Saudi Business Links

Marketing Report

Europe’s Supermarket Heavyweights

Lidl are currently spending £20 million on an aggressive marketing campaign as they break

into the US market

Wiggo could redress the balance by cracking the GCC market starting

with the biggest food market in the Kingdom

of Saudi Arabia

The Saudi Arabian Government are investing $228 Bn this year and that excites us. We think it should excite you too.

• What is this money being spent on?

One major investment is the development of four new economic cities requiring infrastructure, amenities and of course supermarkets.

Key FactsSaudi calorie intake is over 3,000 calories per capita per

day

The food sector is

experiencing 18.5 % annual

growth

Saudi food consumption was just over

30 million tonnes last

year

King Abdullah recently

started an $800 million

Food Security initiative

Due to the rising

population and economic growth,

consumption is expected to grow 55% in the next 4

years to reach $70Billion

expenditure per annum.

Source: Arab Capital IMF

Saudi Consumer Spending is changing

Source: Arab Capital IMF

• Nearly 50% are under 25 and increasingly influenced by the west, makes it a good entry point and opportunity to adopt customer loyalty

Young Population

• High disposable incomes are increasing, customers swayed towards premium and innovative products.

Disposable income

• Per capita soft drink consumption is among the highest in the world with high volumes of bottled water and soft drinks.

Soft Drink Industry

• Consumers are having busier lifestyles but becoming more health conscious with an increased demand for organic goods

Health Foods

Market Segmentation

Supermarket Segmentation

Speed

Budget

Variety

TouristSmart

Compulsory

Luxury

Saudi Arabia – Financial Benefits

Why Saudi Arabia

Ranked 6th Globally Macro

stability

Heavy investment in

Non Oil Projects

Ranked 7th most rewarding tax

system

Simple capital movement and repatriation of

profits

Ranked 4th Globally Fiscal

freedom

Budget surplus $102.9 billion

Wiggo’s Attributes

Financial Muscle

Distribution network expertise

European Goods

• $54 billion revenue in Europe alone

• Acquisition of Direct Sports for $8 billion

• 188 Distribution centres in Europe

• 36 in Asia

• Bulk buying power of quality European goods

• Online expertise of retail outlet of Direct Sports

Threats, Opportunities, Success

The top supermarket Panda only has a 10% market share

There are only 90 Hypermarkets in Saudi Arabia but they equate for 18% of all food revenues

Wiggo’s European influence and buying power can take it to the market leader in a very short space of time paving the way to dominate the GCC

Saudi Business Links

Allow us to bridge the link into Saudi ArabiaYou have the finances You have the productYou have the business