SERVICE MANUAL - Cosmo Prof...hairline, alternating formula A and B in fine diagonal micro weaves in the opposite direction of the hair growth. Then reverse the section behind for

GREY TO GORGEOUS COLLECTION SERVICE MANUAL

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MEN NATURAL

GREY SERVICE – AS DIVERSE AS YOUR CLIENTS

Fulfill your grey clients’ color needs through a comprehensive service concept: Individual consultation, inspiring techniques and high-perfoming professional

products — the perfect combination for gorgeous results.

“I WANT TO KEEP MY HAIR COLOR. NATURAL BROWN, FULL OF REFLECTIONS.”

“MY GREY SHOULD BE GORGEOUS AND SHINY.”

“I EXPECT A FRESH LOOK. NOT A COVERED LOOK.”

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MEN FASHIONABLE

Make a difference and become the expert for diverse grey services. Turn your salon into the ultimate beauty

destination for all your clients’ grey needs.

Discover 6 creative grey services and learn new techniques created by the Goldwell Global Master Team.

“GREY? I WANT TO KEEP MY GLAMOROUS BLONDE. ALWAYS.”

“I WANT THE VIBRANT FASHION SHADE OF MY CHOICE.”

“GREY DOESN’T MATTER – THE AMOUNT DOES.”

MAKE IT GORGEOUS!

Discover Goldwell’s new grey services, featuring the new @Elumenated Naturals.

New Topchic and Colorance Shades — achieve more vibrant reds, rich browns, and brilliant

blondes while covering grey without the need to add a natural shade.*

Be inspired by the amazing possibilities of individual grey services and techniques with our Goldwell Global Masters Lisa Whiteman and John Simpson. From natural coverage to exciting fashion

shades, empower yourself to create gorgeous results.

Perform every service according to the Goldwell Service Cycle to provide the ultimate salon experience to your clients.

Find out more about customized consultation, step-by-step guides, as well as care and styling tips for the salon and at home.

* N/NN shades can be added for difficult to cover grey.

SERVICE CYCLE

CONSULTATION

PREPARATION

APPLICATION

MAINTENANCE

POST-CARE& STYLING

IN-SALON

AT H

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BACK TO NATURAL SERVICE CREATE NATURAL TONES WITH A WOOD GRAIN EFFECT. EFFORTLESS AND MULTIDIMENSIONAL.

BEFORE

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“IT’S NOT ABOUT CHANGING ANY HAIR COLOR, IT’S ABOUT KEEPING INDIVIDUAL

COLOR AND BEAUTIFUL SHINE.”---

John SimpsonGOLDWELL

GLOBAL MASTER, NORTH AMERICA

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SERVICE CYCLE

SERVICE CYCLE

CLIENT WISH:Nikita would like to revitalize the youthful appearance

of her hair without looking block colored.

YOUR SERVICE RECOMMENDATION:Use “natural tones” and “a wood grain effect” as keywords

during the consultation service.

For a perfect blend of complementing tones and ultimate shine of natural looking hair, recommend this

ammonia-free foiling technique which is gentle to the hair‘s delicate structure.

EXISTING SHADE:Regrowth: 6N

Mid-lengths and ends: 6G (naturally lightened)

Grey: 50 %

To optimize color deposit and to equalize structural differences use

Dualsenses Color Structure Equalizer.

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CONSULTATION--

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PREPARATION--

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SERVICE CYCLE

Section the hair. Start applying at the hairline, alternating formula A and B in macro weaves, A and C in fine slices and A and D in weaves in a foiling technique.

Apply formula A to the remaining hair and in between foils (first onto the regrowth, then to the mid-lengths and ends).

Observe the processing time, then shampoo. Treat with products from the Dualsenses Color Extra Rich segment. Apply formula E as a toning to the entire hair.

Observe the processing time, then rinse. Finish the color service with a Dualsenses Color Extra Rich Serum.

FORMULAA Nectaya: 40 ml Lotion 6 % (20 vol.) + 20 ml 5N + 20 ml 5MBB Nectaya: 20 ml Lotion 6 % (20 vol.) + 10 ml 4N + 10 ml 4BC Nectaya: 20 ml Lotion 9 % (30 vol.) + 10 ml 7N + 10 ml 7NA

D SilkLift Gentle: 35 ml Conditioning Cream Developer 6 % (20 vol.) + 1 scoop High Performance Lightener without ammonia + 3 pumps of Intensive Conditioning Serum Concentrate E Colorance: 60 ml Lotion + 15 ml 8GB + 15 ml 9BA

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APPLICATION--

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AMMONIA-FREE

SERVICE---

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SERVICE CYCLE

SERVICE CYCLE

The Dualsenses Color Extra Rich and Rich Repair shampoo, conditioner and treatment will help your client to maintain the beautiful color results and the

smooth hair feel. Share your tips and tricks on how to recreate this beautiful look with StyleSign Sprayer at home.

When your client comes back after 4–6 weeks, you can choose between two perfect Follow-up Services to recreate this natural looking wood grain effect:

1 I Perform a Goldwell Color Balancing Service with regrowth retouch with Nectaya and apply corresponding Colorance formula to mid-lengths and ends.

2 I Perform a full service regrowth retouch with Nectaya followed by the same technique using Nectaya 4B, 7NA and SilkLift Gentle every second visit. Intensify the brightness by applying Colorance as an overall toning.

To achieve this amazing look finish with StyleSign Sprayer on dry hair.

To maintain this natural look, recommend that your client schedule their next appointment within 4–6 weeks.

SLICES

WEAVES

MACRO WEAVES Medium woven sections colored with a chosen shade.

Woven fine sections colored with a chosen shade.

Fine sections colored with a chosen shade.

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POST CARE & STYLING--

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MAINTENANCE--

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FOLLOW-UP SERVICE--

BACK TO NATURAL SERVICE

GREY BEAUTIFYING SERVICE ENHANCE AND ENLIVEN THE NATURAL GREY BEAUTY OF YOUR CLIENT’S HAIR.

BEFORE

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SERVICE CYCLE

SERVICE CYCLE

CLIENT WISH:Zvona would like to enhance and restore the beauty of her naturally white/grey hair while

reducing the yellow tone.

YOUR SERVICE RECOMMENDATION:Use “soft reflections” and “luxurious shine“ as

keywords during the consultation service.

This service is perfect to recommend to clients who want to give naturally beautiful white/grey hair a lift and

beautiful shine in all dimensions while counteracting environmental efftects that can occur.

EXISTING SHADE:Grey: 90–100 %

To optimize color deposit and to equalize structural differences use Dualsenses Color

Structure Equalizer.

“THERE’S NO NEED TO BE UNHAPPY ABOUT GREY HAIR ANYMORE – IT’S FULL

OF POSSIBILITIES.”---

Lisa WhitemanGOLDWELL

GLOBAL MASTER, UNITED KINGDOM

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CONSULTATION--

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PREPARATION--

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SERVICE CYCLE

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APPLICATION--

Section the hair. Start applying at the hairline, alternating formula A and B in fine diagonal micro weaves in the opposite direction of the hair growth.

Then reverse the section behind for a natural directional color technique in the same way.

Observe the processing time, then rinse. Shampoo with Elumen Wash. Apply Elumen Lock and rinse after 5 min.

Apply formula C as a toning to the entire hair at the basin.

Observe the processing time, then rinse. Finish the color service with a Dualsenses Color Serum.

FORMULAA Elumen: 30 ml SV@10 + 1 ml NA@2 B Elumen: 30 ml AB@9 + 2 ml NA@2

C Soft Color: 10P

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AMMONIA-FREE

SERVICE---

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SERVICE CYCLE

SERVICE CYCLE

Recommend a Follow–up Service at home with Soft Color 10P every week depending on frequency of visits. Recommend a full Repeat Service every 4–6 weeks.

Apply a pea-sized amount of StyleSign Flat Marvel into dry hair to diversify the look, change it

from classical to “edgy” with StyleSign Big Finish.

To maintain this silver shimmering result, recommend that your client schedule their next appointment within 4–6 weeks.

The Dualsenses Blonde and Highlights Shampoo will help your client neutralize unwanted yellow tones while

providing shiny reflections. Share your tips and tricks on how to recreate this beautiful look with StyleSign Flat Marvel and Big Finish at home.

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FOLLOW-UP SERVICE--

GREY BEAUTIFYING SERVICE

MICRO WEAVES Woven super fine sections colored with a chosen shade.

GREY CAMOUFLAGE SERVICETURN BACK THE TIME AND CAMOUFLAGE GREY.

BEFORE

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SERVICE CYCLE

SERVICE CYCLE

CLIENT WISH:Scott prefers a fast, specialized solution that will bring

freshness to his natural color by blending the white areas.

YOUR SERVICE RECOMMENDATION:Use “fresh look“ and “natural grey blending” as


Recommend this specialized service if your client is looking to eliminate the visibility of roots while achieving a more youthful, natural grey look.

EXISTING SHADE:Regrowth: 6N

Mid-lengths and ends: 6NGrey: 30–50 %

Shampoo the hair with the respective Dualsenses Men product, depending on the

hair and scalp need of your client.

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CONSULTATION--

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PREPARATION--

“TO CREATE A LOOK JUST LIKE YOU DIDN’T COLOR – THAT’S THE GOAL.”

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SERVICE CYCLE

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APPLICATION--

Cut the hair. Make your client feel comfortable by offering a hot, male fragranced towel to wipe away excess small hairs from the neck.

Blow dry the hair if needed.

Apply Men ReShade Foam at the basin onto dry hair. Start on lighter grey areas, then blend over into the rest of the hair.

Observe the processing time, then rinse. Shampoo with products from the Dualsenses Men segment.

FORMULAA Men ReShade: 20 ml Developer Concentrate + 20 ml Grey Blending Power Shot 6CA

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SERVICE CYCLE

SERVICE CYCLE

This style is easy to upkeep as the grey blending just gradually fades away over 4–6 weeks. This makes it the ideal service to refresh with every visit.

To create this beautiful style, apply a hazelnut-sized amount of Dualsenses Men Texture Creme Paste onto dry

hair. Style the hair by using your hands as a comb.

To maintain this fresh and youthful look, recommend that your client schedule their next appointment within 4 weeks.

The Dualsenses Men care and styling products will help your client satisfy the special needs of men‘s hair.

Share your tips and tricks on how to recreate this beautiful look with Dualsenses Men Texture Creme Paste at home.

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MAINTENANCE--

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FOLLOW-UP SERVICE--

GREY CAMOUFLAGE SERVICE

PIXELATION SERVICECREATE LOWLIGHT SHADOWS WITHIN THE HAIR FOR A NATURAL NON COLOR-TREATED LOOK.

BEFORE

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SERVICE CYCLE

SERVICE CYCLE

CLIENT WISH:Hugo is confident with his grey hair color, however he wants to buy back a little time. He desires a low

maintenance coloring without the illusion of new growth.

YOUR SERVICE RECOMMENDATION:Use “buy back youth” and “no color-treated look” as


Recommend this Pixelation Technique to add back some pepper to the salt and shadow color in a soft

light without the look of being artificial.

EXISTING SHADE:Regrowth: 7NA

Mid-lengths and ends: 7NAGrey: 50–80 %

Shampoo the hair with the respective Dualsenses Men product, depending on the

hair and scalp need of your client.

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CONSULTATION--

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PREPARATION--

“MY CLIENTS DON‘T WANT TO HEAR GREAT COLOR … – THEY WANT TO

HEAR – WOW, YOU LOOK YOUTHFUL AND REFRESHED.”

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SERVICE CYCLE

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APPLICATION--

Start around the hairline by using a thin diagonal section.

Apply formula A using the Pixelation Technique. Color the interior of the strands versus the surface exterior. Repeat on both sides.

Create a “V” section at the nape. Use the same Pixelation Technique up the back until the crown. Repeat on both sides.

Continue from the crown to front hairline in diagonal forward sections, shadowing the interior with the Pixelation Technique.

Observe the processing time, then rinse. Shampoo with products from the Dualsenses Men segment.

FORMULAA Topchic: 30 ml Lotion 6 % (20 vol.) + 20 ml 7NA + 10 ml 8SB

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SERVICE CYCLE

SERVICE CYCLE

The shorter the shape, the more often the maintenance. It is ideal to maintain around the hairline every second cut (approximately every 8 weeks on a 4 week cut cycle).

The interior shadows will need to be refreshed approximately every 10–12 weeks.

To create this style, apply a small amount of Dualsenses Men Texture Cream Paste onto

damp or dry hair.

To maintain this salt’n’pepper look, recommend that your client schedule their next appointment within 4–6 weeks.

The Dualsenses Men care and styling products will help your client to satisfy the special needs of men‘s hair.

Share your tips and tricks on how to recreate this beautiful look with Dualsenses Men Texture Cream Paste at home.

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MAINTENANCE--

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FOLLOW-UP SERVICE--

PIXELATION SERVICE

PIXELATION TECHNIQUE

We recommend using a small tapered blending brush to create the Pixelation Technique, which gives you more control than a comb or color brush. The size of the brush can vary depending

on the amount of coverage and dimension that you would like to create. By coloring the interior of the strand versus the surface exterior you get more dimensions into the natural color.

DIMENSIONAL BLONDE SERVICEGIVE YOUR CLIENT A NATURAL COVERAGE WITH MULTIDIMENSIONAL REFLECTIONS.

BEFORE

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“NORMALLY MY GREY CLIENTS SEE COVERAGE AS A DUTY – BUT NOW IT’S

JUST FUN. THE FUN OF TRULY INDIVIDUAL COLOR.”

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SERVICE CYCLE

SERVICE CYCLE

CLIENT WISH:Jolanda desires a natural grey coverage with

dimensional, shiny reflections.

YOUR SERVICE RECOMMENDATION:Use “natural cover” and “dimensional effects” as


For the desired color result and lively color movement recommend a combination of neutral and

cool effects around the face.

EXISTING SHADE:Regrowth: 7NA

Mid-lengths and ends: 9GB, remaining highlights 10N

Grey: 30–50 %



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CONSULTATION--

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PREPARATION--

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SERVICE CYCLE

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Section the hair. Apply formula A to the back section (first into the regrowth, then to the mid-lengths and ends).

Start at the crown. Apply alternating formula A and B and A and C in fine diagonal slices to behind the ear on each side. Apply formula A to the remaining hair between each foil.

Start applying at the hairline, alternating formula A and B using the Freehand Technique to achieve high fashionable natural effects.

Observe the processing time, then rinse. Finish the color service with a Dualsenses Blondes & Highlights Serum.

Repeat the Freehand Technique on the front triangular section. If required use clean film to prevent staining and to protect sections.

Observe the processing time, then shampoo with Dualsenses Blondes & Highlights. Apply formula D as toning to the entire hair.

FORMULAA Topchic: 40 ml Lotion 9 % (30 vol.) + 40 ml 9N@BP B SilkLift Strong: 35 ml Conditioning Cream Developer 3 % (10 vol.) + 1 scoop High Performance Lightener without ammonia + 3 pumps of Intensive Conditioning Serum Concentrate

C Topchic: 20 ml Lotion 6 % (20 vol.) + 20 ml 8N@BS D Colorance Express Toning: 40 ml Lotion + 20 ml 10 Champagne

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SERVICE CYCLE

SERVICE CYCLE

To recreate this dimensional blonde you can choose between two perfect Follow-up Services:

1 I Perform a regrowth retouch with Topchic 9N@BP, then intensify the brightness by applying Colorance Express Toning 10 Champagne to the entire hair.

2 I Perform a regrowth retouch with Topchic 9N@BP followed by the same technique using Colorance 8N@BS and SilkLift Strong.

To create the individual styling apply StyleSign Naturally Full onto towel-dry hair and blow dry

into shape. Finish with StyleSign Naturally Full again. Show your client different styling options to

intensify or deepen the dimensions of the shades.

To maintain this dimensional blonde, recommend that your client schedule their next appointment within 4–6 weeks.

Recommend Dualsenses Blondes & Highlights shampoo, conditioner and treatment to your client, to

maintain the beautiful color results. Share your tips and tricks on how to recreate this beautiful look with

StyleSign Naturally Full at home.

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DIMENSIONAL BLONDE SERVICE

FREEHAND TECHNIQUE

Use brush and bowl to create surface and underneath saturation with diffusion to individual hair sections. Keep the tension on the hair strands while applying the color to the mid-lengths with the flat

side of the brush. To fully saturate the ends, draw more product to the back of your hand.

TIP FOR THE FRONTUse the client’s nose as a guide point, overdirect the hair to the opposite side of the face.

Apply formulas on top surface and underneath of the hair for perfect color results.

FASHION RED SERVICECREATE A FASHIONABLE RED WITH A LIVELY SPECTRUM OF VIBRANT COLOR COMBINATIONS.

BEFORE

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SERVICE CYCLE

SERVICE CYCLE

CLIENT WISH:Eva craves a high fashion red coverage that has vibrancy

as well as a flirtatious effect of warm and cool accents.

YOUR SERVICE RECOMMENDATION:Use “vibrancy” and “gorgeous shine” as


This service offers fashionable color movement with placements through the front and

interior, giving life to any red.

EXISTING SHADE:Virgin Hair: 6NGrey: 40–60 %



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CONSULTATION--

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“LOOK AT THESE RESULTS. THIS IS BEAUTIFUL COLOR – JUST LIKE

A FASHION STATEMENT.”---



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SERVICE CYCLE

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Section the hair. Apply formula A on all hair not isolated for design (first into the regrowth, then to the mid-lengths and ends).

Sections 1–2: Apply alternating and diffusing formula A and B and A and C first in fine slices then in weaves in a Back-to-Back Technique. Apply formula A onto the remaining hair.

Observe the processing time, then rinse. Treat the hair with products from the Dualsenses Color segment. Finish the color service with a Dualsenses Color Serum.

FORMULAA Topchic: 40 ml Lotion 6 % (20 vol.) + 40 ml 7N@RR B Topchic: 40 ml Lotion 6 % (20 vol.) + 40 ml 6N@RV

C Topchic: 40 ml Lotion 9 % (30 vol.) + 40 ml 8N@KK

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APPLICATION--

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SERVICE CYCLE

SERVICE CYCLE

With the accent color placement through the interior, it is a simple retouch of your background shade formula with Topchic @Elumenated Naturals every 4 weeks.

Intensify the brightness by applying Colorance 8K and KK Mix as an overall toning. The accent shades will need adjusting approximately every other retouch or 8 weeks to never appear grown out.

To create this vibrant look, apply a walnut-sized amount of StyleSign Glamour Whip onto towel-dry hair.

Show your client different styling options with StyleSign Magic Finish to intensify or deepen the

dimensions of the shades.

To maintain this vibrant and fashionable red effect, recommend that your client schedule their

next appointment within 4–6 weeks.

The Dualsenses Color shampoo and conditioner will help your client to maintain the beautiful

color results. Share your tips and tricks on how to recreate this beautiful look with StyleSign

Glamour Whip and Magic Finish at home.

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FASHION RED SERVICE

BACK-TO-BACK TECHNIQUE

Individual foil slices or weaves applied without leaving any hair uncolored in between. The foils are applied in a layering method.

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MAINTENANCE--

INNOVATIVE PRODUCTS AS DIVERSE AS YOUR CLIENTS.

DISCOVER THE GOLDWELL PRODUCT PORTFOLIO FOR ALL GREY HAIR NEEDS.

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DEMI-/SEMI PERMANENT

COLORS--

COLORANCE EXPRESS TONING

Grey Toning

COLORANCE

Grey coverage up to 50%

COLORANCE COVER PLUSincl.@Elumenated Naturals


SOFT COLOR

Grey Toning

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PERMANENT COLORS--

TOPCHIC@Elumenated Naturals


Pre-balanced

TOPCHIC


Mix with N/NN/NA

NECTAYA


Mix with N/NN

ELUMEN

Natural Grey Reduction

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LIGHTENERS--

SILKLIFT

MEN RESHADE

Grey Blending up to 50%

OXYCUR PLATIN

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CARE &

STYLING--

INNOVATIVE PRODUCTS AS DIVERSE AS YOUR CLIENTS.

DISCOVER THE GOLDWELL PRODUCT PORTFOLIO FOR ALL GREY HAIR NEEDS.

DUALSENSES

FOR GORGEOUS COLOR RESULTS THAT LAST

STYLESIGN DUALSENSES MEN

BECOME A GREY SERVICE EXPERT WITH GOLDWELL EDUCATION

DISCOVER STATE-OF-THE-ART GREY SERVICES TO IMPRESS YOUR MOST DEMANDING CLIENTS.

SIGNATURE SERIESYour signature is designed to set you a part, it is you’re personal mark. Take the Goldwell Signature

journey and discover how to put your own distinctive signature on all of your haircolor work. This program

is designed to take as a series or individually. Your day will focus on how to achieve the greatest results when formulating for your Blonde, Red or Brunette clients. Explore how to consult with your client for

optimum results, learn how to enhance your clients color for vibrant results, and how to change your

client‘s color pallette.

1-DAY PROGRAM; 10:00AM – 4:00PM

EXPRESSIONS IN COLOR Get inside the mind of an expert colorist and understand the breakdown of each hair color

category. Learn how best to utilize each tool and maximize its potential, no matter what your vision is. In

this intensive training we will expand on each shade of hair color and tool to broaden your formulation skills. If you want to sharpen your formulation skills and reach new heights as a colorist, then this is the

program for you!

2-DAY PROGRAM; 10:00AM – 4:00PM

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ACADEMY OFFERINGS---

NOW INCLUDED IN ALL CLASSES

@Elumenated Natural shades are part of the Topchic and Colorance brands. They have the added benefits

of new technology without additional training on usage. These shades are another amazing way to

cover grey. The information and technology on the shades will be integrated into all classes.

WWW.GOLDWELLLIVE.COM

One of a kind education via LIVE webcasts from locations such as NYC@Fashion Week, Miami Beach, and LA. Meet and ask questions of industry and fashion guests. Hosted

by John Simpson, Lead Artistic Director for Goldwell.

Tune in on April 16th at 9PM EST to watch Celebrating Grey - LIVE!

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IN-SALON AND ONLINE OFFERINGS---

WHAT’S IN IT FOR YOU?

For further information and booking details please contact your Goldwell representative. | goldwell.com

Goldwell is part of Kao Salon Division.

Enriching the lives of stylists, salon owners and their clients through trusted partnership, salon business growth and our salon exclusive portfolio of advanced services, innovative products and inspiring education.

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TO BOOK A CLASS, GO TO WWW.GOLDWELL.COM

Documents

SERVICE MANUAL - Cosmo Prof...hairline, alternating formula A and B in fine diagonal micro weaves in the opposite direction of the hair growth. Then reverse the section behind for