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Prudential Fox & Roach
Seller Services Presentation
Prepared by« Chuck Yeager
Prudential Fox & Roach * Malvern
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November 5, 2010
Dear :
Thank you very much for giving me the opportunity to present the enclosed proposal to market your home. I appreciate thetime you spent with me reviewing the features of your home and outlining your financial goals and time considerations.
You will receive competent and professional service when you select me and Prudential Fox and Roach to represent you.We have represented many families in this area concluding transactions that realize maximum value in a reasonable time. I
hope you will select me as your agent in this very important transaction.
This proposal will include a comprehensive market analysis that will assist us in determining the market value and pricing of your home. I hope the information included on me and Prudential Fox and Roach will confirm that I am best qualified tomarket your home.
Very truly yours,
Chuck YeagerChuck Yeager, Associate Broker Agent, REALTOR®
Thank You
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What I Will Do For You
STEP 4:I will NEGOTIATE THE OFFERS for best results. I¶ve set the best price. I¶ve helped ³stage´ the home. Now there are buyers
on the threshold. This is precisely when you want aValue Creation Specialist managing the negotiation, gearing up the excitement. stoking up the urgency to buy, and, mostessentially, to net you a higher price.
STEP 5:
I will NAVIGATE THE PROCESS for a problem-free settlement. I¶ll use my expertise and experience to anticipate andeliminate any obstacle along the way from contract tosettlement. And I¶ll communicate with you each and every step of the way.
STEP 6: And I will DELIVER SUPERIOR RESULTS to you. Many agents approach the sale of a home as a facilitator. They go throughthe motions, check the boxes, and maybe a ³Sold´ sign goes up. Iapproach the sale of your home as a creator. I use my company¶s market leadership, and put my intelligence and instincts to
work to create added value.
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� Consult with you to determineyour needs and goals PREPARE THE PROPERTY FOR OPTIMUM APPEAL� Set price based on your goals and a CompetitiveMarket Analysis�
³S
tage´ your property for broadest appeal� Arrange for exclusive Guided
Virtual Tour (with Audio!) EXPOSE THE PROPERTY TO THE MOST BUYERS � Use PF&R¶s Home MarketingSystem� List on Multiple Listing Service and on the region¶s #1web site: prufoxroach.com� List on more than a dozen additional sites� Mobilize PF&R¶s RelocationServices for qualified leads� Target Market to PF&R¶s top- producing agents
MANAGE DYNAMIC NEGOTIATIONS � Create excitement and urgency� Negotiate for best price and terms
MOVE TOWARD SETTLEMENT � Offer buyers Trident Group¶s one-stop services(financing, settlement and insurance)� Offer buyers HOMEssentials service package� Coordinate inspections and appraisals�
Renegotiate after inspections if necessary� Offer buyers a Home Warranty
ELIMINATE OBSTACLES � Stay on top of all issues at every step� Keep all parties smiling all along the journeyMAKE THE SETTLEMENT SUCCESSFUL� Protect you from future litigation� Attend settlement and resolve issues if necessary
How I Will Create Value
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What can you expect from me
as your Prudential Fox & Roach Sales Associate?
I¶m committed to providing you with more than just a successful real-estate transaction. I believe
my clients are entitled to an experience that is convenient, stress-free and remarkably satisfying.
Here is how we do that at Prudential, Fox & Roach, Realtors...
Constant Communication
Increased Understanding
Personal Attention
Enhanced Confidence
Problem-Solving
Being Your Real-Estate
Representative for Life!
Exceeding Expections
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Reputation
Prudential*, with a history of 125 years in financial services, offers a broad range of financial products and services in the U.S. and
abroad. Prudential¶s distinctive Rock of Gibraltar logo and the Prudential name are among the most enduring brands in U.S.corporate history. The company¶s long history is a testament to the quality of service it has provided its customers.
Commitment to Customer Service
The needs of home sellers and buyers come first. Because the Prudential Real Estate Network is affiliated with the Prudentialfamily of companies, Prudential Real Estate Network members can connect customers through- out the United States withPrudential professionals who can assist with a lifetime of financial services, ranging from insurance to securities to retirementplanning.
Advanced Technology
Prudential Real Estate has pioneered the most advanced tools in the industry to create solutions to our customers¶ homeselling
and buying needs. A world-class web site, www.prudential.com, is designed with easy-to-use features that enhance the
homeselling and buying experience.Network Strength
The Prudential Real Estate Network is one of the largest real estate brokerage franchise networks in North America, with morethan 1,700 member offices. Its network of 50,000 sales associates can satisfy your home-selling and buying needs virtually anywhere in the United States and Canada.
High Standards
Not every company is invited to join the Prudential Real Estate Network. It is a highly selectiveprocess, and only those companies that measure up to their demanding criteria may become
members of the Network.
Why Prudential Real Estate can do more to meet your homeselling and buying needs.
With Prudential Real Estate, You Get
the Prodigious Power of a Local Brand
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In real estate, the stakes are real high.
So, don¶t you really want to work with the Market Leader? Just look at the data. The following
cold, hard numbers should give you some warm comfort when you¶re selling your home.
#1
Real estate company in the Region
#1
Single-market real estate company in the United States
#1
Franchise Member in the United States
of Prudential Real Estate Affiliates, Inc.
4,000
Sales Associates in the Market
64
Offices in Pennsylvania, New Jersey and Delaware
What My Company Will Do For You.
(the Power of Market Leadership)
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Two Powerful Connections for You...
First, you get the preeminent reputation of Prudential, a
125-year-old brand name that in consumer study after consumer study is
considered the essence of stability
and reliability.
You also get the prowess of Prudential Real Estate affiliates, Inc., our global
network of 1,940 offices and 62,000 real estate professionals.
and proven performance...
that ranks Number One in customer satisfaction.
The ³Voice of the Consumer´ has just spoken.
J. D. Power and Associates ranks Prudential Real Estate highestnationally in buyer and seller satisfaction.For the second time in three years!
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My company¶s CEO has
a personal message for you
My colleague who handed you thispresentation is the very best reason why
you ought to list your home with Prudential
Fox & Roach. That¶s because we have the
very best Sales Associates in the real
estate business. But there are other
reasons:
Continued«..
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DOMINANCESee the accompanying pages to see where we are and how strong we are.
PRESTIGEPrudential Fox & Roach is Real Estate¶s First Family. We have been woven
into the fabric of our communities since 1886.
POWERWe have a rock-solid connection to Prudential, the 125-year-old brand. Prudential Real Estate
Affiliates, Inc. is an international network of 1,940 offices and 62,000 professionals.
We give you the best of both worlds: Global reach and local depth.
PROVEN PERFORMANCE
...that ranks #1 in customer satisfaction. Recently, a leading research firm asked home sellersto rate their sales associates¶ performance. In terms of trust, marketing expertise,
and the ability to get to closing, nobody else came close to our folks.
EVERYTHING YOU NEED. RIGHT HERE. RIGHT NOW.Our Trident Group can help home buyers with mortgage financing, settlement services
and title and homeowners insurance.
POTENT PROGRAMS
We created HOMEssentials to serve home buyers and home sellers with utility connection servicesand a host of other exclusive services.
Our state-of-the-art resources and your Sales
Associate¶s passionate professionalism is a powerful
combination. I urge you to take advantage of it.
Sincerely
Larry Flick Chairman and CEO
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Marketing Your Home With
One Thing In Mind: Results.
In this day and age, the home marketing process begins on the internet. The
internet has become the Information Source of Choice. Since you¶re a home
seller, you want to list your home with a company that doesn¶t just realize this; it really realizes this!
For years, www.prufoxroach.com has been a national model. We¶ve invested
millions in tools and training to make sure we don¶t just meet the home buyer¶s
web expectations; we exceed them! Do we still rely on traditional marketing
tools and the savvy of our sales associates? Of course! But we start on the
internet, because home buyers do, too.
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What You Need to Know About
Selling Your Home in the Internet Age:This visual is worth a thousand words.
Sure, selling a home will always involve a professional real estate sales
associate to create a strategy and close
the sale. But over the last few years there has been a seismic shift in the mechanics
of marketing a home. Today, home buyers begin their home search on the internet.They return to it. Frequently. And they trust the information
they find there. Here are some facts that will explain why Prudential
Fox & Roach doesn¶t just accept the internet. We¶ve embraced it!
FACT:
Use of theInternet to
find and buy
a house has
Increased
27%in just the
last five years.
FACT:
More than69%of home
buyers say
they consult
the internet
³frequently.´
FACT:
More than81%of home
buyers say
they find
internet
information
³very useful.´
FACT:
Approximately82%first-time
home buyers
use the internet.
78%repeat home
buyers do so.Source: 2008 National Association of REALTORS Profile of Home Buyers and Sellers.
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Two Great Tools to Drive More
Visits to the Site and DriveMore Visits to Your Home:
1) Home Tour Planner.
Talk about the ultimate Road Trip!
The Home Tour Planner allows buyers to enter listing
numbers (up to five) and we¶ll generate a well-
thought-out
map and full set of directions..
2) Homes Sold
Recently.
Let¶s say your prospective buyers are searchinga particular neighborhood and price range. Now
they can get a print out of what¶s sold there
recently. A great source of comparative data!
Buyers get access to ³Recently Sold´ data on our Property Detailpages.
When a buyer clicks on ³Homes Sold Nearby´ he or she getsproperty descriptions, selling prices and a map.
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Here¶s How Your Home Gets Big Play
Marketing Your Home on the Biggestand Best Website in the Region:
Your property won¶t just be listed on prufoxroach.com. It will be showcased!
In addition to ³vital statistics,´ buyers will see:
� a slide show featuring multiple full-color photographs � map and directions to your home
� neighborhood and school information
� enhanced financing data, including a mortgage calculator based on your listing price
� buyers can print a flyer, schedule a showing while they¶re still online, even get a mortgage
pre-approval!
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Our Improved ³Inline´ Strategy:
A global online alliance that propels buyers in to your home¶s listing. We havecreated a collection of web connections±±local, regional and international±±that
get a direct feed of our listings onto hot real estate sites as quickly as possible.
This exposure is incomparable in the industry and produces enormous exposure
for your property. And we constantly monitor the collection¶s ³deliverability.´
OUR COMPANY
WEB SITE:
Prufoxroach.comNATIONAL REAL
ESTATEWEB SITES:
Realtor.com
Prudentialproperties.comTrulia.comZillow comFrontdoor.com
Homes.comHomefinder.comHotpads.comOpenhouse.comHomewinks.comPropertypursuit.com
SEARCH ENGINES WITH REAL ESTATE SEARCH:
GoogleMaps.com Lycos.comYahoo.com Vast.com AOL.com Overstock.comOoodle.com
MEDIAWEB SITES:WSJ.com(Wall Street Journal)Philly.com*(Philadelphia Inquirer)Phillyburbs.com*(Leading newspapers
in PA and NJ suburbs)Delawareonline.com*(WilmingtonNewsJournal)
� All listings may not be displayed
depending on the geographical
focus of the web site.
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Shire Pharmaceutical
Schlumberger
Sarnoff
Suburu of America
Synthes
Temple University
Teva Pharmaceutical
The Bank of New York - DE
TheWharton School of Business
Thomas Jefferson University
Tyco Healthcare
Unisys
University of Pennsylvania
Valero Refinery
Vanguard
Vertical Net
Visteron
WilliamsS
cotsman, Inc.W L Gore
World Gate Communications
Our Major Relocation Efforts
Can Be a Major Benefit for You.Every day, from every corner of the globe, key executives are relocating to this
economically and culturally robust Region! Prudential Fox & Roach¶s Relocation Staff
reaches them before they make their move. No Realtor does a better job at connecting
with the relocation market than Prudential Fox & Roach. We have a full-time staff
dedicated to putting our listings in front of these affluent, decisivehome buyers. And outside the region, our network of 1,940 Prudential Offices and
62,000 Prudential real estate professionals from around the globe create a steady and
constantly replenishing source of corporate referrals. Here is a sampling of organizations
currently serviced by our Relocation Division: AET
Adolor
American Red Cross AmeriSourceBergen
Amertek
Astra Zeneca
Astro Power
Atofina Chemicals
BTG
Bankers Trust - DE
Boeing
Booz Allen Hamilton
British Energy
Burlington Coat
Campbell Soup
CGU
CIBA Specialty ChemicalsCatholic Health East
Certainteed/St. Gobain
Chase Manhattan of DE
Children¶s Hospital of PhiladelphiaChubb Insurance
Cigna Companies
Commerce Bank
CSX Transportation
Data Systems Analysts, Inc.
David¶s Bridal
Decision One
delage landen
Delaware Investment Advisory
E.I. DupontErnst & Young
FMC
Franklin Mint
GE Capital
Glaxo Smith KlineHome Depot
ING Bank
ISI
Independence Blue Cross/Blue ShieldInter Digital Communications
JP Morgan
Johnson & Johnson
Kendall Confab
L-3 Corporation
Lippincott,Williams &Wilkins
Lockheed Martin
Longshore Simmons
Lowes
Marriott Corporation
MBN A
McDonald¶s Corporation
Merck
Merrill LynchMobil Oil
Morgan Stanley DeanWitter
Motorola
NabiscoNeose Technology
Nycomed
Okidata
PNC
PSE&G
Pegasus Communications
Penn Engineering
Penn Mutual Insurance
Philadelphia Inquirer
Philadelphia Newspapers
Pin Point Inc.
Rodel, Inc.
Rowan University
SCTSanofi
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Your needs come first.
Our process of marketing your property must match
your objectives, priorities and needs.
In order to best serve you, I will want to learn more about
your plans, so please feel free to ask questions and share
your concerns with me. The following worksheets on the
topics outlined below can help me understand your goals
and help us build a strong working relationship.
� The agency laws that may apply as we work together in the marketing and sale of your property.
� The objectives you want to achieve from the sale of your home and the support you expect to receive from me.
�How the homeselling process should be tailored to fit the characteristics of your property.
The Homeselling Process:
Described and DemystifiedIt can be daunting, but with my expertise and my company¶s resources, it can be
accomplished with the maximum of skill and the minimum of stress.
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Understanding Your Expectations
1. Communications. How important is regular communicationwith your real estate professional? What informationis important to you? How often do you want to becontacted, and what is your preferred way to keep in touch?
2.Motivation.Why are you considering selling your propertyat this time? How far along are you in the home selling
process (just exploring the possibility of selling, or definitely committed to putting your property on themarket)?
3. Time frame. Is there a certain date by which the saleof this property needs to close? How flexible are you on
this time frame?
4. Relocation assistance. Will you need informationor assistance in moving to a new area?
5. Home selling decisions. Are there any other individualswho will be involved in your property sale decision?May I please have permission to speak with them?
The following questions will help me understand what is most important to you inthe sale of your property.
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6. Price. Do you have specific expectations as to the
selling price of your property? If so, what do you basethis figure on? Do you anticipate a certain amount of
net proceeds from this sale?
7. Marketing Plan. Are there specific activities you
expect to see included in the marketing of your home?
8. Previous home selling experience. Have you ever
sold a house before? If so, how many and howrecently?
9. Positive experiences. What were the most positive
features of your previous home selling experiences? If
you have never sold a house before, what would help to
make this a positive experience?
10. Concerns. Were there any unsatisfactory featuresof your previous home selling experiences that you
hope to avoid this time? If you are selling your first
house, are there any problems or concerns you are
worried about?
11. Expectations. What are your expectations of me as
your real estate professional? What specific services
and support do you look forward to receiving from me?
Understanding your expectations
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The Home Selling Process
Selling a house typically includes many of the following elements.I will be your resource and guide every step of the way.
Initial Consultation� Determine your needs and priorities� Review ³agency´ choices and select appropriate working
relationship� Discuss Marketing Plan� Establish pricing strategyDesign and Implement Marketing Plan� Complete home enhancement recommendations� Carry out scheduled marketing activities� Show the property to brokers and prospective buyers� Communicate with you on a regular basis� Monitor results of marketing activities
� Modify Marketing Plan and Pricing Strategy as necessaryReview Offer(s) and Reach Agreement with Buyer � The Buyer¶s Real Estate Professional presents the offer � Discuss and clarify proposed terms and conditions� Negotiation; possible counter offers� Reach final agreement
Complete Settlement Process (per purchase contract)� Deposit Buyer¶s earnest money� Sign documents
� Title search; preliminary title report to Buyer � Inspections� Removal of any remaining contingencies� Buyer¶s final walk-through of property� Loan funding/balance of funds from Buyer � Record title� Relocation of Seller; possession property by Buyer After-Sale Service� Help you find your new home, as needed
� Assist you with relocation, as needed� Provide resources for other after-sale home
owner needs
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Appreciating Your Property
Each property has special features that may interest buyers.Please tell me about your home.
1. What do you feel are the most appealingfeatures of this property?
2. What features does this property havethat differentiate it from other similar
properties?
3. What changes or enhancements would
you suggest to make your property assalable as possible?
4. What do you regard as the mostattractive features of the surroundingneighborhood?
5. Do you have any special terms or conditions regarding the sale of your property I should be aware of (e.g. items of
personal property to be excluded, etc.)?
6. Are you aware of any problems or concerns regarding the property or theneighborhood that will need to be disclosedto prospective buyers?
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The Goals of Effective
MarketingTo successfully promote your property to the market,
a comprehensive plan of targeted activities is essential.
Our marketing program has three aims:
1. Promote directly to prospective buyers, by...� print advertising� the internet, through our groundbreaking web site prufoxroach.com� yard sign� open houses� other marketing activities
2. Enlist the efforts of other real estate professionals...
� The Prudential Real Estate Network� Referral and relocation resources� Multiple Listing Service (MLS)� Direct promotion to other real estate professionals
3. Maintain communication with you...� Review the results of our marketing activities� Consult with you to fine-tune our marketing strategy, as needed
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Is There a Trend in Using the Internet
in the Home Buying Process?
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Benefits of a Pre-listing
Inspection for Sellers. Discover property conditions before a buyer walks
through the door
. Fix problem(s) and display receipts showing whatrepairs have been made
. Help prevent buyers from subtracting thousands for
what may be a hundred dollars worth of repairs
. Shop contractors to find the best price for repairs
. Set your listing apart from the others
. Demonstrate your motivation and strengthen your
market position
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Understanding Market Value
Market-sensitive pricing can be the key
to maximum market exposure and, ultimately, a satisfactory sale.
The existing pool of prospective buyers determines a property¶s value, based on:
Factors that have significant influence on the market value of a house, including:
� Location, design, amenities and condition� Availability of comparable (competing) properties� Economic conditions that affect real property transactions
Factors that have little or no influence on the market value of a house include:
� The price the seller originally paid for the property� The seller¶s expected net proceeds� The amount spent on improvements
The impact of accurate pricing:
� Properties priced within market range generate more showings and offers, and sell in a shorter period of time� Properties priced too high have a difficult time selling
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Determining a Market-Sensitive
Price
An impartial evaluation of market activity is the most effective way to estimate a property¶s potential selling price.
A Comparable Market Analysis (CMA) considers similar properties that:
Have sold in the recent past
� This shows us what buyers in this market
have actually paid for properties similar to yours
Are currently on the market
� These are properties that will be competing with yours for the attention of available buyers
Failed to sell
� Understanding why these properties did not sell can help avoid disappointment in the marketing of your properties
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The Dangers of Overpricing An asking price that is beyond market range can adversely affect the
marketing of a property.
� Fewer buyers are attracted, and fewer offers received� Marketing time is prolonged, and initial marketing momentum is lost� The property attracts ³lookers´ and helps competing homes look better bycomparison� If a property does sell above true market value, it may not appraise, andthe buyers
may not be able to secure a loan
� The property my eventually sell below market value
Percent of buyers who will view property Asking Price in Relationship to Fair Market Value % of Prospective Purchasers Who Will Look at Property
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You are the Key Player
On the HomeS
elling TeamNo one has a more important role in the home selling process than you.
Here are some ways your participation can contribute to a successful sale:
Maintain the property in ready-to-show condition.Ensure that the house is easily accessible to real estate professionals. (lock box and key)
Try to be flexible in the scheduling of showings.When you are not at home, let me know how you can be reached in case an offer is received.If approached directly by a buyer who is not represented by a real esate professional, please
contact me. Do not allow them into the property unescorted.Remove or lock up valuables, jewelry, cash and prescription medicines.If possible, do not be present when the property is being shown.Securely pen up pets, or take them with you.Be cautious about saying anything to prospective buyers or their agents that could weaken
your negotiating position, especially regarding price or your urgency to sell.
Collect the business cards of real estate professionals who preview and show your home, andpass them on to me.
Let me know of any change in the property ¶ s condition that would need to be disclosed topotential buyers.
Be available to review with me the list price and condition of your property if it has not soldin a reasonable period of time.
Feel free to contact me at any time with questions or concerns.
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Negotiate the agreement� I¶ll explain the offer to you and answer your questions.� I¶ll help you determine the best course of action by pointing out potential advantages and disadvantages of the offer and
by clarifying the choices available to you.� I¶ll prepare an Estimate of Net Proceeds based on the proposed price and terms.� I¶ll negotiate through the buyer¶s agent, and handle possible counteroffers, to reach a final agreement that is favorableto you.
Complete the transaction� I¶ll explain to you in detail all the steps that will occur for a successful closing, and answer any questions you mighthave.� I¶ll work with the buyer¶s broker, settlment officer, title officer and others to help coordinate their activities and keep the
transaction moving forward.� I¶ll monitor the progress of inspections, the buyer¶s loan and other contingencies as called for in the purchase contract.I¶ll resolve questions or problems that might arise, in order to ensure a timely closing.� I¶ll accompany the buyer and buyer¶s agent during their final walk-through of the property.�
I¶ll assist you in handling details required for the completion of the transaction.� I¶ll communicate with you on a regular basis so you can stay informed and remain as worry-free as possible.
Follow up after the sale closes� I¶ll confirm that all your real estate-related needs have been met, and provide information on service providers you may
require.� I¶ll offer relocation assistance if you¶re moving to a new area.� I¶ll help you locate a new home if you¶re remaining in the area.
From Offer to Completed Sale...
When our marketing efforts bring forth a purchase offer, you can count on me to:
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Home Selling Services Commitment
Selling your property is an important decision. As your Prudential Real Estate professional, my goal is tohelp you sell your property for the highest price attainable, within the time frame that fits your plans, and to
make the home selling process as efficient and stress-free as possible.
Toward that end, I commit to you that I will:
Communicate with you in a timely and efficient manner. Identify your needs.� Consult with you to clarify your needs, expectations and priorities.� Discuss seller, buyer and dual agency alternatives and determine how I can best work with you to achieve your real estate
objectives.�Answer any questions you might have about the home selling process.Develop and implement an effective Marketing Plan for your property.� Design a Marketing Plan that is tailored to your property, in order to achieve maximum exposure to prospective buyers.� Share information about your property with the Prudential Real Estate professionals in my office, and other real estate
professionals through the Multiple Listing Service (MLS).� Install the well-recognized Prudential Real Estate FOR S ALEsign (where allowed).� Discuss how Open Houses may be an effective way to reach potential buyers, and hold open houses as needed.
� Promote your property through effective print advertising and electronic media.� Explain how written property disclosure, a home warranty and professional home inspections can enhance the salability of your property.� Seek buyers who are pre-qualified or pre-approved by a lending institution, and require financial qualifying information on allbuyers submitting offers.� Communicate with you throughout the marketing process.
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Home Selling Services Commitment
Help you determine an effective Pricing Strategy.� Explain how market value is determined, and discuss the role of market-sensitive pricing in the successful sale of your property.� Research and present a Comparative Market Analysis (CMA) showing recent real estate activity and trends, to help you
determine a realistic listing price.� Discuss financing options that will help attract potential buyers.� Prepare a preliminary estimate of your costs and cash proceeds based on the probable selling price and financing terms.� Continue to monitor real esta te market activity, and, if appropriate, recommend price adjustments to keep your property
competitive.Recommend steps to prepare your property for market.� Identify enhancements what will help your property make the best possible impression on prospective buyers.�Advise you how to prepare your property for real estate professional previews and buyer showings.Represent you in negotiations with prospective buyers.� Review all purchase offers with you, and explain your available choices to accept, reject or counter each offer.� Negotiate in your best interests, including the handling of counter offers, to reach an agreement that is acceptable to you.Work to protect your interests through the completion of the transaction.� Work with the buyer¶s real estate professional and others to see that all requirements of the purchase agreement aresatisfied and to help keep the transaction on schedule.� Keep you informed of the progress of the transaction.� Follow up on any remaining details after the close of sale, and provide you with information on relocation assistance or additional services you may need.
This is my commitment to you to ensure that I meet all of your
expectations in the marketing and sale of your property.
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As Your Sales Associate,
Here¶s My Guarantee to You... At Prudential Fox and Roach, we do not just facilitate the sale of thousands of homes each year.
We create those sales.
I guarantee that you will receive an exceptional level of service and a sale price that you want and
deserve.
In order for that to happen, Prudential Fox & Roach and I will provide the following services...
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My Guarantee to You...I will market your home with professionalism and passion.
I guarantee to put our Home Marketing System to work for you. This is our exclusive set of state-of-the-art disciplinesand tools that has helped us become the region¶s real estate market leader.
As part of this systematic approach, I will constantly market to other Prudential Fox & Roach sales associates and the cooperating brokers in the Region.
The Home Marketing System includes
� instant and continuous presence on the industry¶s strongest and most often visited website, prufoxroach.com� instant and continuous presence on an additional dozen global sites including realtor.com, aol.com, prudential.com andyahoo.com� powerful, large-space listing advertising in the region¶s best-read newspapers� access to our strong regional Relocation Services and to Prudential¶s network of offices and real estate professionals.
I will manage the negotiation process to create a sense of excitement and urgency.
I will be your advocate. I will negotiate the most advantageous price and terms for your home, given existing market
conditions.
You and I will discuss various approaches to negotiating, and I will recommend the best option for the specificcircumstance.
I will make our mortgage specialists available to you to help make a determination of the validity of the offers you receive.
I will review each condition and/or contingency in the offer and their impact on the transaction.
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My Guarantee to You...
I will take every step to insure a smooth, on-time settlement.
I guarantee that you will have the opportunity to take advantage of Prudential Fox & Roach/Trident Group¶s ³Right here,right now´ collection of financial and closing services designed to help get buyers and sellers to the closing table with speedand efficiency. These Trident Group services include one of the nation¶s largest broker-affiliated mortgage banking, titleinsurance and homeowners insurance companies.
Speaking of services, I guarantee that you will be able to take advantage of our exclusive HOMEssentials home servicesas well. HOMEssentials includes utility turn-on services, contractor referral, discounts on moving companies and discounts
at regional companies. These services are of great benefit to buyers and sellers alike.
I will provide you with timely status reports. I will personally supervise the purchaser¶s walk-through inspection. And I willfollow up on any outstanding issues after closing.
To sum up, I will not just facilitate the sale, I will create value for you.