Saint Gobain Glass

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Objectives Industry Profile Company Profile Product Range Research Methodology Key Observations & Findings Conclusion Suggestions & Recommendations Limitations

Industry Profile

Segments of Indian Glass Industry 1. Float Glass/Flat Glass Segment. 2. Automotive Glass Segment. 3. Packaging/Container Glass Segment. 4. Miscellaneous Glass Segment.

Project work concentrated only on float glass segment. Share is 83% of industry. Source: Articles, Float glass industry is estimated about US $ 0.76 billion.(

(Source: Economic Times, 22 October 2010)

Major players are 1.Saint-Gobain Glass India Ltd. 2. Asahi India Glass Ltd. 3. Gujarat Guardian Ltd.(Modiguard) 4. Triveni Glass Ltd. 5. HNG Float Glass

Company Profile

100% Subsidiary of Saint Gobain Group, France. Started business in 1996. Manufacturing unit at Sriperumbudur,Tamilnadu. Head office at chennai. Recently acquired Sejal Float Glass for US $ 150 million. Currently produces 2050 ton float glass daily. Marketing & sales offices across India. Market share is 38%. New production plant at Bhiwadi, Rajasthan.(Source: News,

Product Rangea. Non High Performance Glass 1. Clear Glass. 2. Tinted Glass. 3. Mirror Glass.

b. High Performance Glass 1. Reflective Glass. (Sun Ban)

c. Specialized Glass 1. Pattern Glass. 2. Fire Safety Glass. 3. Self Cleaning Glass. 4. Switchable Glass.(Source: Products,

ObjectivesTo find out C class fabricators. To find out high performance glass usage by them. To enable potential conversion of non high performance glass to high performance glass.

Research Methodologyi. Research DesignType of Research : Descriptive. Research Approach : Survey. Contact Method : Personal visit, Phone call, SMS. Research Instrument : Structured questionnaire.

ii. Sampling DesignUniverse Under Study : Pune city. Sampling Frame : Glass dealers. Sampling Unit : C class glass fabricators. Sampling Method : Non probability unrestricted sampling. Sample Size : 207 respondents.

iii. Data CollectionPrimary Data : Primary data was collected via questionnaire. Secondary Data : Articles, Magazines, Reports, Internet, News bulletin, News paper. Data Analysis Techniques : Simple inferences techniques such as graph, tables are being used.

Key Observations & Findings

C class glass fabricators. Figure glass factor. Information status. Yearly usage of reflective glass. Window application. Aluminium fabrication.

ConclusionChannel of supply. Usage of non high performance glasses. Knowledge desire. Scope of marketing & promotion.

Suggestions & RecommendationsPromotion tools. Training & seminar sessions. Display showroom. Consider price factor.

LimitationsTime limit. Passiveness of dealers. Reluctance of respondents. Non involvement of end user.