CURRICULUM VITAE

81 Grove Road, Windsor, Berkshire, SL4 1HT | Mobile: +44 (0) 7595 022218 | Email: robertjohnwebb71@gmail.com | LinkedIn: rwebb1 | Twitter: robertjohnwebb

PERSONAL SUMMARY I am a senior, multi-channel Global Marketing Director, with experience working with a large and enviable portfolio of global (FTSE 100, Fortune 100) blue-chip clients, across several key vertical markets. I have built powerful brands, filled pipelines, managed large budgets and reported on full P&L, created go-to-market strategies and delivered complex tactical communications. I am also an experienced and inspirational leader with exceptional people management skills who is able to develop robust relationships with C level executives and gain the credibility, trust and respect of high performing marketing teams. I have large and established network of industry and vendor contacts. I am successful. I inspire. I adapt. I win. I have spent the last 25 years planning, creating and executing successful lead generation, brand cultivation and nurture campaigns using a multi-channel approach. I have also been advising senior (C level, Director, VP) marketers on how to evolve their digital communications. The past 4 years have seen me successfully transition to senior client-side marketing management roles (contract based) for global organisations. Prior to that, I had a stellar agency-side career: working for one of the largest communication groups in the UK. I became Client Services Director by the age 28 and Managing Director by the age of 30. I have also founded and managed a successful medium-sized agency for over 10 years. I keep a continual ‘eye on the future’ of modern marketing and have written and created a number of original presentations, such as; “ The Future of Marketing”, “B2B Marketing Trends”, “Digital Marketing in B2B” and “The Omni-Channel Marketer” that I have presented to various global marketing audiences. I’m now looking for my next challenge. A challenge where my love for marketing can prosper and my ability stretched. This means that I must find the right employer. One who has a vision and that wants to challenge the status quo. One who can see the value in my broad experience working on both 'sides' of the marketing dynamic. LANGUAGES English (mother tongue) French (good/intermediate)

CURRICULUM VITAE

BUSINESS SKILLS • Ideate and deliver a go-to-market strategies, that are fit for purpose, effective and

delivers excellent ROI on limited budget.

• Strong track record in the development and execution of digital marketing strategies and content creation.

• Strong commercial awareness and understanding of commercial strategy, market intelligence and competitor insight.

• Experience of having full P&L responsibility.

• Experience of managing marketing budgets. • Deliver engaging and profitable customer experiences across multi-channels.

• Have strong points of view on best marketing practices.

• Understand how to optimize the user experience to drive greater engagement and

retention.

• Practiced in operational excellence in a demanding environment.

• Ability to drive incremental revenue and deliver a seamless brand experience in order to achieve revenue, client acquisition and growth targets.

• First-class project management experience.

• Able to extract insight from data.

• Customer-centric and solutions focused.

• A great storyteller possessing excellent communication and writing skills.

• Commercial outlook that considers the overall business requirements.

• Understanding of consumer purchase behaviour in order to identify opportunities, drive incremental revenue and deliver a seamless brand experience.

• Understanding and experience of marketing tools and analytics.

• Able to anticipate, understand and respond to the competitive challenges and market issues.

• Ability to develop in-depth expertise of complex technical products.

• Have vast knowledge of the latest technologies and how they enhance marketing.

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PEOPLE SKILLS

• Highly developed understanding and experience of working with diverse stakeholders across the public and private sectors (many matrix organisations), particularly within the IT/Tech community.

• Ability to evolve global relationships from beginning stages of their life cycles into high performing maturity.

• Ability to manage, mentor and develop existing, high performing marketing function.

• Hired, coached and developed professionals across a business.

• Ability to build and maintain an effective network.

• Successfully line-managed, empowered and motivated large (25+ employees) and small (3-7 employees) teams.

CHARACTER • Entrepreneurial, dynamic and ambitious.

• A super communicator able to influence others.

• Passionate about learning about new industries, topics and trends and technological

innovation.

• Creative and innovative flair.

• Enjoy building and supporting a culture of proactive collaboration and communication.

• Ability to adapt style to situation/client need.

• Not afraid to suggest/take initiatives and work independently.

• Highly collaborative and with the ability to deliver the very highest service levels.

• A great storyteller.

• Excellent presentation skills and passion to lead from the front.

• Have a flair for writing and deeply appreciate the nuances of brand authenticity and voice.

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WHY ME? • I will bring a fresh outlook without the baggage associated with ‘battle weary’ industry

veterans.

• I will bring clarity of vision without stymied views, skewed after years of change.

• I will bring ‘disruption’.

• I will lead with neutrality, as I do not have the scars left by a lifetime of politicking.

• I will bring creativity, modernity, insight and innovation to planning and execution.

• I will share my vast knowledge and expertise of all forms of marketing strategy and modern marketing communications that could have only been gained by working with a varied portfolio.

• I will eliminate the need to outsource ‘new-thinking’.

• I will demonstrate a ‘sleeves rolled up’ attitude that is implicit in agency environments.

• I will bring, what your marketing department usually outsources.

• I will be unswerving loyal and committed.

• I will guarantee success. BELIEFS: Being real. Simplicity. Honesty. Do things right. Do the right things. Loyalty. Dedication. Hard work. Meritocracies. Continual learning. Love what you do. Continually strive to be a better person. Always add the milk after removing the tea bag. YES’s: Outdoors, photography, music, sport, cars, driving, gadgets, originality, fly fishing, wildlife and nature, uniqueness, wallets, chocolate, stationery, watches, storage, laughter, adventure, ‘doing things’, ‘real’, simplicity, fairness, creativity, manners, dogs. NO’s: Hubris, laziness, ignorance, rudeness, nonsense, imitators, defeatists, celebrity culture, narrow-mindedness, bullies, dirty finger nails, lateness, litter, limp handshakes, dirty shoes, cats.

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CAREER OVERVIEW Marketing Director / Strategy Director / Communications Director 2012 – present WEB2B CONSULTING Clients included: Amdocs, Citrix, Idomoo, SAP, Seico Insurance, Sodexo, Trend Micro, UK Parking Control I am appointed for ‘special projects’ or interim and contract, senior marketing roles. Here are a few key appointments:s Current Senior Marketing Manager June 2016 – Present (Contract completion date: March 1st 2017) Amdocs I was brought into Amdocs specifically to develop and lead the product marketing team into digital communications and change a ‘campaign’ mentality into long-term strategic programs. I currently manage a £1.3m marketing budget for the largest pbu within this $4bn Global IT organization. Working within a matrix structure and reporting to the divisional VP and a dotted line into the head of Global Communications, I work with 4 senior Product Marketing managers to ideate and deliver strategic communications for their portfolio of products. Campaigns are often lead by the creation of high level thought leadership and promoted using a multi-channel approach. Since joining, I have on-boarded 2 new strategic vendors, delivered 2x highly successful events (one of the best on record for share of voice and customer meetings – 29/35 marketo net new) improved engagement with the brand by over 500%, dramatically improved campaign ROI via paid social. I have also been involved with AOP planning, building strong relationships with the regional teams and currently in the process of developing NAM and EMEA regional ABM strategies. Chief Marketing Officer 18-Month Contract SEICO Insurance Specifically employed to deliver a detailed B2C GTM marketing strategy and plan that would enable my client to secure £2 million GBP worth of investment funding to launch a new, disruption based insurance product. This included a detailed research phase that included customer journey mapping, geographic and demographic profiling, channel efficacy investigation, landscape analysis, price comparison etc. This then enabled the creation of the ‘brand’ and all of its associated ‘components’ as well as the creation of a multi-channel communications launch programme and ongoing nurture communication. I created and managed the pitch process and appointed all vendors and partners (PR, Media, Creative, Social Media, Data, etc.). I also worked closely with the CIO to define and deliver all marketing ops requirements eg; CRM and marketing automation platforms). I delivered comprehensive sales forecasts and budget plans (eg. CLV, CAC, AOV, AGM )

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and provided absolute ROI (all tactics had multiple metrics and kpi’s, analytics engines used on all delivery platforms allowing final LTV:CAC ratio to be calculated. I was offered the permanent CMO position to rollout the above. Senior Brand Consultant 6-Month Contract SODEXO Created an EMPLOYEE VALUE PROPOSITION for the UK’s second largest employer, Sodexo. This include detailed research, comp analysis, interviews with key stakeholders across 10+ business units and the creation of an employee survey (question writing, survey implementation, face-to-face interviews, data collation and analysis – quant and qual). The final EVP was delivered along with its’ promises, values, proposition, marketing strategy, communications strategy and communications plan Senior Digital Marketing Consultant 9-Month Contract SAP Appointed by SAP to find an effective way to support several product LoB's with their regional lead generation campaigns (increasing engagement and pipeline feed) and existing corporate centralized SM activity. We delivered a SOCIAL AMPLIFICATION TOOLKIT an interactive eBook as the core communication. I conceptualized, researched, wrote, collated content, designed and programmed the eBook and developed a communications plan to promote and measure Marketing Director 6-month Contract UK Parking Control I was brought into this burgeoning 2nd tier parking services company, as their FIRST marketing appointment, with the objective that I would define and cultivate the UKPC brand so that they could challenge the industry leader and become the UK’s largest. During my tenure, I developed and defined the brand, educated and trained employees, created a strong social media presence, developed powerful thought leadership content, held high-level TL events, created a new advertising campaign, created a data strategy and wrote RFP copy. UK Sales & Marketing Director 6-months Idomoo Idomoo (creators of a revolutionary digital CRM platform that automatically-generates cinematic-quality personalized videos in volume) appointed me in 2013 to manage their UK sales and marketing effort. My role included new-business identification and presentation, marketing content creation and promotion.

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Marketing Director / Managing Director 2002 – 2012 Penknife Integrated Marketing Clients Included: Alcatel, Amdocs, Atex, Autoglym, Bombardier Transportation, British Gas, Checkpoint Systems, Citrix, CyberArrk Software, ECI Telecom, eGlue Software, Electronic Arts, GSK, Informatica, Land Securities, Luminar Leisure, Microsoft, Open University, Retalix, THQ, Ubisoft, Virgin Media, Vodafone (Europe). Career Standouts: • Maintained a 100% pitch win rate for over 7 years • Wrote, pitched and won a global rebranding project for a world leading transportation

brand in Germany worth over €1m to the agency • Created and hosted a Global Agency Training Programme for clients • Wrote and presented a brand strategy document to a global audience of 150+ Senior

Marketers in Belgium • Set-up a agency partner programme • Established an international office in Tel Aviv, Israel Managing Director / Marketing Director / Client Services Director 1994 – 2002 HMC Technology Marketing (Part of Huntsworth Group plc.) Clients Included: Activision, Alcatel, Amdocs, Avon Cosmetics, B&Q Warehouse, Checkpoint Systems, Computer Associates, Disney, Electronic Arts, EuroSports, Fujitsu, Guinness Brewing (UK) Ltd, Hitachi Credit, IBM, Lex Transfleet, Logica, Lotus Software, Lucas Arts, Nationwide Building Society, NatWest Bank Nortel Networks, P&O Travel, Sun Microsystems, THQ, Wilson Sporting Goods (Europe), Ubisoft, Virgin Games. Career Standouts: • Grew a dormant EMEA legacy account by 1100% in less than 2 years • Account Executive to Client Services Director in less than 7 years • Managing Director of a UK top ten Design Group by 28 years of age • Managed an EMEA based portfolio worth £3.5m • Wrote THE BOOK on ACCOUNT MANAGEMENT (literally) • Management & Financial Reporting to a PLC Board • Managed redundancy programme of over 50 employees (as CSD and NOT MD). • Recruited over 30+ CS employees

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Account Manager 1992 - 1994 KMD Marketing Group Clients Included: Boots, Bluebird Toys, Hasbro (Europe), P&G, Unilever. Account Executive 1988 - 1992 USP Design Clients Included: ASDA, Coca Cola, Marks & Spencer, Mars, Nintendo, Panasonic. References: Available upon request, from the following people: • Global HR Director, Sodexo • VP, Amdocs • Director, Amdocs • Senior Marketing Manager, SAP • Senior Marketing Manager, VMWare • Senior Marketing Manager, DELL

81 Grove Road, Windsor, Berkshire, SL4 1HT | Mobile: +44 (0) 7595 022218 | Email: robertjohnwebb71@gmail.com | LinkedIn: rwebb1 | Twitter: robertjohnwebb