Upload
ez-access-aluminum-ramps
View
226
Download
0
Embed Size (px)
Citation preview
8/2/2019 SEO Gameplan
1/21
Strategic Planning 2010
Accessibility
8/2/2019 SEO Gameplan
2/21
2
5 websites
ACCESS ONE
EZ-ACCESS Consumer
EZ-ACCESS Dealer
HPI
Education
8/2/2019 SEO Gameplan
3/21
Ask Yourself
who is youraudience?
what do you wantthem to do?
how will you getthem there?
8/2/2019 SEO Gameplan
4/21
4
Wheelchair Ramps
8/2/2019 SEO Gameplan
5/21
5
8/2/2019 SEO Gameplan
6/21
Pay Per Click On Demand
Pay to Play
Alternative & Complimentary
Organic Search (SEO) Long Term
Content & Linking
Process
Greater rewards, but more difficult to trackand implement
6
vs.
8/2/2019 SEO Gameplan
7/21
7
Find Keywords
Brainstorm
Keyword Tools
Try It Yourself!
Ramps
8/2/2019 SEO Gameplan
8/21
Relevance
Search Volume
Competitiveness
Identify critical Long Tail Words
8
Keyword Grader
8/2/2019 SEO Gameplan
9/21
9
Beyond SEO
8/2/2019 SEO Gameplan
10/21
10
Content Management System
Competitions SEO
Low Enforcement
Great domain names
Loads of Content
Industry Expertise
Strengths Weaknessness
Opportunities
Strengths
Content Management System
Competitions SEO
Low Enforcement
Threats
Network of dealers
Educational Tools
8/2/2019 SEO Gameplan
11/21
Great domain names
Loads of Content Product information
How-To guides
Installations Specifications and drawings
Industry Expertise
11
Strengths
8/2/2019 SEO Gameplan
12/21
12
Weaknessness
Opportunities
Great domain names
Loads of Content
Industry Expertise
Strengths Weaknessness
Content Management System
Competitions SEO
Low Enforcement
Threats
Content not created for SEO
Social Media
Keyword Tools
Network of dealers
Educational Tools
8/2/2019 SEO Gameplan
13/21
8/2/2019 SEO Gameplan
14/21
8/2/2019 SEO Gameplan
15/21
Network of dealers leverage
Education Ramp Logic for dealers
Education website for consumers
1.5 million searches for disability each month.
110,000 searches for independent living each month
15
Opportunities
8/2/2019 SEO Gameplan
16/21
8/2/2019 SEO Gameplan
17/21
17
ThreatsOpportunities Threats
Content Management System
Competitions SEO
Low Enforcement
Content Management System
Competitions SEO
Low Enforcement
Weaknessness
Great domain names
Loads of Content
Industry Expertise
Strengths
Network of dealers
Educational Tools
8/2/2019 SEO Gameplan
18/21
Network of dealers online
We dont have control over them
Competitors are pushed forward withSuitcase Ramp and Trifold keywords
Mentality of knowing the customer means weknow the consumer
18
Threats
8/2/2019 SEO Gameplan
19/21
19
Threats
Content ManagementFragmented flow of communication
Competitions SEO
No enforcements
8/2/2019 SEO Gameplan
20/21
20
8/2/2019 SEO Gameplan
21/21
21
Questions?