Rolex Datejust 2

The Oyster Perpetual Datejust is the ultimate reference chosen by those

who believe in timeless elegance.

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The MysTery Man :In 1947, commemorating the brand’s 100,000th officially certified chronometer, Hans Wilsdorf presented that selfsame Da-tejust to an illustrious gentleman he des-cribed as one of the greatest figures of our time. To this day, his identity has never been revealed.

1945- The firsT DaTejusTIn 1945 at the dawn of a new era of prosperity, Rolex launched the first Datejust. The inaugural model with its waterproofness, streamlined elegance and date aperture on the face of the watch, was a timepiece ahead of its time.

MiChaeL BuBLeA voice like silk. A presence to match. Revered Grammy® winner. Inspired by the greats, he keeps the past beautifully present.

LOrena OChOaNational inspiration. Major champion. Ranked No.1 in the world. More than a shot at becoming a “legend”. Golf is her sport, but heritage defines her.

MereDiTh MiChaeLs-BeerBauMEquestrian. Champion. History maker. Inquestionably, an inspiration. A reign of achievement decorated in gold, silver and bronze. Clears obstacles with a confidence and grace seldom seen. And has the titles to prove it.

THE SPIRIT OF THE DATEJUST

THE SPIRIT OF THE DATEJUST


AN OBSESSION WITH PERFECTION


superLaTive ChrOnOMeTerThe four simple words Superlative Chrono-meter Officially Certified engraved on the timepiece’s dial mean that the movement of this watch has endured 15 days and nights of testing by the COSC (Contrôle Officiel Suisse des Chronomètres), an independent not-for-profit association. To receive COSC certification, a watch must demonstrate extreme precision in a variety of positions and temperatures – the standard level of quality for every Rolex Chronometer.

The OysTer CaseVery few people in the world are allowed inside a Rolex Oyster. Only authorised Ro-lex retailers have the necessary know-how, skills and equipment to gain access. Her-metically sealed to the case with a massive torque of five Newton metres, the back of any Oyster, as this case back demonstrates, creates an environment that protects the movement from shocks, pressure, dust, water and any other intrusive element.

firsT DaTeIn the earliest models of the Datejust, the date would begin to change some hours before its midnight rendezvous. In 1953, the date-change mechanism became instantaneous, and the date aperture was enhanced with a Cyclops lens enabling magnification of the date by two and half times for easy reading.



rOLesOr As far back as the 1920s, Rolex watches were available with a two-tone Bicolore gold case: mostly yellow or red gold paired with white gold or platinum. In 1933 the association of gold and steel was registered by Rolex under the name Rolesor. Three years after the launch of the Oyster Perpetual Datejust in 1945, the model was presented for the first time in Rolesor. It met with immediate success, achieving the status of a legendary watch distinguishable at a glance. Today, the Datejust in Rolesor is available in various combinations: steel with white, yellow or Everose gold.

The fLuTeD BezeLIn the beginning, the Oyster bezel fluting had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. The fluting was, furthermore, identical to the fluting on the case back, which was also screwed onto the case for the same reason, using specific Rolex tools. The bezel evolved over time and later would be friction fitted onto the crystal and the case. The fluting became a purely aesthetic ele-ment, a genuine Rolex signature feature. A mark of distinction that is only available on yellow, Everose or white gold models.

juBiLee, OysTer,pearLMasTer…Almost as much work goes into creating the Rolex bracelet as the Rolex movement. Its over 100 moving parts are conceived and crafted simultaneously to ensure per-fect homogeneity and fluidity. Edges are sculpted and smoothed for comfort. The clasp is designed for easier opening and closing. The length can also be individually adjusted, providing perfect fit. But only af-ter it is tested under some of the most ex-treme conditions does it earn the right to be called a Rolex bracelet.


LaDy-DaTejusT26 mmCOSC certification chronometerDomed bezelSapphire crystalWaterproof to 100 m/330 feetSelf-winding


STEEL AND YELLOW GOLD

Silver concentric design DialOyster bracelet

179163

STEEL AND WHITE GOLD

Silver concentric designJubilee bracelet

179160

PLATINUM

Ice-blue DialPresident bracelet

179166



LaDy-DaTejusT26 mmCOSC certification chronometerFluted bezelSapphire crystalWaterproof to 100 m/330 feetSelf-winding

STEEL AND EVEROSE GOLD

Goldust set with diamonds DialJubilee bracelet

179171


Silver concentric design DialJubilee bracelet

179174

EVEROSE GOLD

Black mother-of-pearl set with diamondsPresident bracelet

179175



DaTejusT31mmCOSC certification chronometerDomed bezelSapphire crystalWaterproof to 100 m/330 feetSelf-winding

YELLOW GOLD

Champagne concentric design DialPresident bracelet

178248

STEEL

Pink DialOyster bracelet

178240

PLATINUM

Ice-blue concentric design DialPresident bracelet

178246



DaTejusT31 mmOyster Perpetual chronometerFluted bezelSapphire crystalWaterproof to 100 m/330 feetSelf-windingJubilee bracelet with Crownclasp


Silver jubilee design set with diamonds178274


Champagne Dial178273



DaTejusT36 mmCOSC certification chronometerDomed bezelSapphire crystalWaterproof to 100 m/330 feetSelf-winding

STEEL AND EVEROSE GOLD

Black concentric design DialOyster bracelet

116201

STEEL

Blue concentric design DialJubilee bracelet

116200



DaTejusT36 mm COSC certification chronometerFluted bezelSapphire crystalWaterproof to 100 m/330 feetSelf-windingJubilee bracelet


Silver concentric design Dial116233


Blue Dial116234


Blue concentric design Dial116233



DaTejusT36 mm COSC certification chronometerFluted bezelSapphire crystalWaterproof to 100 m/330 feetSelf-windingLeather strap with gold folding clasp

WHITE GOLD

Silver circular design Dial116139

YELLOW GOLD

White Dial116138



DaTejusT ii41 mmCOSC certification chronometerFluted bezelSapphire crystalWaterproof to 100 m/330 feetSelf-windingOyster bracelet with Oysterclasp with Easylink



Rhodium Dial116334


Slate Dial116333


DaTejusT Turn-O-Graph36 mmCOSC certification chronometerRotatable fluted Turn-O-Graph bezelSapphire crystalWaterproof to 100 m/330 feetSelf-winding


White DialOyster bracelet

116264


Slate DialJubilee bracelet

116263


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Rolex Datejust 2