Sally Hogshead - The9SecondFascinationStatementWkbk

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Create your fascination statement

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  • SALLY HOGSHEAD

    CREATE YOUR 9-SECOND FASCINATION STATEMENT

    {HOWTOFASCINATE.COM}

    WORKBOOK

    YOU GET 9 SECONDS TO FASCINATE}

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    CO

    ND

    AR

    Y T

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    GE

    R

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    PA

    SS

    ION

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    TR

    US

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    ST

    IQU

    EYou inspire

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    ES

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    MYou prom

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    SS

    ION

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    otion

    TR

    US

    TYou build relationships with consistency and

    stability

    MY

    ST

    IQU

    EYou inspire

    curiosity

    PR

    ES

    TIG

    EYou earn respect with higher standards and

    performance

    PO

    WE

    RYou lead

    and control

    AL

    AR

    MYou prom

    pt action with urgency and negative

    consequences

    RE

    BE

    LL

    ION

    You surprise with creative,

    untraditional ideas

    THE

    49

    AR

    CH

    ETY

    PE

    S

    HOWTOFASCINATE.COM THE 9-SECOND FASCINATION STATEMENT ARCHETYPE MATRIX

  • MY ASSETS:

    1.

    2.

    3.

    MY APPROACHES:

    1.

    2.

    3.

    4.

    5.

    I AM THE .

    I DELIVER:

    1.

    2.

    3.

    STEP THREE STEP FOUR

    WORKSHEET FOLLOW THE STEPS ON THE VIDEO AND IN THIS WORKBOOK.

    CREATE YOUR 9-SECOND FASCINATIONS STATEMENTCONTINUE YOUR WORK ON PAGE 8.

    HOWTOFASCINATE.COM THE 9-SECOND FASCINATION STATEMENT WORKSHEET

    CREATE YOUR 9-SECOND FASCINATION STATEMENT

    STEP SIX

    FROM PAGE 5 FROM PAGE 6

    CONTINUE ON PAGE 8

    STEP FIVEMERGE THE WORDSMIX AND MATCH THE WORDS ABOVE TO FORM THREE COMBINATIONS THAT FEEL RIGHT FOR YOU.

  • HOWTOFASCINATE.COM THE 9-SECOND FASCINATION STATEMENT INTRODUCTION

    1

    CREATE YOUR 9-SECOND FASCINATION STATEMENT

    WHY SHOUlD I WORk WITH YOU?Every time you communicate, or introduce yourself to a client, or begin a presentation, or write an email to a prospective customer, you must either explicitly or implicitly answer this question. In every conversation, meeting, and email, you must immediately communicate why you deserve their attention.

    How can you communicate your value in 9 seconds or less? This workbook will show you. Sally Hogshead will teach you, step-by-step, how to articulate your value in 9 seconds. The 9-Second Fascination Statement will help you immediately communicate your highest value, based on our proprietary, scientifically-grounded process.

    Its based on the Fascination Advantage system by Sally Hogshead-- the first system to measure a personal brand, and then teach you how to succinctly and accurately describe exactly why others should work with them.

    BEFORE YOU CONTINUE, MAKE SURE YOU HAVE TAKEN THE FASCINATION ADVANTAGE ASSESSMENT

    TAKE A FEW MINUTES TO LEARN YOUR RESULTS AT HOWTOFASCINATE.COM

    In just 28 questions, youll discover how the world sees you. Youll also learn your primary and secondary triggers, which will allow you to create your 9-Second Fascination Statement here in this workbook.

    THIS EXERCISE WILL TAKE ROUGHLY 10 15 MINUTES.

    HERES HOW IT WORKS:

    STEP 1 (PAGE 2): Circle your archetype (BasedonyourFascinationAdvantageAssessment)

    STEP 2 (PAGE 2): Circle your alternate

    STEP 3 (PAGE 3):Choose your approach

    STEP 4 (PAGE 4): Choose your assets

    STEP 5 (PAGE 6): Merge the words

    STEP 6 (PAGE 6): Create your 9-Second Fascination Statement

  • STEP ONE FIND AND CIRCLE YOUR ARCHETYPE ON THE MATRIX

    THEN FIND AND CIRCLE YOUR AlTERNATE ARCHETYPE

    HOWTOFASCINATE.COM THE 9-SECOND FASCINATION STATEMENT STEPS ONE AND TWO

    START VIDEO NOWFOllOW AlONG AS SAllY WAlkS YOU THROUGH THE PROCESS

    SECONDARY TRIGGER

    PR

    IMA

    RY

    TR

    IGG

    ER

    PASSIONYou attract through

    emotion

    TRUSTYou build relationships with consistency and

    stability

    MYSTIQUEYou inspire

    curiosity

    PRESTIGEYou earn respect with higher standards and

    performance

    POWERYou lead

    and control

    ALARMYou prompt action with urgency and negative

    consequences

    REBELLION You surprise with creative,

    untraditional ideas

    THE NAKED HEART

    THE SUBTLE TOUCH

    THE DETECTOR

    THE AUTHENTIC

    THE RINGLEADER

    THE CONNOISSEUR

    THE ROCKSTAR

    THE BELOVED

    THE WISE OWL

    THE MAINTAINER

    THE OLD GUARD

    THE GUARDIAN

    THE BLUE CHIP

    THE ARTISAN

    THE INTRIGUE

    THE DEADBOLT

    THE TOP SECRET

    THE VAULT

    THE MASTERMIND

    THE ARCHITECT

    THE PROVOCATEUR

    THE TALENT

    THE VELVET ROPE

    THE EDITOR

    THE DIPLOMAT

    THE MAESTRO

    THE LAST WORD

    THE TRENDSETTER

    THE ADVOCATE

    THE VEILEDSTRENGTH

    THE SHERIFF

    THE GRAVITAS

    THE FINALAUTHORITY

    THE VICTOR

    THE MAVERICKLEADER

    THE ACCELERATOR

    THE BULLSEYE

    THE NEUROTIC

    THE GOOD CITIZEN

    THE WATCHDOG

    THE PERFECTIONIST

    THE QUICK-START

    THE CATALYST

    THE SECRET WEAPON

    THE CAREFULCREATIVE

    THE ICONOCLAST

    THE CHANGE AGENT

    THE AVANT-GARDE

    THE ANARCHIST

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    POWERYou lead

    and control

    ALARMYou prompt action with urgency and negative

    consequences

    REBELLION You surprise with creative,

    untraditional ideas

    If your primary trigger is POWER and your secondary trigger is PRESTIGE, your Personality Brand is THE MAESTRO

    Your alternate would be the opposite of your primary. So, in this example, POWER/PRESTIGE becomes PRESTIGE/POWER - or THE VICTOR.

    Forexample:

    2

    CREATE YOUR 9-SECOND FASCINATION STATEMENT

    STEP TWO

  • SECONDARY TRIGGER

    PR

    IMA

    RY

    TR

    IGG

    ER

    PASSIONYou attract through

    emotion

    TRUSTYou build relationships with consistency and

    stability

    MYSTIQUEYou inspire

    curiosity

    PRESTIGEYou earn respect with higher standards and

    performance

    POWERYou lead

    and control

    ALARMYou prompt action with urgency and negative

    consequences

    REBELLION You surprise with creative,

    untraditional ideas

    THE NAKED HEART

    THE SUBTLE TOUCH

    THE DETECTOR

    THE AUTHENTIC

    THE RINGLEADER

    THE CONNOISSEUR

    THE ROCKSTAR

    THE BELOVED

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    THE MAINTAINER

    THE OLD GUARD

    THE GUARDIAN

    THE BLUE CHIP

    THE ARTISAN

    THE INTRIGUE

    THE DEADBOLT

    THE TOP SECRET

    THE VAULT

    THE MASTERMIND

    THE ARCHITECT

    THE PROVOCATEUR

    THE TALENT

    THE VELVET ROPE

    THE EDITOR

    THE DIPLOMAT

    THE MAESTRO

    THE LAST WORD

    THE TRENDSETTER

    THE ADVOCATE

    THE VEILEDSTRENGTH

    THE SHERIFF

    THE GRAVITAS

    THE FINALAUTHORITY

    THE VICTOR

    THE MAVERICKLEADER

    THE ACCELERATOR

    THE BULLSEYE

    THE NEUROTIC

    THE GOOD CITIZEN

    THE WATCHDOG

    THE PERFECTIONIST

    THE QUICK-START

    THE CATALYST

    THE SECRET WEAPON

    THE CAREFULCREATIVE

    THE ICONOCLAST

    THE CHANGE AGENT

    THE AVANT-GARDE

    THE ANARCHIST

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    curiosity

    PRESTIGEYou earn respect with higher standards and

    performance

    POWERYou lead

    and control

    ALARMYou prompt action with urgency and negative

    consequences

    REBELLION You surprise with creative,

    untraditional ideas

    THE MAESTRO1. Ambitious2. Admired3. Focused

    THE VICTOR4. Results-Oriented

    5. Respected6. Competitive

    Results-OrientedRespectedCompetitive

    AmbitiousAdmiredFocused

    STEP THREE CHOOSE YOUR APPROACH BY FINDING THE THREE ADJECTIVES LISTED BELOW YOUR ARCHETYPE AND ALTERNATE ARCHETYPE. WRITE YOUR RESULTS ON YOUR WORKSHEET.

    Forexample:

    HOWTOFASCINATE.COM THE 9-SECOND FASCINATION STATEMENT STEP THREE

    3

    CREATE YOUR 9-SECOND FASCINATION STATEMENT

    YOUR APPROACH

  • INSIGHTSMINDSET AWARDS INNOVATIONEXPERTISE STANDARDS RESUlTSATTITUDETHOUGHT-lEADERSHIPPROBlEM-SOlVINGFAMIlYORGANIZATIONCAUTIONBEAUTYMOMENTUMTENACITYACCURACYCHARACTERSINCERITYMORAlSFlEXIBIlITY

    IDEASSkIllSETEXPERIENCECOMMUNICATIONREPUTATIONSOlUTIONSNETWORkINFlUENCECREDENTIAlS BRAINSTORMINGSTAMINA PRECISIONEMOTIONSENERGYRIGORACTIONFORETHOUGHTMANAGEMENTETHICSPROFESSIONAlISMRESPECT

    STEP FOUR FROM THE LIST BELOW, CIRCLE 3 WORDS THAT BEST DESCRIBE THOSE ASSETS YOU ACTUALLY DELIVER.

    WRITE YOUR RESULTS ON YOUR WORKSHEET.

    HOWTOFASCINATE.COM THE 9-SECOND FASCINATION STATEMENT STEP FOUR

    4

    CREATE YOUR 9-SECOND FASCINATION STATEMENT

    YOUR ASSETS

  • I AM THE MAESTRO. I AM KNOWN FOR MY RESPECTED RESULTS, MY ENTREPRENEURIAL IDEAS, AND MY FOCUSED INSIGHTS.

    I help clients create amazing things with my pioneering mindset, irreverent brainstorming, and an entrepreneurial network.

    No matter what, I can be counted on for my established reputation, sure-footed influence, and genuine relationships.

    With clients, co-workers, and friends, I always deliver astute insight based on my in-the-know expertise.

    HERE ARE SOME OTHER EXAMPlES:

    Stylish is my standard. For me, every solution must be intensely expressive and visually-oriented.

    Clients say my stamina is intense. I call it methodical. But when youre a network of one, the details are everything.

    Now take your results and craft your own 9-Second Fascination Statement. Heres an example based on our previous examples for THE MAESTRO:

    HOWTOFASCINATE.COM THE 9-SECOND FASCINATION STATEMENT EXAMPLES

    5

    CREATE YOUR 9-SECOND FASCINATION STATEMENT

    EXAMPLES

  • Okay, time to get a little creative, and make this 9-Second Fascination Statement authentically yours. Look at your APPROACH and your ASSETS. Play with them until you have a statement that accurately represents who you are, what you do, and how you fascinate.

    HOWTOFASCINATE.COM THE 9-SECOND FASCINATION STATEMENT STEPS FIVE AND SIX

    6

    CREATE YOUR 9-SECOND FASCINATION STATEMENT

    STEP FIVEMERGE THE WORDSON YOUR WORKSHEET, MIX AND MATCH YOUR ASSETS AND

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