SCORE January 12, 2015 Albuquerque, NM 2015 Watermelon Mountain
Web Marketing 1 Jan Zimmerman, Author Web Marketing for Dummies
Social Media Marketing All-in-One for Dummies Facebook Marketing
All-in-One for Dummies Watermelon Mountain Web Marketing
[email protected]@watermelonweb.com 505-344-4230
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When social media makes sense for your clients Which social
media are best for which purposes Developing a social media
marketing plan for your clients How to establish goals and
objectives for your clients social media activities How to identify
your clients target markets and which social media they use
Determining the return on investment for social media 2015
Watermelon Mountain Web Marketing 2 What Youll Learn Today
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What Makes A Medium Social? Its 2-Way! Communications tool for
listening Starts conversations Encourages people to pass it on
Finds ways to travel on its own Invites comments and feedback Its a
monolog - not a dialog - until someone responds! 2015 Watermelon
Mountain Web Marketing 3
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What Does Social Dialog Really Mean? 2015 Watermelon Mountain
Web Marketing4 You have 2 ears and 1 mouth: Listen twice as much as
you bark!
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Where Social Media Fits Into a Business Operations Management
& Hiring Marketing & Sales Accounting & Finance
Planning Online Marketing Social Media 2015 Watermelon Mountain Web
Marketing 5
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6 Social Shmocial Facebook Twitter LinkedIn Video Sharing
(YouTube, Vimeo, Vine) Blogs Image Sharing Sites (Pinterest,
Instagram, Snapchat ) Other Social Media Sites & Tools
geolocation & meet-up services online communities Chiclets,
social sharing buttons, alerts
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Popularity of Common Social Media 2015 Watermelon Mountain Web
Marketing 7
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Social Media Channels Help Clients STAY TOP of MIND 2015
Watermelon Mountain Web Marketing 8
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Facebook The Big Kahuna 2015 Watermelon Mountain Web Marketing
9 facebook.com
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Twitter Good for News 2015 Watermelon Mountain Web Marketing 10
twitter.com
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LinkedIn Premier B2B Channel 2015 Watermelon Mountain Web
Marketing 11 linkedin.com
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Pinterest Online Scrapbook 2015 Watermelon Mountain Web
Marketing 12 pinterest.com
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Google + Helps with SEO 2015 Watermelon Mountain Web Marketing
13 plus.google.com 13
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Instagram Photo Blitz 2015 Watermelon Mountain Web Marketing 14
Instagram.com
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YouTube Video Blitz 2015 Watermelon Mountain Web Marketing 15
youtube.com
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Meet-up - Real People, Real Time meetup.com 2015 Watermelon
Mountain Web Marketing 16
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2015 Watermelon Mountain Web Marketing 17 Social Media Strategy
Lead Generation Customer Loyalty Branding Sell Products Advertising
Business Process SEO Facebook Twitter LinkedIn Pinterest Google +
Instagram YouTube Meet-up
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Goals for Social Media Cast a wider net for leads Branding
Become known for expertise or as an industry resource Build
relationships & customer loyalty Improve customer service
Improve search engine ranking Sell products or services Save some $
on advertising Mostly free (except for labor) 2015 Watermelon
Mountain Web Marketing 18
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Cons of Using Social Media Hard to reach target markets to find
qualified prospects Hard to gain visibility, especially on major
social media channels Very time-consuming: respond 2X posts Better
as destination than as a source Most are better for branding than
sales B2C using social media arent there to buy, but to communicate
with friends B2B make different use of social media Still need a
website or blog as online hub 2015 Watermelon Mountain Web
Marketing 19
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Challenges for Your Clients Setting realistic expectations for
results Setting realistic estimates of work/cost involved Staying
focused Planning their work; working their plan Using metrics to
modify their plan Pay-to-Play pressures limiting reach with free
social media 2015 Watermelon Mountain Web Marketing20
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What an Online Marketing Mix Looks Like SEO (natural search
marketing) Social Media Blog Web site E-newsletter PPC Ads Press
Releases Paid Banners 2015 Watermelon Mountain Web Marketing
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Planning a Social Media Campaign Its better to use 1-2 channels
well than to use many poorly Rule of thumb: 2 hours/week/channel
Take advantage of clients resources and skills Match channels to
clients goals and audience Establish baseline frequency and stick
with it Supplement with other online and offline marketing
(e-newsletters, direct mail, events, press releases, etc.) 2015
Watermelon Mountain Web Marketing 22
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Exploring Target Markets Online Find Competitors Results from
keyword search Go to Google.com and search Demographic Research
Quantcast.com Alexa.com Comscore.com 2015 Watermelon Mountain Web
Marketing 23
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Take Advantage of Scheduling & Syndication Tools Save
clients time Helps organize content View communications from
multiple channels in one place Efficient reporting of results
Pre-schedule posts Syndicate (distribute) to multiple channels at
once 2015 Watermelon Mountain Web Marketing 24
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Hootsuite 2015 Watermelon Mountain Web Marketing 25
hootsuite.com
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Use a Social Media Calendar Schedule social media time Use
project management software if client is already using it Assign
tasks in the calendar Use reminder tools Make social media time a
repeat event 2015 Watermelon Mountain Web Marketing 26
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Yahoo! Calendar 2015 Watermelon Mountain Web Marketing 27
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Social Chiclets & Share Buttons 2015 Watermelon Mountain
Web Marketing 28
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Snipping Tools 2015 Watermelon Mountain Web Marketing 29
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Google Alerts 2015 Watermelon Mountain Web Marketing 30
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Social Mention 2015 Watermelon Mountain Web Marketing 31
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Measuring Performance Monitor traffic on web, blogs, and some
social media Track appearances Quality less important than Quantity
How recently posts were made Frequency Conversion rate: what action
did visitors perform? 2015 Watermelon Mountain Web Marketing
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Google Analytics 2015 Watermelon Mountain Web Marketing 33
google.com/analytics
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Return on Investment: ROI Gain from investment - Cost of
investment Usually expressed as % over time 2015 Watermelon
Mountain Web Marketing 34 Social Media Fits Here
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35 Another ROI Calculator www.frogloop.com/ca
re2blog/2010/6/21/ social-network-roi- calculator- update.html 2015
Watermelon Mountain Web Marketing
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For More Information Presentation & Handouts available at
http://www.watermelonweb.com/resources Presentation & Handouts
available at Watermelon Mountain Web Marketing 505-344-4230
[email protected] 2015 Watermelon Mountain Web Marketing
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