1"

If"you’re"like"most"high"school"kids"in"this"world,"You’re"probably"being"told"that"choosing"your"university"or"field"of"study"is"the"2nd"most"important"decision"of"your"life."In"close"compe@@on"with"who"you"are"going"to"marry."You"being"told"that"your"whole"life"depends"on"this"one"decision."That"if"you"make"the"right"decision"your"future"will"be"bright"and"successful."That"your"career"starts"here."Maybe"not"these"exact"terms"but"something"similar."Your"parents,"sponsors,"rela@ves,"teachers,"everyone"is"puDng"a"lot"of"pressure"on"you!"They"all"want"the"best"for"you!"Unfortunately"most"of"the"@me"they"think"they"knows"what"the"best"for"you…"when"they"really"don’t.""Well"let"me"talk"to"you"about"the"other"side"of"this"coin."

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Have"you"ever"realized"that"you"will"be"re@ring"around"2060!!""Nobody,"despite"all"exper@se,"know"what"the"world"will"look"like"in"5"years"@mes."Yet"we"are"supposed"to"know"the"career"and"the"job"you"want"to"do.""In"fact"if"you"think"about"it,"your"future"job"probably"doesn’t"exist"yet.""You"might"be"in"Chief"Execu@ve"of"natural"resources"supplies,"and"working"on"the"Moon"

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Did"you"know"that"today,"on"average"people"have"3"to"4"different"careers"in"their"life.""How"many"of"you"know"that"this"is"very"different"from"your"parents"genera@on?""It"makes"you"think"about"how"important"this"decision"really"is…""

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According"to"unesco"there"will"be"more"university"graduate"in"the"next"25"years"than"since"the"beginning"of"history.""In"other"words,"there"will"soon"be"so"many"people"around"the"world"with"a"university"degree,"that"having"degree"will"not"be"worth"anything.""Why"diamonds"have"enormous"values?"Because"they"are"rare."If"everyone"could"find"diamonds"in"there"backyard"then"diamonds"would"be"worth"nothing.""We"let"you"think"that"you"need"to"have"the"best"degree,"in"the"best"school"to"be"successful…"that"you"need"a"Phd…..""Let"me"tell"you"the"truth,"you"degree"will"not"give"you"the"edge,"your"degree"will"not"make"the"difference"during"a"job"interview…""

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Unemployment"rate"for"qualified"young"graduate"has"never"been"so"high"in"the"western"world.""Master"Graduates"with"highly"specific"skills,"don’t"find"a"job"that"match"their"educa@on.""Look"at"this"guy,"hard"for"him"to"find"the"right"job…"

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This"picture"represents"75%"of"university"graduates"today.""Roughly"3"out"of"4"university"graduates"will"start"a"career"in"a"different"field"from"what"thy"have"studied.""In"other"words,"if"you"look"at"the"person"on"you"le`,"on"you"right"and"the"on"in"front"of"you,"they"will"likely"end"up"like"this"cow,"trying"to"swim"while"she"was"trained"to"ruminate."Their"first"career"will"be"different"from"the"field"they"will"choose"to"study"today.""That’s"a"fact."

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Why"am"I"telling"these"things"and"giving"you"these"figures?"I"don’t"mean"to"freak"you"out!""I"simply"would"like"you"to"realize"that,"yes,"you"have"a"decision"to"make"today,"but"it’s"your"life"is"not"on"the"line."Don’t"stress"about"it.""We"let"you"think"that"you"are"facing"the"most"cri@cal"@me"in"your"life…But"I"hope"you"realize"by"now"that"it’s"not.""Don’t"get"me"wrong"I"m"not"saying"you"should"take"it"seriously…"I’m"just"saying"that"your"future"is"not"at"stake…""""""

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How"many"of"you"know"100%"sure"what"job"they"would"like"to"do??""

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If"you’re"like"me,"you"probably"don’t"have"some"idea"but"you’re"not"to"sure….""I"had"precy"much"no"clue…"the"only"thing"I"knew"was"that"I"loved"playing"football."As"far"as"I"remember,"I"always"struggled"geDng"up"in"the"morning"to"wake"to"go"to"school."In"fact"going"to"church"was"the"same"deal."I"would"wait"in"my"bed"un@l"the"very"last"minute."And"5"minute"before"leaving"I"would"quickly"wake"up,"get"dressed,"go"to"the"bathroom,"and"I"was"on"my"way…""Some@mes"on"the"weekend,"I"had"football"games"or"tournament"far"away."I"had"to"wake"up"very"early"to"leave."I"can"tell"you,"I"was"always""ready"in"front"of"the"door"half"an"hour"prior"leaving,"stressing"up"my"mum"because"we"would"be"late!"I"was"so"excited"to"go"to"my"soccer"game"than"it"didn’t"bother"me"to"wake"up"at"5am.""

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One"thing"that"really"get"me"upset"in"life"in"to"seeing"young"people"being"forced"to"do"something"they"are"not"made"for.""I"honestly"think"that"you"are"too"young"to"know"what"you"want"to"do."Yet"we"leave"in"a"system"in"which"you"have"to"choose"whether"you"want"to"be"a"doctor,"a"lawyer"or"an"engineer."You"don’t"really"get"more"op@ons,"do"you?""You"hear"that"this"is"what"you"should"do"to"to"be"successful"and"receive"social"recogni@on."Society"is"not"very"open"about"career"op@on"is"it?"Don’t"you"dare"doing"anything"different!""It’s"like"these"people"are"puDng"4"shapes"in"front"of"you,"and"you"have"to"decide;"not"which"one"you"fit"in,"but"which"one"feels"the"less"uncomfortable….""But"no"one"can"make"such"decision.""We’re"all"different,"different"intelligence,"sensi@vity,"interests,"passion,"likes"and"dislikes,"background,"educa@on,"experience…""There"is"however"one"thing"common"to"all"of"us…"""

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Recently"I"heard"an"interview"of"a"very"successful"business"man."His"accomplishments"and"career"are"widely"recognized"by"his"peers."A"big"man.""So"the"journalist"asked"him"a"ques@on."Sir,"you"did"so"much"and"accomplished"so"much"in"your"life"and"career,"today"what"keeps"you"up"at"night?”""The"old"man"lean"forward,"takes"a"deep"breath"and"says"quietly:"“what"macers"it"not"what"keeps"me"up"at"night"but"rather"what"wakes"me"up"in"the"morning”""He"is"right!"Don’t"you"think?"I"believe"this"is"true"to"all"of"us…."We"all"want"to"find"what"we"wake"up"in"the"morning"for.""We"are"all"made"for"a"purposed,"we"are"starving"to"invest"our"@me"and"effort"into"something"we"truly"believe"in,"be"part"of"something"bigger.""I"don’t"want"to"wake"up"every"morning"grumpy,"not"excited"about"the"day"ahead"and"already"bored!"I"can’t"afford"it.""Can’t"afford"to"waste"any"day"of"life"or"have"any"regrets."I"want"to"be"thrilled"every"morning"when"I"wake"up."That’s"the"bocom"line.""I"heard"a"funny"story"the"other"day:""

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What"if"you"don’t"know"what"thrills"you?"…"what"if"you"don’t"know"the"very"thing"you"want"to"pour"your"life"into.""…"Don’t"worry"most"people"don’t"know!"Especially"at"your"age…""It"takes"@me"to"discover"and"cul@vate"who"you"are"and"what"you"are"made"for…""Personally,"I’m"just"star@ng"to"have"a"clearer"idea"of"what"it"is"in"my"life…"so"now"I"can"plan"toward"this"so"that"in"a"near"future"I"can"truly"engage"into"it.""And"I"can"tell"you,"it’s"rather"fare"from"what"I"thought"when"I"was"your"age."""But"it’s"ok"because"IT"HAS"TO"BE"A"PROCESS"""""

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One"of"the"biggest"problem"I"believe"which"prevent"people"from"really"geDng"some"sort"of"fullness"in"their"life"is"that"we"think"life"is"linear.""I"start"here,"do"this,"go"through"high"school,"go"to"university"get"my"degree"with"honors,"get"this"job"and"then"this"great"promo@on,"have"a"6"figure"annual"income,"get"married"get"children."and"then,"then,"I"can"say"I"made"it!"Now"my"family"can"be"proud"of"me!"Right?""But"life"is"not"like"this."Life"is"not"linear,"It’s"dynamic,"organic,"we"create"it….""You"don’t"have"to"know"what"you"want"to"to"do"in"life!"Instead"you"have"to"cul@vate"who"you"are…"You"‘ve"got"to"search,"be"curious,"explore…"take"risks""Many"@mes"we"hear"“follow"your"passion”."This"mere"sentence"implies"that"we"know"what"our"passion"is."We"know"where"it"is"and"we"simply"have"to"walk"toward"it."k!"Linear"""Many"people"think"there"is"a"passion"out"there"for"them"wai@ng"to"be"discovered."That’s"no"true."Passion"is"to"be"grown!...""""

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Steve"Jobs"not"always"have"had"a"passion"for"computers.""He"was"a"bad"high"school"student,"dropped"out"of"college"a`er"a"few"months."His"favorite"class"was"not"computer"science,"but"calligraphy."But"he"had"the"opportunity"to"go"to"engineer"club,"he"went,"started"to"build"things,"and"he"liked"it.""So"he"started"pouring"@mes,"efforts,"sweat"into"it."He"grabbed"the"opportunity,"grew"an"interest"into"a"passion,"and"then"made"his"passion"a"job.""Let"me"get"to"the"point."You"have"a"decision"to"make"and"I"want"to"help"you"by"giving"you"a"couple"of"@ps.""

15"

My"first"advise"for"you"today"is"""spot%and%grab%opportuni.es%as%they%present%themselves.""If"you"read"about"successful"entrepreneurs"who"founded"the"largest"companies"of"the"last"century,"the"pioneers"of"great"innova@ons,"those"who"turned"garage"company"into"the"most"valued"company"on"the"planet."The"large"majority"of"them"iden@fy"their"ability"to"be"open"to"opportuni@es"and"the"capacity"to"recognize"and"be"alert"to"opportuni@es"as"a"Key"Success"Factor"in"their"life"and"business.""Learn"to"recognize"opportunity"and"to"be"afraid"to"take"on"a"new"challenge!""Albert"Einstein"said"this"“…”""If"you"want"to"explore"your"life,"you"have"to"be"ready"to"take"a"different"path."Different"than"what"most"people"do,"different"than"what"most"people"think,"maybe"even"different"than"what"your"parents"thinks"is"best"for"you."But"if"you"always"push"the"doors"that"you"know,"the"doors"that"other"people"push,"then"you"are"forcing"yourself"to"be"what"other"people"are.""Invest"@me"and"energy"into"something"you"might"not"had"thought"of"before,"a"new""

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My"second"advise"is"this""“Don’t%put%yourself%in%box”%"in"the"process"of"exploring"your"life,"your"talents"and"cul@va@ng"your"passion,"do"not"make"decisions"that"will"leave"only"one"door"open"for"you."Because"then"you"will"be"stuck,"and"geDng"out"be"painful.""Let"me"illustrate"by"an"example"that"speaks"to"you.""Today"you"have"to"make"a"decision,"choose"a"school,"university,"a"field"of"study…."Yet"as"we"say"you"s@ll"have"to"explore"a"lot"of"things"before"you"find"out"what"you"really"want"to"do.""let’s"say"that"despite"this"uncertainty,"you"choose"to"study"law."You"will"spend"the"next"5"to"8"years"studying"law."Now"you"have"this"well"deserved"law"cer@ficate,"from"a"nice"university."Great."But"as"we"men@oned"already"things"change,"you"change,"you"grow."So"what"if"you"don’t"want"to"be"a"lawyer"anymore?!"What"else"can"you"do"with"your"law"degree…."Not"much."You’re"stuck"and"you’ll"have"to"start"over"again.""My"point"is"this,"if"you"are"sure"you"want"to"be"a"lawyer!"Not"because"your"dad"is"a""

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CONCLUSION:"1."Again"I"want"to"tell"you,"your"life"does"not"depend"on"this"one"decision"you"have"to"make"today!!!"This"is"not"true,"don’t"believe"it.""2."Allow"your"life"to"be"dynamic"and"give"yourself"@me"to"create"it!"You"have"to"enjoy"the"explora@on,"the"process."Don’t"wait"to""reach"a"certain"place"before"being"happy"and"enjoying"your"life."Some"people"say"when"I"will"be"a"doctor"then"I"will"be"happy,"when"I"will"be"a"GM"then"I’ll"be"happy."This"is"foolishness."You"have"to"enjoy"every"step"every"day"of"the"process"3."Don’t"be"afraid"to"take"new"challenge,"to"push"an"unknown"door,"to"go"countercurrent,"be"open"and"ready"to"take"the"opportunity"when"it"comes."4."Don’t"put"yourself"in"a"situa@on"that"has"only"one"way"out."Don’t"close"the"doors"by"puDng"yourself"in"a"box."""When"I"was"young"I"was"excited"to"get"up"in"the"morning"only"when"I"had"a"football"game."Today"I’ve"found"something"I’m"excited"to"get"up"for"every"morning."It’s"not"just"because"I"love"my"job,"or"because"I"have"the"2"most"beau@ful"children"in"the"world."I"could"have"none"of"this,"but"I’m"excited"to"get"up"in"the"morning"for"it"is"another"day"to"explore,"to"grow,"another"step"into"this"process,"new"opportuni@es"ahead."That’s"exci@ng.""And"I"wish"you"the"same."

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Now"let"me"tell"you"quickly"about"hospitality.""When"you"choose"to"study"hospitality,"you"choose"to"open"a"world"of"opportuni@es.""We"do"not"teach"you"A"job"we"aim"to"groom"you"to"be"a"leader"in"the"the"fastest"growing"industry"worldwide.""We"are"teaching"you"a"set"of"skills,""values,"competencies"and"knowkhow,"that"will"enable"you"to"accomplish"whatever"you"ought"to"in"your"career.""The"career"opportuni@es"you"have"when"you"graduate"are"countless."Literally.""Hotel,"tourism,"consul@ng,"marke@ng,"Human"resources,"Finance,"real"estate,"insurance,"sports"management,"events…""You"name"it!"""

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We"believe"in"educa@on"based"on"Swiss"authen@c"hospitality"knowkhow"and"values"We"believe"in"always"challenging"the"status"quo"of"tradi@on"and"educa@on"We"are"dedicated"to"groom"hospitality"leaders"who"will"heighten"&"develop"the"fastest"growing"industry"through"innova@on"and"crea@vity"but"also""Drive"radical"social"transforma@on"among"the"community"they"operate"in."""k  For"us"it"is"not"about"providing"world"class"educa@on"k  It"is"not"about"you"having"a"lifekchanging"experience""But"this"not"enough"we"want:"To"make"sure"you"will"be"successful"whatever"you"wish"to"achieve"in"your"life."To"always"adapt"to"this"ever"changing"world.""""

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VALUES"Professionalism"Respect"Honoring"Integrity"Honesty"Respect"Teamwork"""""

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10’000hours"of"prac@ce"to"master"a"skill"="3.5"years"full"@me!""SKILLS"Leadership"Crea@vity"Vision"Energy"Mo@va@on"Strategy"Management"Flexibility"Communica@on"Adaptability"Rela@onal""""

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Your"genera@on"have"access"to"knowledge"like"no"other"gen"before""We"train"you"to"update"your"knowledge"efficiently.""What"you"learn"in"school"will"be"obsolete"a`er"3k5"years"of"career.""We"constantly"adapt"our"curriculum"to"industry’s"dynamic"evolu@on."

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There"is"no"understanding"apart"from"experience.""Experience"is"a"key"step"a"learning"process"and"it"extremely"important"for"us"

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You"learn"24/7"Make"the"environment"Create"opportuni@es"–"real"life"–""Prac@ce"value"Develop"skills""

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This"is"our"recipe"for"you"succes.""We"believe"that"this"is"what"will"give"you"the"edge"in"your"career,"this"is"what"will"get"you"the"job.""

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