FROM A BRAND YOU TRUSTBEST WESTERN® HOTELS & RESORTS

• Flexible and cost effective design

• Fast ramp up and integration with powerfulrevenue engines

• Social media and marketing playbook to create constant marketing buzz and excitement

INTRODUCING

EXCITING

REPOSITIONING

OPPORTUNITIES

by BEST WESTERN

SM

Each Best Western® branded hotel is independently owned and operated. Best Western and the Best Western marks are service marks or registered service marks of Best Western International, Inc. ©2018 Best Western International, Inc. All rights reserved.

Take advantage of the exponential and sustainable growth in the boutique lifestyle hotel segment with our flexible, turnkey solutions. Whether you have an independent boutique hotel, want to reposition your current property, or transform an unsuspecting location into a unique and memorable hotel offering, Sadie and Aiden are perfect choices to reinvigorate your asset.

For more information, call 800.847.2429 or email hoteldevelopment@bestwestern.com

You will gain access to:

• Best Western Rewards® - an award-winning loyalty program with more than 50 percent revenue contribution

• Powerful advertising programs that drive awareness and relevancy across key consumer touch points

• The power of our global responsive website and mobile sites, including industry-leading technology resources providing speed to market solutions

• State-of-the-art revenue management tools to optimize your top and bottom lines• Award-winning global sales team with presence in key markets around the world and

playbooks to activate these key accounts at your hotel• Best Western Supply and access to over 500 suppliers with unbeatable pricing • Best Western Studio Design providing turnkey solutions for efficient and effective renovations• Industry-leading education and training programs keeping you and your staff up to date with

industry innovation and consumer needs

Fees:

• Application Fee: $59,000 (Minimum 80 Rooms)• Compelling fee structure• Development incentives are available for key markets

INSPIRED TRANSFORMATION | SUPERIOR PERFORMANCE

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Why SadieSM or AidenSM?

• Cost-effective renovation plans• Increase RevPAR/ADR with

upscale or upper midscale repositioning

• No artificial rate ceiling compared to traditional hotels

• Full integration with the Best Western® Hotels & Resorts marketing and operations teams and systems todrive quick hotel success

• Customize your hotel with authentic local flair

• Highly cost-effective model• Profitable F&B component

Sadie Competitive Set:• Ace Hotel• CitizenM• Mama Shelter• Nomad• NYLO

Aiden Competitive Set:• Ace Hotel• Avid• Graduate Hotels• Independent• Moxy