MEDIA KIT NEWSPAPER - EN - 2014

MEDIA KIT - COMMUNICATION SUPPORTS

w w w . l e c o u r r i e r d e r u s s i e . c o m

G R O U P E N O V Y I V E K M E D I A

02Main information

In Le Courrier de Russie, we persuade ourselves that the understanding of Russia starts by giving up this task.

Declare ourselves once and for all overstepped by this country, his dimensions, his enigmas and his exceptions. Stop

looking for easy answers to try to express complex questions. In Le Courrier de Russie, we do exercise every day. If

you do too and you prefer a diffi cult passway than a big boulevard, we would be pleased to welcome you as a road

mate. The life in Russia has its own joy and above all its pain. To understand these ones, we do not create huge

theories or look for guilties. The humain and his history are in my opinion the only key to enter in the Russian

culture. To do so, we stop near by those who live in Russian; poets and cosmonauts, monks and oligarches… Heal-

thy or poors, current or old, weak or strong… the Russians, within their multitude and their unity. We invite you to

discover them through our newspapers, our thematic supplements and our books. We wish you a rewarding trip.

Inna DoulkinaEditor-in-chief

Le Courrier de Russie

Newspaper Le Courrier de Russie Supplements to the newspaper

FEATURES

Format A3 colorPrinting 22 000 copiesPeriodicity 23 editions per yearVolume 16 pagesLanguage French

Format A4 colorMinimum Printing 25 000 copiesPeriodicity 5 editions per yearVolume 36 pagesLanguages French and Russian

Format A3 colorMinimum Printing 22 000 copiesPeriodicity 4 editions per yearVolume 4 pagesLanguage French

03Inside the newspaper

Eminence: Russia by Russians. Meeting with a personality from political, business or cultural world. Simple truth on

essential things.

Lead Story: Russian press review. Burning topics which make you realize

Sector: An expert view on the russian business. Concrete answers to concrete questions. E.g. Why a hotel room is

more expensive in Moscow than in Berlin? or When descent roads will be made in Russia?

Des grenouilles dans la vodka: French’s in Russia : Their doubts, their successes. Their fi ghts on a day to day basis.

Stories. Survey. Coverage.

People: Russia through philosophers, opera singers, newspaper sellers, and Volga bargemen.

Portraits of men and women who live deeply their Russia.

Experience: Coverage in emblematic places of Russia: Spaceman city, Green cities, Community apartments in Saint

Petersburg…

Guide: Selection of cultural events from the last 2 weeks.

04Inside the newspaper

Moscow in your pocketCulinary chronicle presenting the best russian recipes.

Itinerary and careerUnique in Russia – Job center for French profi les: Useful in-

formations about the job market in Russia, example of profi les

and careers, job off ers;

And nextTransport and logistics; Classifi ed Ad

05Our readers – demographic fi gures

The Newspaper « Le Courrier de Russie » is aimed at a wide number of french and russian readers, pas-

sionate about russian news and strongly involved in the franco-russian business community.

Gender Origin Age

Men

Women French-speaking

Russian-speaking

From 45 to 54 years old

< 34 years old

From 35 to 44 years old

47%

53%

59%

41%

14% 16%

49%21%

30,000 readers per publication

* After the 2011 survey results

Over 55 years old

06Our readers – social fi gures

Position and social status Incomes Hobbies

24% 31%

3%

25%58%

% 14%12%

12%

21%

Rest

au

ran

ts/C

lub

s

Bea

uty

pa

rlors

Spo

rts

clu

bs

The

ate

rs /

cin

em

as

/ C

ultu

ral E

ven

ts

85%

31%

80%

25%

Enough incomes for consumption

1%

2

112%%%

Owners, businessmen

Managers and employees

Students and teachers

Public services

Others

3333

Control their budget

Consume everything without limit

58%

ything

Buy all types of goods including luxury

07Newspaper circulation

49%

21%

4%

17%2%

5%

Airports and fl ights- Sheremetievo-2 (E, F) and Domodedovo (Swiss Air Business Lounge)- Air France, Aerofl ot and Aigle Azur fl ights

2%Subscription

- Russia- Abroad

Universities, cultural centers- MGIMO | MGU | RGU | MGLU- High School of Economic - Cinema 35MM- Tourgenev library

- CCIFR- Moscow Conservatory - French theatre

Restaurants, bars, cafes- Volkonsky - Le Pain Quotidien- Jean Jacques- Coffee Bean- Bistrot Canaille

- Solyanka- Masterskaya- Daikon- Krisis Zhanra

Medical centers, beauty salons- Alliance Médicale- EMS- US Dental Care- Yves Rocher

- FDC- Icon Paris

Hotels- IBIS- Ararat Park Hyatt- Metropol- Radisson- Mercure- Marriott

- Holiday Inn- Mamaison- Hilton- Swissotel- InterContinental- Sheraton et autres

Business Centres

*Number of issue per publication : 22 000 copies

distribution points:- 185 in Moscow

- 40 in St. Petersburg

08Advertisement formats

1 square 2 squares

6 squares 8 squares 10 squares

3 squares 4 squares

15 squares 30 squares

5 squares

63 мм

198 мм

209 мм

350 мм

130 мм 19

7 мм

390 мм

49 мм

103 мм 128 мм 264 мм 264 мм 264 мм100 мм

63 мм

63 мм

103 мм 156 мм 210 мм 264 мм

129 мм

129 мм

09Advertisement formats - innovation

A3 or A4 coated paper insertions – 4 additional pages inside the newspaper

- Possibility to combine adverti-

sement and advertorial within the

same support

- This insertion will make the diff e-

rence by its unusual approach

- Change the form and the size to

make it creative

Sponsored section – support or create one section by collaborating with the edi-torial board of Le Courrier de Russie

- Associate directly your company

with a chosen theme and build your

brand image

- Create the content with us to

make the link between you and our

readers

Advertorial: Possible formats- Expert columns on a regular ba-

sis

- Present your company and your

services within an article

- Interview with a manager of your

company or coverage of a key event

in the life of your company (anni-

versary…)

Logo Large Logo Column Insertions

48 мм

15 мм

101 мм

30 мм

350 мм

49 мм

10Advertisement formats - Prices

Advertisement inside the newspaper

Price per publication

1 square 12 600

2 squares 22 700

3 squares 31 500

4 squares 39 100

5 squares 45 400

6 squares 53 600

8 squares (1/4 de page) 67 200



30 squares (1/1 page) 200 100

Logo 22 700

Large Logo 28 400

Advertisement on the front page (Front cover)


15 squares (1/2 page) 145 800

30 squares (full page) 280 100

Advertisement on the last page (back cover)


1 squares 20 200

2 squares 36 300

3 squares 50 400

4 squares 62 500

5 squares 72 600

Logo 36 300

Special formats Price per publication

On-cover (A3) 300 000

Insert in the newspaper (4 bands A3 glazed paper) 240 000

Inserting a fl yer (maximum size A4) 80 000

Column (350mm x 49mm) 37 500

Sponsored etition (4 dedicated pages) 250 000

Advertorial prices

Volume Price per publication (excluding journalist

fees)

Price per publication (including journalist

fees)

1 square 7 500 10 000

2 squares 15 000 20 000

3 squares 22 500 30 000

4 squares 30 000 40 000

5 squares 37 500 50 000

6 squares 42 000 57 000

8 squares 56 000 76 000

10 squares 70 000 95 000

15 squares 97 500 135 000

30 squares 150 000 225 000

DISCOUNTON THE INSIDE PAGES

5% - for 6 issues

10% - for 11 issues

25% - for 22 issues

OM THE COVER PAGES

5% - for 11 issues

10% - for 22 issues

PUBLISHING HOUSE : On request, the editions of Le Courrier de Russie can help you to create your advertisement or to translate (FR, RU, ENG). Quality personalized services for effi cient communication. We also publish leafl ets, brochures, catalogs, books, magazines or corporate journal on demand.

* All prices are in rubles

11Advertisement formats - toolbox - prices

Advertisement in the Restaurants/Bars/Hotels section (page 13)


1 square 7 300

2 squares 13 800

3 squares 19 600

4 squares 24 700

5 squares 29 000

Advertisement in the Logistics section


1 square 7 300

2 squares 13 800

3 squares 19 600

4 squares 24 700

5 squares 29 000

Advertisement in the Ca-reer section (page 11)


1 square 12 600

2 squares 22 700

3 squares 31 500

4 squares 39 100

5 squares 45 400

Who’s who 26 300

Classifi eds for individuals Price per publication

20 words 1 900

20 words with logo 2 700 DISCOUNTS:

- 5% FOR 6 PUBLICATIONS

-10% FOR 11 PUBLICATIONS

-25% FOR 22 PUBLICATIONS

12The newspaper supplements

Every year, Le Courrier de Russie releases several supplements to cover deeply all professional subjects.

Since 2010, our thematic supplements have met an open success and give you the opportunity to publish your strong

expertise dedicated to the franco-russian business community. Share your practical advices with the decision makers in

Russia.

Main points:- A wide range of communication supports: Advertisement, Advertorial, Column, Interview with mention of

your company

- Possibility to target the audience by choosing the thematic you need

- Effi cient distribution: Spread with the newspaper and to the events related to the thematic (e.g CCIFR

Taxation Committee)

- Strong popularity in the eyes of our readers and solid notoriety in the business community

- Bilingual content allowing us to speak to a wide readership (professionals, tourists…)

- Creative approach to go deeply, clearly and simply in each topic.

Advertisement in our supplements

Format Price Signs

Advertisement Module

1/3 page 35 000 -

1/2 page 55 000 -

1/1 page 90 000 -

Advertorial in one language (FR or RU)

1 column 40 000 1 500

1/2 page 60 000 2 000

1/1 page 95 000 5 000

Advertorial in two languages (FR and RU)

1 + 1 column 70 000 1 500 + 1 500

½page + ½ page 95 000 2 000 + 2 000

1 page +1 page 170 000 5 000 + 5 000

Supplement sponsoring

Format Price

14 pages* 250 000

18 pages** 300 000

28 pages* 500 000

36 pages** 600 000

Best locations

Format Price

First double page 200 000

2nd or 3rd cover 105 000

4th cover (back) 125 000

* 28 pages supplement** 36 pages supplement

13Supplements distribution

Supplement “Customs & Logistics”:- CCIFR Logistics & Customs

Committee

Supplement “Implantation/Business in Russia”

- CCIFR Winter Gala

- Seminary “Territorial Marketing”

Supplement “HR”:- CCIFR HR Committee

- HR Conference

Supplement “Finance”:- CCIFR Finance & Taxation

Committee

Supplement “Customs & Logistics”:- Transrussia

- ExpoRail

- ITFM

- Interlogistica

Supplement “Implantation/Business in Russia”

- UbiFrance “Rencontres Russie”

- RBCC “RussiaTalk”

- Class Export Forum (Lyon)

- IZC Embassy Bazar

Supplement “HR”:- HR & TRAINING EXPO

- Summit HR Directors

- Forum “Premier emploi”

- Personal Moskva

- Access MBA

- MBF Education Center

Supplément “Finance”:- Franfi nance

Supplement “France-Russie”- Saint Petersburg International

Economic Forum

Newspaper:- Luxe & Digital “Hubforum”

- MGIMO meetings

- World Fine Art Fair

- CCIFR Marketing seminary

- CCIFR WTO Conference

CONFERENCES & SEMINARIES

EXPOSITIONS

SPIEF 2012

CULTURAL EVENTS

Concerts, tasting, theatre, cultural centres, festivals

25%

17%

56%

2%

142013-2014 Calendar of publications

All the mock-ups and texts should be sent maximum 7 days before the

release date.

* Partnership with CCIFR

** Partnership with CCIFR, The Moscow Times and Vedomosti

2014 Le Courrier de Russie

January №249 10/01 №250 24/01 February №251 07/02 №252 21/02 March №253 07/03 №254 21/03 April №255 04/04 №256 18/04 May №257 09/05 №258 23/05 June №259 06/06 №260 20/06 July №261 04/07 №262 18/07 August №263 22/08 September №264 12/09 №265 26/09 October №266 10/10 №267 24/10 November №268 07/11 №269 21/11 December №270 05/12 №271 19/12

2014 Supplements of Le Courrier de Russie

January 10/01 24/01February 07/02 20/02 Finance & Taxations*March 07/03 21/03April 04/04 18/04 Customs & Logistics*May 09/05 RUSSIA/FRANCE** 29/05June 06/06 Guide Spring/Summer 20/06July 04/07 18/07August 22/08September 12/09 26/09 HR & Career*October 10/10 24/10 Guide Fall/WinterNovember 07/11 21/11 Business in Russia*December 05/12 19/12

15Subscription

Paper version:- Enjoy the reading comfort with the A3 glazed paper ver-

sion

- Guarantee to receive all the copies and supplements du-

ring the year

- On time at your work, your home or wherever you want:

LCDR delivers your newspaper by post or by messenger

every 2 weeks directly in your mail box.

PDF Version:- Receive LCDR the day before its paper release in your

email box

- Enjoy the electronic version of all newspapers and sup-

plements

- Read LCDR on every device from your smart phone to

your tablet

- Keep LCDR and read it when you want. The access is

unlimited

Archives- Order an old released between 2003 and now Digital subscription (PDF)

1 issue - 100 rubles22 issue + supplements (1 year) - 1440 rubles

Individual Subscription (1 copy) Unit PriceFast delivery man

6 month 11 issues 2 225 RUR1 year 22 issues 3 620 RUR

Company Subscription (5 copies)Fast delivery man

6 month 5 x 11 issues 4 700 RUR1 year 5 x 22 issues 8 300 RUR







16Contacts

Thomas Kerhuel, [email protected], +7 (915) 315-10-30

Sébastien Iwanski, Business development manager [email protected], +7 (915) 325-30-70

Commercial department phone number+7 (495) 690-64-39

Anastassia Masherova, Editing Manager / Éditions du Courrier de Russie / Evénements du Courrier de [email protected]

Inna Doulkina, Editor-in-chefinna.doulkina @lcdr.ru

Jean-Félix de La Ville Baugé, General Manager

Founders: Philippe Pelé Clamour, Jean-Luc Pipon ,Emmanuel Quidet.

Address: Bolchaya Nikitskaya str. 22/2 , offi ce 33, 125009 Moscou

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MEDIA KIT NEWSPAPER - EN - 2014