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Sales Presentation System
Common Frustrations with Sales Material...
Out of Date
Ineffective
Overwhelming
Inconsistent Messaging
Storage Problems
Distribution Challenges
Your sales message
is a process.
it should be
EXPERIENCEDnot
INTERPRETED
Sales Presentation SystemYour sales process deserves a
Otherwise, you may face...
Ad-hoc Methods
Unnecessary Variation
Confusion
Haphazard Results
Hammock helps its clients create effective
Sales Presentation Systems
Build Store
Update Share
What’s a System?
a control
ledsales
message
Intrigue1st Degree:
Presentation2nd Degree:
Follow-Up
Spark InterestGet a Meeting
Intrigue
Face-to-FaceMessage Controlled
Customizable Slide Decks
1st Degree: Presentation
Most people stop here.
And do this...
“Can we have a copy?”
—“sure”
RIGHT opportunity
WRONG medium
It’s not a leave-behind. It’s not even the presentation.
1st Degree: Presentation
1st Degree: Presentation
It’s a visual aid—useless without the presenters.
Message Continuity Timely Follow-Up
2nd Degree: Follow-Up
2nd Degree: Follow-UpUsed to fill any gaps, address objections
and pass on to decision makers not initially present.
2nd Degree: Follow-UpPrint. Digital. Interactive.
Systems also include:
Style Guide & Graphics Library
Storage & Versioning
Distributing Solutions
Your sales message
is a process.
it should be
EXPERIENCEDnot
INTERPRETED
Hammock Inc.www.hammock.com