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Screen Integration Marketing:
The Winning Formula For Tapping into China market
ConversionRemy Wong
Business Development Director of 360 Group International
Advertising Unit
5+ years solid experience in the China digital marketing
Help over hundreds of oversea advertisers all over the world
to get into the China market
Serving clients from different verticals, including E-commerce,
luxury brand, travel and Tourism, Finance and retail.
C h i n a N o . 1 i n t e r n e t
s e c u r i t y c o m p a n y
D i g i t a l m a r k e t i n g
s o l u t i o n
Who is Qihoo 360 (360 Group)
No.1 PC antivirus software in China.
515 million active users, 95% market penetration rate
Unique PC & Mobile browser in China.
40 million active users, 73% market penetration rate
No.1 web directory portal in China
677 million daily page views
No.1 mobile antivirus app in China
Over 500 million users
Mobile app store in China for Android
Over 400 million users
Search engine in China
450 million users, daily 700 million search volume
Fact about China Internet in 2018
China internet users
Top 5: Instant Messaging
Search
News Reading
Videos / Music streaming
Online Payment
What they do online?
The Trend: Change of china internet users’ behavior – Devices
The Trend: Change of china internet users behavior – Devices
Search Compare Review Buy
The Trend: Consumer journey – Devices
Screen integration report from i-research china
Screen integration Cross Devices marketing
Past Present Future
Transaction
Transaction
Transaction
Get the
promotion offer
Understand the
product
Payment
Screen integration Cross Devices marketing
Consumer Journey
Pre Shopping Shopping Post-Shopping
Browse Search Add to Cart Favourite Pay Track Delivery After-Sales Service
PC
Mobile
81.1%
71.1%
74.9%
60.3%
72.5%
72.4%
66.3%
61.1%
65.1%
81.3%
60.9% 50.1%
72.2% 48.7%
How we can help?
Web directory portal with the highest PV
2nd Largest search engine in China
No.1 antivirus software in China Browser with the highest DAU
big data marketing strategy
360 big data platformBig data analysis
360 DMPPrecise users targeting option
360 TrendSearch analysis
360 DianjingOne-stop backend platform
SEM/DSP
Brand Express & Standard Paid Search
- Occupy the 1st screen of SERPStandard Paid Search
Competitor Express – Trigger by Competitor TermsPremium Zone – Trigger by Generic Keywords
360 DSP (Demand Side Platform) - OPEN & UNLIMITED RESOURCES
=PC MOBILE
+10 billion 2 billion
Huge Inventory with PV ≥ 2 Billion/Day
360 PMP (Private Market Place) - Exclusive 360 own media (PC & mobile) / app portal
360 PMP (Private Market Place) - Exclusive 360 own media (PC & mobile) / app portal
360 PMP (Private Market Place) – Mobile Native Ad with HKIP Targeting
Accurate & Unique Targeting approach
URL
Retargeting
Keywords-
retargetingGeo - Targeting
500+ Purchase interest filtering option
200+ Industries interest filtering option
Web portal segmentation
CPC/CPM buy
Screen integration report from i-research china
THANK YOU!
Visit us at:
Booth No. 3E-A02
And there is more!
How exactly can I plan for my campaign in China?
How can I track the result?