8/13/2019 Romanian Market Presentation

http://slidepdf.com/reader/full/romanian-market-presentation 1/2

Realized by www.sireturi.ro Romania to request of Mr. Lacy B.V.  Netherlands 12 Feb2014

Footwear Sellers - Market Overview ROMANIA

Romania is administratively divided in 41 counties plus a municipality.

Throuhout the county there are 1!"0 companies actin in this sector of foot#ear.

Total sales are situated to around $.4 billions R%N &appro' 1billion (uro) to regular footwear  and 1.1* billions R%N &appro' $00 millions (uro) to sport footwear  per year+

accordin to http://www.zf.ro/analiza/o-piata-de-11-miliarde-de-lei-cat-cheltuiesc-romanii-pe-haine-si-incaltaminte-1121!"2

,. -ain directions for regular footwear  end sellers in Romania are constituted from

1. Franchise / hain stores

2. ndividual stores

$. Factories outlets

elo# is a diaram sho#in the volume of sales divided per direction.

1. Franchise / Chain stores

This roup contains a lare number of players li3eeonardo+ envenuti+ 5tonecree3+ %tter 5hop+ #eichman$ %%%$ Minipri&$ ,ldo+ ,ra+

ata+ aatt+ lar3s+ orsoomo+ (cco+ (nzo ertini+ ,mely+ ameleon+ 6azz+

5amsonite+ Tamaris+ 7ara shoes+ Fioranelo+ 8eo'+ 8uban+ 9ispanitas+ 9umanic+ 9ush:uppies+ l :asso+ -usette+ %ffice 5hoes+ :epper+ ;hy <enis+.. and more. ertainly they

can be rouped by the o#ner. For e'ample %tter portfolio consists from lar3s+ 8eo'+

,ra+ 8abor+ %tter or e coq sportif

The main five larest companies are

1.1 eonardo+ #ith over 100 stores1.2 %tter #ith $$ stores

1.$ envenuti #ith $= stores

1.4 l :asso #ith 1$ stores

Market share %

020

40

60

80

100

     %

Franchise/Chain

Individual stores

Factory outle t

8/13/2019 Romanian Market Presentation

http://slidepdf.com/reader/full/romanian-market-presentation 2/2

Realized by www.sireturi.ro Romania to request of Mr. Lacy B.V.  Netherlands 12 Feb2014

1.* -usette #ith 24 stores

This mar3et is continuously ro#in+ for instance N82 >ust recently enter the mar3ettrouh net#or3. 

2. Individual stores

This roup contains a smaller number of players li3e<enis 5hoes+ atali 5hoes+ orvaris+ ,liss 5hoes raiova+ ,urora+ -opiel+ hamp 8rup

5R ucuresti+ ?orile onstanta+ 8uban Timosoara

-ost of these are importers and distribution stores.

. Factor! Outlets

This roup contains the old Romanian traditional factories and also ne# forein factories

established in Romania ,ntilopa+ 8uban + lasicor + 5. <ambovita 5.,+ 5. Flaros

5.,+ @ The total number of factories is over *00 as per the lin3 belo#. lic3 on each one

from the counties &hihlited in blue) for factories.

http//###.util21.ro/firme/moda/firmeAproducatoareAdeAincaltaminteARomania.htm

%ver B0C from the production of these factories is e'portedD the rest is bein sold

internally.%nly $*C from the #hole foot#ear sold annually in Romania is imported from forein

countries li3e taly+ 8ermany+ hina+ u'embur..

. n reards to sport footwear  there are also hain stores+ ndividual stores and Factory

outlets.

 The larest hain stores in Romania are ntersport+ <ecathlon+ Famous rands+ otto+

Reebo3+ Ni3e+ ,didas+ :uma+ not in this particular order.

 This mar3et is increasin in volume at a rate much hiher than the reular foot#ear. est

e'ample is the brand onverse from Ni3e #hich #as in the 1st place last year as ro#th

after $ other brands and received millions of Eli3es on mar3etin paes as Faceboo3+#hich #e also intend to develop.