1. freeing mavens since 2013

2. HiAndrzej Moyseowicz Founder @on_jay +44 (0)7852211829 andrzej@freemavens.com 3. SH*T BRANDS HAVE BEEN ABLE TO HIDE FOR 50 YEARS BEHIND THE TV... 4. HEY? WHERE DID YOU GET THOSE AWESOME ARROWS? 5. WHAT BUILDS GREAT BRANDS? When the brand promise & business are aligned When the behaviours are evidence of the beliefs 6. MAVENS DRIVE CONNECTIONS Average Social Network Size >600 Connections+ 580 10 mavens will comment on a brand they believe in at least 4x a year making a proper connection with 150 people in their networksTherefore 1 Maven inspires other Mavens and those on Maven periphery. This leads to up to 6,000 high quality impressions Sources: McKinsey Quarterly WOM 2010, Bain Making Social Media Work 2011, Boston Consulting Group, Various 7. MAVENS DRIVE PURCHASES 3x100 PEOPLE10MAVENSMessage frequency1.2 xMininum 120% greater purchase impact with 10% of the audienceSources: McKinsey Quarterly WOM 2010, Bain Making Social Media Work 2011, BCGAt least 4x more impact on catalyzing a purchase in others150 x 8. Brand arent logos. Brands arent taglines. 9. Whats the value of a brand?90p3.20 10. Average brand contribution to market cap BrandAssetsBrandAssets15% 32%68% 85%EMERGING MARKETSESTABLISHED MARKETSsource: BusinessWeek, BrandZ, Interbrand 11. The end goal of a purposeful brand? To endure."Making an enduring company, is both far harder, and far more important than making an enduring product" - Steve Jobs 12. Because doing this is not easy. Often it is rubbish. 13. DOES IT? REALLY? COME ON MBAs... 14. 5 RULES FOR MODERN, AWESOME BRANDS 15. RULE #1: SAY < DO 16. RULE #2: PURPOSE BEFORE PROFITS 17. BRANDS WITHOUT PURPOSE ARE DEAD 18. 22 19. RULE #3: IN / OUT / SHAKE IT ALL ABOUT 20. ARRHENIUS PURPOSE Dream the higher purposeTo be a catalyst for society to create a world worth inheritingOur focus Beliefs (what ideals do we share?) We believe: that growth is not incompatible with sustainability in good faith in making money in being generous with counsel & action in first hand experience & expertise that members are never aloneFight self-inflicted damage by slowing climate changeCharacter (what is a perfect employee like?) Arrhenius members: Get stuff done Are intellectually honest Are brave Are vocal Can be trusted Are always decent & polite 21. 3Ps Innovation Framework1) Is your idea PORTABLE 2) Is your idea POTENT 3) Is your idea PERSONAL 22. RULE #4: LOVE EMOTIONS INPSIRED BY INSIGHT 23. RULE #5: MAKE THE WORLD BETTER 24. 5 TENETS OF CREATIVE LEADERSHIP 25. #1 LET THEM PARTICIPATE 26. Participation: The Great Equalizer of Ideas & MediaPassiveActive 27. Me, You, Them & Us: Audiences from 1 to ManyNicheMass 28. Participation: The Great Equalizer of Ideas & Media 29. #2 BE HUMAN 30. #3 FHS 31. #4 GO BIG OR GO HOME 32. #5 SEEK DISRUPTION. FORGE REFINEMENT. 33. GO BE AWESOMEfreeing mavens since 2013