SANDY IDeNtItY StANDArDS

uSINg theSe StANDArDSThese identity standards are intended to provide a brief overview of our brand

identity elements and to facilitate the ongoing application of the Sandy logo.

These identity standards provide guidance for using our name, signature, typography

and color. Implementing these identity standards will require discipline and

commitment from every Sandy City associate and must be followed to ensure

consistency and strength in our brand identity.

PrIMArY SANDY LOgO

SeCONDArY SANDY LOgOThis version of the Sandy logo should be used whenever the logo mark is required

to be smaller than .50” high in print, or used in embroidery. Using this version on

these mediums will help to ensure legibility.

> .5”

size & space

1.0

.5x

.5x

MiNiMUM & MaXiMUM size

To ensure legibility, the minimum size for reproduction of the corporate logo is

0.50” high for the preferred logo. On the preferred logo, this size is determined

by the distance between the logo icon and the bottom of the word mark.

There are no maximum size restrictions as long as clear space requirements are

met, and the integrity of the letter forms and icons are retained.

cLeaR space ReQUiReMeNT

The Sandy logo must be clearly separated from other elements, including type,

illustration, photography and margins.

The clear space is defined in proportion to the height or width of the Sandy

mark. The height or width of the signature is represented as x, and the clear space

must always be .5x, or 50% of the signature, on all sides of the signature.

The elements of our signature – logotype and symbols – work together to

reflect our brand promise and brand attributes. Color is a powerful means of

visual identification. Consistent use of our colors will help build visibility and

recognition for Sandy City. Over use of the Logo can also be detrimental to

the brand; only use the desired logo once on displayed print media.

Our PrIMArY SIgNAture

When only 1 Spot color is available this signature may be used in 1-color blue, or 1-color green.

The signature may be reproduced in black on 1-color applications, e.g., newspaper, fax cover sheets, forms.

The signature may be reversed out of only the colors provided on our color palette, as long sufficient contrast ensures legibility.

ONe COLOr SPOt (greeN, BLue)

reVerSeD / FOIL

ONe COLOr ( BLACk)

CMYk

rgB

PANtONe®

COAteD

PANtONe®

COAteD

PrIMArY COLOr PALette

BLue:c - 100, m - 19, y - 0, k - 75

greeN:c - 68, m - 0, y - 100, k - 24

BLACk:c - 30, m - 30, y - 30, k - 100

BLue:r - 0, g - 69, b - 124

greeN:r - 67, g - 150, b - 57

BLACk:r - 10, g - 2, b - 4

PANtONe® (SPOt COAteD):363 C

PANtONe® (SPOt COAteD):547 C

SIGNATURE COLORS -Our signature colors are Sandy Blue, Sandy Green and Black.

The elements of our departmental signatures – logotypes and symbols – work

together to reflect our brand promise and brand attributes. Consistent use of

our colors will help build visibility and departmental recognition for Sandy

City axillaries. Over use of any Logo can also be detrimental to the brand;

only use the desired logo once on displayed print media.

The signature may be reproduced in black on 1-color applications, e.g., newspaper, fax cover sheets, forms.

POLICe DePArtMeNt

Our DePArtMeNt SIgNAtureS

The signature may be reproduced in black on 1-color applications, e.g., newspaper, fax cover sheets, forms.

FIre DePArtMeNt

The signature may be reproduced in black on 1-color applications, e.g., newspaper, fax cover sheets, forms.

COMMuNItY eVeNtS

PMS

2935

547

k

PMS

1795

547

k

PMS

266

547

k

The signature may be reproduced in black on 1-color applications, e.g., newspaper, fax cover sheets, forms.

PuBLIC WOrkS

Our SeCONDArY SIgNAtureS

The signature may be reproduced in black on 1-color applications, e.g., newspaper, fax cover sheets, forms.

PuBLIC utILItIeS

The signature may be reproduced in black on 1-color applications, e.g., newspaper, fax cover sheets, forms.

PArkS & reCreAtION

PMS

451

547

k

PMS

313

547

k

PMS

349

547

k

CONtINueD

iNcoRRecT LoGo UsaGeThe integrity of the Sandy logo must be respected at all times. Don’t stretch, condense, or otherwise distort the Sandy logo. Any modification of the signa-ture confuses its meaning and diminishes its impact.

Never redraw our signature, translate it into another language, alter its placement or relationship, or modify its color.

Typhography

TyphographyTyphography

Typhography

NoT accepTabLeDO NOT remove any element of the signature to create a wordmark or icon.The “S” graphic element of the logo can be used as a background, but the mountain peaks should NOT be visible.

NoT accepTabLeDO NOT replace descriptor type found under the signature. “Heart of the Wasatch” or City Departments are the only acceptable type.

NoT accepTabLeDO NOT use different fonts on any part of the signature.

NoT accepTabLeDO NOT alter the size relationship of the elements.

iNcoRRecT LoGo UsaGe

NoT accepTabLeDO NOT revise, stretch or distort any part of the signature.

NoT accepTabLeDO NOT change any colors of the signature.

NoT accepTabLeDO NOT use our signature on a background with insufficient contrast or complex design.

NoT accepTabLeDO NOT add, remove or place elements onto any part of the signature. -The ONLY exception to this rule is when the secondary mark is needed due to small size.

TyphographyTyphography

CONtINueD

Typhography

Typhography

Type faMiLy

iTc avaNT GaRDe GoTHicbooKabcdefghi jk lmnopqrstuvwxzyabcDefGHiJKLMNopQRsTUvWXyz1234567890

ITC AvANT GARDE GOTHICBOOK OBLIQUEabcdefghi jk lmnopqrstuvwxzyABCDEFGHIJKLMNOPQRSTUvWXYZ1234567890

ITC AvANT GARDE GOTHICDEMIabcdefghi jk lmnopqrstuvwxzyABCDEFGHIJKLMNOPQRSTUvWXYZ1234567890

ITC AvANT GARDE GOTHICDEMI OBLIQUEabcdefghi jk lmnopqrstuvwxzyABCDEFGHIJKLMNOPQRSTUvWXYZ1234567890

Typography is an effective way to deliver a written message, while establishing

a tone consistent to the brand’s identity. It is essential that our typography

remain consistent in all of our messaging.

These type families are available in italic and a variety of weights. Use typeface,

type size, weight, and placement to establish a clear hierarchy of information.

pRiMaRy foNT The ITC Avant Garde Gothic family is the primary font for all headline and

call-out copy.

Type faMiLy

secoNDaRy/boDy copy foNT Adobe Garamond Pro is the body copy for all communications.This can also be used in headline form for collateral communications.

Adobe GaramondRegularabcdefghijklmnopqrstuvwxzyABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Adobe GaramondItalicabcdefghijklmnopqrstuvwxzyABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Adobe GaramondBoldabcdefghijklmnopqrstuvwxzyABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Adobe GaramondBold ItalicabcdefghijklmnopqrstuvwxzyABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

CONtINueD

HeaDLiNe foNT WordaBold is the Sandy headline font to be used for select headline

communications ONLY.

WordaBoldabcdefghijklmnopqrstuvwxzy

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890