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Sales Design: Vom Point-of-Sale zum Point-of-Interest (Vorwort)

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Nimmt der stationäre Handel den Kampf gegen das E-Commerce über den Preis auf, kann er nur verlieren. Er kann nur dann seine Stärken ausspielen, wenn er sich auf seine ureigensten Wurzeln besinnt: Beratung, Individualität, Erreichbarkeit, Treffpunktcharakter und – letzten Endes – Verführungskunst. Das sind nur einige der Erfolgsfaktoren im Handel der Zukunft, die Ihnen in der Studie ausführlich erläutert werden.

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Page 1: Sales Design: Vom Point-of-Sale zum Point-of-Interest (Vorwort)

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Page 4: Sales Design: Vom Point-of-Sale zum Point-of-Interest (Vorwort)

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