How to Be the Most Fascinating Person In the Room | Sally Hogshead

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    26-Aug-2014

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Tune in at 33voic.es/in92n77 Sally Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. Her internationally-acclaimed book, Fascinate: Your 7 Triggers to Persuasion and Captivation, has been translated into over 12 languages. The science of fascination is based on Hogshead's decade of research with 250,000 initial participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

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<ul><li> Powered by insights from Sally Hogshead </li> <li> This presentation consists of highlights from the interview with Moe Abdou, founder &amp; host of 33voices. </li> <li> Sally Hogshead Sally Hogshead rose to the top of the adver- tising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, includ- ing almost every major international advertising award. She frequently appears in national media in- cluding NBCs Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industrys highest award for professional excellence. Her advertis- ing work hangs in the Smithsonian Museum of American History. @SallyHogshead </li> <li> 1 Those who add the greatest value focus less on their strengths, and instead, highlight their distinct differences. </li> <li> 1 Those who add the greatest value focus less on their strengths, and instead, highlight their distinct differences. </li> <li> 2 While self-awareness is essential to your success, understanding how the world sees you is what will get you noticed. </li> <li> 3 When youre at your best, how do you come across? </li> <li> 3 When youre at your best, how do you come across? Do you lead with authority? </li> <li> 3 When youre at your best, how do you come across? Do you connect with emotion? </li> <li> 3 When youre at your best, how do you come across? Do you communicate with care? </li> <li> 3 When youre at your best, how do you come across? Do you always set the standard? </li> <li> 3 When youre at your best, how do you come across? Do you protect the details? </li> <li> 3 When youre at your best, how do you come across? Do you thrive on creativity? </li> <li> 3 When youre at your best, how do you come across? Do you build loyalty? </li> <li> When youre at your best, how do you come across? click to Find out (Use the code: 33voices) </li> <li> 4 Remember that your client isnt likely to hire you because youre balanced; They hire you because youre extraordinary in some way. </li> <li> 5 Dont be afraid to strategically polarize your audience. If youre right for everyone, youre probably not fascinating anyone. Opt not to be liked by everyone, choose instead to be loved by a core audience. </li> <li> 6 You earn the right to charge more for your product or service only if its one of a kind. whats your edge? </li> <li> 7 In assembling your team, hire to optimize yourself - never to clone yourself. </li> <li> 8 Want empower someone to take action? Lead with your primary advantage: </li> <li> 8 Want empower someone to take action? Lead with your primary advantage: Power - Demonstrate how you can contribute to her success </li> <li> 8 Want empower someone to take action? Lead with your primary advantage: Passion - Demonstrate your true desire to build a relationship </li> <li> 8 Want empower someone to take action? Lead with your primary advantage: Mystique - Demonstrate your product benefit by allowing her to try before she buys </li> <li> 8 Want empower someone to take action? Lead with your primary advantage: Prestige - Demonstrate your standard of excellence </li> <li> 8 Want empower someone to take action? Lead with your primary advantage: Alert - Demonstrate a time sensitive decision cycle </li> <li> 8 Want empower someone to take action? Lead with your primary advantage: Innovation - Demonstrate whats new, better and different about your products </li> <li> 8 Want empower someone to take action? Lead with your primary advantage: Trust - Demonstrate your products track record </li> <li> 9 Next time someone asks what do you do? capture their attention by focusing more on who you are, and not the work you do. </li> <li> 10 Remember that its always better to be YOU than the best imitation of someone else. </li> <li> Whats the one thing that could stop doing that will elevate the uniqueness that you bring to the world? REALLY REFLECT... </li> <li> FIND OUT HOW YOU FASCINATE: CLICK HERE (Use the code: 33voices) </li> <li> Connect WITH US! Tell us what you think Chase@33voices.com </li> </ul>

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