Quiz• Which is the LEAST important issue for enterprises who
want to move to Web 2.0?
1. managing cultural change and trusting users2. finding useful applications that improve process when
implemented in a Web 2.0 way3. avoiding any potential risks (inappropriate content, insults,
name calling!) from user generated content4. retraining all staff members before making any changes at
all
Let’s do it!
build a useful
application
embed as part of the way the
company works
develop a community
select experts,
moderators and
champions
avoid hype or controversy
reap business benefits
We’re looking for opportunities that
• give us a chance to do cool stuff
• streamline existing processes
• benefit from end user ownership
• work better when the content drives comment
• provide a foundation for end user contribution of content
Case study• Many large enterprises have a wealth of underutilised
video and multimedia content – announcements, training material, induction content, messages from the CEO etc.
• This Web 2.0 implementation aims to provide a ‘home’ for this information, and to extend it’s usefulness by introducing a sense of community and interaction – to drive discussion, understanding and use of
the content• It also provides a foundation for end user addition of their own training or information content
Great teeth videoDress for successHow I won at badmintonGlasses, I see youSuit yourself
search to be added
training home | submit a video | report misuse | contact admin | help
login portlet
Portlet
Links to other apps
search portlet
custom item type to upload videoflash content
welcome to the Uber.biz training videoPortlet
Items displayed share categories (or categories and
perspectives) with the video being played
flash subtitles (from DB)
rating portlet link
metadata added at time of video being uploaded
discussion group specifically related to this video (created at
time of upload for each new video)
Java portlet
tabbed areas
quick quiz• Which statement below is not true?
1. Current Oracle Fusion products aren’t ready for Web 2.0
2. Tools available today can be used to develop Web 2.0 applications
3. End users can access rich interfaces via the web browser
4. Users can build expertise both by using the tools and getting support from the community
The video window
wow, I can’t believe we have the same hair!
add your rating
This is the first in a series of three training videos about the importance of good hair in the organisation. You will learn to identify good and bad hair, and will understand how to make decisions that will end bad hair days forever. This video is most applicable to staff who do not wear hats.
• Built as a Portal custom item type
• Information is captured in multiple hits
• Video is uploaded in flash first, then the item management interface allows that file to be played back in 5 second increments so that sub-titles can be captured.
• Sub-titles are stored in the database and rendered in flash on screen – which provides enormous flexibility to deliver all content from the DB in multiple formats for accessibility (on screen sub-titles for hearing impaired users, re-rendered text pages for visually impaired users with screen readers).
Considering accessibility
UberTraining Search Result
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Search resultsVideo
Text
quick quiz• Which of the following is NOT true about Useability and
Accessibility?
1. Web 2.0 applications generally present rich interfaces
2. Usability and Accessibility can be added to Web 2.0 applications after they are built, and are optional
3. Web 2.0 applications can still be highly useable and accessible to a wide audience (and meet legislative requirements)
4. New content like online video and multimedia presents new Accessibility and Useability challenges.
LearningsChallenge Considerations
A rich interface stretches the toolset and requires creative, design and development resources
Make sure that the team understands responsibilities before kickoff, and find specialist skills where needed.
Everyone has a say The concept of moderation needs to be introduced – and balanced to encourage usage, mistakes and learnings
Creation of content by end users Workflow can be used to manage the appropriateness of major items of content. Moderation needs to be visible and fair to suit the community.
People’s contributions generate workflow or actions
Can the rest of the team opt in for alerts, updates OR could we possibly be creating ‘instituted spam’
People can interact with who they like Can I ‘Block’ my boss?
Accessible by all We need to manage accessibility through great design and considering issues prior to build. Subtitles, generation of readable pages (from search results) and good UI design are all important.
Summary
• The tools to build compelling Web 2.0 applications are available now. Portal, UCM and Java can be used to deliver applications that help to build a community and empower end users.
• Web 2.0 tools can play a part in breathing new life into existing content, and can act as a catalyst to uncover skills in the organisation.
• Implementing great Web 2.0 applications needs you to consider managing cultural change, process improvement opportunities and adoption of new ideas by the customer base.
• Successful Web 2.0 projects are cool – and an opportunity to inject fun while driving business benefit.
last quiz• Pick the item that is INCORRECT!
1. Web 2.0 applications can add value to the enterprise
2. Web 2.0 applications are just for young people who are looking for dates
3. Web 2.0 can improve and change the way we work
4. Web 2.0 can let us leverage existing information assets and extend their use and their value to the business
coming up – end of day prize!At the end of today we’ll draw a prize for a day trip to Sydney to Uber’s HQ, with visits to a number of technology partners and lunch on the harbour – all chauffeured in an Uber Ferrari.
