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A collaboration between: Media Partners: 60+ SESSIONS | CHANGE MANAGEMENT | S/4HANA | EAM & ASSETS | INTERNET OF THINGS PREDICTIVE ANALYTICS | BIG DATA | MOBILITY | HR ISSUES & EMPLOYEE EXPERIENCE THE CUSTOMER CONNECTION | IT/OT CONVERGENCE | REPORTING | MAXIMIZING YOUR INVESTMENT FINANCIAL MANAGEMENT | REGULATORY COMPLIANCE | MERGERS & ACQUISITIONS | PROCUREMENT FUTURE OF THE SMART GRID | THE SAP ROADMAP | DEMAND SIDE MANAGEMENT | THE CLOUD USER EXPERIENCE | IMPLEMENTATIONS & UPGRADES | TRAINING & KNOWLEDGE TRANSFER Utility September 13-16, 2015 Hyatt Regency, Huntington Beach, California Achieving the Ultimate State of Readiness

SAP for Utilities 2015 FINAL Brochure

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Page 1: SAP for Utilities 2015 FINAL Brochure

A collaboration between: Media Partners:

60+ SeSSionS | CHANGE MANAGEMENT | S/4HAnA | EAM & ASSETS | inTeRneT oF THinGS

PREDICTIVE ANALYTICS | BiG DATA | MOBILITY | HR iSSUeS & eMPLoYee eXPeRienCe

THe CUSToMeR ConneCTion | IT/OT CONVERGENCE | RePoRTinG | MAXIMIZING YOUR INVESTMENT

FINANCIAL MANAGEMENT | ReGULAToRY CoMPLiAnCe | MERGERS & ACQUISITIONS | PRoCUReMenT

FUTURe oF THe SMART GRiD | THE SAP ROADMAP | DeMAnD SiDe MAnAGeMenT | THE CLOUD

USER EXPERIENCE | iMPLeMenTATionS & UPGRADeS | TRAINING & KNOWLEDGE TRANSFER

Utility

September 13-16, 2015 Hyatt Regency, Huntington Beach, California

Achieving the Ultimate State of Readiness

Page 2: SAP for Utilities 2015 FINAL Brochure

CHAnGe MAnAGeMenT • What is “the change management approach” to

introducing new solutions, like Personas, to your organization?

• Coping with SAP’s evolving system and training needs—upgrades, new developments and design changes

• Set realistic expectations and build an infrastructure to support it

• The major factors in achieving significant adoption and staying on track in terms of top-down approaches and strong leadership

USeR eXPeRienCe • Battle a lack of standardized processes and

procedures by improvnig overall UX• How can you offer an unsurpassed customer

experience if your end users and employees don’t have one?

• Now that it is included, how do you exploit SAP Personas to get max benefit?

• Blend the right information for your workforce, enabling them to carry out their role effectively

PReDiCTiVe AnALYTiCS • Use SAP HANA as the nucleus for developing and

executing predictive analytical scenarios• Working in an age where you need to know something

before you even realize you need to know it• Ensure the quality of the data through timely

validation and auditing• Becoming predictive can help assess incoming

customer communications to expedite resolution and other use cases for scoring

SAP S/4HAnA & THe CLoUD • Get a behind-the-scenes look at an implementation

of an SAP BW on HANA project• Understand the value proposition of SAP cloud

offerings and S/4HANA, and hear from organizations who have successfully proven their business cases for moving to the cloud

• What you need to take into consideration by putting sensitive data in the cloud

• Prepare your infrastructure for the cloud—a step-by-step process is needed

September 7- 10 , 20 14 Westin Diplomat Resort & Spa, Hollywood, FL

Your Issues, Answered!

2 September 13-16, 2015 | Hyatt Regency, Huntington Beach, California

Are You Ready?SAP for Utilities is North America’s most comprehensive utilities program designed specifically for this ever-evolving community. It is the annual go-to event that unites over 1,000 utilities professionals from across North America and the globe.

Join your peers from all sectors of the industry—including power generation, transmission, distribution, retail, gas, water, waste, recycling and more—to embrace innovative solutions, fresh ideas and thought-leading insights to improve your business performance.

Now in its eighth year, SAP for Utilities—a collaboration between SAP, ASUG and The Eventful Group—is poised to unite the next generation of utilities professionals as we come together and share strategies to achieve the ultimate state of readiness!

Over 150 individuals from more than 60 SAP utility organizations collaborated, debated and provided targeted feedback to identify the industry’s most critical challenges. Through these conversations, discussions and meetings, we identified a list of the top issues facing the SAP utility community today. These 20 topics are the framework for your 2015 SAP for Utilities conference agenda.

Page 3: SAP for Utilities 2015 FINAL Brochure

inTeRneT oF THinGS • How the Internet of Things (IoT) can be involved in

solving national, and even planetary scale problems• How IoT helps countries, utilities and their customers

drastically reduce the carbon impact of electricity generation and consumption

• Intelligent devices that can listen to signals from the grid and adjust their behavior accordingly

• Hear how collaboration in the IoT can deliver solutions that address the IT/OT convergence

enTeRPRiSe ASSeT MAnAGeMenT • Never before have we had the current set of tools for

data driven analytics, pervasive mobility and super human visualization to assist our asset managers

• Achieve the perfect solution: an intelligent system that monitors condition, maintenance, operational and cost performance of equipment

• How to successfully provide reporting of your end-to-end asset lifecycle—can HANA help with this?

• How does your organization define an asset? Where do you draw a line for what is and isn’t?

MULTiCHAnneL & THe DiGiTAL STRATeGY• Hear how many utilities successfully refreshed their

customer engagement model by leveraging SAP’s Multichannel Foundation (MCF) technology

• With so many options available, how do you decide what makes sense and will drive customer satisfaction up?

• What data can be gleaned from these types of interactions and how can it be used for predictive scoring?

• Meet your customer where they want to be met while creating a consistent experience across all your available touch points

RePoRTinG • Using HANA with FERC data in parallel with all other

financial data allows for faster reporting of results• What is SAP’s overall reporting strategy? How do all

the tools piece together? What does reporting look like on HANA?

• HANA can speed up your reporting process, but can it safeguard against quality issues?

• Ensuring that there isn’t a disconnect between the different departments running similar reports

BiG DATA • Ensuring accurate data means you must have policies

in place—learn how to make it easy!• Avoid being data rich and insight poor, does “one

source of truth” really matter?• What role does a team focused on data governance

play in this process?• How to turn transactional and operational data

into information that will allow for better business decisions

FinAnCiALS & SAP SiMPLe FinAnCe • Strategies to deal with market complexity and

volatility, while balancing the need to create greater business value

• How SAP Simple Finance can aid the modern utility’s financial transformation

• How to make year-end and month-end closing seamless, smooth and above all—faster!

• What options does SAP offer in the FI space for risk-based budgeting or real-time tracking?

PRoCUReMenT & SPenD AnALYTiCS • Harness the opportunities created by going through

a spend visibility enrichment process• Best practices in procurement and spend analytics in

the utility ecosystem• The latest advancements in procure-to-pay

functionality and how Ariba can be best leveraged for greater efficiency

• Utilities succeeding in this space and how they have achieved working capital optimization

HUMAn CAPiTAL MAnAGeMenT & THe eMPLoYee eXPeRienCe • Tactics that will lead to tremendous returns on

investments, automation, improved communication and transparency

• The role SAP SuccessFactors plays in the HR and HCM space

• Why don’t more organizations have a clear path for succession planning?

• Develop plans for HR talent development as it differs for IT vs. processes that haven’t changed for decades

3 www.sap-for-utilities.com @SAPforUtilities #sap4utl

Page 4: SAP for Utilities 2015 FINAL Brochure

iT/oT ConVeRGenCe • Understand the business value of realizing IT/OT

benefits now• Deal with the increasing amount of highly actionable

data from assets, machines, smart devices, mobile workers and operational processes

• The stage is set for a true symbiotic relationship between the process and security maturity of IT and the critical operational dependency of complex OT systems

• Gains from automated processes you can reap as a result of this convergence

THe SMARTeR ConSUMeR • The shift that is enabling customers with real-

time information to take control of their electric consumption and reduce usage during peak times

• Offering customers new self-service functionality can increase satisfaction

• Why defining and constructing a customer-centric strategy can drive higher retention and loyalty

• Mitigate customer complaints while transitioning to a new software platform

SAP RoADMAP • Trends SAP sees shaping future product offerings• Insight into solutions SAP is currently testing• What offerings will SAP retire, or add on, in the near

future?• How will SAP integrate acquisitions into its portfolio

of offerings?• SAP is preparing for the next generation of business—

hear why this is crucial

ReGULAToRY MAnAGeMenT & CoMPLiAnCe• Provide utilities a foundation for approaching end-to-

end GRC processes such as regulatory change and risk management

• What leading utilities are doing to lessen risks by performing thorough assessments

• Safety and regulatory compliance needs to be baked into all your processes so that it just happens—how do you achieve this?

• Leverage SAP Regulation Management to centralize regulatory requirements and controls, such as NERC-CIP

MoBiLiTY • Put a project management team in place while

ensuring your mobility solutions fit into the business and IT plans

• Understand the road ahead with a clear and transparent SAP mobility landscape

• Discuss mobile architecture and the SAP Mobile Platform

• Solution demonstrations of key mobile solutions for maintenance and field service, employee productivity and customers

FUTURe oF THe GRiD & DiSTRiBUTiVe eneRGY • How leading organizations have benefitted from their

AMI and Smart Grid programs• Achieve a scalable, automated solution with an

Advanced Metering Integration that can support your company’s growth

• Why the security of the power distribution grid remains a paramount concern to the industry

• The role distributive generation plays as more and more consumers are creating their own power right at home, like solar and wind

iMPLeMenTATionS & UPGRADeS • The right questions to ask your future

implementation partners to assess their capabilities and ensure they are right for you

• Go through an upgrade with minimal disruption to the business—can it be done?

• Achieve successful upgrades and implementations in the middle of a merger or acquisition

• Clear up- and down-stream communications about “why” processes are in place can significantly improve adoption and data quality

BiLLinG • Understand what role bill theme and presentation

plays in consumer psychology• Balance what your customers want to see and need

to know vs. what you are required to present • Connect vital information to non-SAP systems and

ensure process integration• Create a billing team that handles exceptions and

problems quickly

View the comprehensive hot topics at www.sap-for-utilities.com/topics

4 September 13-16, 2015 | Hyatt Regency, Huntington Beach, California

Page 5: SAP for Utilities 2015 FINAL Brochure

The SAP Commitment to the north American Utility CommunityJoin Jennifer Morgan, President of SAP America, as she shares SAP’s vision for the future of utility business operations. In today’s constantly fluctuating and demanding marketplace, preparing for the next generation of business is crucial. Jen is excited to share the SAP view, designed to give you and your organization a “customer’s view” of what it takes to simplify your operations and drive agility.

Mega Trends Shaping Business & Technology TodayIn our consumer to business economy, uncovering business value through technology has become mission critical. With the explosion of transaction, conversation and data from assets, it is clear that data is one of the most valuable assets of any business. Hear why Steve Lucas, President of Platform Solutions at SAP, thinks the challenge and opportunity is in embracing technology, uncovering the hidden value in the data and creating a culture of innovation within your business—to effectively become data driven.

The Ultimate Survival Guide to Getting ‘Ready’Commander Rorke T. Denver has run every phase of training for the U.S. Navy SEALs and led special-forces missions in the Middle East, Africa, Latin America and other international hot spots. He starred in the hit film Act of Valor, which is based on true SEAL adventures. His New York Times bestseller, Damn Few: Making the Modern SEAL Warrior, takes you inside his personal story and the fascinating, demanding SEAL training program he oversaw. Join Commander Denver for an exciting and inspiring talk aimed at helping you achieve the ultimate state of readiness.

Cio Discussion PanelTo wrap the eighth annual SAP for Utilities conference, this powerful keynote discussion will shed light on key topics covered during the conference, while bringing top tech issues affecting the entire utility industry to the discussion table. This panel is not to be missed!

Today’s Utilities are Working Smarter than ever The utility industry once had a well-deserved reputation for being conservative and slow moving—at a glacial pace. But in today’s world, all that is changing. Brian Rich, CIO at Consumers Energy and former VP of IT at PG&E, brings his exciting and robust view to the SAP for Utilities keynote stage to highlight the key elements to achieving transformational success amidst a sea of demanding customer needs.

Harnessing the Power of Deep Consumer insightJ.D. Power is an industry leading marketing research firm best known for its customer satisfaction, product quality and buyer behavior surveys and awards. While bringing home one of its coveted awards is certainly something to brag about, what good is it if you don’t understand the inner workings of why you won in the first place? Jeff Conklin, Senior Director for Energy and Utilities at J.D. Power, joins us to highlight key trends within the utility industry as we all grapple with how to keep customers happy and satisfied.

Keynotes

Jennifer Morgan

Brian Rich

Jeff Conklin

Steve Lucas

Rorke T. Denver

5 www.sap-for-utilities.com @SAPforUtilities #sap4utl

Page 6: SAP for Utilities 2015 FINAL Brochure

7:00 AM Refreshments & exhibition Viewing

8:15 AM Conference WelcomeLloyd Adams - National Vice President, Utilities, SAP America

8:30 AM Keynote: The Ultimate State of Readiness: Agility, Performance & Predictive innovations Jennifer Morgan - President, SAP America

9:15 AM Keynote: The exact Same Thing…only Much FasterBrian Rich - CIO, Consumers Energy

10:00 AM Morning Refreshment Break & exhibition Viewing

ReiMAGininG THe BUSineSS FinAnCiAL TRAnSFoRMATion CUSToMeR CenTRiCiTY LeVeRAGinG ASSeTS

Track Chaired by Track Chaired by Track Chaired by Track Chaired by

10:50 AM The Predictability Horizon: The emergence of SAP HAnA as a Time MachineDr. Steven Pratt - CTO, CenterPoint Energy

innovations for a Modern Finance organization: SAP Simple FinanceExecutive Speaker TBD, SAP

Transitioning a Customer Service Platform at Pepco Holdings, inc.Hallie M. Reese - VP, Customer Care, Pepco Holdings, Inc.

Achieving operational excellence in a Data Driven WorldRory Shaffer - Utility Solution Manager, SAPLen Harms - Chief Strategy Officer, Vesta Partner

11:35 AM The Digital Utility era Defined: Steps in Forging Ahead with SAP S/4HAnAPeter Schonaerts - Delivery Director, SAP

it Makes Cents: Why Puget Sound energy Chose SAP Simple FinanceRex Pietzyk - IT Director, Puget Sound Energy

How Smaller Utilities Get Ready for AMi & Growth with SAP in the CloudBJ Flowers - Director, Competitive Compliance, Sharyland Utilities

SAP eAM Master Data: Compliance is the Key!Jeff Smith - EAM Business Process Analyst, Fairfax Water

12:15 PM Lunch & exhibition Viewing

1:25 PM The Great Migration: Getting BW on HAnA at Consumers energyDinesh Bansal - Business Intelligence & Analytics, Consumers Energy

Why be Bored? Mergers & Acquisitions Fun at Peoples natural Gas!Ruth DeLost-Wylie - SVP & CIO, Peoples Natural Gas

PAneL: enabling a Rich Customer experience with SAP MCFModerated by: Juergen Kuhmann - Solution Management Expert, Utilities, SAP

Driving Safety, integrity & operational excellence at PG&ePaul Caffery - Director, Technology, Strategy & Solutions, PG&E

2:10 PM early Success with HAnA at eby-Brown Paves Way for Digital MovementKevin Reilly - Former CIO, Eby-Brown, Inc.

Transitioning the FeRC Module to FeRC on HAnA at national GridVikki Pope - Program Delivery Manager, Corporate IS, National Grid William Donoghue - Director, Finance EBS, National Grid

Redesigning Puget Sound energy’s Bill—a Two-Year JourneyKristina McClenahan - Supervisor, Business Technology, Puget Sound Energy

Mobilizing the eAM Workforce at nRGJia Xu - Project Manager, NRG Bill Padula - CTO, Mobility, HCL

2:55 PM Connect Dark Assets to Discover the Value of the internet of everythingJoseph Bradley - Vice President, IoE Global Practice, Cisco Consulting Services

Knock Your Socks off Collections at Pinellas County UtilitiesJolanda Jordan - Revenue Management Supervisor, Pinellas County Utilities

Are You Ready for the Digital Utility Business?Dr. Zarko Sumic - VP, Distinguished Analyst, Energy & Utilities, Gartner

Wireman on Assets: The Good, the Bad & the iSo-55000Terry Wireman - SVP, Strategic Development, Vesta Partners

3:35 PM SAP Wrap Up SAP Wrap Up SAP Wrap Up SAP Wrap Up

3:45 PM Afternoon Refreshment Break & exhibition Viewing

4:30 PM Keynote: The Power of Understanding Customer TrendsJeff Conklin - Senior Director, Energy & Utilities, J.D. Power

5:30 PM evening Reception Sponsored by:

7:30 PM Partner night

Monday, September 14 — Conference Day One

Overview2:00 PM Registration

5:00 PM Sunday Keynote: The Convergence of the internet of Things and energyTom Raftery - Principal Analyst, RedMonk

5:45 PM ASUG Roundtable 1 Predictive Analytics

ASUG Roundtable 2 Operational Readiness

ASUG Roundtable 3 The Customer

ASUG Roundtable 4 Asset Management

6:45 PM Welcome Reception Sponsored by:

7:45 PM Women in Utilities Cocktail Reception Sponsored by:

Sunday, September 13 — Arrival Day

6 September 13-16, 2015 | Hyatt Regency, Huntington Beach, California

Page 7: SAP for Utilities 2015 FINAL Brochure

7:00 AM Breakfast Roundtable Discussions

8:00 AM ASUG & The eventful Group Welcome 8:15 AM Keynote: Delivering Business Value through Technology, Data & innovation

Steve Lucas - President, SAP Platform Solutions, SAP

9:00 AM Keynote: Achieving the Ultimate State of Readiness: Strategies for Success from a Former navy SeAL Rorke T. Denver - Former U.S. Navy SEAL

10:00 AM Morning Refreshment Break & exhibition Viewing

ReiMAGininG THe BUSineSS FinAnCiAL TRAnSFoRMATion oPeRATionAL eXCeLLenCe THe AGiLe CLoUD

Track Chaired by Track Chaired by Track Chaired by Track Chaired by

10:45 AM How SAP HAnA increases iT efficiencies & Business ResponsivenessSnehanshu Shah - Vice President, Global HANA Center of Excellence, SAP

effective Strategies in Achieving True Compliance as a Byproduct of Day-to-Day BusinessChris Humphreys - Director & CEO, The Anfield GroupKenneth McIntyre - Executive Vice President, The Anfield Group

The Business Value of Realizing iT/oT Benefits nowHenry Bailey - Global VP, Industry Business Unit, Utilities, SAP

Making The Leap From iT Complexity to the efficiency of the CloudMartin Mrugal - Chief Innovation Officer & Head of Customer Experience, SAP

11:30 AM Time is Money: Moving the Financial Consol Cycle optimization from 12 Hours to 45 MinutesAndrew Joo - SAP Analytics Go-To-Market Leader, IBMCustomer Speaker TBD

SAP Access Violation Management & Regulation Management at Southern California edisonRichard Dodson - Enterprise Architect, Southern California Edison

SAP HAnA for Transformer Analytics: A Use Case from ieVCS ProjectChris Chen - Manager of Intellectual Capital, San Diego Gas & Electric

The Power of Procurement: Salt River Project’s Ariba implementationSam Cutruzzula - ERP Supply Chain Manager, Salt River Project

12:10 PM Lunch & exhibition Viewing

1:20 PM

LooKinG BeYonD UTiLiTieS ALA/ARo Best Practices at CenterPoint energyJessica Thayer - Property Accounting Manager, CenterPoint Energy

Determining the True Age of Transformers through Advanced AnalyticsAngela Rothweiler - RCM Expert, Electric Asset Strategy, PSEGRichard Wernsing - Asset Information & System Policy Leader, PSEG

PAneL: Leaders in Cloud Transformation: A Best of Breed DiscussionModerated by: James McClelland - Industry Director, Energy & Utilities, SAP

Track Chaired by

Connected Care: Advanced Technology in the World of MedicineCustomer Speaker TBD, Roche

2:05 PM Perfecting the Digital Cookie with HybrisCustomer Speaker TBD, Girl Scouts of America

enhancing the end User experience Through Personas at TeCoBrad Koppelman - Manager, SAP Center of Excellence, TECO Energy

Stewardship: Policy, Standards & A Method to Stop Disruption at Consumers energyMichael Shanko - Director of Technology Management, Consumers Energy

Talent Management with SuccessFactors at Metropolitan Utilities DistrictSyed Sartaj - IT Project Lead, Metropolitan Utilities District

2:50 PM The T-Mobile Story: Customer experience & AcquisitionRobert Strickland - Former CTO, Leap Wireless/Cricket & T-MobileSean Thorne - IT Director, T-Mobile

A Systematic Approach to Managing Regulation that Reduces Costs, increases Compliance & Lowers RiskBruce Romney - Director GRC Center of Excellence, SAP

Utility Maturity Model: Are You Ready to Converge?Tom Kindred - Former CIO, SaskPower

Hydro one’s Business Transformation Continues into the CloudDavid Dhaliwal - Manager, Corporate Projects, Hydro One

3:30 PM SAP Wrap Up SAP Wrap Up SAP Wrap Up SAP Wrap Up

3:40 PM Afternoon Refreshment Break & exhibition Viewing

4:10 PM Keynote Panel: Preparing for the Digital Utility & energy enterpriseCIO Discussion

5:00 PM Conference Closes

Wednesday, September 16 — Workshop Day (see pages 8-9 for details)

Tuesday, September 15 — Conference Day Two

8:00 AM Workshop Registration & networking

8:30 AM - 12:30 PM

Customer engagement for Utilities: How to Put Customers & People at the Center of your Business

ioT in Utilities: Driving Value from iT & oT Convergence

SAP Advanced Metering & energy Data Management

Moving from Data overload to Business insight

How Mobility with SAP Can Transform Your Business

SAP’s Technology Platform Demystified: Making it Happen with Strategy & Architecture

12:30 PM Lunch & networking

T E C H N O L O G I E S

7 www.sap-for-utilities.com @SAPforUtilities #sap4utl

Page 8: SAP for Utilities 2015 FINAL Brochure

Customer engagement for Utilities: How to PutCustomers & People at the Center of Your BusinessJuergen Kuhmann - Solution Management Expert, Utilities, SAP

Understanding individuals and companies, and being able to engage with them is more important than ever before. Everyone who is—or could become—your customer and everyone who voices or influences opinions through any channel should be on your radar to help the utility and consumer make better decisions. In this workshop, attendees will learn tools to find, segment and understand your customer, prospect or influencer better. Attendees will also discover the renewed and extended SAP portfolio for customer engagement, customer service and sales, self-service and mobile apps that utilities have started adopting globally.

ioT in Utilities: Driving Value from iT & oT ConvergenceFrank Ruland - Global Vice President, Global Head of Energy & Natural Resources Ecosystem & Channels, SAP

Kevin Walsh - Global Account Manager, AMI/Smart Grid, OSIsoft

Learn how SAP and OSIsoft worked together to integrate the OSIsoft PI System with SAP’s in-memory database HANA. New analytical and predictive capabilities can be achieved, leveraging real-time data throughout the enterprise, spanning both operational technology (OT) and information technology (IT) to drive value to customers by making the IoT a very real advantage to their business. Attendees will increase the depth of their insight by leveraging mission critical data from process control and business transactional areas for real-time analytics and for accelerated business decisions, real-time predictions and forecasts. Applying predictive algorithms to select data streams to solve specific problems will also be addressed.

Workshops

Juergen Kuhmann

Frank Ruland

Kevin Walsh

SAP Advanced Metering & energy Data ManagementCon Ntalianis - Solution Manager, SAP

SAP Advanced Metering (AMI) and Energy Data Management provides the platform to manage communication between SAP and the AMI systems, and to provide a flexible billing engine that allows other processes to take advantage of the data that is provided by the smart meters. This workshop will address how SAP AMI integrates to external AMI systems, how Energy Data Management manages the energy data, how the billing engine can become more flexible and accurate when billing time series data, and how other processes can benefit by using energy data from smart meters.

Con Ntalianis

Wednesday, September 16, 8:00 AM – 12:30 PM

8 September 13-16, 2015 | Hyatt Regency, Huntington Beach, California

Page 9: SAP for Utilities 2015 FINAL Brochure

Moving from Data overload to Business insightRory Shaffer - Utility Solution Manager, SAP

SAP has recently delivered on a technology platform and tools to allow your enterprise to move from “just dealing with data” to delivering true business value through in-depth insight into your data findings. This workshop will address the journey and roadmap of SAP HANA, and how you can utilize the various data sources inside your enterprise most effectively. This workshop will cover technology, partners and use cases so that attendees will leave with a firm grasp of how to drive value from data.

SAP’s Technology Platform Demystified: Making it Happen with Strategy & ArchitecturePaul Kurchina - Director, KurMeta Group; Community Builder & Evangelist, ASUG

Whether it’s in-memory, the Internet of Things (IoT) or the myriad of cloud deployment options, there is no shortage of ways to bring innovation and optimization to your SAP landscape. The question is where to start and what scenarios are right for your organization to take advantage of now vs. next year, and beyond. What is the big picture SAP technology strategy and roadmap, and what should your organization’s architecture roadmap be to lay the best foundation both from a business and technology perspective? During this half day workshop, we will focus on updates and best practices critical to the success of any SAP Enterprise Architect. We will dive into SAP’s HANA platform, SAP’s latest “simple” applications, utility industry solutions and cloud offerings with updates and practical advice on adopting them either as a standalone or in a hybrid scenario within your current environment.

Rory Shaffer

How Mobility with SAP Can Transform Your BusinessRobert Straubinger - Industry Solution Manager, SAP

Learn how SAP’s latest mobility initiatives can provide value and transform your business processes. Explore mobile scenarios for your employees as well as your customers and partners. Hear the important steps when developing a mobile strategy and see the current mobile solutions in detail, including work management, field service, employee productivity and customer self-service. Attendees will leave with a rich understanding of SAP’s mobile platforms, tools and security, and where these advancements are going.

Robert Straubinger

Paul Kurchina

9 www.sap-for-utilities.com @SAPforUtilities #sap4utl

Page 10: SAP for Utilities 2015 FINAL Brochure

ASUG Roundtable DiscussionsSunday, September 13, 5:45 PM – 6:45 PM

Predictive Analytics | operational Readiness The Customer | Asset ManagementGo in-depth with four specially curated learning experiences to harness the collective knowledge of the utility community. These 60-minute offerings from ASUG will give attendees a wealth of information, enabling you to examine the industry’s big issues, with the opportunity to participate, ask questions and dive deeper than ever before at SAP for Utilities.

Special Sessions

The Convergence of the internet of Things & energyThe Internet of Things (IoT) now means our electricity network is connected like never before. What is possible when your generation can talk to your consumption, and vice versa? When intelligent devices can listen to signals from the grid and adjust their behavior accordingly? When open standards for such communication mean all these devices will be able to interoperate? In this talk, RedMonk analyst Tom Raftery will chat about how IoT can help countries, utilities and their customers drastically reduce the carbon impact of electricity generation and consumption.

Sunday Jumpstart Keynote Sunday, September 13, 5:00 PM – 5:40 PM

Tom Raftery

As the utilities industry continues to transform itself for the future, there is no doubt that today’s “Women in Utilities” are leading the way during these years of great change and opportunity. From driving innovations across customer service and operations to leading from the executive office, women across the industry have served as powerful change agents in responding to difficult market conditions, increasing customer and stakeholder expectations, changing regulatory requirements and new advances in technology. Please plan to join us as we celebrate their impact, and become better acquainted with other terrific “Women in Utilities.”

Women in Utilities Cocktail Reception Sponsored by: Sunday, September 13, 7:45 PM – 8:45 PM

10 September 13-16, 2015 | Hyatt Regency, Huntington Beach, California

Page 11: SAP for Utilities 2015 FINAL Brochure

Say hello to your SAP for Utilities advisory committee! Thanks to their powerful insight, expert thoughts and tremendous feedback, we’ve crafted an extensively thorough agenda that covers numerous topics of interest across the utilities industry.

Advisory Committee

Benjamin Beberness

CIO, Snohomish County PUD

Aundrea Jackson

Director, Customer Services, TECO

Jeff nichols

Director, Information Services, Sempra

nasser Akari

Division Head, Business Transformation, Washington Gas

Raied Stanley

VP of Business Systems, Metropolitan Utilities District

Meg neafsey

VP of Customer Service, American Water

David Campbell

VP, Finance Record to Report, National Grid

Shachella James

Senior IT Manager, Portals, Web & Mobility, CenterPoint Energy; Community Facilitator, ASUG

Sue Daulton

Management Analyst, Tacoma Public Utilities; Utility CIS SIG Program Chair, ASUG

Craig White

Director, Business Process & Change Management, Atmos Energy

11 www.sap-for-utilities.com @SAPforUtilities #sap4utl

Page 12: SAP for Utilities 2015 FINAL Brochure

The SAP for Utilities speaker lineup is an incredibly diverse mix of experts, customers, analysts and thought-leaders from across the utility landscape, representing numerous sectors and cross-functional teams.

Speakers

“Welcome to SAP for Utilities as we share

strategies to achieve the ultimate state of

readiness”

Lloyd Adams - National Vice President, Utilities, SAP America

“Discussing the revolutionary use of SAP HAnA as the nucleus for

developing and executing efficient analytical

scenarios”

Dr. Steven Pratt - CTO, CenterPoint Energy

“implement on time and on budget, while also improving your

metrics and customer’s experience”

Ruth DeLost-Wylie - SVP & CIO, People’s

Natural Gas

“Future proof utilities with minimum efforts

for communication systems integration,

data management and analysis”

Chris Chen - Manager of Intellectual Capital, San Diego Gas

& Electric

“Maintaining customer information indefinitely

to allow for real-time updates when

communicating with the field or office personnel”

Jolanda Jordan - Revenue Management

Supervisor, Pinellas County Utilities

“Best practices for consolidating legacy

CiS systems into one new SAP CRM&B

solution”

Hallie M. Reese - VP, Customer Care, Pepco Holdings, Inc

12 September 13-16, 2015 | Hyatt Regency, Huntington Beach, California

Page 13: SAP for Utilities 2015 FINAL Brochure

“Leveraging SAP S/4HAnA and Simple Finance to produce

real-time FeRC accounting”

Vikki Pope - Program Delivery

Manager, Corporate IS, National Grid

“Learn how ioT can provide you with an

actionable framework for transforming your

business”

Joseph Bradley - Vice President, IoE Global

Practice, Cisco Consulting Services

“Using SAP Linear Asset Management

to drive eAM excellence”

Paul Caffery - Director, Technology, Strategy & Solutions,

PG&E

“Process data specifically so that transformer ‘Loss

of Life’ can be calculated”

Angela Rothweiler - RCM Expert, Electric Asset Strategy, PSEG

“Utilize breakthrough technology to accelerate

the digital economy”

Snehanshu Shah - Vice President, Global

HANA Center of Excellence, SAP

“The internet of Things – sorting through the hype and the

substance”

Henry Bailey - Global VP,

Industry Business Unit, Utilities, SAP

“Combat a lack of SAP user adoption

with SAP Personas”

Brad Koppelman - Manager, SAP Center of Excellence, TECO Energy

“How to help ensure both quality and reliability through the myriad of

applications your utility organization interacts

with every day”

Michael Shanko - Director of Technology

Management, Consumers Energy

13 www.sap-for-utilities.com @SAPforUtilities #sap4utl

Page 14: SAP for Utilities 2015 FINAL Brochure

“ensure high customer satisfaction with bills that are easy to read,

in color and include data points that your

customers want to see”

Kristina McClenahan -Supervisor, Business Technology, Puget

Sound Energy

“What does exceptional customer service look like in the

telco industry”

Robert Strickland - Former CTO, Leap Wireless/Cricket &

T-Mobile

“is your asset management

organization taking advantage of the

latest opportunities and tools?”

Rory Shaffer - Utility Solution Manager, SAP

“Help customers save millions of

dollars annually using Condition Based

Maintenance”

Richard Wernsing - Asset Information & System Policy

Leader, PSEG

“ensure your asset management-centered implementations yield

tangible results in short timeframes”

Len Harms - Chief Strategy Officer,

Vesta Partners

“Measure master data compliance to

deliver efficiencies for planning, scheduling and procurement”

Jeff Smith - EAM Business Process Analyst, Fairfax Water

“Tackle the unique challenges and

opportunities created by diversity of assets, plants and resources with smart mobility

initiatives”

Jia Xu - Project Manager, NRG

“Strategies to better align and track dollars

spent to run your business”

Rex Pietzyk - IT Director, Puget

Sound Energy

14 September 13-16, 2015 | Hyatt Regency, Huntington Beach, California

Page 15: SAP for Utilities 2015 FINAL Brochure

“enable your business to operate in an agile

manner to quickly respond to financial

fluctuations”

Andrew Joo - SAP Analytics Go-To-Market Leader, IBM

“Access information to enable the

emergence of digital business in utilities”

Dr. Zarko Sumic - VP, Distinguished Analyst, Energy & Utilities, Gartner

“Creating FeRC data in parallel with all other

financial data, to allow for faster reporting

of results”

William Donoghue – Director, Finance EBS,

National Grid

“Managing the challenges associated with no consolidated

view of your customers, supply chain or financial

performance”

Kevin Reilly - Former CIO,

Eby-Brown, Inc.

“Are you experiencing significant human capital issues and

turnover?”

Chris Humphreys – Director & CEO,

The Anfield Group

“Develope a strategic approach

to not just do mobile—but to do

mobile right”

Bill Padula – CTO, Mobility, HCL

“Centralize your regulatory requirements

and controls, such as neRC-CiP, and provide true regulatory change

management”

Richard Dodson - Enterprise Architect,

Southern California Edison

“Create a scalable, automated solution with an AMi that can

support your company’s continued growth”

BJ Flowers - Director, Competitive Compliance, Sharyland

Utilities

15 www.sap-for-utilities.com @SAPforUtilities #sap4utl

Page 16: SAP for Utilities 2015 FINAL Brochure

“exceed your benefits case for improving

asset financial lifecycle management within

months of overhauling your labor intensive, manual processes”

Jessica Thayer - Property Accounting

Manager, CenterPoint Energy

“How does your organization

balance operational, reputation and

compliance risk?”

Kenneth McIntyre - Executive Vice

President, The Anfield Group

“Strategies to take a holistic and proactive

approach to risk and compliance

initiatives”

Bruce Romney - Director GRC Center

of Excellence, SAP

“How SAP is ensuring that recruiting,

talent and succession strategies are

transformational”

Martin Mrugal - Chief Innovation Officer

& Head of Customer Experience, SAP

“Build a maturity model that outlines

each step in the progression towards iT/oT convergence

success”

Tom Kindred - Former CIO, SaskPower

“How will iSo-55000 affect asset management

and utilities?”

Terry Wireman - SVP, Strategic Development, Vesta Partners

“Build a model focused on customer choice and superior customer service”

Sean Thorne - IT Director, T-Mobile

“Refresh your customer engagement model by leveraging SAP’s

Multichannel Foundation (MCF) technology”

Juergen Kuhmann - Solution Management Expert, Utilities, SAP

16 September 13-16, 2015 | Hyatt Regency, Huntington Beach, California

Page 17: SAP for Utilities 2015 FINAL Brochure

“What can Ariba and strategic

sourcing do for your organization?”

Sam Cutruzzula - ERP Supply Chain

Manager, Salt River Project

“Discovering best practices for how to

run simple in the digital economy”

Peter Schonaerts - Delivery Director, SAP

“insight into the opportunities that

can be realized from a smooth transition

to the cloud”

James McClelland - Industry Director, Energy

& Utilities, SAP

“Bring your HR department into

a new era with SuccessFactors”

Syed Sartaj - IT Project Lead,

Metropolitan Utilities District

“The cloud can enable flexibility and

responsiveness to your company’s evolving

business needs”

David Dhaliwal - Manager, Corporate Projects, Hydro One

Visit www.sap-for-utilities.com to keep up-to-date with speakers and sessions

“Go behind-the-scenes of an SAP BW on HAnA

implementation that changed everything”

Dinesh Bansal - Business Intelligence

& Analytics, Consumers Energy

17 www.sap-for-utilities.com @SAPforUtilities #sap4utl

Page 18: SAP for Utilities 2015 FINAL Brochure

SAP is the leading provider of premise and cloud based utilities solutions worldwide. SAP for Utilities solutions help improve operational efficiency, mitigate risk and increase profitability, helping clients gain enterprise-wide visibility for better decision making and improved responsiveness in mission-critical areas. More than 4,200 utilities, in over 118 countries, in power generation, transmission, distribution, retail, gas, water, waste and recycling run SAP Utilities software focusing on improving energy efficiencies and sustainability. Visit SAP online at: http://www.sap.com/solution/industry/utilities.html

Gold

A collaboration between

Sponsors

Learn. Connect. Influence. Innovate. What it means to be a member of the world’s largest SAP user group. No matter what your niche is in the SAP ecosystem, a membership with the Americas’ SAP Users’ Group (ASUG) is designed to advance your career and company by providing you with access to customer-driven education, a channel to influence SAP product and service direction, and a forum for innovation. At ASUG, more than 100,000 members connect year round to share information, insights and ideas through national events and regional Chapter meetings, participation in Special Interest Group (SIG) webcasts and online discussion forums, and the timely reporting by ASUG News and Research Services on all matters relevant to them as SAP professionals. Visit www.asug.com/membership to find out how you too can become part of ASUG and share experiences, successes and expertise with your peers in ASUG’s Utilities SIG.

The Eventful Group is an independent research and conference production organization based in the U.S. (New York and California), Sydney, Australia and Cape Town, South Africa. A team of 75 passionate and dedicated professionals have spent the last 20 years building and nurturing SAP communities and conferences across lines of business and down industry verticals. Working closely with ASUG and SAP, Eventful launched the SAP for Utilities conference eight years ago utilizing our much celebrated customer engagement model, which uses the community–customers, partners and SAP–to architect, build, deliver and then attend the event. The SAP for Utilities conference is truly by the people, for the people. To learn more about The Eventful Group and our upcoming events please visit www.theeventfulgroup.com or www.sapforindustries.com.

18 September 13-16, 2015 | Hyatt Regency, Huntington Beach, California

Page 19: SAP for Utilities 2015 FINAL Brochure

Silver

exhibitors

Media Partners

®

T E C H N O L O G I E S

Utility

19 www.sap-for-utilities.com @SAPforUtilities #sap4utl

Page 20: SAP for Utilities 2015 FINAL Brochure

SUPeR SAVeR (Register by July 17)

eARLY BiRD (Register by August 14) STAnDARD

$2,195 $ 2,395 $ 2,595

WoRKSHoPS* (Separately bookable)

included in Super Saver Price included in early Bird Price $595

Register Online:www.sap-for-utilities.com +1 914 509 5354 OR +1 877 411 4675 (US Only)

Register by Phone:

For team pricing, please call +1 914 509 5354

HoW To ReGiSTeR

Hyatt Regency, Huntington Beach, California With incredible dining options, beach attractions and Orange County just minutes away, the Hyatt Regency Resort & Spa is an oceanfront resort providing amazing views of the Pacific.

The special conference rate at the Hyatt is $249 + tax per night. This rate is valid until August 21, 2015, pending availability. Visit www.sap-for-utilities.com/venue for details.

Accommodations

Packages & Prices

Terms & Conditions: *Workshops are only available to conference attendees. Cancellations cannot be made less than 28 days prior to the conference, after which time The Eventful Group will only accept alternate delegates. All change requests need to be communicated to Sarah Carr at [email protected] or +1 914 509 5354. Cancellations directed elsewhere or received after this cut-off time will not be eligible for refund. If circumstances or events beyond the control of The Eventful Group cause cancellation to all or any part of the conference, The Eventful Group will refund the appropriate portion of the registration fee. The Eventful Group are not responsible for travel arrangements, travel fees, or any expenses incurred by you as a result of such cancellation.

Part of the Best Practices for Industry Conference Series. To learn more, visit www.sapforindustries.com

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