Building a Digital Gameplan for Events

Building a Digital Game Plan

Presented by Samuel J. Smith

Wednesday, March 3, 2010

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Who is Sam Smith?


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Who is Sam Smith?


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Who is Sam Smith?


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Who is Sam Smith?


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Law of two feet


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THE WAY THAT WE

COMMUNICATECOLLABORATE & SHARE

IS CHANGING


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Olden Days Today


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Watch the News Read The News

Olden Days Today


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Watch the News Read The News

Rate News Share the News Comment on News Upload Photos & Video Create The News

Olden Days Today


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S O O N . Y O U R A T T E N D E E S W I L L D E M A N D SIMILAR EXPERIENCES F R O M Y O U R E V E N T S .


WORLDS ARE COLLIDING

FACE TO FACEMEETINGS

DIGITAL

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WORLDS ARE COLLIDING


DIGITAL

OPPORTUNITY

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DIGITAL

OPPORTUNITY

Extend Meetings Include More People Increase Interaction Leverage New Formats

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EXTEND MEETINGS14


EXTEND MEETINGS14


EXTEND MEETINGS

WEBINARS

WEBCASTSBLOGS

SOCIALNETWORKS

VIRTUALEVENTS

PRESSRELEASE

THANK YOUEMAIL

WHITEPAPER

CASE STUDY SALES MEETING VIDEO

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INCLUDE MORE PEOPLE15


INCLUDE MORE PEOPLE15


INCREASE INTERACTION16








LEVERAGE NEW FORMATS

TELEPRESENCE

VIRTUAL

VIRTUAL WORLD

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DIGITAL

OPPORTUNITY

Extend Meetings Include More People Increase Interaction Leverage New Formats

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SHORT DISCUSSION

1) HOW WOULD YOU RATE YOUR COMFORT LEVEL WITH DIGITAL TECHNOLOGY?

2) WHAT CONCERNS DO YOU HAVE ABOUT IMPLEMENTING DIGITAL TECHNOLOGY?


BUILDING A DIGITAL GAMEPLANTHREE STEP PROCESS

ESTABLISH OBJECTIVES ASSESS AUDIENCE MAP NEEDS TORESOURCES & TOOLS

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Source: @kellyagraham, Virtual Edge Summit 2010

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GROUNDSWELLSOCIAL TECHNOGRAPH LADDER

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CISCOAUDIENCE TECHNOGRAPHS

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TOOLS OF ENGAGEMENTHOW WILL ATTENDEES CONNECT?

PURPOSE BUILT DEVICES MOBILE PHONES LAPTOP, KIOSKS & OTHER DEVICES

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ATTENDEES

COULDN’T ORDIDN’T ATTEND

DON’T KNOW YOU

GREATER EVENT COMMUNITYHOW WILL YOU REACH THEM?


SHARABLE CONTENTHOW WILL YOU SPREAD CONTENT?

PRESENTATIONWHITE PAPER

VIDEOCASE STUDY

TRENDSCHALLENGESDISCUSSION

KEY SUMMARY

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1. Face-2-Face


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1. Face-2-Face

2. Virtual Element


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1. Face-2-Face

2. Virtual Element

3. Twitter


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MAPPING NEEDS TO TECHWHERE CAN DIGITAL TECH HELP?

Source: @samueljsmith

How do I want Digital Technology to help my event? Content Delivery / Networking & Community Building / Learning / Interaction & Collaboration / User Generated Content / Administrative Updates or Notes / Communication / Promotion

Which Attendee segment is the target? Sponsors? Exhibitors? Speakers? Standard Attendees? Virtual Attendees? Members? Non Members? Other? Attendees in a specific session?

When do I want to use Digital Technology?

> When during Event Lifecycle? Before / During / After / During (but Virtual)

> If During the event - when Plenary Session / Coffee Break / Lunch / Specific Session / Dinner / Other

Event Parameters:

What Privacy Level is this Event? Public / Private / Semi-Private

What constraints do I need to work around? Corporate Intranet? Venue Wifi? Multiple Sites?

What resources are at my disposal? Event Staff / IT Staff / Production Company / Financial Budget / All of the Above

Which tools are available to me? Social Media Tools / Crowdsourcing Applications / iphone applications / Virtual Events Technology / Communication Systems / Collaboration Technology

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Event Parameters:





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Event Parameters:





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Event Parameters:





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Event Parameters:





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Event Parameters:





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Event Parameters:





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Event Parameters:





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EXAMPLES OF DIGITAL TECHEVENT CAMP NYC FEB 2010

BUFFALO HATS DINNER BLOGGERS


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EVENT EXAMPLESLIKEMINDS


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EVENT EXAMPLES#UNTECH10

CONFERENCE COMMUNITY SPEAKERS -LIVE & VIRTUAL USTREAM VIA IPHONE


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SUMMARIZE THISWHAT ARE YOUR TOP 3 TAKEAWAYS?


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MORE INFORMATIONINTERACTIVE MEETING TECHNOLOGY BLOG


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