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Prudential Homesale Services Group Listing Education

Prudential Seller Services Presentation

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Page 1: Prudential Seller Services Presentation

Prudential Homesale Services Group

Listing Education

Page 2: Prudential Seller Services Presentation

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Table Of Contents

Additional Homesale Complete ServicesAdditional Homesale Complete Services

We Help People Achieve Their DreamsWe Help People Achieve Their Dreams

Homesale GuaranteeHomesale Guarantee

Your Needs Come FirstYour Needs Come First

Advertising, Marketing & MerchandisingAdvertising, Marketing & Merchandising

Transaction and Risk ManagementTransaction and Risk Management

Contract NegotiationContract Negotiation

Return on Investment StrategiesReturn on Investment Strategies

Who We AreWho We Are

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• It will help me to know what you want to achieve from

the sale of your home and the support you expect to

receive from me.

• Together, we can decide how the homeselling process

should be tailored to fit the unique characteristics of

your home.

Your Needs Come First

The process of marketing and selling your home must match your

objectives, priorities and needs.

In order to best serve you, I will want to learn more about your plans, so please feel

free to ask questions and share your concerns with me. In this way, I will

understand your goals, helping us build a strong working relationship.

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� Communication. How important is regular communication with your real estate

professional? What information is important to you? How often do you want to be

contacted, and what is your preferred way of staying in touch?

� Motivation. Why are you considering selling your home at this time? How far along

are you in the homeselling process? Are you just exploring the possibility of selling,

or are you definitely committed to putting your home on the market?

� Time frame. Is there a certain date by which the sale of this home needs to close?

How flexible are you on this time frame?

� Relocation assistance. Will you need information or assistance in moving to a new

area?

� Homeselling decisions. Are there any other individuals who will be involved in your

home sale decision? May I please have permission to speak with them?

Understanding your Expectations

The following questions will help me understand what is most

important to you in the sale of your home.

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� Price. Do you have specific expectations as to the selling price of your home? If so,

what do you base this figure on? Do you anticipate a certain amount of net proceeds

from this sale?

� Marketing Plan. Are there any specific activities you expect to see included in the

marketing of your home?

� Previous homeselling experience. Have you ever sold a home before? If so, how

many and how recently?

� Positive experiences. What were the most positive features of your previous

homeselling experiences? If you have never sold a home before, what would help

make this a positive experience?

� Concerns. Were there any unsatisfactory features of your previous homeselling

experiences that you hope to avoid this time? If you are selling your first home, are

there any problems or concerns about which you are worried?

� Expectations. What are your expectations of me as your real estate professional?

What specific services and support do you look forward to receiving from me?

Understanding your Expectations

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� What do you feel are the most appealing features of your home?

� What features does your home have that differentiate it from other similar

properties?

� What changes or enhancements would you suggest to make your home as

marketable as possible?

� What are the most attractive features of the surrounding neighborhood?

� Do you have any special terms or conditions regarding the sale of your

home, such as items of personal property to be excluded?

� Are you aware of any problems or concerns regarding your home or the

neighborhood that will need to be disclosed to prospective buyers?

What Should I Know About Your Home?

Each home has special features that may interest buyers.

Please tell me about your home.

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I Guarantee Your Experience in Writing

• You’ll receive a signed contract outlining what

Prudential Homesale Services Group and I will

do for you.

• Enjoy Peace Of Mind. If I cannot perform the

services outlined in the Guarantee, you will be

released from your listing agreement.

• This level of safety and assurance is only

available with Prudential Homesale Services

Group.

See the Seller Services Guarantee for complete details.

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One Company. One Purpose.

Complete real estate solutions from a neighbor you can trust.

The HomeSale Complete family of

services work from the same set of

Core Values:

• We don't claim success until our

customer declares success.

• We want to earn our customers for life.

• We set the standards for customer

excellence.

• We believe the quickest way to grow

our organization is to grow our people.

• We believe we achieve more together.

• We think and act with a sense of

urgency.

We help people We help people

achieve their dreams!achieve their dreams!Our HomeSale Complete

family of services:

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Jack Gaughen Realtor ERA

Prudential Homesale

Remax Realty Associates Inc.

Remax Associates of Lancaster

Brownstone Real Estate Co.

The Homestead Group Inc.

Prudential Thompson

Wood Real Estate

Residential Real Estate Agencies – Top 10Ranked by dollar volume of sales.

$93.10 million

$155.20 million

$218 million

$256.28 million

$260.05 million

$285.71 million

$328.31 million

$1.17 billion

$2.39 billion

$331.34 million

Published June 15, 2007. The Central Penn Business Journal’s list of residential real estate agencies is limited to those in or near Adams, Cumberland, Dauphin,

Lancaster, Lebanon, Perry, or York counties. Information came from the individual companies and other Business Journal research. To access the Business

Journal’s online database, visit www.centralpennbusiness.com and click on ListCentral in the quick-links menu.

Remax Realty Professionals Inc.

Morgan-Collins Inc.

Century 21 Heritage Realty

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The only firm in south central PA with sales of more than $2 Billion

1997 2001 2007

2001 was Homesale’s first complete year of operations after

expansion into the York/Adams and Eastern Regions.

$2,092,800,000

$1,404,000,000

$535,000,000

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All companies are the same? You decide.

Lancaster County 2007 Top Ten Companies by Closed Volume

Sales results of 175 real estate companies were tabulated to produce this report of closed volume for 1/1/07 through 12/31/07.

Prudential Homesale Services Group data based on PHSG records; other companies’ data based on Keystone Multi-List.

Keystone MLS neither guarantees nor is in any way responsible for the accuracy of its data. Data maintained by Keystone

MLS may not reflect all real estate activity in the market.

Prudential Homesale

Services Group

Gateway Realty

Long & Foster

Hostetter Realty

Realty 1

Town & Country

Re/Max Associates

of Lancaster

Realty Select

Kingsway Realty

3.62% 32.92%

Weichert RealtorsEngle & Hambright

2.53%

3.12%

3.61%

9.78%

5.76%

3.46%

2.55%

5.73%

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Return on Investment (ROI) Strategies

1. Contract Negotiation Skills & Strategies

2. Transaction & Risk Management

3. Advertising, Marketing & Merchandising

As a Premium Provider of Real Estate Services, I

will use proven strategies to maintain a strong

negotiating position to enable you to yield the best

attainable Return on Investment.

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Lancaster County’s Broker of Choice

• In 2007, Prudential Homesale produced

$685,700,000 sales volume in Lancaster

County alone, more than three times more

than the closest competitor.

• Ranked by Central Penn Business Journal

as the #1 home seller in the region, with

12,261 total homes sold.

• Honored by REALTrends as a national

leader in home sales, mortgage services,

and settlement services.

• Award We’re Most Proud Of:

Preferred choice of Lancaster Newspaper

readers, every year since inception of

Readers’ Choice Awards.

Core Value: We don't claim success until our customer declares success.

Prudential Homesale is the #1

resource for Lancaster County home

buyers & sellers.

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Performance-Based Compensation

• Commission is an Expense if you choose the wrong agent, an

Investment if you choose the right one.

• You don’t “save money” on a commission, because commission

savings versus value can only be determined at settlement.

• When you Invest in me, you can expect a Return on Investment.

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Contract Negotiation Skills & Strategies

• Contract Negotiation Skills & Strategies

• Transaction & Risk Management

• Advertising, Marketing & Merchandising

I will use proven strategies to establish, then maintain a strong

negotiating position for you:

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Strategy: Determine Mortgage Portability

• If your buyer’s mortgage

company closed tomorrow, a

buyer with Mortgage

Portability can take their pre-

approval to another lender.

• What is Mortgage Portability?

It is a pre-approval based upon

nationally acknowledged

lending standards that other

lenders can accept.

• I will protect you by insisting

that your Buyer’s mortgage be

portable.

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Strategy: Determine Buyer Quality

• Is this buyer actually able to purchase

your home?

• Are there mortgage-related “conditions”

that are likely to impede a successful

closing?

• What is the true negotiating strength of

the buyer?

• If you have multiple offers, which offer

really is the strongest?

• Depending on your risk tolerance, the

best offer might not be the highest price.

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The VALUE of a Buyer Quality Specialist

• As your Agent and a Buyer Quality Specialist, I will ascertain the Buyer Quality

and Mortgage Portability on each offer you receive.

• This will enable you to make informed decisions, while I negotiate for you from a

position of strength.

– A buyer who is accustomed to paying more for things due to past credit

issues may be willing to pay more for your home. My job is to examine

those credit issues to insure that they don’t interfere with closing.

• Being proactive and understanding Buyer Quality upfront will help anticipate and

avoid potential “deal-killing” problems as we approach settlement.

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Transaction & Risk Management

• Most problems that delay settlement are caused

by title issues, failed inspections and insurance

issues.

• Preliminary review of the settlement sheet can

reveal potential issues.

• Problems that are uncovered too close to

settlement may result in additional out-of-pocket

expenses for the seller, postponement of

settlement or killed contracts.

• Better to be proactive in the beginning than to be

reactive near settlement.

As part of my Transaction and Risk Management strategy, I will help you

maintain negotiating strength by identifying potential problems early.

Review our risk management guidelines to see how we protect your interests.

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Transaction & Risk Management

• Identifies potential issues early that may

otherwise cause costly problems near settlement.

• Increases the marketability of your home and

attracts more qualified buyers

• Provides up-front information on your home, so

qualified buyers can see the solid value your

home represents

• Home Warranty protects you against covered

repairs while the home is listed, and transfers to

the buyer for one year after closing.

There is an investment when you use HomeBuyer Ready, but there is a cost if you don’t.

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American Home Shield

• Our overriding goal is your complete

satisfaction by helping you protect your

largest asset!

• Help protect yourself from unexpected

home repair costs and add value to your

home with an American Home Shield

warranty.

• In 2007, American Home Shield paid

$266,461 in warranty claims on behalf of

Prudential Homesale customers.

Statistics show that homes sell for

more money in less time with an

AHS Warranty.

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The Strength of the Brand

The Prudential name and “Rock®” logo have stood for

strength, stability, integrity and trust for over 30 years.

• Prudential Real Estate benefits from

the name recognition and

outstanding reputation of Prudential

Financial.

• The Prudential Real Estate brand

represents service, quality and

exceptional value.

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Awareness of the Prudential Brand is almost

universal among Americans

Data Source: 2007 Wave 38 brand image study

General Public Affluent Americans

The Strength of the Brand

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Network Growth

� Approximately 68,000 sales

professionals

� Nearly 2,100 offices

� 547,000 transactions

� $187.2 billion in sales

� Presence in 50 states, nine

Canadian provinces and Mexico

The Growth of Prudential

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Extensive National Advertising Presence

National advertising drives potential buyers to see your home

via Prudential.com and Yahoo!

Prudential uses the most prestigious and effective media to reach

the most people.

We can tell you about buyer traffic!

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Highest Average Sale Price

You want to be listed with the Broker whose referral network

produces out-of-town buyers in your price range.

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eCertified®

Designation

eCommerce Opportunity

• I have earned the eCertified Designation.

• The knowledge gained from this achievement

enables me to handle any eCommerce opportunity.

• The presence of Prudential Real Estate and

Prudential Homesale Services in 20 networks

gives you a greater chance to find more buyers.

• It’s a competitive edge for you!

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What is Merchandising?

• Presenting a product to the right audience

• Carrying out organized, skillful advertising

• Most importantly, correctly positioning (pricing)

the home in the current market.

Merchandising is the creation of a marketing plan

that, when promoted, reaches the right buyers by:

As a Market Data Expert, I will help you

understand and position your home correctly for

the current local market, both in the MLS and

private sale inventory.

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Advertising, Marketing & Merchandising

• Homes sell 5% of the time from newspaper

ads and 1% of the time from homes

magazines.

• 80% of consumers use the Internet to search

for homes.

• However, 85% use a REALTOR®.

Source: National Association of REALTORS® “2006 Profile of Home Buyers & Sellers”

Newspaper ads don’t sell properties. Agents do.

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Positioning Your Home For The Market

• Determining the price of your home through a Competitive Market

Analysis, or CMA, is not the only way to position your home in the

current market.

• A CMA looks at properties that have already sold and often doesn’t

include private sale data.

• However, you are competing for buyer attention against properties that

are currently for sale (the total available inventory).

• It is important to determine the Correct Positioning Price to achieve the

highest Market Value for your home.

CMA Pricing versus Market Value

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Determining Market Value

Price Positioning Analysis

Estimated Price Objective $_________

Area Proximity to Subject Home _________ miles

Total Available Units for Sale within MLS _________ units

Total Available Units for Sale Privately _________ units

RiskyBelow

AverageAverageModerateExcitement

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Return on Investment Worksheet

(F)

Anticipated

Price

(E)

Investment to

sell

(D)Improvements

(C)

Down Payment

+ Closing Costs

(B)

Date of

Purchase

(A)Purchase Price

Your Annual

Return on

Investment

Z/Years

Owned

Z is your Return

on InvestmentK/X=Z

K is your Gross

ProfitY-X=K

Y is Anticipated

ProfitF-A=Y

X is Your Total

Investment

C+D+E=

X

Formula:

The decision about how to position your home needs to be made with an

understanding of ROI.

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Is now a good time to sell?

• Myth: “If I wait, my home will

be worth more, and I’ll make

more of a profit.”

• Fact: As your home’s value

increases, so does the value

of other homes.

• Example:

– Your home may sell for $200,000 today, but you think

it would sell for 10% more, or $220,000, next year.

– You want to buy a home that is $250,000 today.

– Assuming a 10% increase in home values, the home

you want to buy would be $275,000 if you wait.

– You’d need an additional $5,000 to buy the home you

want if you wait.

• And if mortgage interest rates rise, your buying

power is decreased further.

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MARKETING: How do buyers find the home they buy?

• 36% From their Real Estate Agent

• 24% On the Internet

• 15% Yard Sign

• 8% Friend, neighbor, or relative

• 8% Home Builder

• 5% Print Newspaper Ad

• 3% Directly from the Sellers

• 1% Home Book or Magazine

Top Three Ways Buyers

Find the Homes They

Purchase

Newspapers and Homes

Magazines are not an

effective way to attract

buyers

Buyers rely primarily on their Real Estate Agent to find homes for them.

It is important to select an Agent working with a large network of other

Agents who may have buyers interested in a home like yours.

Source: National Association of REALTORS® “2006 Profile of Home Buyers & Sellers”

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• At 98% name recognition, Prudential is the

most recognized of all real estate brands.

• Prudential Homesale Services Group is

associated with quality, experience, service,

and exceptional results.

• More local buyers select Prudential Homesale

Services Group.

Prudential Homesale Agents Bring More Buyers

Consumers prefer to work

with companies they know

and trust

• Our 22 locations provide a

network system of referring

buyers throughout

11 Pennsylvania counties.

• No other real estate firm will

match our services.

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• Web Presence

– At PruHomesaleServices.com, potential buyers can schedule their showing appointments online.

– “Online Advantage” technology offers industry leading enhanced customer tools and lead generation.

We Give The Online Buyer The Right Tools

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• A client base from global Fortune 500 companies to U.S. government agencies.

• Global locations include Canada, France, Hong Kong, Mexico, Shanghai, Singapore, Taipei, Tokyo, United Kingdom and the United States.

• Prudential Real Estate certification programs assure that you get the benefits of working with the best of the best.

• J.D. Power agrees: Prudential Relocation represents some of the most influential corporate clients in the country.

Relocation and Business Development

Prudential Relocation offers a full-service

global mobility management firm.

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• Prudential Brokers throughout

North America also refer their

buyers to us.

• Added to this, we receive buyer

leads from hundreds of other

relocation sources.

• If you want to reach the out-of-town

market, go with the leader. We sell

thousands of homes to relocating

buyers every year.

Our Relocation Network Brings Buyers

No other realty firm in our area sells as many homes to

out-of-town buyers.

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What’s the Value of Online Marketing?

• Who’s Looking for Homes Online?

– 80% of buyers overall

– 87% of buyers ages 18-44

– 76% of buyers ages 45-64

– 44% of buyers ages 65+

• Actions taken as a result of seeing a

home online

– 74% Drove by or viewed a home

– 61% Walked through a home

– 24% Purchased a home they first

saw on the Internet0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Internet Newspaper

Advertising

Home Book or

Magazine

80%

55%

34%

More home buyers use

the Internet

than any other single

marketing source

Second only to real estate agents, the Internet is the next largest source of

information about properties for sale for home buyers.

Source: National Association of REALTORS® “2007 Profile of Home Buyers & Sellers”

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They’re Searching Online Right Now...Will They Find YOUR Listing?

Real Estate

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Prudential’s Online “Net” Captures Buyers

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LancasterOnline.com

• As part of Prudential Homesale’s Inline Media Strategy, the

Lancaster Newspaper Website, LancaterOnline.com, is used to

promote our local site, PruHomesaleServices.com

• A “leader board” web banner will appear at the very top of various

pages throughout LancasterOnline.com 90,000 times per month.

• This presence on LancasterOnline.com offers the opportunity for

consumers to click-thru to our website where they can search for

YOUR home!

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Marketing on PruHomesaleServices.com

• Featured New Listing

– Qualifying listings will appear on the

home page first.

– These listings will be included in the

New Listing Archive for 30 days after

being featured on home page.

• Property Web Page (interactive flier) with

complete description and unlimited photos.

• Target marketing with My Home Finder and

First Look e-mails.

• “E-mail To Friend” feature lets interested

buyers share your home with others.

Central PA’s leading local Real Estate Site with 49,818

visitors per month

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Marketing on PruHomesaleServices.com

• “Online Showing Request”

feature on home page.– 45% of showing requests are made after

hours. The Online Showing Request

feature is an important strategy to create

a showing for your home at the moment

the buyer is excited about seeing it.

– Every five hours, a Prudential Homesale

buyer schedules an appointment online.

• Printable Fliers are available on

the home page.

• Reports of online activity on

PruHomesaleServices.com

available upon request.

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Buyer Match-My Home Finder-First Look

• We have over 23,000 buyers registered with My Home Finder

who are looking for homes in Central PA.

• With our Buyer Match tool, I can show you know how many

subscribers are currently looking for a home like yours.

• When you list your home with me, I’ll send a First Look e-

mail to matching My Home Finder subscribers right away.

This is the fastest target marketing currently available in the

industry.

• In two to three days, a second e-mail will be sent to matching

My Home Finder subscribers.

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Marketing for Open Houses

• PruHomesaleServices.com– Open House hours featured in list of search results

and the home Detail Page

– Your home added to Open House search

• PrudentialProperties.com– Open House hours featured on home Detail Page

– Your home added to Open House search

• OpenHouse.com– Coming Soon! Your home posted to this site,

including Open House hours

• Print Marketing– Advertised in local print media

• Open House and Directional Signage– Placed at your home and nearby, as local jurisdictions

permit.

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Today’s consumers want

information . . . FAST.

• The nature of print media prevents it

from having the detail and

immediacy that buyers crave.

• It doesn’t take long for buyers to

realize that the information they

want is online.

• 65% of home buyers find magazines

“not useful”, and 43% find

newspapers “not useful” while 74%

find the Internet “very useful”

• We utilize local print media to

help drive buyers to PruHomesaleServices.com.

Our World has Changed

Internet

Very

Useful,

73%

Somewhat

Useful,

25%

Not Useful, 2%

Newspaper Ads

Very Useful,

20%

Somewhat Useful,

37%

Not Useful,

43%

Home Book or Magazine

Very

Useful,

11%

Somewhat

Useful,

24%Not Useful,

65%

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• Yard signs are the third-largest source

of home inquiries.

• While 15% buy the home on which

they first saw the sign, 85% ultimately

buy a different home.

• When the home isn’t a fit for the buyer

who saw the sign, a Sales Associate

will tell them about other homes that

may suit them, such as yours.

• With the largest number of yard signs

in the area, you’ll receive interest from

buyers who first called on another

Prudential Homesale sign.

More Signs = More Calls

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• When a buyer calls, it’s critical to

address their needs promptly to

avoid their calling another real

estate Company about another

home.

• Many buyers look for homes on the

weekend, when most real estate

offices are closed.

• Only Prudential Homesale has a

seven-day-per-week Call Center

dedicated to systematically handling

the valuable leads we receive.

• You will have the reassurance of

knowing that I will personally

answer the vast majority of calls on

your home.

Buyer calls handled efficiently by Call Center

Call Center – Prudential Homesale – actual

Typical Firm – est.

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Showing Center . . . Ensures You the Most Showings

• Only Prudential Homesale takes a systematic

approach to working with Buyers’ Agents to

scheduling showings on your home.

• Showing Center staffed seven days per week

with professional scheduling coordinators.

• The efficient way for Agents from ALL

companies to show your home, so you get

MORE showings.

• More showings mean a greater likelihood of

finding the right buyer in the fastest time

possible.

• Showing activity reports and feedback

available through your Prudential Homesale

agent.

• One good showing = One good sale

Only at

Prudential Homesale Services

Group!

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Prudential Real Estate Affiliates received the highest numerical score among full service real estate firms in the proprietary J.D. Power and Associates 2008 Home Buyer/Seller StudySM. Study based on 3,670 total evaluations measuring 7 firms and

measures opinions of individuals who bought or sold a home between April 2007 and June 2008. Your experiences may vary. Visit jdpower.com.

Ranked “Highest in Satisfaction for

Home Sellers Among National Full

Service Real Estate Firms”by J.D. Power and Associates

We’re proud of this recognition because it reflects

the real-life experiences of the people we value

most: our clients. Discover how Prudential Real

Estate’s exceptional knowledge, innovative

marketing strategies, exclusive “Online Seller

Advantage” and commitment to service can make

selling your home faster and easier.

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Learn how ONLINE SELLER ADVANTAGESM

will help you sell your home.

I can show you how many people are

viewing your home every day.

ONLINE SELLER ADVANTAGESM is an exclusive tool that can distinguish your

listing from competing properties and

maximize exposure to qualified buyers.

The Real Estate market changes every day.

Don’t be left

in the dark.

Don’t be left

in the dark.

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Online Seller Advantage

Online Seller Advantage (OSA) is an exclusive advertising and marketing tool

that can distinguish your home from competing properties and maximize exposure

to qualified buyers.

Primary OSA Components

• Listing Presentation Reports

• Listing Activity Emails

• Featured Property Status

• Sign Rider & Pru IDs

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Sign Rider with Pru ID

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Listing Presentation Reports

Prudential Real Estate EXCLUSIVE: No other

brand, technology company, or Multiple Listing

Service can delivery this report to seller

prospects. Showcases very recent actual Web

buyer interest and behavior activity surrounding

your property.

Includes:

• How many registered buyers have requested to

be notified the minute a property like yours

enters the market

• How many registered buyers are monitoring

other listings in your general area

• How many times yesterday, last week, and last

month your property would have been presented

in search results to prospective buyers.

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Listing Activity E-Mails

Alerts Every Day

Every day, until your property sells, you’ll

receive email alerts that let you know:

• how many times your Web ID has been

entered through Yahoo! by a prospective

buyer.

• how many times your listing has been

returned in Search Results.

• how many times the Property Details for

your listing have been viewed.

• how many times your listing has been

added to a prospective buyer’s portfolio.

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Featured Property Status

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HomeSale Mortgage Services

• HomeSale Mortgage Services has

the ability to shop multiple lending

institutions to find the best rates

and terms to fit your needs.

• We partner with your agent by

providing marketing materials to

aid in the sale of your home.

• We work with your prospective

buyers to pre-approve them and

customize unique financing

packages.

The answer is YES!

Let’s talk about how.

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• Homesale Settlement Services can provide title

search and a deed review on your home to find

potential problems early, thus ensuring they are

properly handled.

• There is a Homesale Settlement Services agent at

each Prudential Homesale office.

• HSS is a licensed Title Insurance agency for

LandAmerica Lawyers Title, one of the largest and

most sophisticated title insurers in the nation.

• HSS is bonded and carries insurance four times

greater than required by law.

• Lowest Rates Permissible by Law. All-inclusive

rate combines the costs of title search, settlement

services and title insurance for ease and affordability.

Homesale Settlement Services delivers for you!

Settlement Services & Title Insurance

“#1 Settlement Company in PA”

- Central Penn Business Journal

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• I am committed to assisting you with all of your

real estate needs.

• Through our relationship with The Trident Group,

I am able to provide exceptional homeowners’

insurance at competitive rates.

• Residential, commercial or investment properties

• These insurance Companies are working with

carefully selected local, national and international

insurance firms.

• We’ll find a way to insure your new home or

investment, even if others can’t.

Protecting your new home

Homeowners’ Insurance

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Homesale VIP Services

Need to spruce up your home before you put it

on the market?

Never Fear – Homesale VIP is Here!

• Prudential’s Free Homesale VIP Services can

recommend quality, pre-screened, pre-approved

vendors to get your home ready for the market.

• Homesale VIP Services is exclusive to Prudential.

• Buyers moving into the area love the convenience

and security of our Homesale VIP Services.

• More buyers means more people looking at

your home!

“We Help People

Achieve

Their Dreams”

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FREE Home Repairs

Changing the way people buy and sell

their homes!

No other Real Estate firm in south central PA offers this service!

• Buying or selling a home with us makes you eligible for this program.

• We’ll provide the labor to fix those nuisance repairs.

• We’ll save you the time, money and frustration of hunting down a repairman,

plumber, etc.

• Ask your Sales Associate for details. Certain conditions apply.

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Prudential Homesale Services Group

We’ll help sell your home and take

care of the details along the way...