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THE PTCH DECKA BLUEPRINT FOR PITCHING
JOHN DOE | JANE SMITH | JACK JONES
NOVEMBER 04, 2013www.yourcompany.com | (123) 4567.8910
THE PROBLEM
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What’s the problem? Who has it? How many have it?
THE SOLUTION
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How are you going to fix the problem? What are you selling? What is your value proposition?
Why is it better, faster smarter, different to existing solutions?
PRODUCT/SERVICE
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BUSINESS MODEL
Who pays you? Distribution Channels. Gross Margins.
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25
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75
100
2013 2014 2015 2016
Source OneSource Three
REVENUE SOURCES
Source Two
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MARKETING & SALES
How will you reach your customers? What are your marketing leverage points? What have you done already?
VOLUME
67%
COST
0
25
50
75
100
2013 2014 2015 2016
CONVERSION
COMPETITIVE LANDSCAPE
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Current competitive advantages?
Sustainable competitive advantages?
Unfair competitive advantages?
Patents?
Not why the competition is bad but why you are better.
16%
14%
19%
40%
11%
The Market
Male
$7M
Female
$3M
LOGO B
Label
Label
YOUR LOGO
LOGO C
LOGO D
LOGO A YOUR
LOGO
FINANCIAL PROJECTIONS
FORECAST
30
60
90
Year 1 Year 2 Year 3! Year 4 Year 5
# of Customers 1,000
# of Employees 2
Sales 5,000
Expenses $123,000
Profits $456,000
Reserve
Advertising & PR
Salaries
Production
CURRENT STATUS
LAUNCHTIMELINE TIMELINETIMELINE TIMELINE TIMELINE
2014 2013 2012 2011
Title 90% Title 30% Title 60% Title 40%
50 % TITLE
75 % TITLE
25 % TITLE
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INVESTORS & ADVISORS
WHO’S INVOLVED?
Capital First, XYZ Company, 123 Financial
Jane Doe!Job Title Key Facts
Jane Doe!Job Title Key Facts
Jack Jones!Job Title Key Facts
Jane Doe!Job Title Key Facts
Jane Doe!Job Title Key Facts
CAPITAL RAISE
THE ASK.Capital? Stage/Size? Seed round up to ? Series A: ? Investment Terms: ?
WHAT WILL YOU SPEND IT ON?Sales & Marketing, Hiring, Founders salaries, Technology development