San Diego Newspaper Group Media Kit 2011

SAN DIEGO

COMMUNITY

NEWSPAPER GROUP

Media Kit 2011

www.sdnews.com • 4645 Cass St., 2nd floor • San Diego • CA 92109 • (858) 270-3103

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SAN DIEGO COMMUNITY NEWSPAPER GROUP4645 CASS ST., 2ND FLOOR, SAN DIEGO, CA 92109PHONE 858.270.3103 • FAX 858.713.0095www.sdnews.com • [email protected]

Over 160,000 Readers!GuaranteedDistribution!ProvenResults!• 100% Market Saturation

We deliver to virtually every home and business in our distribution area.*Verified by C VC (Circulation Verification Council).

• 100% “Community News”O ur professional ly staffed editorial department specializes in com-munity news, business briefs, opinion, calendar of events, entertain-ment, area sports and much more - making our content appealing topeople of all age groups and personal interests.

• Audited Circulation (CVC)

• Door-to-Door Distribution

Paper/Zip Circulation Receivership

La Jolla Village News 22,000 94.8%92037 (Weekly)

Beach & Bay Press 20,000 96%92109 (Bi-Weekly)

The Peninsula Beacon 20,000 91.2%92106, 92107, 92110 (Bi-Weekly)

Downtown News 22,00092101 (Monthly) ––––––

Total Circulation 84,000

Distribution:

C O MBIN E D ME D IA K IT & F LYE R S 2011

Demographics


T h is readersh ip study was preform ed by theC ircu lation Verification C ouncil. T h is nationa llyrecogn iz ed aud iting research firm conductsaud its of circu lation for newspapers , shopp inggu ides , trade pub lications and m agaz ines .R esu lts are from our d istribution area .


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Editorial Calendar 2011:

JANUARY

San Diego Boat Show- ALL

Buick Invitational-LJVN

Restaurant Week-all papers

ASR- DTN

PBTC's Installation of Officers- BBP

Whale Watching (through March)- ALL

La Jolla Motor Car Classic- LJVN

Japan Society of San Diego and Tijuana annual gala

at Liberty Station- BCN, LVN

FEBRUARY

San Diego Jewish Film Festival-LJVN

Pacific Southwest Wildlife Arts Festival at Liberty

Station- DTN, BCN

Mardi Gras- DTN

MARCH

OB Kite Festival at OB Elementary/OB Rec Center-

BCN

Seaport Village Busker Festival- DTN

Little Italy Festa Siciliana- DTN

Healing Arts festival- DTN

APRIL

PB Restaurant Walk- BBP

La Jolla Half Marathon -LJVN

La Jolla Hist. Society Secret Garden Tour- LJVN

ArtWalk- DTN

MAY

High school graduations- ALL

Memorial Day at Soledad- LJVN

West Coast Volleyball Tourny in OB-BCN

River Days- ALL

Memorial Day Outreach at Saratoga Park in OB- BCN

JUNE

High school graduations- ALL

San Diego County Fair Opens-ALL

Longboard Classic Surf Contest- BBP

Rock'n'Roll Marathon- BBP

La Jolla Festival of the Arts- LJVN

La Jolla Concerts by the Sea series- LJVN

YMCA Bay to Bay Regatta- ALL

OB Street Fair and Chili Cook-off- BCN

Taste of Gaslamp- DTN

Urban trees- DTN

JULY

Fourth of July activities- ALL

Del Mar Race Track Opens- ALL

PBTC's Concerts on the Green- BBP

Over the Line- BBP, BCN

Taste of Bird Rock- LJVN, BBP

Point Loma Summer Concert Series- BCN

Junior Lifeguard pier jump in OB- BCCN

Comic-Con- DTN

Veterans Plaza- DTN

Pride Parade- DTN

AUGUST

La Jolla Music Society’s SummerFest- LJVN

UCSD Cancer Center Luau & Longboard Invitational-

LJVN

Kiwanis Club's Pancake Breakfast- LJVN

Lifeguard relay competitions- ALL

SEPTEMBER

OMBAC Coming Out Party- BBP

PB Restaurant Walk- BBP

OMSURF-OMBAC Classic Longboard Contest- BBP

World Famous Women's Amateur Surfing- BBP

Pacific Islander Festival- BBP

Brazilian Festival- BBP

La Jolla Rough Water Swim- LJVN

Cabrillo Festival in Point Loma- BCN

Tony Mezzadri Surf Classic in OB- BCN

Peninsula Community Fair- BCN

Gromfest surf competition in OB- BCN

Make-A-Wish Tuna Challenge- BCN

OB Jazzfest in OB Pier parking lot- BCN

Yachtfest- ALL

Fleet Week- DTN

Red Bull Air Races- DTN

ArtWalk by the Bay- DTN

Street Scene- DTN

OCTOBER

Halloween activities- ALL

Beachfest- BBP

Polish Festival- BBP

Homecoming- ALL

Taste of La Jolla- LJVN

Kiwanis fishing derby at OB Pier- BCN

OB Canine Carnival/Halloween Festival- BCN

OB Casino Night at Masonic Temple- BCN

OB Oktoberfest- ALL

Pancake breakfast at OB Pier- BCN

OB Halloween carnival-Peninsula Rec / OB Rec- BCN

Little Italy Festa- DTN

NOVEMBER

Taste of the Triangle- LJVN

San Diego Jewish Book Fair- LJVN

Holiday Open House in LJ- LJVN

Veterans Day at Soledad- LJVN

Holiday Craft Fair at Curie Elementary- LJVN

OB Tree Festival Restaurant Walk- BCN

OB Tree Festival Food and Toy Drive- ALL

OB Christmas tree arrives at the beach- BCN

OB Craft Fair at Veterans Plaza- BCN

Fallback Festival (Gaslamp)- DTN

DECEMBER

Holiday Parade- BBP

La Jolla Christmas Parade & Holiday Craft Fair- LJVN

Mission Bay Boat Parade of Lights- BBP

PBTC's Holiday Home Decorating Contest- BBP

OB Holiday Parade/Kids Zone- BBP

OB toy and food drive sorting/distribution- BCCN

December Nights- DTN

4645 Cass Street . 2nd Floor. San Diego. CA 92109. 858.270-3103. www.SDNews.comC O MBIN E D ME D IA K IT & F LYE R S 2011

DEMOGRAPHIC PROFILE: 92037

La Jolla:A Jewel by the sea

La Jolla is truely the jewel of Southern California’scoastline. This charming picturesque seaside village resortis just 20 minutes from downtown San Diego.

It has wonderful beaches, cultural activities and finerestaurants. La Jolla is an exquisite combination of a south-ern European resort atmosphere and Southern Californiafun.

While La Jolla is known to be one of the most affluentcommunities in the United States, it has a down to earthfeel due to the beautiful natural scenery and the helpfulnessof its residents.

In addition to fine restaurants, beautiful beaches, hotelsand art galleries, La Jolla is home to renowned institutions,such as the Scripps Institution of Oceanography and theStephen Birch Aquarium & Museum. This is in addition tothe University of California, San Diego.

Furthermore, La Jolla is home to many Bio-Tech andsoftware companies. In short, La Jolla is a great place tolive in, visit, or do business.

Who lives in La Jolla?Population:• Total: 43,050

• Male: 48.23 percent

• Female: 51.77 percent

Age:• 18-24 -16%

• 25-34 -17%

• 35-44 -16%

• 45-54 -20%

• 55 + -31%

Households:• Total: 18,219

• With Children: 13.80 percent

• Single with Children: 3.15 percent

Martial status:• Single: 51.49 percent

• Married: 48.51 percent

• Divorced: 9.37 percent

Family annual income:• $100,000 - $250,000: 27.93 percent

• $300,000 - plus: 11.61 percent

• Average income: $80,172

Race:• White: 80.43 percent

• Black: .77 percent

• Hispanic: 7.01 percent

• Asian: 12.98 percent

• Native American: .22 percent

• Other: 5 .5 percent

Education:• College degree: 34.23 percent

• High school graduate/some college/other

schooling: 96.74 percent

Employment:• White Collar: 95.46 percent

• Blue Collar: 4.54 percent

Real Estate:• Median Home Sale: $2,195,000

Voting:• Democrat: 46.38 percent

• Republican: 52.521 percent

• Other: 1.09 percent

Source: Media Audit and on-line demographics

La Jolla Village News• Circulation 22,000 • Publishes every Thursday



DEMOGRAPHIC PROFILE: 92109

Older residential neighborhoodscompliment young beach town

Pacific Beach, divided into alphabetical streets ofgems and mineral, is very much a grid. The lower end ismuch like Mission Beach, with a blend of college-goers,and singles.

Garnet Avenue harbors many local beach-goersattracted by trendy clothing boutiques, a plethora ofrestaurants, resorts, clubs and nightlife.

Apart from the casual beach town atmosphere, astrong community base exists. Residential neighborhoodsmixed with condos and single family homes create astrong sense of community. Multiple generations offamilies, active in the community still reside and areraising their families here.

Mission Beach is essentially a narrow peninsulasurrounded by the bay to the east and the Pacific Oceanto the west. The atmosphere is much like a resort withwide beaches and busy boardwalk on both sides. ManyMission Beach homes are rentals attracting a youngercrowd. The boardwalk on the ocean side is nearly 3 mileslong, running the length of Mission Beach and PacificBeach. A popular amusement park with a vintage rollercoaster, fun shops and restaurants is a favorite amonglocals and visitors. Sea World is nestled in the bay to thesouth drawing thousands of annual visitors to the area.

Who lives inPacific Beach/Mission Bay?

Population:• Total: 43,586

• Male: 23,416 (53.72%)

• Female: 20,170 (46.28%)


• With Children: 2,756

• Without Children: 19,989

Martial status:• Single: 54 percent

• Married: 28 percent

• Separated/divorced: 18 percent

Family annual income:• $75,000 +: 61.3 percent

• Average income: $73,428


• Black: 1.1 percent



• Other: .5 percent

Education:• College degree: 50 percent


schooling: 95 percent

Employment:• White Collar: 15,290

• Blue Collar: 4,673

Real Estate:• Median Home Sale: $630,000

Spending:• Total Average Sending: $56,538



Beach and Bay Press• Circulation 20,000 • Publishes every other Thursday


Demographic Profile: 92106-92107

Discover the diversityof the Peninsula

Where else can you have suburban-like living witheasy access to the airport, downtown, Mission Bay, SeaWorld and the world-famous San Diego Zoo!

The quaint community of Point Loma is located onthe east side of the peninsula overlooking downtown andCoronado. This conservative community has an exten-sive Naval history and large Portuguese fishing communi-ty. With Liberty Station (previously military housing)completed, the combination of a place to live, work andplay among the beautiful historic homes and buildingswill be the destination point for the entire region.

Ocean Beach is located on the west side of the penin-sula overlooking the Pacific Ocean and is home to theworld famous fishing pier. The white sand beach is afavorite location for beach goers and surfers. OceanBeach is known for for it’s pro-active residents, strongmerchants association and laid back atmosphere.

Cabrillo National Monument recently completed anextensive upgrade of the area around the lighthouse. On aclear day, the views are breathtaking, from the second“most visited” National park in the U.S. (behind only theStatue of Liberty). It also features one of the most inter-esting tide-pools on the West Coast and boasts the bestplace to watch the migration of the gray whales.

Who lives on the Peninsula?

Population:• Total: 23,667

• Male: 49.81 percent

• Female: 50.19 percent

• Median Age: 45


• With Children: 21.4 percent

• Without Children: 79 percent

Martial status:• Single: 7,517

• Married: 7,612

• Divorced: 3,905

• Widowed: 1,330

Family annual income:• Average income: $65,692


• Black: 3.4 percent



• Other: .6 percent

Education:• College degree: 57.53 percent


schooling: 28.33 percent

Employment:• White Collar: 79 percent

• Blue Collar: 21 percent

Real Estate:• Median Home Sale: $631,200

Voting:• Democrat: 49.4 percent

• Republican: 48.5 percent

• Other: 2 percent


The Peninsula Beacon• Circulation 20,000 • Publishes every other Thursday



Demographic Profile: 92101



Developers groupsurveys residents ofdowntown San Diego

Results of the 2006 survey suggest onefourth ofdowntown residents, both renters and homeowners, areage 35 to 49 and another quarter are age 50 to 64 whilethe rest are youngsters (18 percent are 18-34) and seniors(31 percent are older than 65).

The study shows that about approximately one in tendowntown residents has children living with them. Two-thirds hold college or post graduate degrees. Most resi-dents still drive to work and more than half are white andabout half reported a family income toping $50,000 annu-al income.

The survey was commissioned by the DowntownResidential Marketing Alliance, a group of 18 builders,shopping center giant Westfield Corp., the cities down-town redevelopment arm.

The redevelopment board paid $20,000 of the surveys$45,000 cost. The fact finding mission was to determineout who is buying downtown and why.

Who lives downtown?Age range:• 65 and older: 31percent

• 50 to 64: 25 percent

• 35 to 49: 25 percent

• 18-34: 18 percent

Martial status:• Single: 39 percent

• Married: 29 percent

• Separated/divorced: 16 precent

Children:• None: 51 percent

• Children, but not living in the home: 36 percent

• Children living in the home: 10 percent

Family annual income:• $50,000 to $200,000: 43 percent

• Less than $50,000: 33 percent

Race:• White: 80 percent

• Black: 4 percent

• Hispanic: 4 percent

• Asian: 1 percent

• American Indian: 1 percent

Education:• College degree: 37 percent

• High school graduate/some college/

other schooling: 34 percent

• Postgraduate school: 30 percent

Work status:• Employed full-time: 53 percent

• Retired: 32 percent

• Employed part-time: 4 percent

• Student: 2 percent

• Homemaker: 2 percent

Commute to work:• Drive to work: 34 percent

• Work at home or homemaker: 34 percent

• Walk: 15 percent

• Bus: 3 percent

(Note: Percentages do not add up to 100 percent because

not all categories are listed.)

Source: Downtown Residential Marketing Alliance Survey

The San Diego Downtown News• Circulation 22,000 • Publishes monthy

We prefer ads sent digitally via email or FTP. We acceptfiles condensed with Stuffit or Zip. PDF files are fine aslong as b/w ads are 600 dpi, color 300 dpi. Please makesure all art and fonts are embedded. All Illustrator filesmust have all fonts outlined (converted to art) and allimages embedded or include all linked artwork/photos.Photos should be set to 200+ dpi. Keep in mind that photostaken from the internet usually are 72 dpi and do not printwell. When sending Quark files, be sure to include allimages and all fonts with your layout file. We cannot beheld responsible for incomplete files.

We cannot accept b/w or color ads as Microsoft Word,Excel, Office, Publisher, Pagemaker or any other PCword processing format. All ads sent in Word will betreated as roughs only, but any & all art/photos etc. stillneed to be supplied on CD or via email. “Advertorials” inWord format are acceptable. Include a printed proof (B&Wor Color Laser) with your disc so we can make any correctionsnecessary. All colors used in your layout should be convertedto CMYK. We strongly suggest saving your ad as a PDFbefore you send it.

Files sent via email must be sent to your SalesRepresentative.

Please include the name of the advertiser and theAdvertising Consultant’s name in the subject field.

For more information, call the Art Dept. at:

(858) 270-3103 x107

Applications Supported:QuarkXpress 6-7.5

IllustratorPhotoshop

File Formats Supported:QXD, AI, TIFF, EPS,

JPEG, PDF

Media Supported:DVD, CD-ROM, FTP*

Ad Size Columns Width DepthFull 5 10.5" 15.25"4/5 4 8.375" 14.875"3/5 3 6.25" 14.875"1/2 vertical 3 6.25" 13"1/2 horizontal 5 10.5" 7.375"1/2 square 4 8.375" 9.25"2/5 vertical 2 4.125" 14.875"2/5 horizontal 4 8.375" 7.375"3/10 3 6.25" 7.375"1/5 vertical 1 2" 14.875"1/5 vertical 2 4.125" 7.375"1/5 horizontal 4 8.375" 3.625"3/20 vertical 2 4.125" 5.5"3/20 horizontal 3 6.25" 3.625"1/10 vertical 1 2" 7.375"1/10 horizontal 2 4.125" 3.625"1/20 vertical 1 2" 3.625"1/20 horizontal 2 4.125" 1.75"1/40 1 2" 1.75"

Newspaper Mechanical Specifications

Ad Size Columns Width DepthFull 3 7.25" 9.5"Full Bleed 3 8.5" 10.75"2/3 2 4.75" 9.5"1/2 vertical 1.5 3.625" 9.5"1/2 horizontal 3 7.25" 4.625"1/3 square 2 4.75" 4.625"1/3 vertical 1 2.25" 9.5"1/3 horizontal 3 7.385" 3.148"1/6 vertical 1 2.25" 4.625"1/6 horizontal 2 4.75" 2.125"1/12 Marketplace 1 2.25" 2.125"

Magazine Mechanical SpecificationsSAN D IEGO PETS MAGAZINE

LA JOLLA VILLAGE NEWS • BEACH & BAY PRESS

• PENINSULA BEACON • D OWNTOWN NEWS

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San Diego Newspaper Group Media Kit 2011