Seminar Version of Brand & You

7/29/2019 Seminar Version of Brand & You

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WELCOMES

YOU


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Branding & Me.

( Career Growth using Personal Branding)

A Presentation

By

M.R.Senapathy

Sr. Faculty member

ICFAI University group

[email protected]


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Overview

What is Branding?

Branding yourself

Why branding today? 7 steps for building a brand

8 laws for personal Branding

Case study


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The Success MantraDifferentiate or Die


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Things Have In Common?

The Nike swoosh, an apple icon, Tata oval?

The Brand


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Nike = tough athletes at the height of their performance.

Apple logo = cutting-edge technology.

TATA= Quality product

The Brand


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A brand is not: A product or service

A logothis is a symbol

of the brand

A corporate I.D.

(brochures, stationery

etc. They reflect the

brand)

A brand is:

A persons gut feeling about

you, your product, service or

company.

Its aim should be that most

of your customers react

similarly.

It must be clear, defined and

invoke strong emotions.


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Branding:Getting Into The Mind


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Getting into the Mind

7 Little ladders in human mind

Dr.George A.Miller


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An Image created in ones mind

Information /perceptions that are connected with

a product /service. Tangible and intangible characteristics of a

product or service that make it unique

Chosen over similar products because theysomehow have a perceived value of being better

Branding


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Not just for products anymore

Extended to individuals... i.e -Me, Inc.

Branding Now


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Your Personal Brand?

is the powerful, clear, positive idea that comes tomind whenever other people think of you.

Its what you stand for the values, abilities and

actions that others associate with you.Its a professional alter ego designed for the purpose

of influencing how others perceive you,

Turning that perception into opportunity.Peter Montoya Personal Branding Guru


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The Importance

Creating a brand allows you to associate value with your productYou

There are many competing brandsyou must position yourself , so that

the employers choose you

you ll stand out from other candidates

If you dont , someone else will do it for you


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Self Branding helps

To define who you are/what you are about , why an employer

should hire you.

In not only getting an employer to choose you over your

competition but to see you as theonly solution to their problem


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Need for personal Branding

Differentiate yourself from your competition

Position your self in the hearts and minds of others

Confers top of mind status

Increases authority and credence of decisions Places you in a leadership role

Enhances prestige

Attracts the right people and opportunities

Adds perceived value to what you are .

Earns recognition

Increases earning potential


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Narayan Murthy

Ratan Tata

Dr. Manamohan Singh

Sachin Tendulkar

Kiran Mazumdar shawAmir Khan

People who Branded themselves


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E I & BrandingThe five principles

Self awareness

Self regulation

Motivation

Empathy

Social skills

Daniel Goleman


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Getting Started for branding


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The 7 steps

1. Self-reflection

2. Continuous Learning

3. Prepare marketing strategy4. Build relationships

5. Prepare marketing pieces

6. Develop your pitch7. Follow up


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Step 1: Self-reflection

Will help you identify the tools you have and theareas you need to improve.

Listing out Positives

Listing out areas of improvement

Identify your uniqueness


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Step 2: Continuous Learning

You have to regularly benchmark your skills against

others and develop a plan to keep your skills on the

cutting edge. Continuous learning is essential to build

your brand.

Add additional educational qualification with Brand

Attend conferences , seminars and workshops Spend time spent with a mentor


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Step 3: Marketing Strategy

Me, Inc you will have direction for where you want your brand to go.

The personal career mission statement will form the foundation of your

career focus.

You should write down your mission statement and see it every day.

Examples

Mission statements are the backbone of a company


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Some examples:

"My personal career mission is to become a world-class Pilot/ aeronautical engineer in

the commercial aviation industry."

"My personal career mission is to gain experience in the public Finance field toward

earning my CFA designation."

"My personal career mission is to master the leading software development tools and gain

greater understanding of e-business application development."


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Step 4: Build Relationships

Network :

The 12 x 12 x 12 Power Networking Rule

How doyoulook 12 feet away?

How doyoulook 12 inches away?

What are the first 12 words out ofyourmouth?


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Step 5: Prepare Marketing Pieces

Your promotional pieces should include: Covering Letter

Resume

Personal References

Consider how you will incorporate your mission/vision into your promotional pieces

Consider how you will distribute these pieces Job search engines

Distribute to family and friends

Directly apply to an organization


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Step 6: Develop your pitch

A formal interview is your opportunity to pitch your brand:

Me, Inc

Tips: Practice makes perfect (take advantage of the Mock Interview program)

Dress appropriately and professionally

Prepare (research the company and reflect on your skills and abilities)

Dont be too modest (youre selling your product and you dont want to sell yourself

short) Consider how you will incorporate your personal mission/vision statements into the

conversation


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Step 7: Follow up

Return employers calls immediately(establishes trust) Respond to all requests(shows responsibility)

Write a thank you note after interview(associates courtesy with your work)

Write acceptance/decline letter upon accepting a job

Keep in touch with your network

Good follow-up communication will assist in creatinga positive association with your brand


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The 8 laws of personal Branding

1. The law of Specialization

2. The law of leadership

3. The law of personality

4. The law of distinctiveness

5. The law of visibility

6. The law of unity

7. The law of persistence

8. The law of goodwill

Peter Montoya Personal Branding Guru


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The 8 laws ( Case Study)

1 . The Law of Specialization:

Sachin has always focused on his core strength which is with the cricket bat. He has always

created the image of cricket first.

2. The Law of Leadership:

He is considered the best batsman in the modern era and second only to Don Bradman.He is the undisputed leader in his field.

3. The Law of Personality:

He has created a very respectable and credible personality that is highly regarded by friends

and foes alike. He has always communicated the image of working hard to overcome his

flaws.

4. The Law of Distinctiveness:

He has always presented himself with finesse and epitomized passion, elegance, style and dominance.


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The 8 laws ( Case Study)5. The Law of Visibility:

Through consistency in performance and his personification, he has managed to sustain thepublics interest in his brand.

6. The Law of Unity:

He mirrors the same image both on and off the field. He has always acted in consistence with his

core values and beliefs and always stayed away from any controversy.

7. The Law of Persistence:

He has never wavered from his core persona: spirited, competitive, stylish, determined, passion and

humility.

8.The Law of Goodwill:

Each and every association about Sachin are positive and whole some.


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Simplicity is a great quality for branding.


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Become a powerful brand

IQ + EQ

=


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"Don't look to become a person of success ,

look instead to become a person of

value

Albert Einstein


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Thank you

Documents

Seminar Version of Brand & You