NGRTGS

Objective Rationale Strategy Campaigns Speculations Measurables

Reach out to target audience through social media and influence them to buy service.

Reach out to target audience through visibility campaigns across industry specific associations, websites and portals

Search engine optimize content specifically for the target audience through video and power point presentation media.

Distribute content through online press releases to enable search engine marketing and EDM reach.

Use the internet media to create the campaign as a “property” and building a propaganda for future participation of the audience in different chapters.

Create leads through landing them on enquiry page.

With internet forming an integral part of our lives, majority of our target audience is present on social channels like Linkedin & Facebook and access information on industry specific verticals.

The idea is to reach out to them and deliver the content collated through offline events for being a part of the experience thus, enable informed buying.

Target Audience

Search Engine

Social Media Emails Press

Releases

Push Content Pull Content

Campaigns

Pre Event – Drive participation & Awareness

Post Event – Content Distribution, Advertisement & Lead generation

Pre Event: Channel: Social Media & Industry specific

associations & websites

Plan: ▪ Create web banner

▪ Promote event on the banner for participation

▪ Create a web link for participation entry

▪ Create surveys & poll to engage target audience and drive them to the participation weblink

▪ Access association member base to send them participation EDM

Channel: Search engine

Plan: ▪ Paid: Position the aforementioned weblink for

participation to searches on google, bing and yahoo.

▪ Press Release: Create content for online press distribution to appear in searches by relevant audience.

▪ Earned: Create content around the agenda on blogs, slideshare and youtube to appear in searches conducted by the relevant audience.

Post Event Channels: Social Media, Industry specific associations & websites Plan:

▪ Create content around the event participants, interview them, record their experiences and views and broadcast it through channels mentioned above drive it to go viral and reach more target audience further.

▪ Create web banners and post integrated messaging around the event and service offered to build an experience

▪ Create a web banner explaining about the service and drive audience to service

registration lead form on the web. (Lead generation)

▪ EDM blasts to member database across industry associations with service promotion and links to event experience.

Channel : Search engine

Plan:

▪ Create event success content and post it to blogs, slide share, video share and drive it viral to further reach out to more audience searching for relevant “keywords”.

▪ Distribute event experience to online press release to enable content appearing on relevant searches.

My audience is very specific, how can I reach them though this? Earned media: All contents are optimized for individual that

will search on the internet using the specific keywords, this directly means that people searching with the specific keyword are the same people who would want to use the service or in some way relate to the service.

Paid Media: The beauty of social media is that all information of the user is available, imagine signing up for a social media account, it ask you about every thing from your job designation to where have you worked. We will position the contents and advertisements specifically to our target audience.

How can social media and content sharing help? 1. Every individual attending the event must have

friends / colleagues / relative in the same domain, enabling content keeping the attendee as the center of information and sharing though social network would enable optimum reach

2. Stories distributed online keeping user experience intact can majorly influence buyer sentiments.

How can the online press release help over physical press release?

ONLINE AGGREGATION

SOCIAL MEDIA

TRANSLATION

PROPRIETARY REACH

(TRADES)

NEWS AGENCIES

PRNJ

(TRADES)

NEWS RELEASE WEBSITE

REPORTING

EQUITY TERMINALS

PR NEWSWIRE

CONTENT

DISTRIBUTION

NETWORK

PUSH

PULL Content & distribution

network

News Agency

Journalist Screen

Journalist Screen

Journalist Screen

News Agency

Client Release

Client Release

Client Release

Client sends release directly to media

Reach is restricted to own contacts; emails can fail due to spam filters and journalists may be suspicious of unknown senders

Client sends release directly to News Agency

Unsolicited copy is highly unlikely to be carried to media due to editorial values; Client loses control of the message – releases could be negatively edited by news agency

Client sends release via Synergy MarCom

Guaranteed delivery to editorial systems through the news agency; Releases are issued verbatim so client stays in control of the message

Press Releases delivered through news agencies

Channel: Social Media Posts

Page insight enables to exactly track how many individuals have seen posted content

Channel: Social media, industry specific association and website – Banners

Every click is recorded. Hence a final campaign report denoting total clicks / impressions etc is recorded for analysis.

Channel: Video Share, Slide share and blogs

All media listed above generates accurate reports about the view or downloads the content posted through them has been accessed.

Social Media: Linkedin & facebook

Content Sharing Youtube & Slide Share

E-Press Release

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Telephone : 022 – 40660777

Fax : 022 – 6645 9329

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