S2 S3 - ICT Authorityicta.go.ke/pdf/website standards.pdf · 2019-11-06 · 1 The demand for electronic services delivery creates the need to have Government Websites that provide

Website Standards

S2S3

Slide 1

S2 Sergon, 8/23/2014

S3 Sergon, 8/23/2014

Outline

Infrastructure and Universal Access to

1. Introduction

2. The Domain

3. Sub-domains

4. Scope, Target areas, References

5. General Requirements

Health

Education & Research Sustainable Development

EnergyConsumer Services, Real Time Information

Geosciences

Emergency Services, Disaster Management

E -Government

Infrastructure -Transportation

Aviation

OtherStandards

Organizations

Activities Driven by Community Needs

Web Standards –

why?The Internet is the most important delivery and participation structure in

things are changing

^

A NEW WAVETRANSFORMATIONS

of

The

‣Accessed by billions‣ In many languages‣Vital for information sharing, entertainment, education, commerce

‣Common, pervasive, and interoperable

‣ Internationalized‣Widely used by developers‣Linked sites and linked data

USAGE

TECHNOLOGY

The WEB IS CENTRAL

The Web is increasing government transparency,

efficiency, and lowering costs.

GOVERNMENT DATA

WEB HAS IMPROVED GOVERNANCE

‣Linked government data a major theme due to public service nature

‣Accessibility is key as the Web replaces paper forms

‣Digital access is a “right” not a privilege‣Social networking has impact on peoples lives

GOVERNMENTS WORLD-WIDE ARE PUBLISHING THEIR DATA IN AN OPEN FASHION

NEXT GENERATION PRIORITIES FOR GOVERNMENT DATA

‣Web of Data๏ Accelerate open linked data

‣Accessibility๏ Content authoring guidelines๏ Captioning for video

‣Data Integration๏ Across agencies

‣Security‣Privacy

Internet of things• More connected

IT as a service

1The demand for electronic services delivery creates the need to have Government Websites that provide all Kenyans with access into the operations and services of their Government, in line with ICT masterplan

2

Over time these Websites should be able to allow consumers to find the information and advice they seek, transact services in a safe and convenient electronic environment, and participate in policy creation and other democratic processes of the government.

3The purpose of this standard is to guide the development, hosting and management of all government websites

4 Websites are a critical component of the GEA and it forms part of the application architecture layer

Websites

Technical standards

W3C + ISO +ETCLegal and policy

Strategy Content and design

Govt Web Standards

Technical web standards–how they work

Web Governance

Web Branding

Web Standards Domain

Domain management Web design Web

HostingWeb

ContentMonitoring &

Evaluation

Sub- Domains of Website Standards

Sub- domain 1

Target AreasWeb asset management committeeWeb Technical CommitteeReferences•COBIT 5: •ISO 90003:•COBIT 4:•ISO_IEC_27002_2005:•ISO/IEC 26514:2008:•ISO/DIS 15489-1:•ISO 15489-1: 2001•ISO/NP TR 15489-2:•ISO/TR 15489-2: 2001•ISO 16175-1:2010/2011:

Scope:Public Website and PortalEnsure the accounting officers and key departments are represented at Web Management Committees

Sub-domain 2 Sub-domain 3

Sub-domains

Web Governance

Domain management Web design

Web Branding

Web Hosting

Web Content

Monitoring & Evaluation

Sub-domain 4 Sub-domain 5 Sub-domain 6 Sub-domain 7

Each MCA needs to1. To align the web asset with agency vision, mission and

objectives; To ensure that the website is of high quality and

meets its performance targets; To take responsibility for decisions made about the

website.2. Form committees to be responsible for;- Ensuring that the digital asset complies with

technical standards and requirements; quality assurance tests Security, technical quality and technical

performance of the digital asset

Web Governance

Sub- domain 1

Target AreasDomain names

Scope:Government Internet domainsReferences•COBIT 5: •ISO 90003:•COBIT 4:•ISO_IEC_27002_2005:•ISO/IEC 26514:2008:•ISO/DIS 15489-1:•ISO 15489-1: 2001•ISO/NP TR 15489-2:•ISO/TR 15489-2: 2001•ISO 16175-1:2010/2011:


Web Governance


Web Branding

Web Hosting

Web Content



Sub- domains

Government Domain names can only be registered using the .gov.ke / .go.ke . exclusively allotted and restricted to Government websites. Domain names must bear a direct semantic

connection to the stated purpose. For domains under go.ke, the domain MUST be

derived from the name of the organisationname/entity. - The Technical composition of domain names must

be: short and simple, easy to say, easy to memorise, easy to spell and typeStable i.e. no need to change if the structure of the

MDA's changes

Domain management

Sub- domain 1

Target AreasCompatibilityFeaturesEncoding and standardsSpecial EffectsDevelopment

Scope:Government of Kenya public websites and portals Display


Web Governance


Web Branding

Web Hosting

Web Content



ReferencesReferences•COBIT 5: •ISO 90003:•COBIT 4:•ISO_IEC_27002_2005:•ISO/IEC 26514:2008:•ISO/DIS 15489-1:•ISO 15489-1: 2001•ISO/NP TR 15489-2:•ISO/TR 15489-2: 2001•ISO 16175-1:2010/2011

Sub- domains

Visual Identity: Design in the broad sense is a process that achieves the end result of enhancing the user experience by presenting the content in a form that is easily understandable, navigable and searchable by the user Page Layout: page Layout is a significant

consideration in the overall design interface Graphic Buttons & Icons: Buttons and icons are

symbolic representation of objects and the representation of actions that can be applied to objects. Typography:The content of the site should be

readable with default standard fonts.

General requirements: Web Design

Colour: Use of colour should depend on the Colour: Use of colour should depend on the type of target audience. Images: Use of images should be limited to

reduce downloading time Audio/ Video /Animation: use of audio video

clips in a website can enrich the contentNavigation: Consistent navigationSite Search: Effective search functionality is

crucial for mining Sitemap: easy-to understand view of the

contents in the whole site and help with indexing of the site

General requirements:Web Design

Mark-up Languages Cascading Style Sheets (Css): style sheet

language used to describe the presentation of a document written in a markup language. Scripting Languages File Formats Ready Reference For Developers Validation & Testing Web Application Security-web security

policy

General requirements: Web Development

• Search engine friendly get more prominent ranking in search

engine results

22

• Widest possible reach-out reach out to more online customers

• Lower costs in the long term easier to maintain which saves time and

money in the long term avoid unnecessary lawsuits

Web Accessibility?

Sub- domain 1

Target AreasDomainsMain element of the pageFontsLinks and Pointers Social MediaMultimediaOnline VisibilityLegal MattersColor Link with the National Portals: single window source for access to all information and services being provided by



Sub- domains

Web Governance


Web Branding

Web Hosting

Web Content



Government Identity :MCAs must prominently display a strong Kenyan Identity and ownership of the Government. Link with the National e-citizen Portal single

window source for access to all information and services being provided by Placement and precise measurement of the

main elements of the page such as the banner, coat of arms, and primary menu must be precise and conform to the official graphic design template;

General requirements: Web Branding

The main landing page of an MCA that incorporates a number of state departments may adopt an integrated format with an index to link to the landing page of each state department. The landing page should have an index that links

the page to specialized pages which have been organized to provide for the specific needs of citizens (G4C), Businesses (G4B) and Government cross-agency interaction where necessary (G2G). Micro sites and Intranets should follow the same

branding guidelines.

General requirements: Web Branding

Sub- domain 1

Target AreasSECURITY OF LOCATIONWEBSITE HOSTINGHOSTING SERVICE PROVIDER CONTINGENCY MANAGEMENT



Web Governance


Web Branding

Web Hosting

Web Content



Sub- domains

Security Of Location: Host your website in a secure location that conforms to Government of Kenya standards to protect the Government from the embarrassment of a defaced public website. Website Hosting: The web master shall ensure that they are using the latest/updated CMS. Website should be regularly scanned for vulnerabilities and action taken. Generally, websites/portals/web applications will be hosted on special purpose servers in a Data Centre. Hosting Service Provider: MUST be accessible to the public in a fast and secure manner on 24x7 basis. It is important that the Web Hosting Service Provider (HSP) for a government department be chosen with extreme caution and care Contingency Management: all efforts should be made to minimise the downtime of the website as far as possible.

Website Hosting

Sub- domain 1

Target AreasCONTENT DEVELOPMENT AND MANAGEMENTNFORMATION IN PUBLIC DOMAINPRIMARY CONTENT SECONDARY CONTENTTERTIARY CONTENTMINIMUM CONTENTINFORMATION MEANT FOR INTERNAL USE INFORMATION TO AVOID


References•COBIT 5: •ISO 90003:•COBIT 4:•ISO_IEC_27002_2005:•ISO/IEC 26514:2008:•ISO/DIS 15489-1:•ISO 15489-1: 2001•ISO/NP TR 15489-2:•ISO/TR 15489-2: 2001


Sub- domains

Web Governance


Web Branding

Web Hosting

Web Content



The content of a Government website is its soul as the citizens rely heavily upon a Government website to access authentic and up-to-date information. Primary Content : shall be the original content that is

sought by target audience of the website which could be citizens, business community, overseas citizens or other Government Departments or even Government employees. Secondary Content : generated from the assortment,

packaging of primary content to suit the requirement of different audience, events and occasions

General requirements:Web content

Tertiary Content : Information about the ‘Primary’Tertiary Content : Information about the ‘Primary’and ‘Secondary’ content forms a part of the tertiary content. This includes sections like About the Site, Online Help, Terms and Conditions and Frequently Asked Questions(FAQ). Departments/ Organisations should compile their

own list of contents/ sub contents which they feel should be in public domain or needed by their intended audience. Information could be free to access by all or part of information, (due to concerns of privacy & sensitivity) could be made available only to registered users.

General requirements:Web content

Minimum Content :The homepage of a website is the primary entry page to the entire content of the website. It is important that the visitors to the site get to access the most important content elements from the Homepage itself.

Information meant for internal use: Government websites contain information and services for the public. Therefore, it has to be strictly noted websites should not be used to convey information specific to the employees. Information meant for the internal consumption of the employees should be disseminated through Intranets.

Information to avoid :Commercial banner advertisements should, Any information in text, visual or any other media which may offend/harm the National sentiments, religious communities as well as security and integrity of the Country and confidential Government Information or only for restricted use should be avoided on a website meant for the common public.

General requirements: Web content

Citizen Orientation: the way its content is written and packaged. Content Authenticity, Accuracy & Currency:It is the duty of

every Web Information manager to ensure that the content on his/ her website is always authentic, up-to-date and latest. Language :The language used in a Government website is

very important for ensuring effective communication with the target audiences. Minimize complex terminologies Consistent Terminology: common look and feel helps in

promoting the brand image; raises user confidence; provides a user-friendly experience in navigating; and organises information more consistently to facilitate search. usage of standard content terminology, positioning and framework.

General Requirements: Quality of Web Content

International Conventions: It should be ensured that the content of every website takes international and cultural conventions into account. Information Architecture & Relationship:

Information Architecture is concerned with how information is organized, structured, labeled, and presented for maximum access. Multilingual Versions :One of the major users

of Government websites are common citizens with highly diverse demographic profiles.

General Requirements: Quality of Web Content

Sub- domain 1

Target AreasCONTENT COPYRIGHT CONTENT HYPERLINKING TERMS & CONDITIONS PRIVACY POLICY

References•COBIT 5: •ISO 90003:•COBIT 4:•ISO_IEC_27002_2005:•ISO/IEC 26514:2008:•ISO/DIS 15489-1:•ISO 15489-1: 2001•ISO/NP TR 15489-2:•ISO/TR 15489-2: 2001



Web Governance


Web Branding

Web Hosting

GeneralConfidence Building



Sub- domains

Content Copyright:Content Copyright: information, material and documents made available

on an MCA website MUST be backed up with proper copyright policy explaining the terms and conditions of their usage and reference by others. The copyright policy could be liberal, moderate or conservative depending upon their preferences

Content Hyperlinking: website MUST have a comprehensive and clear-cut hyperlinking policy defined and spelt out for those who wish to hyperlink content from any of its sections. The basic hyperlinking willbe common across government.

General requirements:Building confidence

Terms & Conditions: With the increased Terms & Conditions: With the increased proliferation of Internet, more and more citizens are accessing information from Government websites. Clearly defined Terms & Conditions including well-worded disclaimers regarding the usage of websites MUST be present on website.Terms & Conditions shall address the following aspects:Ownership Details,Usage Policy of Content, Legal Aspects, Responsibility towards hyperlinked Sites


Privacy Policy: Government websites should follow an extremely cautious approach when it comes to Privacy Policy: Government websites should follow an extremely cautious approach when it comes to collecting personal details/information about the visitors to the sites.Endeavour to solicit only that information which is absolutely necessary. Whenever a Department’s website allows e-commerce and collects high risk personal information from its visitors such as credit card or bank details, it MUST be done through sufficiently secure means to avoid any inconvenience. SSL (Secure Socket Layer), Digital Certificates are some of the instruments,


Sub- domain 1

Target Areas WEBSITE MANAGEMENT TEAM WEBSITE MAINTENANCE TOOLS WEBSITE MONITORING ARCHIVING OF DOCUMENTS COMPLIANCE WITH GUIDELINES AND

STANDARDS WEBSITE REVIEW AND ENHANCEMENT WEBSITE POLICIES



Web Governance

Domain management Web Design

Web Branding

Web Hosting

Web Content Website management


Sub- domains-web Management

Sub- domain 1

Target AreasSecurity AuditUser experienceSite visits and traffic



Web Governance


Web Branding

Web Hosting

Web Content



Sub- domains

Web being a dynamic medium, changes in terms of Web being a dynamic medium, changes in terms of technologies, access devices and even the requirements and expectation levels of visitors happen fairly frequently. Keeping this in mind, websites MUST have a website monitoring policy in place. Websites must be monitored periodically in accordance with

the plan to address and fix the quality and compatibility issues around the following parameters:

Performance: Site download time should be optimised for a variety of network Website

Functionality: All modules of the website should be tested for their functionality. Moreover, interactive components of the site such as discussion boards, opinion polls, feedback forms etc. should be working smoothly.

Monitoring and Evaluation

Broken Links: The website should be thoroughly reviewed Broken Links: The website should be thoroughly reviewed to rule out the presence of any broken links or errors. A number of tools and techniques are now available to easily detect the broken links in a websiteTraffic Analysis: The site traffic should be regularly monitored to analyse the usage patterns as well as visitors’profile and preferences. Traffic Analysis tools also give reports on broken links.Feedback: Feedback from the visitors is the best way to judge a website’s performance and make necessary improvements. A proper mechanism for feedback analysis should be in place to carry out the changes and enhancements as suggested by the visitors.

Monitoring and Evaluation

Ensuring applicability of the solutions when needs change as to volume and frequency of transactions.

Accommodation of trends on the market and in international standardization bodies.

Possibility to use specification in the shape of public-access Documentation.

To establish similar approaches in providing components and services, as well as in defining data models.

To guarantee continuous flows of information between citizens,Interoperability

Reuseability

Openness

Cost and risk reductions

Scalability

Let’s join hands in making a Let’s join hands in making a digitally inclusive societydigitally inclusive society

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S2 S3 - ICT Authorityicta.go.ke/pdf/website standards.pdf · 2019-11-06 · 1 The demand for electronic services delivery creates the need to have Government Websites that provide