SecondAnnual ConferenceDecember 2 - 5, 2010Miami, FloridaMayfair Hotel

www.airc-education.org

AIRCAIRCAIRCAIRC

In Memoriam

Dr. Marjorie Peace Lenn, who passed away on October 16, was a guiding force behind AIRC. Marjorie brought to AIRC her vast expertise in accreditation, standards, and transnational quality assurance from the first days of our existence. She shaped the initial draft standards, created the AIRC Certification process as we know it today, wrote the self-study guide and the Certification Process and Standards Manual, and trained the external reviewers and the Certification Board. It can be said without exaggeration that without Marjorie, AIRC could simply not have grown as quickly and successfully as it has.

Although Marjorie had many successes in her long career, she considered AIRC special and would no doubt value its rapid progress as one of her finest legacies. Her final gift to AIRC was shepherding us through a third Certification round and handing us a thoroughly tested and proven system. All of us at AIRC owe her an enormous debt of gratitude. Our best tribute to her is to continue to improve the process she started, to uphold the standards she helped to shape, and to work together to grow professionally.

AIRC Board of DirectorsAIRC Certification BoardAIRC Advisory BoardAIRC Staff

In Memoriam

Marjorie Peace Lenn- 1946-2010

Dear Colleagues:

On behalf of the Board of Directors of AIRC, I am very pleased to welcome you to our second annual conference.

In the year that has passed since we first gathered in Miami, AIRC has grown rapidly and evolved into a strong and highly recognized force for change in U.S. higher education. The commitment of you, our members, to quality and professionalism in the use of agency based recruitment has impressed government agencies and association executives as well as a broad range of leaders in higher education institutions and partner agencies.

AIRC is also a community of individuals who care about students and student mobility. The second annual conference is an opportunity for members of the community to get to know each other, our concerns, and our solutions.

Thank your for your interest and your participation.

John DeupreeExecutive Director

Welcome

Pre-Conference ActivitiesThursday, December 2

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12:00-6:00 p.m.

1:00-4:00 p.m.

4:30-5:30 p.m.

6:00-7:30 p.m.

Registration (Mayfair Hotel Lobby)

Pre-Conference Workshops (Pre-registration required)

Orientation for new members (Alexander 1)

Opening Reception (Rooftop Pool)(Registration open outside reception until 7:00p.m.)

Best Practices for Agencies: Working with U.S. Institutions (Alexander 1)Best Practices for Institutions: Working with Agencies (Alexander 2)

Hilka Leicht, IEC; Mark Lucas, IAE Global; Jon Weller, University of CincinnatiMitch Leventhal, AIRC Chair & President; Cyndy Marchese, Berkeley College; Sanjeev Verma, Intelligent Partners

Stephen Foster, AIRC Vice President and Treasurer

Barry Bannister, AIRC Certification Board

This session will provide an introduction and orientation to AIRC for attendees from institutions and agencies that are new AIRC members. The session will provide a brief history of the mission and structure of AIRC, a review of the five standards for agency certification, professional development opportunities for AIRC members, and a discussion on future directions.

Conference ScheduleFriday, December 3

7:30-8:30 a.m.

8:30-8:50 a.m.

8:50-9:45 a.m.

9:45-10:15 a.m.

10:15-11:00 a.m.

11:00 a.m.-12:15 p.m.

Continental Breakfast (Palm Terrace)

Welcome

Annual Meeting

Break (Palm Terrace)

AIRC Advocacy Efforts in US and Globally

Open Conversation Regarding AIRC Policies and Strategies

All Sessions in the Crystal Ballroom

President’s ReportIntroduction of New Board MembersExecutive Director ReportCertification ReportMember Questions

AIRC Stance On Agency FeesSub Agency Relationships Globalization of AIRC process

John Deupree, AIRC Executive DirectorMitch Leventhal, AIRC Chair and President

Mitch Leventhal, AIRC Chair and PresidentJohn Deupree, AIRC Executive DirectorElaine Jarchow, AIRC Certification Board Chair

Norm Peterson, Montana State University Stephen Foster, AIRC Vice President & Treasurer John Deupree, AIRC Executive Director

Mitch Leventhal, AIRC Chair and PresidentMembers of the AIRC Board

12:15-1:45 p.m.

1:45-2:45 p.m.

2:45-3:30 p.m.

4:00-4:50 p.m.

3:30-4:00 p.m.

4:50-5:45 p.m.

8:00 p.m.

Luncheon Recognizing Certified Agencies (Palm Terrace)

Improving Institutional Partner Relationships With Agencies

Lessons from the Certification Process: What can Agencies Do Better?

AIRC Professional Development and Technical Tools-Demonstration and Discussion

Break (Palm Terrace)

Open Session to be Determined by Membership

ICEF Sponsored Dinner at Calamari Restaurant, Coconut Grove (No charge, but ticket is required)

Agency Representatives share their recommendations on what American universities should consider when partner-ing with agencies

Members of the Certification Board and an agency representative share their perspectives on improving agency quality assurance mechanisms.

Using Agency Finder, Directory, and Member ForumsDemo of AIRC Training Video on U.S. Higher EducationCurriculum Manual for Institutional Training

Mark Lucas, IAE GlobalMark Shay, IDPRespondent: Elizabeth Blanchford, Montana State University

Elaine Jarchow, Chair, AIRC Certification BoardRespondent: Sonya Singh, SIEC Global

John Deupree, AIRCChris Evason, PIERChris Telling, AIRCElaine Jarchow, Chair, AIRC Certification BoardPia Wood, University of Tennessee

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Conference Schedule

Saturday, December 4

Sunday, December 5

7:30-8:30 a.m.

8:30-9:00 a.m.

9:00-9:30 a.m.

9:30-10:00 a.m.

10:00-10:30 a.m.

3:30 p.m.

12:10-1:30 p.m.

1:30-3:30 p.m.

10:30-11:20 a.m.

11:20 a.m.-12:10 p.m.

9:00 a.m.-3:00 p.m.

Continental Breakfast (Palm Terrace)

Views and Perceptions of Education Agents

Manage Your Agent Network Before It Manages You!

Handle With Care: The Role of Rankings in Advising International Students

Break (Palm Terrace)

Conference Concludes

Lunch and Memorial Tribute for Dr. Marjorie Peace Lenn (Palm Terrace)

Wrap Up-Open Mike

External Reviewer Training (Institutional Members Only) (Kentia Room)

Market Intelligence Sessions

Strong Foundations: Drexel University’s Lessons Learned in Designing and Implementing an International Representative Program

Mark Pettit, Object Next Software

Markus Badde, ICEF

John Molony, QS Quacquarelli Symonds Ltd

Mitch Leventhal, AIRC Chair and PresidentJohn Deupree, AIRC Executive Director

Members of the AIRC Certification Board

David Anderson, ELS Language Centers

Matthew Scranton, Drexel University

Hilka Leicht, IECPalle Steen Jensen, EduDanmark

Vishal Pathania, Kangaroo StudiesVictor Rao, Global Reach

Europe:

India:

This session will discuss the findings of the 2010 ICEF Agent Barometer and will examine the views from an agents’ perspective on how placement patterns are changing over time, including projected student mobility patterns and how external factors such as visa regulations, competition over market share and financial fluctuations are impacting upon agent opinions of student recruitment and enrollment internationally.

This session unveils how your agent network can be your greatest asset providing you and your students with first class service, or your greatest liability consuming your time and resources – all depending on how it’s managed

An open discussion on the pros and cons of institutional rankings

Overview of student market issues in selected countries and regions

This session will look towards sharing best practices by introducing how Drexel’s International Representative Program was devised and designed, how companies were searched, selected, and trained, how the program has been integrated into the University, and the lessons learned along the way. The session will encourage full participa-tion from institutions and agencies regarding their own experiences and opinions.

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Meet quality student recruitment agents from around the world sending students to the US and Canada

The ICEF Vancouver WorkshopHyatt Regency Vancouver • May 26 - 28, 2011

ContactJohn Demerjdemer@icef.com

www.icef.com

Early rate until Jan 31, 2011 Regular rate from Feb 01, 2011AIRC rate Published rate AIRC rate Published rate

$ 4 400 $ 4 900 $ 4 900 $ 5 500

AIRC Reduced Participation Rates

Supported by

• Held conveniently right before the NAFSA Conference 2011

• Meet the highest producing North America focussed agents

• Easily develop a global network of quality agents

• Increase and diversify your international student enrollments

• Hold one-to-one meetings with your choice of 280 ICEF-screened agents from 50 countries

• Maximize your marketing and recruitment budget

• Benefi t from all AIRC member privileges (greater promotion, reduced pricing)

• Be part of the largest recruitment event of its kind in North America

Advancing International Student Recruitment

Come visit us at our table

QS AdvAnCe is a Global Recruitment Service. QS forms deeply embedded, long-term relationships with trusted recruitment representatives around the world for international student recruitment and counselling of the highest quality.

The Result? Straightforward, hassle free international student recruitment for universities delivered at the highest level of integrity.

Greg RufDirector North America

QS AdvanceTel: +1 614-205-0600

Email: greg@qs.com

www.qs.com

QS_Advance_HalfPage.indd 1 10/11/2010 17:05

Pays  the  co-­‐payment  or  deductible  of  your  primary  medical  insurance   Gets  you  home  in  case  of  airline  bankruptcy  with  ticket  protection   Up  to  $2000  in  medical  benefits     24  hour  emergency  helpline   Thousands  of  useful  discounts  worldwide   Valid  for  one  full  year  from  date  of  issue   Internationally  recognized  student  ID  

 

More than an ID card, the ISE Card protects students:  

         

ISE  Cards  •  11043  N  Saint  Andrews  Way  •  Scottsdale,  AZ  85254  •  USA  phn  480.951.1177  •  fax  480.951.1216  •  www.isecard.com  

lisa@isecard.com  

See  me  here  at  the  AIRC  conference!  I'll  show  you  how  you  can  include  the  ISE  Card    

in  your  programs  and  provide  peace  of  mind  to  your  participants,  their  parents,  and  your  organization  

All  for  just  $15  per  participant  

International Student Exchange Identity Cards

Advancing International Student Recruitment

Come visit us at our table

QS AdvAnCe is a Global Recruitment Service. QS forms deeply embedded, long-term relationships with trusted recruitment representatives around the world for international student recruitment and counselling of the highest quality.

The Result? Straightforward, hassle free international student recruitment for universities delivered at the highest level of integrity.

Greg RufDirector North America

QS AdvanceTel: +1 614-205-0600

Email: greg@qs.com

www.qs.com

QS_Advance_HalfPage.indd 1 10/11/2010 17:05

Canam Consultants Limitedwww.canamgroup.com

China education Internationalwww.eduwo.com

Disha Consultantswww.dishaconsultants.in eDU Danmarkwww.edu-danmark.dk

eduGlobalwww.eduglobalchina.com

edwise Foundationwww.edwisefoundation.com

eIC Group Ltd.www.eic.org.cn/eic/eicenglish/index.shtml Global Reachwww.globalreach.in Glory educational Serviceswww.gloryeduserve.com Gyansaraswati Consultants Pvt. Ltd.www.gyanfoundation.com IAe Globalwww.iaeglobal.net

IDP educationwww.idp.com IeCwww.ieconline.de Impel overseas educationwww.impeloverseas.com Intelligent Partnerswww.intelligentgulf.com International Group For education Consultantsigec.com.au Kanan International Pvt Ltdwww.kananinternational.com Kangaroo Studies PVT. LTD.www.kangaroostudies.com Kathmandu Alfa Beta Institute Pvt. Ltd.www.alfabetaedu.com Keyword International Corporation Ltdwww.keywordedu.com Mentor Internationalwww.mentor.ac oceanic Consultants PTY LTDwww.oceanicconsultants.com

PAC Asiawww.pacasia.org Raj Consultants Pvt. Ltd.www.rajedu.com SIeCwww.siecindia.com Study overseas UKwww.studyoverseasglobal.com Universal Language and Computer Institutewww.ulci.edu.np Viv’s International education Centerwww.vieceducation.com Winny Immigration and education Services PVT LTDwww.winnyedu.com World education Groupwww.worldeducationgroup.com Wiseway International Co., Ltd.english.wiseway.com.cn

AIRC Certified Agencies

University of British Columbia – ESL

National Productivity Organisation of United Kingdom

Association of Independent Colleges & Universities of Ohio

Campus Philly

International Studies Abroad

Ohio Board of Regents

Ohio International Consortium

National Association of Independent Schools

AIRC Affiliate MembersAIRC observer organizations

AIRC Institutional MembersAlamo Colleges

American University of Rome (The)

Arcadia University

Ashland University

Baruch College-City University of New York

Bellarmine University

Berkeley College

Bluffton University

Brescia University

Bridge-Linguatec, Inc

California Lutheran University

California State University at Long Beach

California State University at Los Angeles

Cascadia Community College

Centenary College of New Jersey

Chatham University

Cleveland State University

College of Lake County Illinois

Colorado State University

Daemen College

Devry University

Dominican University of California

Drexel University

Duquesne University

EC Language Centers

ELS Language Centers

Fairfield University

Foothill and De Anza Colleges

Franklin University

George Mason University

Georgia Southern University

Golden Gate University

Grand Valley State University

Green River Community College

Hendrix College

Hillsborough Community College

International Culinary Center

Jacksonville State University

Johnson & Wales University

Kent State University

Kutztown State University

LaSalle University

Lawrence Technological University

Lewis University

Lorain County Community College

Marshall University

Menlo College

Montana State University at Billings

Montana State University at Bozeman

Monterey Institute of Int’l Studies

Murray State University

National Aviation Academy

National University

North Dakota State University

Northern Arizona University

Northern Kentucky University

Northern Michigan University

Northwest Missouri State University

Oglethorpe University

Ohio University

Ohio Wesleyan University

Ohlone College

Oklahoma City University

Ouachita Baptist University

Pace University

Polytechnic Institute of New York University

Regis University

Rider University

Schiller University

Seton Hall University

Shawnee State University

St. Francis University

St. John’s University

St. Louis University

St. Norbert College

State University of New York

Studio Art Centers International

Suffolk University

SUNY College at Brockport

SUNY College at Delhi

SUNY College at Fredonia

SUNY College at Geneseo

SUNY College at Jamestown

SUNY College at Old Westbury

SUNY College at Oneonta

SUNY College at Oswego

SUNY College at Plattsburgh

SUNY College at Potsdam

SUNY College at Purchase

SUNY College at Stony Brook

SUNY Erie Community College

SUNY Herkimer County Community College

Syracuse University

Thomas College

Tiffin University

Union Institute and University

University of Arizona-CESL

University of Bridgeport

University of Central Missouri

University of Cincinnati

University of Colorado at Denver

University of Dayton

University of Findlay

University of Hartford

University of Idaho

University of Illinois at Springfield

University of Mississippi

University of North Dakota

University of South Carolina

University of Southern Maine

University of Tennessee

University of Texas at San Antonio

as of 11/24/2010

AIRC Institutional Members (cont.)University of the Pacific

University of Wisconsin-La Crosse

University of Wisconsin-Milwaukee

University of Wisconsin-Superior

Upper Iowa University

AIRC was conceived and created by accredited U.S. colleges and universities as a 501(c)(3) non-profit Standards Development Organization in order to address known deficiencies in the higher education marketplace through the adoption of ethical standards. Such standards are used successfully by a range of associations concerned with the intersection of business and professional practice.

AIRC believes that international students considering a U.S. education make an investment not only in their future, but also in the future of U.S. interests when they return home, mature, and build new business and diplomatic partnerships. AIRC believes these students’ investment decisions should be made with the most in-depth knowledge available to ensure the investment is sound and objective. AIRC also believes that the internationalization of U.S. institutions of higher education is a vital step to their educational missions. This process is best served by attracting students from other countries who are well matched to the institution and whose expectations are met by transparent knowledge of the institution’s strengths and weaknesses. Few institutions have the staff or budget to adequately perform this role and therefore in-country agencies with recognized standards and practices are critical to realizing this mission. Agency compliance with AIRC standards makes it possible for institutions to choose agencies that have adopted these recognized standards, are well trained on all aspects of U.S. higher education, and which have consented to periodic external review as part of a comprehensive certification process. AIRC professional development processes ensure that both agents and institutions can collabate in ways which enhance the interests of the students while meeting the goals of both institutions and agencies.

Finally, AIRC believes that U.S. strategic and economic interests continue to be served by attracting the best and brightest students into our higher education system. Our colleagues and friends in Australia and the United Kingdom share this belief. They have demonstrated that the creation of recognized and ethical standards in the recruitment agent industry is a highly effective means of ensuring an enduring match between students and institutions and that students are treated honestly and with respect, thereby improving both student mobility and the productivity of the educational process.

AIRC Vision Statement

Waynesburg University

Western International University

Western Michigan University

Western New England College

Widener University

Wittenberg University

World Learning/SIT

Wright State University

Xavier University

AIRC Board of Directors 2010Mitch Leventhal, Chair & President State University of New York

Stephen Foster, Vice President and Treasurer Wright State University

Joseph DeCrosta, Secretary Duquesne University

David Anderson ELS Language Centers

George Burke Cleveland State University

Elaine Jarchow (Ex Officio) Northern Kentucky University

Norm Peterson Montana State University

Pia Wood University of Tennessee – Knoxville

AIRC Advisory CouncilRoberta Freedman Clark Hill PLC

Lynne H. Rosansky SIT/World Learning

Masaru Yamada Japan Association of Overseas Study Federation of Education and Language Consultant Associations

Nancy L. Zimpher Chancellor, State University of New York

AIRC Certification BoardElaine Jarchow, Chair, Northern Kentucky University

Derrick Alex, University of Colorado Denver

Barry Bannister, Green River Community College

George Beers, Foothill and De Anza Colleges

Geraldine De Berly, Syracuse University

Roberta Freedman, Clark Hill PLC

Mandy Hansen, Northern Arizona University

Shamus McGrenra, St. Francis University

Josep Rota, Ohio University

Marcelo Siles, Northern Michigan University

Sam Skinner, University of Hartford

Eddie West, Ohlone College

AIRC StaffJohn Deupree, Executive Director, AIRC (Ex Officio Board)

Chris Telling, Chief Technology Officer

Joshua Winston, Controller

Jennifer Wright, International Program Coordinator, CQAIE

AIRC Leadership

AIRC Mission StatementAIRC is a non-profit organization controlled by accredited United States educational post-secondary institutions.   The purposes of the organization are to• Develop standards of ethical practice pertaining to recruitment of international students to American educational institutions, such

standards to address two constituencies: educational institutions and student recruitment agents; • Develop best practices and training to assist overseas student recruitment agents and institutions themselves to better serve both students

seeking admission to American educational institutions, and• Establish a framework through which participating agents can have their practices certified. In addition, the organization may undertake

other activities as are necessary to accomplish its goals.