Media Kit 2014

:Facts and Stats.Bangkok Most visited CITY ON EARTHBangkok (Thai: Krung Thep Maha Nakhon) is Thailand’s capital, inhabited by eleven million, and by far its largest city. The high-rise buildings, relentless traffic, intense heat and edgy nightlife are known all over the world. It is certainly one of the most cosmopolitan Asian destinations with magnificent temples and palaces, authentic canals, busy markets and a vibrant nightlife that has something for everyone.

The MasterCard Index of Global Destination Cities 2013 ranks cities by the total number of international visitor arrivals and the cross-border spending transactions by these same visitors, and give insight to visitor and passenger growth forecasts.

Source: http://newsroom.mastercard.com/digital-press-kits/mastercard-global-destination-cities-index-2013/

Welcome! We are Globe, Bangkok’s only free English language newspaper, which we hope will be a practical and useful addition to the local publishing scene.

There was a gap in the market for an English language newspaper of a less serious nature than the Bangkok Post or The Nation. Written in a compact, bite size style aimed at the younger demographic of the affluent 20-40 group. London’s Metro. Hong Kong’s Standard. amNY are all proven success stories. In this digital age, it has been shown that this easy to follow method of news delivery is far more accessible than the traditional broadsheet offerings, which tend to attract older readers.

GLOBeBangkok’s Free Newspaper.

We have been overwhelmed with the interest in Globe so far. For instance, we launched our Facebook fan page just over a month ago, and we are about to reach 17,000 likes in that time. Our readers are engaged, as well as entertained, by us.

We hope in the near future to be able to bring our commercial partners options of advertising packages that not online compromise print options, but also website banner ones. Dependent of the reception of our digital version, we may lauch an application to also reproduce our content. Our website address is www.globe.co.th

Which will compliment our main social media presence: facebook.com/readglobe

China  17%  

Malaysia  16%  

Japan  8%  

Russia  8%  

South  Korea  7%  

India  6%  

Laos  6%  

Australia  6%  

UK  5%  

Singapore  5%  

USA  5%  

Germany  4%  

Vietnam  4%  

France  3%  

China  

Malaysia  

Japan  

Russia  

South  Korea  

India  

Laos  

Australia  

UK  

Singapore  

USA  

Germany  

Vietnam  

France  

China  17%  

Malaysia  16%  

Japan  8%  

Russia  8%  

South  Korea  7%  

India  6%  

Laos  6%  

Australia  6%  

UK  5%  

Singapore  5%  

USA  5%  

Germany  4%  

Vietnam  4%  

France  3%  

China  

Malaysia  

Japan  

Russia  

South  Korea  

India  

Laos  

Australia  

UK  

Singapore  

USA  

Germany  

Vietnam  

France  

China  17%  

Malaysia  16%  

Japan  8%  

Russia  8%  

South  Korea  7%  

India  6%  

Laos  6%  

Australia  6%  

UK  5%  

Singapore  5%  

USA  5%  

Germany  4%  

Vietnam  4%  

France  3%  

China  

Malaysia  

Japan  

Russia  

South  Korea  

India  

Laos  

Australia  

UK  

Singapore  

USA  

Germany  

Vietnam  

France  

Top 15 International Arrivals to Thailand from May 2012 to May 2013

17,000+Facebook likes

Readership ProjectionsReaching and engaging targeted groups.

Advertisement Rate cardAll rates are in Thai Baht. Effective March 2014

1/2 Horizontal 12,35013,000 12,090 11,700 11,050

Front Strip 19,00020,000 18,600 18,000 17,000

Back Strip 13,30014,000 13,020 12,600 11,900

15,20016,000 14,880 14,400 13,6002/3 Vertical

10,450

9,500

11,000

10,000

10,230

9,300

9,900

9,000

9,350

8,500

1/3 Horizontal

Business Box

20,90022,000 20,460 19,800 18,700Full Page

28,50030,000 27,900 27,000 25,500Inner Front Cover

*All measurements are in millimeter**CMYK colour profie

23,75025,000 23,250 22,500 21,250Inner Back Cover

1x1 week 2 weeks 1 month 3 months

Strip

224 x 32

1/3 Horizontal224 x 78

1/2 Horizontal224 x 152

2/3Vertical

146 x 228

74 x 148 Full Page

224 x 312

1/3Vertical

9,50010,000 9,300 9,000 8,5001/3 Vertical

4,7505,000 4,650 4,500 4,250Nightclub Boxes

Guaranteed Positions +25%

1 issue2x 4x 8x 24x

6 months

24,000

20,000

17,600

16,000

12,800

11,200

10,4008,800

8,0008,0004,000

48x

Future Plans2013 and Beyond ....

Thailand continues to be the most popular travel destination in South East Asia with record numbers of visitors arriving in 2012. The interest in our publication means that we can confirm that as well as being widely available in Bangkok, by the middle part of 2014, there is a strong chance of our distribution network being extended to Pattaya and Phuket; by approx. 2015, we are in discussions with partners to further continue that expansion into the widely visited areas of Koh Samui, and Chiang Mai.

Voted #1 travel destination in the world

Year on year increase of tourism revenue

B964 Billion spent by visitors in 2012

80% of revenue from shopping malls

15% increase in tourist arrivals in 2013

The majority of our delivery method is direct distribution as opposed to the usual methods of BK Magazine, Guru and others in the copies being left at coffee shops etc. 70% of our copies will be handed out, with the remaining 30% at carefullychosen locations in the centre of Bangkok such as condos, offices and hospitals.

We publish twice a week, on Tuesdays and Fridays, with a monthly circulation of 60,000 initially. We would hope to expand the print run by at least 25% by early next year, possibly more. Also, to increase to 32 pages, 8 more than our initial 24.

Distribution & CIRCULATIONPrinted and distributed twice per week.

Globe Newspaper, Co. Ltd.www.globe.co.th

facebook.com/readglobereadglobe@hotmail.com