Sally Fitzgibbons

Daring, Confident, Naturally Beautiful, Fun,

& Adventurous

Sally Fitzgibbons

Sally Moments

Sally Moments

Sally Career Highlights

Sally’s Career to date won her first Pro Junior surfing event at age 14 won her first ISA U18 World Surfing Title age 17 won the ASP U21 World Surfing Title age 18 won the ISA Open World Surfing Title age 18 won back to back Australian Pro Junior Surfing Series

2007/2008 won back to back World Qualifying Series in 2008 and 2009 won 12 Event Titles in the last 4 years (5 x World Tour and 7 x 6

Star Titles) Started World Tour career 2009 fastest ever qualifier male or

female First female to score a 10 point ride at ASP Sunset Beach

Hawaii Finished 5th in her rookie year on the ASP World Tour 2009 Finished 2nd on ASP World Tour 2010, 2011, 2012 Achieved World number 1 Ranking half way through 2011 Won back-to-back Ripcurl Pro Bells Beach Titles 2011, 2012 First surfer to win Nike US Open and Hurley Australian Open

titles

Sally’s Surfing Stats

Sally boasts the highest heat average on tour for the past 2 year of 14.45

Sally also had the highest average wave score for the past 2 years of 7.225

Sally won 12 Titles in the last 4 years (5 x WT and 7 x 6 Star)

Sally has been in 17 finals in the last 4 years (9 x WT and 8 x 6 Star)

Sally has been in 33 consecutive quarter final series or better since 2009

Branding – Go Sally!

US Open Victory

Sally Branding – Healthy, Active, Fit & Fun

Apart from Sally’s sponsors branding, Sally has become a brand and celebrity in her own right with regular requests for appearances at charity and sporting events, guest speaking appearances, radio interviews and TV spots on Sports, lifestyle and game shows and commercials.

The Sally brand represents a fun, active and healthy lifestyle. Someone who is willing to work hard and push their own personal limits to achieve goals.

Sally has been recognised by the Government as a suitable role model for the youth of Australia. Selected as an Australian Youth Week Ambassador in 2012, she is the ambassador for the Government’s ‘Be The Influence’ campaign and an associated campaign for the NSW Police Department.

Sally Fitzgibbons Brand

Sally as a brand has placed herself across a broad section of community appeal through her sporting associations St George Dragons NRL Geelong Cats AFL Illawarra Hawks NBL NBA, NFL, F1, Golf, Cricket, Tennis… pretty much ALL SPORTS

And key positions as a Role Model & Ambassador Australian National Youth Week Ambassador Run Wollongong – Children’s Hospital Charity Quiksilver Foundation – Kuta Beach Sea Turtle Conservation Roxy Breast Cancer Awareness Play By The Rules – Fairness in sport Camp Quality – Children’s Family Cancer Charity Surfing Australia – Sally Camps & Ambassador Be The Influence – Tackling Binge Drinking

Sponsorship/Branding Sally has key international sponsorships in core surfing,

lifestyle and female specific brands. Sponsors include; Major - Roxy; Clothes, Wetsuit, accessories & Eyewear, Red Bull

- Energy Drink, Garnier - Health & Beauty , Firewire - Surfboards Minor - Beach Toes, Mini Australia, FCS fins and Gorilla Grip,

Waxaway, Urge Lifestyle Footwear, Nanotune surfboard technology

Logo placement is determined by the value of the sponsorship and can include the top and bottom of the surfboard and Sally’s web site

Non-Endemic PR Coverage

Sally & PR Agencies

Sally has been working with ARC Factory PR and Magnum PR the past few years through sponsors Red Bull and Roxy and has achieved some excellent placement in non-endemic areas;

Cosmopolitan, Who, Cleo, Women’s Fitness, Girl Friend, Dolly, MX, Be, STAB magazines along with Body & Soul and major newspapers and Newspaper supplements have all been achieved.

L’Equipe Magazine France

Web Site and Social Media

Red Bull Australia has invested in building & maintaining www.sallyfitzgibbons.com [Domain owned by Sally]

The site serves as a good reference/archival site complementing Sally’s social media channels with room for further activation.

All sponsors may contribute content and imagery and will benefit from bi-directional traffic.

Sally’s Blogs and and social media feeds keep the site fresh and active.

Sally is Queen of social media in the surfing world. She is in the Top 5 most Influential under the age of 30, recently recognised by Tom Waterhouse. With 190K+ followers across her social media network Sally has the ability influence and reach millions.

www.sallyfitzgibbons.com

Social Media

Sally’s Fan Page has plenty of room for growth and could be linked into her major sponsors campaigns more effectively. Her weekly reach fluctuates between 30K and 300K+ when she is involved in and winning events. Instagram numbers have more than doubled this year improving (89K+Followers) and growing steadily with Twitter followers not far behind.

KLOUT is a social media measure that combines a number of media sources to attempt to measure the influence of a user on the network by the individual. It is not only about the amount of followers but effective interaction. Sally ranks #2 of all male and female surfers behind Kelly Slater (Highest KLOUT 84)

Athlete coverage:: (2 month sample during March/April)

TV 5,866,000; Radio 2,600,000; Print 18,604,000

Internet Articles 280,000 Web Site 13,000

Total Circulation Reach 27,363,000 

Followers

Twitter: 68,000+ Facebook: 39,000+ Instagram: 89,000+

Media-Editorial (within Australia)

Sally’s Future Sally is one of the most popular female surfers in the world and it is

just a matter of time before she claims the World Title after 3 runner-up finishes. Sally’s story and journey to achieving this is just as important and inspiring as the end result and should be celebrated along the way. She is just beginning…

Sally as a marquee athlete has a proven contest record and with her media experience and social media positioning ticks all the boxes as the face of a brand. She is not only motivated to fulfill her dreams but

wants to inspire others to live a happy and healthy life by example.

Sally’s Sponsors Believe in Sally as an athlete

Support Sally’s aspirations

Can help provide a future beyond her competition life.

Have a global marketing plan that tells her story

Provide a creative, inspiring and friendly athlete environment

“Live your passion and never give up!”