SEE IT COMING! - Home | The Vision Council Trends.pdf · SEE IT COMING! NEW TRENDS IN VISION TECHNOLOGY September 18, 2014 ... production with the differentiation ... Honeywell/Uvex

Optical Lab Division / Vision Expo West 2014 9/18/2014

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SEE IT COMING!NEW TRENDS IN

VISION TECHNOLOGYSeptember 18, 2014

Andrew KarpGroup Editor, Lenses and Technology

Jobson Optical Group20/20 & Vision Monday


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TAKING IT PERSONALLY

How consumer trends are impacting eyewear

Consumer Trends

Customization‐Personalization


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Consumer Trends

Mass Customization (MC)

Consumer Trends

MC is “… the technologies and systems to deliver goods and services that meet individual customers needs with near mass production efficiency.”

“The Customer Centric Enterprise: Advances in Mass Customization and Personalization,” Mitchell M. Tseng, Frank T. Piller


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Consumer Trends

“The competitive advantage of mass customization is based on combining the efficiency of mass production with the differentiation possibilities of customization.”

Tseng and Piller

Consumer Trends

MC requires active participation of customer as “co‐designer.”

Tseng and Piller


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Consumer Trends

Made‐to‐Measure(Tailored Customization)

“Made‐to‐measure” means making something new from a stock pattern in a stock fabric, but altered to a person’s measurements.”“Custom‐Made Is Spreading Far Beyond Savile Row” by David Colman, Dress Codes, New York Times, Style section, Feb. 4, 2010


Additive Manufacturing/3D Printing


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MakerBot

Thingaverse

Thingaverse


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Protos 3D Printed Glasses

Protos

• Algorithm tailors frames to wearer’s unique features and style with just two pictures

• Includes Rx lenses or non‐Rx polarized sun lenses

• Fast and free returns

• Works with insurance


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LuxExcel

CustomizationPersonalization

Variable Focus Eyewear


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Adlens Hemisphere

Adlens Adjustables


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Adlens Focuss

Customization‐Personalizationin Progressive Lenses

•Optimized•Customized•Personalized


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Personalization inElectronic Vision Technology

Eyewearand the eye itselfare becoming vehicles for new technologies…


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Eye2Vision Technologies

Raised to the Next Power


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Personalized Vision

SMART GLASSES

Smart Glasses

• Entertainment• Business• Occupational/Industrial• Healthcare/Medical• Military


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Wearables Market

Global wearable ‘Smart Glasses’ shipments will reach 10 million per year by 2018, compared to an estimated 87,000 in 2013.Source: Juniper Research

Wearables MarketWearables sales are expected to triple by 2016, before reaching $53.2 billion by 2019, more than 10 times current levels.

The market will be driven by an increase in sales of premium smart watches and smart glasses over the next five years.

Source: Juniper Research, Sept. 2014


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Wearables Market

Wearables are a part of the larger trend in Customization‐Personalization.

Wearables Market

Two types of Smart Glasses

• Virtual Reality (VR)

• Augmented Reality (AR)


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Google Glass

General Purpose Smart Glasses


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E Epiphany Smart Glasses

Epiphany Smart Glasses


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Laforge Optical

ENTERTAINMENT


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Epson MoverioBT‐200

Zeiss cinemizer


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Meta Pro

Oculus Rift


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DropShades

SPORTS&

OUTDOORS


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4iiii

4iiii


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I Instabeat SwimGoggles

Pivothead


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Liquid Image

Zeal Optics Z3 Goggle withRecon Display


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Recon Display

Oakley Airwavewith Recon Display


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Personalized Vision

Healthcare/Medical

Surgeon Using Glass


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Matt Alpert, OD

Evena


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Amblyz Xpand

Xpand Anti‐Motion

Sickness Glasses


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PSiO Relaxation Glasses

Orcam


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INDUSTRIAL

Gaze Controlled OLED Data Glasses


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Vu Vuzix M‐100 Smart Glasses

Honeywell/Uvex


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CONTACT LENSES

Alcon Google Prototype


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Customization‐Personalization

“Google, Novartis ready to make reading glasses obsolete”Headline from Fortune magazine interview with Alcon’s new global chief, Jeff GeorgeJuly 17, 2014

Alcon Google Prototype

“Effectively the way the technology works is that you have photo diodes which are sensors that are embedded into the contact lens that interact with the amount of light that is coming into the eye and interact with your down‐gaze or your up‐gaze, which controls how much light is coming in based on where your eyelid is. The sensor technology is able then to wirelessly send a signal to a liquid crystal, which is embedded between two layers of a contact lens. Then that liquid crystal would adjust for either looking out in distance or looking in near field. That technology is something that’s really really quite interesting to us.”

Jeff George, Alcon


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Sensimed Triggerfish

Innovega


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VISION APPLICATIONS

eSIGHT


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Second Sight Argus IIArtificial Retina

How will these trends impact labs and ECPs?


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THANK YOU

Documents

SEE IT COMING! - Home | The Vision Council Trends.pdf · SEE IT COMING! NEW TRENDS IN VISION TECHNOLOGY September 18, 2014 ... production with the differentiation ... Honeywell/Uvex