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Prudential Homesale Services Group - Seller Services Presentation
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Prudential Homesale Services Group
Listing Education
SSP01108Lanc2
Table Of Contents
Additional Homesale Complete ServicesAdditional Homesale Complete Services
We Help People Achieve Their DreamsWe Help People Achieve Their Dreams
Homesale GuaranteeHomesale Guarantee
Your Needs Come FirstYour Needs Come First
Advertising, Marketing & MerchandisingAdvertising, Marketing & Merchandising
Transaction and Risk ManagementTransaction and Risk Management
Contract NegotiationContract Negotiation
Return on Investment StrategiesReturn on Investment Strategies
Who We AreWho We Are
SSP01108Lanc3
• It will help me to know what you want to achieve from
the sale of your home and the support you expect to
receive from me.
• Together, we can decide how the homeselling process
should be tailored to fit the unique characteristics of
your home.
Your Needs Come First
The process of marketing and selling your home must match your
objectives, priorities and needs.
In order to best serve you, I will want to learn more about your plans, so please feel
free to ask questions and share your concerns with me. In this way, I will
understand your goals, helping us build a strong working relationship.
SSP01108Lanc4
� Communication. How important is regular communication with your real estate
professional? What information is important to you? How often do you want to be
contacted, and what is your preferred way of staying in touch?
� Motivation. Why are you considering selling your home at this time? How far along
are you in the homeselling process? Are you just exploring the possibility of selling,
or are you definitely committed to putting your home on the market?
� Time frame. Is there a certain date by which the sale of this home needs to close?
How flexible are you on this time frame?
� Relocation assistance. Will you need information or assistance in moving to a new
area?
� Homeselling decisions. Are there any other individuals who will be involved in your
home sale decision? May I please have permission to speak with them?
Understanding your Expectations
The following questions will help me understand what is most
important to you in the sale of your home.
SSP01108Lanc5
� Price. Do you have specific expectations as to the selling price of your home? If so,
what do you base this figure on? Do you anticipate a certain amount of net proceeds
from this sale?
� Marketing Plan. Are there any specific activities you expect to see included in the
marketing of your home?
� Previous homeselling experience. Have you ever sold a home before? If so, how
many and how recently?
� Positive experiences. What were the most positive features of your previous
homeselling experiences? If you have never sold a home before, what would help
make this a positive experience?
� Concerns. Were there any unsatisfactory features of your previous homeselling
experiences that you hope to avoid this time? If you are selling your first home, are
there any problems or concerns about which you are worried?
� Expectations. What are your expectations of me as your real estate professional?
What specific services and support do you look forward to receiving from me?
Understanding your Expectations
SSP01108Lanc6
� What do you feel are the most appealing features of your home?
� What features does your home have that differentiate it from other similar
properties?
� What changes or enhancements would you suggest to make your home as
marketable as possible?
� What are the most attractive features of the surrounding neighborhood?
� Do you have any special terms or conditions regarding the sale of your
home, such as items of personal property to be excluded?
� Are you aware of any problems or concerns regarding your home or the
neighborhood that will need to be disclosed to prospective buyers?
What Should I Know About Your Home?
Each home has special features that may interest buyers.
Please tell me about your home.
SSP01108Lanc7
I Guarantee Your Experience in Writing
• You’ll receive a signed contract outlining what
Prudential Homesale Services Group and I will
do for you.
• Enjoy Peace Of Mind. If I cannot perform the
services outlined in the Guarantee, you will be
released from your listing agreement.
• This level of safety and assurance is only
available with Prudential Homesale Services
Group.
See the Seller Services Guarantee for complete details.
SSP01108Lanc8
One Company. One Purpose.
Complete real estate solutions from a neighbor you can trust.
The HomeSale Complete family of
services work from the same set of
Core Values:
• We don't claim success until our
customer declares success.
• We want to earn our customers for life.
• We set the standards for customer
excellence.
• We believe the quickest way to grow
our organization is to grow our people.
• We believe we achieve more together.
• We think and act with a sense of
urgency.
We help people We help people
achieve their dreams!achieve their dreams!Our HomeSale Complete
family of services:
SSP01108Lanc9
Jack Gaughen Realtor ERA
Prudential Homesale
Remax Realty Associates Inc.
Remax Associates of Lancaster
Brownstone Real Estate Co.
The Homestead Group Inc.
Prudential Thompson
Wood Real Estate
Residential Real Estate Agencies – Top 10Ranked by dollar volume of sales.
$93.10 million
$155.20 million
$218 million
$256.28 million
$260.05 million
$285.71 million
$328.31 million
$1.17 billion
$2.39 billion
$331.34 million
Published June 15, 2007. The Central Penn Business Journal’s list of residential real estate agencies is limited to those in or near Adams, Cumberland, Dauphin,
Lancaster, Lebanon, Perry, or York counties. Information came from the individual companies and other Business Journal research. To access the Business
Journal’s online database, visit www.centralpennbusiness.com and click on ListCentral in the quick-links menu.
Remax Realty Professionals Inc.
Morgan-Collins Inc.
Century 21 Heritage Realty
SSP01108Lanc10
The only firm in south central PA with sales of more than $2 Billion
1997 2001 2007
2001 was Homesale’s first complete year of operations after
expansion into the York/Adams and Eastern Regions.
$2,092,800,000
$1,404,000,000
$535,000,000
SSP01108Lanc11
All companies are the same? You decide.
Lancaster County 2007 Top Ten Companies by Closed Volume
Sales results of 175 real estate companies were tabulated to produce this report of closed volume for 1/1/07 through 12/31/07.
Prudential Homesale Services Group data based on PHSG records; other companies’ data based on Keystone Multi-List.
Keystone MLS neither guarantees nor is in any way responsible for the accuracy of its data. Data maintained by Keystone
MLS may not reflect all real estate activity in the market.
Prudential Homesale
Services Group
Gateway Realty
Long & Foster
Hostetter Realty
Realty 1
Town & Country
Re/Max Associates
of Lancaster
Realty Select
Kingsway Realty
3.62% 32.92%
Weichert RealtorsEngle & Hambright
2.53%
3.12%
3.61%
9.78%
5.76%
3.46%
2.55%
5.73%
SSP01108Lanc12
Return on Investment (ROI) Strategies
1. Contract Negotiation Skills & Strategies
2. Transaction & Risk Management
3. Advertising, Marketing & Merchandising
As a Premium Provider of Real Estate Services, I
will use proven strategies to maintain a strong
negotiating position to enable you to yield the best
attainable Return on Investment.
SSP01108Lanc13
Lancaster County’s Broker of Choice
• In 2007, Prudential Homesale produced
$685,700,000 sales volume in Lancaster
County alone, more than three times more
than the closest competitor.
• Ranked by Central Penn Business Journal
as the #1 home seller in the region, with
12,261 total homes sold.
• Honored by REALTrends as a national
leader in home sales, mortgage services,
and settlement services.
• Award We’re Most Proud Of:
Preferred choice of Lancaster Newspaper
readers, every year since inception of
Readers’ Choice Awards.
Core Value: We don't claim success until our customer declares success.
Prudential Homesale is the #1
resource for Lancaster County home
buyers & sellers.
SSP01108Lanc14
Performance-Based Compensation
• Commission is an Expense if you choose the wrong agent, an
Investment if you choose the right one.
• You don’t “save money” on a commission, because commission
savings versus value can only be determined at settlement.
• When you Invest in me, you can expect a Return on Investment.
SSP01108Lanc15
Contract Negotiation Skills & Strategies
• Contract Negotiation Skills & Strategies
• Transaction & Risk Management
• Advertising, Marketing & Merchandising
I will use proven strategies to establish, then maintain a strong
negotiating position for you:
SSP01108Lanc16
Strategy: Determine Mortgage Portability
• If your buyer’s mortgage
company closed tomorrow, a
buyer with Mortgage
Portability can take their pre-
approval to another lender.
• What is Mortgage Portability?
It is a pre-approval based upon
nationally acknowledged
lending standards that other
lenders can accept.
• I will protect you by insisting
that your Buyer’s mortgage be
portable.
SSP01108Lanc17
Strategy: Determine Buyer Quality
• Is this buyer actually able to purchase
your home?
• Are there mortgage-related “conditions”
that are likely to impede a successful
closing?
• What is the true negotiating strength of
the buyer?
• If you have multiple offers, which offer
really is the strongest?
• Depending on your risk tolerance, the
best offer might not be the highest price.
SSP01108Lanc18
The VALUE of a Buyer Quality Specialist
• As your Agent and a Buyer Quality Specialist, I will ascertain the Buyer Quality
and Mortgage Portability on each offer you receive.
• This will enable you to make informed decisions, while I negotiate for you from a
position of strength.
– A buyer who is accustomed to paying more for things due to past credit
issues may be willing to pay more for your home. My job is to examine
those credit issues to insure that they don’t interfere with closing.
• Being proactive and understanding Buyer Quality upfront will help anticipate and
avoid potential “deal-killing” problems as we approach settlement.
SSP01108Lanc19
Transaction & Risk Management
• Most problems that delay settlement are caused
by title issues, failed inspections and insurance
issues.
• Preliminary review of the settlement sheet can
reveal potential issues.
• Problems that are uncovered too close to
settlement may result in additional out-of-pocket
expenses for the seller, postponement of
settlement or killed contracts.
• Better to be proactive in the beginning than to be
reactive near settlement.
As part of my Transaction and Risk Management strategy, I will help you
maintain negotiating strength by identifying potential problems early.
Review our risk management guidelines to see how we protect your interests.
SSP01108Lanc20
Transaction & Risk Management
• Identifies potential issues early that may
otherwise cause costly problems near settlement.
• Increases the marketability of your home and
attracts more qualified buyers
• Provides up-front information on your home, so
qualified buyers can see the solid value your
home represents
• Home Warranty protects you against covered
repairs while the home is listed, and transfers to
the buyer for one year after closing.
There is an investment when you use HomeBuyer Ready, but there is a cost if you don’t.
SSP0408Lanc21
American Home Shield
• Our overriding goal is your complete
satisfaction by helping you protect your
largest asset!
• Help protect yourself from unexpected
home repair costs and add value to your
home with an American Home Shield
warranty.
• In 2007, American Home Shield paid
$266,461 in warranty claims on behalf of
Prudential Homesale customers.
Statistics show that homes sell for
more money in less time with an
AHS Warranty.
SSP01108Lanc22
The Strength of the Brand
The Prudential name and “Rock®” logo have stood for
strength, stability, integrity and trust for over 30 years.
• Prudential Real Estate benefits from
the name recognition and
outstanding reputation of Prudential
Financial.
• The Prudential Real Estate brand
represents service, quality and
exceptional value.
SSP01108Lanc23
Awareness of the Prudential Brand is almost
universal among Americans
Data Source: 2007 Wave 38 brand image study
General Public Affluent Americans
The Strength of the Brand
SSP01108Lanc24
Network Growth
� Approximately 68,000 sales
professionals
� Nearly 2,100 offices
� 547,000 transactions
� $187.2 billion in sales
� Presence in 50 states, nine
Canadian provinces and Mexico
The Growth of Prudential
SSP01108Lanc25
Extensive National Advertising Presence
National advertising drives potential buyers to see your home
via Prudential.com and Yahoo!
Prudential uses the most prestigious and effective media to reach
the most people.
We can tell you about buyer traffic!
SSP01108Lanc26
Highest Average Sale Price
You want to be listed with the Broker whose referral network
produces out-of-town buyers in your price range.
SSP01108Lanc27
eCertified®
Designation
eCommerce Opportunity
• I have earned the eCertified Designation.
• The knowledge gained from this achievement
enables me to handle any eCommerce opportunity.
• The presence of Prudential Real Estate and
Prudential Homesale Services in 20 networks
gives you a greater chance to find more buyers.
• It’s a competitive edge for you!
SSP01108Lanc28
What is Merchandising?
• Presenting a product to the right audience
• Carrying out organized, skillful advertising
• Most importantly, correctly positioning (pricing)
the home in the current market.
Merchandising is the creation of a marketing plan
that, when promoted, reaches the right buyers by:
As a Market Data Expert, I will help you
understand and position your home correctly for
the current local market, both in the MLS and
private sale inventory.
SSP01108Lanc29
Advertising, Marketing & Merchandising
• Homes sell 5% of the time from newspaper
ads and 1% of the time from homes
magazines.
• 80% of consumers use the Internet to search
for homes.
• However, 85% use a REALTOR®.
Source: National Association of REALTORS® “2006 Profile of Home Buyers & Sellers”
Newspaper ads don’t sell properties. Agents do.
SSP01108Lanc30
Positioning Your Home For The Market
• Determining the price of your home through a Competitive Market
Analysis, or CMA, is not the only way to position your home in the
current market.
• A CMA looks at properties that have already sold and often doesn’t
include private sale data.
• However, you are competing for buyer attention against properties that
are currently for sale (the total available inventory).
• It is important to determine the Correct Positioning Price to achieve the
highest Market Value for your home.
CMA Pricing versus Market Value
SSP01108Lanc31
Determining Market Value
Price Positioning Analysis
Estimated Price Objective $_________
Area Proximity to Subject Home _________ miles
Total Available Units for Sale within MLS _________ units
Total Available Units for Sale Privately _________ units
RiskyBelow
AverageAverageModerateExcitement
SSP01108Lanc32
Return on Investment Worksheet
(F)
Anticipated
Price
(E)
Investment to
sell
(D)Improvements
(C)
Down Payment
+ Closing Costs
(B)
Date of
Purchase
(A)Purchase Price
Your Annual
Return on
Investment
Z/Years
Owned
Z is your Return
on InvestmentK/X=Z
K is your Gross
ProfitY-X=K
Y is Anticipated
ProfitF-A=Y
X is Your Total
Investment
C+D+E=
X
Formula:
The decision about how to position your home needs to be made with an
understanding of ROI.
SSP01108Lanc33
Is now a good time to sell?
• Myth: “If I wait, my home will
be worth more, and I’ll make
more of a profit.”
• Fact: As your home’s value
increases, so does the value
of other homes.
• Example:
– Your home may sell for $200,000 today, but you think
it would sell for 10% more, or $220,000, next year.
– You want to buy a home that is $250,000 today.
– Assuming a 10% increase in home values, the home
you want to buy would be $275,000 if you wait.
– You’d need an additional $5,000 to buy the home you
want if you wait.
• And if mortgage interest rates rise, your buying
power is decreased further.
SSP01108Lanc34
MARKETING: How do buyers find the home they buy?
• 36% From their Real Estate Agent
• 24% On the Internet
• 15% Yard Sign
• 8% Friend, neighbor, or relative
• 8% Home Builder
• 5% Print Newspaper Ad
• 3% Directly from the Sellers
• 1% Home Book or Magazine
Top Three Ways Buyers
Find the Homes They
Purchase
Newspapers and Homes
Magazines are not an
effective way to attract
buyers
Buyers rely primarily on their Real Estate Agent to find homes for them.
It is important to select an Agent working with a large network of other
Agents who may have buyers interested in a home like yours.
Source: National Association of REALTORS® “2006 Profile of Home Buyers & Sellers”
SSP01108Lanc35
• At 98% name recognition, Prudential is the
most recognized of all real estate brands.
• Prudential Homesale Services Group is
associated with quality, experience, service,
and exceptional results.
• More local buyers select Prudential Homesale
Services Group.
Prudential Homesale Agents Bring More Buyers
Consumers prefer to work
with companies they know
and trust
• Our 22 locations provide a
network system of referring
buyers throughout
11 Pennsylvania counties.
• No other real estate firm will
match our services.
SSP01108Lanc36
• Web Presence
– At PruHomesaleServices.com, potential buyers can schedule their showing appointments online.
– “Online Advantage” technology offers industry leading enhanced customer tools and lead generation.
We Give The Online Buyer The Right Tools
SSP01108Lanc37
• A client base from global Fortune 500 companies to U.S. government agencies.
• Global locations include Canada, France, Hong Kong, Mexico, Shanghai, Singapore, Taipei, Tokyo, United Kingdom and the United States.
• Prudential Real Estate certification programs assure that you get the benefits of working with the best of the best.
• J.D. Power agrees: Prudential Relocation represents some of the most influential corporate clients in the country.
Relocation and Business Development
Prudential Relocation offers a full-service
global mobility management firm.
SSP01108Lanc38
• Prudential Brokers throughout
North America also refer their
buyers to us.
• Added to this, we receive buyer
leads from hundreds of other
relocation sources.
• If you want to reach the out-of-town
market, go with the leader. We sell
thousands of homes to relocating
buyers every year.
Our Relocation Network Brings Buyers
No other realty firm in our area sells as many homes to
out-of-town buyers.
SSP01108Lanc39
What’s the Value of Online Marketing?
• Who’s Looking for Homes Online?
– 80% of buyers overall
– 87% of buyers ages 18-44
– 76% of buyers ages 45-64
– 44% of buyers ages 65+
• Actions taken as a result of seeing a
home online
– 74% Drove by or viewed a home
– 61% Walked through a home
– 24% Purchased a home they first
saw on the Internet0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Internet Newspaper
Advertising
Home Book or
Magazine
80%
55%
34%
More home buyers use
the Internet
than any other single
marketing source
Second only to real estate agents, the Internet is the next largest source of
information about properties for sale for home buyers.
Source: National Association of REALTORS® “2007 Profile of Home Buyers & Sellers”
SSP01108Lanc40
They’re Searching Online Right Now...Will They Find YOUR Listing?
Real Estate
SSP01108Lanc41
Prudential’s Online “Net” Captures Buyers
SSP01108Lanc42
LancasterOnline.com
• As part of Prudential Homesale’s Inline Media Strategy, the
Lancaster Newspaper Website, LancaterOnline.com, is used to
promote our local site, PruHomesaleServices.com
• A “leader board” web banner will appear at the very top of various
pages throughout LancasterOnline.com 90,000 times per month.
• This presence on LancasterOnline.com offers the opportunity for
consumers to click-thru to our website where they can search for
YOUR home!
SSP01108Lanc43
Marketing on PruHomesaleServices.com
• Featured New Listing
– Qualifying listings will appear on the
home page first.
– These listings will be included in the
New Listing Archive for 30 days after
being featured on home page.
• Property Web Page (interactive flier) with
complete description and unlimited photos.
• Target marketing with My Home Finder and
First Look e-mails.
• “E-mail To Friend” feature lets interested
buyers share your home with others.
Central PA’s leading local Real Estate Site with 49,818
visitors per month
SSP01108Lanc44
Marketing on PruHomesaleServices.com
• “Online Showing Request”
feature on home page.– 45% of showing requests are made after
hours. The Online Showing Request
feature is an important strategy to create
a showing for your home at the moment
the buyer is excited about seeing it.
– Every five hours, a Prudential Homesale
buyer schedules an appointment online.
• Printable Fliers are available on
the home page.
• Reports of online activity on
PruHomesaleServices.com
available upon request.
SSP01108Lanc45
Buyer Match-My Home Finder-First Look
• We have over 23,000 buyers registered with My Home Finder
who are looking for homes in Central PA.
• With our Buyer Match tool, I can show you know how many
subscribers are currently looking for a home like yours.
• When you list your home with me, I’ll send a First Look e-
mail to matching My Home Finder subscribers right away.
This is the fastest target marketing currently available in the
industry.
• In two to three days, a second e-mail will be sent to matching
My Home Finder subscribers.
SSP01108Lanc46
Marketing for Open Houses
• PruHomesaleServices.com– Open House hours featured in list of search results
and the home Detail Page
– Your home added to Open House search
• PrudentialProperties.com– Open House hours featured on home Detail Page
– Your home added to Open House search
• OpenHouse.com– Coming Soon! Your home posted to this site,
including Open House hours
• Print Marketing– Advertised in local print media
• Open House and Directional Signage– Placed at your home and nearby, as local jurisdictions
permit.
SSP01108Lanc47
Today’s consumers want
information . . . FAST.
• The nature of print media prevents it
from having the detail and
immediacy that buyers crave.
• It doesn’t take long for buyers to
realize that the information they
want is online.
• 65% of home buyers find magazines
“not useful”, and 43% find
newspapers “not useful” while 74%
find the Internet “very useful”
• We utilize local print media to
help drive buyers to PruHomesaleServices.com.
Our World has Changed
Internet
Very
Useful,
73%
Somewhat
Useful,
25%
Not Useful, 2%
Newspaper Ads
Very Useful,
20%
Somewhat Useful,
37%
Not Useful,
43%
Home Book or Magazine
Very
Useful,
11%
Somewhat
Useful,
24%Not Useful,
65%
SSP01108Lanc48
• Yard signs are the third-largest source
of home inquiries.
• While 15% buy the home on which
they first saw the sign, 85% ultimately
buy a different home.
• When the home isn’t a fit for the buyer
who saw the sign, a Sales Associate
will tell them about other homes that
may suit them, such as yours.
• With the largest number of yard signs
in the area, you’ll receive interest from
buyers who first called on another
Prudential Homesale sign.
More Signs = More Calls
SSP01108Lanc49
• When a buyer calls, it’s critical to
address their needs promptly to
avoid their calling another real
estate Company about another
home.
• Many buyers look for homes on the
weekend, when most real estate
offices are closed.
• Only Prudential Homesale has a
seven-day-per-week Call Center
dedicated to systematically handling
the valuable leads we receive.
• You will have the reassurance of
knowing that I will personally
answer the vast majority of calls on
your home.
Buyer calls handled efficiently by Call Center
Call Center – Prudential Homesale – actual
Typical Firm – est.
SSP01108Lanc50
Showing Center . . . Ensures You the Most Showings
• Only Prudential Homesale takes a systematic
approach to working with Buyers’ Agents to
scheduling showings on your home.
• Showing Center staffed seven days per week
with professional scheduling coordinators.
• The efficient way for Agents from ALL
companies to show your home, so you get
MORE showings.
• More showings mean a greater likelihood of
finding the right buyer in the fastest time
possible.
• Showing activity reports and feedback
available through your Prudential Homesale
agent.
• One good showing = One good sale
Only at
Prudential Homesale Services
Group!
SSP0808Lanc51
Prudential Real Estate Affiliates received the highest numerical score among full service real estate firms in the proprietary J.D. Power and Associates 2008 Home Buyer/Seller StudySM. Study based on 3,670 total evaluations measuring 7 firms and
measures opinions of individuals who bought or sold a home between April 2007 and June 2008. Your experiences may vary. Visit jdpower.com.
Ranked “Highest in Satisfaction for
Home Sellers Among National Full
Service Real Estate Firms”by J.D. Power and Associates
We’re proud of this recognition because it reflects
the real-life experiences of the people we value
most: our clients. Discover how Prudential Real
Estate’s exceptional knowledge, innovative
marketing strategies, exclusive “Online Seller
Advantage” and commitment to service can make
selling your home faster and easier.
Learn how ONLINE SELLER ADVANTAGESM
will help you sell your home.
I can show you how many people are
viewing your home every day.
ONLINE SELLER ADVANTAGESM is an exclusive tool that can distinguish your
listing from competing properties and
maximize exposure to qualified buyers.
The Real Estate market changes every day.
Don’t be left
in the dark.
Don’t be left
in the dark.
SSP01108Lanc53
Online Seller Advantage
Online Seller Advantage (OSA) is an exclusive advertising and marketing tool
that can distinguish your home from competing properties and maximize exposure
to qualified buyers.
Primary OSA Components
• Listing Presentation Reports
• Listing Activity Emails
• Featured Property Status
• Sign Rider & Pru IDs
SSP01108Lanc54
Sign Rider with Pru ID
SSP01108Lanc55
Listing Presentation Reports
Prudential Real Estate EXCLUSIVE: No other
brand, technology company, or Multiple Listing
Service can delivery this report to seller
prospects. Showcases very recent actual Web
buyer interest and behavior activity surrounding
your property.
Includes:
• How many registered buyers have requested to
be notified the minute a property like yours
enters the market
• How many registered buyers are monitoring
other listings in your general area
• How many times yesterday, last week, and last
month your property would have been presented
in search results to prospective buyers.
SSP01108Lanc56
Listing Activity E-Mails
Alerts Every Day
Every day, until your property sells, you’ll
receive email alerts that let you know:
• how many times your Web ID has been
entered through Yahoo! by a prospective
buyer.
• how many times your listing has been
returned in Search Results.
• how many times the Property Details for
your listing have been viewed.
• how many times your listing has been
added to a prospective buyer’s portfolio.
SSP01108Lanc57
Featured Property Status
SSP0408Lanc58
HomeSale Mortgage Services
• HomeSale Mortgage Services has
the ability to shop multiple lending
institutions to find the best rates
and terms to fit your needs.
• We partner with your agent by
providing marketing materials to
aid in the sale of your home.
• We work with your prospective
buyers to pre-approve them and
customize unique financing
packages.
The answer is YES!
Let’s talk about how.
SSP0408Lanc59
• Homesale Settlement Services can provide title
search and a deed review on your home to find
potential problems early, thus ensuring they are
properly handled.
• There is a Homesale Settlement Services agent at
each Prudential Homesale office.
• HSS is a licensed Title Insurance agency for
LandAmerica Lawyers Title, one of the largest and
most sophisticated title insurers in the nation.
• HSS is bonded and carries insurance four times
greater than required by law.
• Lowest Rates Permissible by Law. All-inclusive
rate combines the costs of title search, settlement
services and title insurance for ease and affordability.
Homesale Settlement Services delivers for you!
Settlement Services & Title Insurance
“#1 Settlement Company in PA”
- Central Penn Business Journal
SSP0408Lanc60
• I am committed to assisting you with all of your
real estate needs.
• Through our relationship with The Trident Group,
I am able to provide exceptional homeowners’
insurance at competitive rates.
• Residential, commercial or investment properties
• These insurance Companies are working with
carefully selected local, national and international
insurance firms.
• We’ll find a way to insure your new home or
investment, even if others can’t.
Protecting your new home
Homeowners’ Insurance
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Homesale VIP Services
Need to spruce up your home before you put it
on the market?
Never Fear – Homesale VIP is Here!
• Prudential’s Free Homesale VIP Services can
recommend quality, pre-screened, pre-approved
vendors to get your home ready for the market.
• Homesale VIP Services is exclusive to Prudential.
• Buyers moving into the area love the convenience
and security of our Homesale VIP Services.
• More buyers means more people looking at
your home!
“We Help People
Achieve
Their Dreams”
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FREE Home Repairs
Changing the way people buy and sell
their homes!
No other Real Estate firm in south central PA offers this service!
• Buying or selling a home with us makes you eligible for this program.
• We’ll provide the labor to fix those nuisance repairs.
• We’ll save you the time, money and frustration of hunting down a repairman,
plumber, etc.
• Ask your Sales Associate for details. Certain conditions apply.
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Prudential Homesale Services Group
We’ll help sell your home and take
care of the details along the way...