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Strategies for identifying influencers and building relationships with them to you can develop killer links for your site.
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Influencer Marketing
Who Am I?
Co-author of The Art of SEOPresident of Stone Temple Consulting
25+ person SEO and PPC firmTrainer for Instant E-TrainingFounder of Web Site Publishing Companies
@stonetemple+Eric Enge
YOU INFLUENCER
The Influencer Audience Factor
Your Reach Their Reach
@stonetemple / +Eric Enge
The Influencer Trust Factor
20,000 Connections
20,000 Connections
20 Shares
10 Links
100 Shares
50 Links
@stonetemple / +Eric Enge
The Synergy We’re Looking For – Step 1
Traffic, Links & New Subscribers
Shared onSocial Networks
Helps DriveNew Followers,Fans, Friends
@stonetemple / +Eric Enge
The Synergy We Are Looking For – Step 2
(Influencers)
(Your Stuff)
@stonetemple / +Eric Enge
(Sharing)
Where “it” lives in the organization
@stonetemple / +Eric Enge
Finding Influencers
@stonetemple / +Eric Enge
Klout Categories
@stonetemple / +Eric Enge
Twitter Search for #gps
@stonetemple / +Eric Enge
Amazon Book Search
@stonetemple / +Eric Enge
Conference Agendas
@stonetemple / +Eric Enge
Klout – Influenced By
@stonetemple / +Eric Enge
Who else writes for the same blog?
@stonetemple / +Eric Enge
Ways to Verify Influence
@stonetemple / +Eric Enge
Klout
@stonetemple / +Eric Enge
Does Your Anchor Text Look Like This?
@stonetemple / +Eric Enge
12%
11%
23%14%
13%
11%
10%6%
Or, Like This?
Brand Name
Domain
“Looking Natural” – Links You Won’t Get
• Article directories• Low value directories• Blog and forum comments• Link networks• Wordpress themes• Reciprocal links• Sites that do not care about content quality
@stonetemple / +Eric Enge
@stonetemple / +Eric Enge
Influencer Marketing
@stonetemple / +Eric Enge
Blog with
Quality Content
@stonetemple / +Eric Enge
Lots of Guest Posts
@stonetemple / +Eric Enge
Strong Twitter Presence
@stonetemple / +Eric Enge
Solid Facebook Presence
@stonetemple / +Eric Enge
Basic Strategy
• Post great content: 3 to 4 times per week– 2/3 of the posts are from guest authors
• Guest Post on other sites: 3 to 5 times per week
• Always building relationships with influencers• Great content on Twitter and Facebook• Promote posts on Twitter and Facebook
@stonetemple / +Eric Enge
Top Anchor Text
@stonetemple / +Eric Enge
Sample Results• http://blog.kissmetrics.com/color-psychology/ • 681 links from unique domains• 7,983 tweets• 4k Likes
• http://blog.kissmetrics.com/science-of-social-timing-1/• 504 links from unique domains• 10,600 tweets• 1k Likes
• The site gets 200,000+ visitors per month
@stonetemple / +Eric Enge
