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    Gilani, Syed Khalid Raza Project Plan

    Communication for Development

    Project Plan

    The role of Pakistani media (electronic and social) in the social and political

    development and change of PakistanSyed Khalid Raa !ilani

    "almo #niversity$ S%eden

    &anuary '$ '*+

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  • 8/10/2019 Sample Project Plan For Degree Project

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    Gilani, Syed Khalid Raza Project Plan

    Degree Project

    The role of Pakistani media in the social and political development of Pakistan

    ,hat-

    For my upcoming degree project I shall conduct a research study about the role of

    Pakistani media in the social and political development of Pakistan. I shall discusss and

    critically analysie the electronic media, as the electronic media is the biggest source of

    information flow in Pakistan and social media. In todays global world, the responsibility

    of Pakistani media is of core importance as Pakistan needs a dynamic social and political

    change for its national solvency. The media possess great influence in changing the social

    and political behavior around the globe electronic media contributing significant role in

    it. The addition of social media has added great value to it

    From last decade the significant progress and emergence can be seen in the area of

    communication technologies in Pakistan.!umbers of public and private channels have

    been launched in the country with in past few years. "ocial media in Pakistan can be used

    as a catalyst for communication in elimination of a discriminatory and unjust social and

    political system, which ultimately can bring visible changes in the country. "ocial media

    emerges rapidly in the country and become the vehicle for communication and public

    empowerment.

    #ccording to "ocial $akers site, there are appro%imately &.' million Facebook users in

    the country, of which a great majority is under the age of (). The dominant group aged

    between *& and + has the largest base with over million on the Facebook. "imilarly,

    some two million Pakistanis use Twitter and just over a million are -inkedIn users. The

    second largest group of Twitter users is among + to +' years. If growth in users base inPakistan is viewed, the statistics suggest over *.(&( million new accounts have been

    created for Facebook in the last si% months.y research paper aims to analyse the

    state/role of electronic and social media in social development and political change in the

    country.

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    Gilani, Syed Khalid Raza Project Plan

    #s discussed purpose of this paper is to e%amine the role of media primarily electronic

    and social media for 0social change1 in Pakistan, a social change that is creating great

    social and political awareness among the people. $efore year +222 Pakistan had limited

    media institutes, comprising only print media and a state owned T3 4hannel 5 "ince

    +222 with the emergence of more then '2 channels, the media dynamics of the country

    has been changed. There is a significant progress can be seen in the era of communication

    technologies. #mong the #sian countries, Pakistan is also adopting these rapidly

    changing communication technologies from last decade. 6#ija7 #li, P8 9:

    "ethods

    I shall use ;ulitative interview method as my primary mode of research and 4ontent

    analysis method as my secondry and supportive method of research.

    ;ualitative interviews can be structured and semi structured individual interviews, with

    the aim of understanding and collecting the most realistic and concrete opinions about the

    subject. ;ualitative interviews are two ways communication, where researcher gets the

    opportunity to the see the most diverse and different aspects of the 0researched topic

    unders discussion1.

    I think in the diverse scenario of Pakistani media, interviews will greatly help me inreaching to any conclusion as this method gives both interviewer and interviewee, a space

    to discuss and share the ideas and opinion. It will help me to understand something from

    the subject

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    Gilani, Syed Khalid Raza Project Plan

    (. Is the social media contributing as catalyst for social and political change in Pakistan>

    6If yes/no 5 0how1 was my follow up =uestion:

    . Is social media successful in raising true issues and concerns of Pakistani community>

    '. @hat are to loopholes in current media practices which should be stopped or modified>

    ). @hat measures should Pakistani media initiate in order to achieve more efficiency in

    social awareness among public>

    .iterature-

    /"ore .iterature to 0e added

    Thomas -.cphail, +22A, Beforming the role of the media, $lackwell publishing ltd.

    C"#

    Bavi D ?har , Pooja Ba7a, +2*+, edia in the swirl, !ew ?elhi, India

    ?r. B.4. Bamanujam. +2*, ultimedia Eournalism, !ew ?elhi, India

    Betallick, E., Farah, I. 6+22':. Transforming schools in Pakistan8 towards the learning

    community. G%ford Cniversity Press.

    !ia7i, H. 6*AA:. The web of censorship. !ewyork8 G%ford Cniversity Press.

    Potter, @. E. 6+2*2:. edia -iteracy. "#J.

    "abir, ., +2*2. Political Pu77les and Prospect of edia in Pakistan. Eournal of Political

    "tudies

    "abir, ., +2**. The "tate, edia, Beligion and Jmerging 4hallenges. # Besearch

    Eournal of "outh #sian "tudies

    "abir, ., +2*+, #nalysis of mass media8 Influences on "ociopolitical perceptions and

    stability in Pakistan

    3ivien $urr, 6*AA':, #n Introduction to social construction, C"# and 4anada

    !igel Ding and 4hristine Korrocks, 6+2*2:, Interview in =ualitative research, "age-ondon

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    Gilani, Syed Khalid Raza Project Plan

    "teinar Dvale, 6*AA):, Interviews, an introduction to =ualitative research interviewing,

    "age -ondon

    #7am Dhan, +2*2, Jlectronic media in Pakistan

    ?r. #ija7 #li @assan, Bole/ "tate of Jlectronic edia in Pakistani "ociety8 #"ociological #nalysis

    ichael kugelman, +2*+, "ocial media in Pakistan8 4atalyst for communication, notchange

    Time .ine for Project-

    The tentative time line for the project writing is,

    1e0 (* 2*3)- 4ollection and initial readings of relevant material

    1e0 (*42'5)-@riting the introduction and basic content analysis

    .ast %eek of 1e0- Final =uestionnaire for interviews and taking time from myinterviewees

    1irst %eek of "arch-Interviews

    'nd%eek of "ar 6 *st %eek of 7pril- #nalysis of the material / interviews and start

    writing the process paper 5 "ubmission of process paper"ay- Finali7ation of final thesis and submission

    &une- J%amination

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