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Roadmap20/03/2020
We enable marketers to minimize time to value, by providing turnkey solutions for 1-to-1 personalization, with measurable impact.
Industry-specific Solutions
Reporting & Analytics
Channels
Marketing Automation
Email Mobile Web
Direct Mail Ads Social
Cross-channel Personalization
External Response & Channel DataMobile | Social | Purchase | CRM & Offline | Website | 3rd Party
AI MarketingPlatform
Customer Data Platform
Emarsys Marketing Platform
The only Marketing Platform that knows your industry
Coming next After that FutureArea
Customer Data Platform
Automation
Channels
Personalized Content Management
Analytics
Enhanced Marketer Experience
Flexible and easy data integrationProvide your data as-is, and we'll do the heavy lifting. Painful data transformation into the prescribed structure won't be an issue anymore.
Data quality hubMonitoring customer data quality, sending automated advice to get the maximum impact from the Emarsys Platform.
Anonymous contact unified profileAnalyze the behavior of anonymous web and mobile contacts to make targeting them possible.
AI
Improved automation creation experienceBuild, test and measure your automations with ease. We are making it easier to automate your marketing strategy and maximize your impact.
Shorter time to valueWe are doing more of the heavy lifting for you. Benefit from our industry-tailored pre-built segments and use STO for even more use cases to generate more revenue faster.
The right channel and the right timeFocus on what you do best: building unique and creative content. We will take care of sending it over the right channel and at the right time.
Personal real-time interactionsReact to customer behavior on mobile and web within their current session with personalized messages that feel part of the native user experience.
Extended channel capabilities for more turnkey solutionsAdditional channels with real-time personalization and extend self-service automation.
Unified editing and personalization experienceEasily manage all your content and personalization capabilities across channels.
Rule-based product recommendationsMarketer can easily set up recommendation rules to recommend certain products to a defined segment based on customer behavior
AI-powered contentScale your content creation with AI-driven content that adapts your message to the recipient’s preferences.
Better understand the impact of campaignsKnow more about your industry with specific reports across all your communication channels. See which campaigns are driving your revenue.
Extended reporting capabilitiesEasily define and modify reports specific to your business. Report on customer lifecycle stages with more flexibility.
Attribute events and predict resultsDiscover all the events leading to a goal. See recommended Tactics based on your customers’ behavior.
Decrease Time to ValueImprove user experience, decrease waiting time.
Offering Tactics on all channelsEnsure better business results by enabling all channels in Tactics.
Complex upmarket needsCompliance to complex marketing organization needs through object distribution, advanced permission handling and approval workflows.
Goal-oriented & performance-driven messagingGoal attribution on campaign level across campaigns and channels.
AI
AI
AI
AI
AI
AI
We enable customers to utilize all their data across Emarsys without compromise at industry-best time to value and with fun.
Customer Data Platform Area
Coming nextRecently released
Magento plug-in V2
In rollout In development
Data for Rule-based recommendations
Data onboarding assistant
FutureAfter that
Anonymous contact data management
Real-time Open Data
Sorting for Relational Data Personalisation
Flexible and easy data integration
Provide your data as is, and we'll do the heavy lifting. Painful data transformation into the prescribed structure won't be an issue anymore.
Data quality hub
Monitoring customer data quality, sending automated advice to get the maximum impact from the Emarsys Platform.
Anonymous contact unified profile
Analyze the behavior of anonymous web and mobile contacts to make targeting them possible.
AIExternal Content
SF Commerce plug-in
Channel and website events available for real-time decisions
Flexible event (product) catalog
onboarding
Onboarding business-specific
events to RTI
Custom order data support for plug-ins
Custom contact data support for plug-ins
Custom product data support for plug-ins
Product data onboarding assistant
Shopify Flow support
Flexible event onboarding
Open Data cost monitoring
Real-time Open Data
DescriptionStream all the email, web, SMS, mobile app behavior and response data that is collected in the Emarsys Data Platform, back to your application.
Use cases● Trigger actions or processes in your application reacting to customer
behavior in real time.● Stream data into your backend for near real-time analysis.
BenefitsShorten time to value by easily integrating a real-time behavioral data stream to your application.
In rolloutCustomer Data Platform Area
External Content
DescriptionFetch external dynamic content for use in personalization tokens for individual recipients. External Content connects to your API and queries content for personalization in real time.
Use cases● Personalize campaigns with data that is not loaded to Emarsys, but
instead fetched from external data sources in real time.
BenefitsShorten time to value by using the data and logic you already have, without loading it into Emarsys databases.
In rolloutCustomer Data Platform Area
Data Onboarding Assistant
DescriptionMonitor the status of your data onboarding and ensure that your data is fully accessible to all the features in the Emarsys Platform. The Data Onboarding Assistant provides a quick and easy overview of the status of your ongoing integration with Emarsys.
Use cases● Monitor the status of the onboarding process - point out missing data
points.● Data load troubleshooting.
BenefitsShorten time to value by speeding up the data onboarding steps. Follow the status of your data load on a clear dashboard to always know where you are in the Emarsys data onboarding journey.
FutureCustomer Data Platform Area
Keep your customers engaged by continuously interacting with the right people at the right time.Automation Area
Coming nextRecently released
Time zone-aware automated messaging
In rollout In development
Real-time, behavior-based
interactions
Industry-specific, pre-built segments
FutureAfter that
Automated channel selection
Multi-channel Send Time Optimization
Improved automation creation experience
Build, test and measure your automations with ease. We are making it easier to automate your marketing strategy and maximize your impact.
Shorter time to value
We are doing more of the heavy lifting for you. Benefit from our industry-tailored, pre-built segments and use Send Time Optimization for even more use cases to generate more revenue faster.
The right channel and the right time
Focus on what you do best: building unique and creative content. We will take care of sending it over the right channel and at the right time.
AI
Message prioritization across
channels & campaigns
Improved automation reporting
Targeting based on predicted behavior
AI
AI
AIProgram-level control group measurements
for Max AI Tactics
Improved program editor
Flexible time window for Send Time Optimization
AI
Web and mobile behavior-based
real-time treatments
Program prioritisation Improved segmentation
creation experience
Time Zone-aware Automated Messaging
DescriptionDeliver your campaigns at exactly the same time of day across the globe. With the flip of a switch, the Automation Center can schedule messages based on the recipient’s time zone.
Use cases● Multi-time-zone international messaging. Use it together with our
multi-language solution to quickly build unified, streamlined international campaigns.
● Retail store announcements scheduled to the open hours of the store.
Benefits● True 1-to-1 personalization as the platform evaluates sending times on a
contact level. ● Minimize time to value by not having to segment users and send at
different times.
Recently releasedAutomation Area
Real-time, Behavior-based Interactions
DescriptionReact to customer behavior in real time. Build automations and deliver the right messages the moment customers interact with your website or mobile app.
Use cases● Real-time abandoned browse and cart.● Live mobile reactions.
Benefits● Minimize time to value as no extra integration is needed.● True 1:1 messaging based on individual behavior patterns.
In rolloutAutomation Area
Every marketer can create engaging, omnichannel messages with ease.Personalized Content Management Area
Coming nextRecently released
Flexible product recommendation
layout
In rollout In development
Industry-specific personalization use
cases
Push template updates to all
campaigns
FutureAfter that
AI-driven content adaptation
Banner personalization
Multi-language support in emails
Personalization using External Content
Unified editing and personalization experience
Easily manage all your content and personalization capabilities across channels.
Rule-based product recommendations
Marketers can easily set up recommendation rules to recommend certain products to a defined segment based on customer behavior.
AI-powered content
Scale your content creation with AI-driven content that adapts your message to the recipient’s preferences.
Channel-agnostic personalization
AI
Content-level reporting
Rule-based product recommendations
Omni-channel voucher management
Subject line optimization
AIImproved link-tracking solution
Multi-language campaign reporting
Omni-channel content management
DescriptionEngage with your audience in their own language without creating multiple campaigns. Different language versions can be handled within the same email, cutting the time required to set up, schedule and automate such campaigns.
Use cases● Content blocks can already be localized on the level of email templates.
Using localized template blocks reduces the time to set up multi-language messages.
● Simplify automated programs by adding one message that adapts to the contact’s language. This reduces the complexity of such programs and makes their creation and maintenance easier.
● Translate messages in one place. Translators are able to access all the different language versions from within the same message.
BenefitsShorten time to value and allow more time to focus on strategies and campaign creatives. Less time spent on repetitive tasks, such as setting up campaign parameters and building automated programs with multiple campaigns.
Multi-language Campaigns
In rolloutPersonalized Content Management Area
Content-level reporting
DescriptionBuild better-performing campaigns by understanding what content works well and what doesn't. Content-level reporting will provide you with detailed information about how your content performs.
Use cases● Report on the performance of your personalized content elements
including images, text and links.● Provide access to raw content data through Open Data. ● This data lays the foundation for AI based content recommendation for
the future.
BenefitsMarketers can improve the quality of their content in their email campaigns to better engage their customer base. Analyze send, open and click data for a better understanding of customer behavior.
In developmentPersonalized Content Management Area
Rule-based product recommendations
DescriptionConfiguring, filtering, blending AI based recommendation using defined rules to recommend certain products to a defined segment.
Use cases● Exclude users from price drop who were targeted before in the last 30 days or
were targeted by other campaign in the last 3 days.● Target customers with abandoned cart campaign who visited the webpage in the
last 2 weeks and viewed products but do not have active cart. ● Launch a campaign excluding a competing brand from recommendations.● Exclude products from recommendations that are below a given price point.
BenefitsExperienced marketers in e-commerce and retail looking for applying their knowledge of product recommendations to the marketing platform they use. Merchandizing Rules enables an easy and transparent way to set up product recommendations conditions for the chosen segment of customers.
Coming nextPersonalized Content Management Area
Omni-channel content management
DescriptionOmni-channel approach inter-relates every channel to engage with customers as a whole, to ensure they are having a wonderful and consistent overall experience during every interaction with your brand. The focus is on simplifying the content creation journey to enable you to re-use content pieces across channels and campaigns flawlessly and to focus less on repetitive tasks and more on campaign strategy.
Use cases● Re-use best performing content across channels.● Manage your brand assets and layouts at one place.● Reduced time to value: create and update your content only once.● Multi-language: translate your content blocks once, apply it for the
necessary channels.● Overview of all your campaign content across all channels.
BenefitsOur omni-channel solution will provide you a content-first experience to deliver the right information to the right customers through the right channels at the right time.
After thatPersonalized Content Management Area
Engage your customers in a truly personalized way using the unique capabilities of the Emarsys Platform, for efficient and reliable messaging in any value-adding channel.
Channels Area
Coming nextRecently released
Fast Web ChannelAudience Updates
In rollout In development
Omni-channel real-time
personalization
Omni-channel opt-in management
Improved Mobile Onboarding
FutureAfter that
Fully automated Ads creation
Unified Emarsys Mobile SDK
Filtering by device criteria on sending
Real-time interactions
React to customer behavior on mobile and web within their current session with personalized messages that feel like part of the native user experience.
Goal-oriented & performance-driven messaging
Goal attribution on campaign level across campaigns and channels.
Extended channel capabilities for turn-key solutions
Additional channels with real-time personalization and extend self-service automation.
AISelf-service SMS credit top-ups
Mobile TacticsIn-App messagingwith Push-to-In-App
Mobile Push withAction Buttons
Link Tracking in SMS
Mobile Messaging Inbox
Omni-channel Goal Reporting
Omni-channel Real-time
Interactions
Browser Push Messaging
Strategic Reporting for Mobile
Omni-channel Trend Reporting
Omni-channel Multi-Language
Support
Mobile push permission
management
Geofence-based Messaging
Mobile Revenue Attribution
Filtering by Device Criteria on Sending
DescriptionFilter your campaign audience based on device properties.
A campaign is only sent to those platforms which are set up for the app which is assigned to the campaign.
Use cases● Mobile users can be segmented by
○ Platform
○ OS Version
○ Application version
Benefits● Target mobile users more precisely.
Recently releasedChannels Area
DescriptionDeliver timely, personalized messages to app users while they are active in the app.
Engage with app users that may not have accepted push notifications.
Use cases● Engage app users with personalized in-context messages while they are
active in the app.● Display engaging in-app messages based on their current or past
behavior.● Easily create and adapt in-app messages from pre-designed templates.● Use custom HTML in messages for more flexibility.
Benefits● Drive deeper engagement from push-disabled app users.● 1-to-1 engagement while app users are active.● Improved and more personal app experience.
In-app Messaging
In rolloutChannels Area
Rich Mobile Push
DescriptionCreate and personalize push messages with rich media. All rich message types are fully supported, including media attachments, previews and action buttons.
Use cases● Create push messages in the Emarsys content editor and personalize
them with all the available personalization variables.● Create push messages containing action buttons and media
attachments of animations and videos.
BenefitsImprove your personalization to maximize engagements. Rich push notifications have up to 56% higher open rates than simple push messages. Action buttons deliver highly engaging interactive customer experiences.
In rolloutChannels Area
Mobile Messaging Inbox
DescriptionStore rich media messages for app users in one central app inbox.
Allow marketers another channel to communicate with app users and store messages for longer engagement.
Send messages that can be viewed when the app user wants and stored for later reference, for example voucher codes.
Use cases● Send messages to app users that didn't allow push notifications on their
devices.● Send inbox messages that you want your app users to read repeatedly.● Send low/moderate priority messages to your app users to read at their
convenience.
BenefitsInbox messages are another effective message format to engage customers at their preferred time.
Coming nextChannels Area
Strategic, tactical reporting.Analytics Area
Coming nextRecently released In rollout In development
Revenue attribution
Multi-channel strategic reporting
Self-service customizable reports
FutureAfter that
Custom goal attribution
Recognize and present opportunities
Better understand the impact of campaigns
Know more about your industry with specific reports across all your communication channels. See which campaigns are driving your revenue.
Extended reporting capabilities
Easily define and modify reports specific to your business. Report on customer lifecycle stages with more flexibility.
Attribute events and predict results
Discover all the events leading to a goal. See recommended Tactics based on your customers’ behavior.
AIStrategic Dashboard
(Retail)
Multiple and flexible lifecycles
Value measurement
Store reporting
Filtering unidentified purchases Event attribution
Mobile lifecycles
Filtering unidentified purchases
DescriptionSetup filtering option for sales data, excluding non-identified purchases.
Use cases● Filter out unidentified purchases from sales data for retailers.
BenefitsLifecycle data will not be compromised by the anonymous purchases and marketers can track and create segments with real contacts.
Recently releasedAnalytics Area
Strategic Dashboard (Retail)
DescriptionAs a retail marketer, enjoy a tailored Strategic Dashboard with new strategies and metrics specific to your vertical, with your customers distributed between different sales channels.
Use cases● Track revenue and active customer numbers both online and offline, and
define targets for them.● Report on offline strategies and Tactics driving offline purchases,
such as:○ Driving same store and new store revenue.○ Convert offline buyers to online.
● Measure strategies and objectives per sales channel (online, offline, call center, apps, etc.).
BenefitsMarketers can measure and optimize the impact of their activities in a way that is more relevant to retail, across online and offline sales channels.
In rolloutAnalytics Area
Store reporting (Retail)
DescriptionAs a retail marketer, you can measure the performance of all your stores, compare their results and see the impact of your campaigns.
Use cases● Compare and evaluate stores based on key metrics.● Track the impact of store-specific activities.● Analyze the new store performance against your existing stores.
BenefitsMarketers can measure the impact of their campaigns for their stores per region, group of stores or individual store.
In rolloutAnalytics Area
Revenue Attribution
DescriptionKeep track of your marketing ROI with greater transparency.
The revenue attribution service provides a flexible tool for marketers to define their attribution model and apply it across channels to fit their business rationale.
Use cases● Attribute purchases to marketing activities in a flexible way across
channels.● Track the impact of marketing campaigns on revenue objectives within
strategic reporting.
BenefitsMarketers can measure their performance based on the most relevant attribution method and track revenue across multiple marketing channels in all reports within Emarsys.
In developmentAnalytics Area
Multi-channel Strategic Reporting
DescriptionView your engagement metrics from multiple channels, displayed together on the Strategic Dashboard.
Use cases● Analyze the impact of your multi-channels Tactics, adding revenue and
engagements metrics from additional channels beyond email, such as push, SMS, web, etc.
BenefitsMarketers can measure the impact of their Tactics in a more holistic way, as it includes all channels.
In developmentAnalytics Area
Chat/ Chatbot
Empower marketers with a flawless platform experience and industry-specific best practices, so they get the most out of their Emarsys Marketing Platform.
Enhanced Marketer Experience Area
Coming nextRecently released In rollout In development
Re-usable automations across
sub-accounts
Mobile channels in Tactics
FutureAfter that
Data access control
Campaign approval workflow
Offering Tactics on all channels
Ensure better business results by enabling all channels in Tactics.
Complex upmarket needs
Compliance to complex marketing organization needs through advanced permission handling and approval workflows.
Tactics with AI segments
Real-time Tactics
AINew user interface
Universal login
Home PageSMS channel in Tactics
Platform speed enhancement
Multi-account permission system
Decrease Time to Value
Increase user experience, decrease waiting time.
Single Sign OnNavigation overhaul
Retail Tactics
Loyalty Tactics
Contextual Help, Chat / Chatbot
Upgrade Flows
Tactics With AI Segments
DescriptionOptimize the results of your simple Tactics with AI segments that deliver better results by identifying the likelihood of purchase, the best channel and the best time to reach a customer.
Use cases● Replenishment: notify your customers before they run out of a frequently
bought product.● Re-engage: revive the engagement with customers that are not
responding to email any more.● Simple Tactics with AI segments to improve 1:1 targeting relevancy.
Benefits● Minimize time to value through predefined automations for more
complex use cases.● Targeting who is applicable for each Tactic becomes true 1:1
engagement since AI scores are calculated for each individual.
Recently releasedEnhanced Marketer Experience Area
AI
Multi account Permission System (Single environment)
Recently releasedEnhanced Marketer Experience Area
DescriptionDefine and manage your platform user roles, and assign the different functionality that each user role can access through multiple suite accounts. (Limited to single environment)
Use cases● Define an unlimited number of roles and permissions.● Assign different roles on different accounts to same users.● Use the same login credentials to all of your accounts.● Switch between suite accounts.● Protect sensitive functionality from specific user types.
BenefitsMinimize time to value by managing user roles and permissions yourself, without help from Emarsys Support. Universal login credentials to all suite accounts.
New Channels in Tactics
DescriptionUse SMS in Tactics to address high-value customers and those who are less likely to engage to email.
Use cases● Abandoned cart/Browse● Lead re-engagement● Win back customers● Birthday● Time-sensitive promotions
BenefitsOmni-channel communication to customers addressing them on channels they are most likely to convert.
In rolloutEnhanced Marketer Experience Area
Real-time Tactics On All Channels
DescriptionReact to customer behavior on any channel in real time, with behavior-based interactions available as Tactics.
Use cases● Activate Real Time Interaction programs with pre-populated content,
across multiple channels.
BenefitsMinimize time to value by easily activating complex marketing automations that act in real time.In development
Enhanced Marketer Experience Area
DescriptionConvert your single channel customers to omni-channel customers with retail tactics.
Use cases● First-time store buyer to repeat online: encourage new in-store
customers to make their next purchase online.
● Post-purchase store feedback: build your online community by encouraging customers to review a specific store.
● Research online purchase offline: use incentives and exclusive offers to encourage your customers to convert their product research online via mobile, app or web into a purchase in-store.
BenefitsMinimize time to value through predefined omnichannel automations.
Retail Tactics
In developmentEnhanced Marketer Experience Area
New User Interface and Navigation
In rolloutEnhanced Marketer Experience Area
DescriptionEnjoy the Platform’s modern, fresh and intuitive look. The navigation is a great experience and up-to-par with industry-leading examples in visual fidelity .
Use cases● All components of the Platform have a new coat of paint.● Overall usability is increased.● Platform navigation is overhauled.
BenefitsUser experience is better and we also minimize time to value by optimizing the core navigation of the Application.
Universal Login and Homepage
DescriptionEnjoy a smoother entry point to the Emarsys User Experience.
Use cases● No need to memorize “suite numbers” and unique URLs any more.● A homepage where users can quickly access “last viewed” and “most
viewed” pages for a smooth navigation experience.● Homepage dynamic content (what’s new, tutorials in the future).
Benefits● Minimize time to value by easily accessing pages from usage history.● A landing page with personalized shortcuts.● Content options within the Platform.● Universal login from a single place to any suite environment.
Coming nextEnhanced Marketer Experience Area
Platform Speed Enhancement
DescriptionEnjoy a faster experience with Emarsys.
Use cases● Reduced waiting times on page and product loads.
Benefits● Time to value increased.● Better overall experience while using the platform.
Coming nextEnhanced Marketer Experience Area
Reusable Automation Across Sub-accounts
DescriptionShare best practices throughout your organization or enforce uniform marketing automations.
Use cases● Create automations which can be used by multiple
countries/regions/brands.
● Utilize third-party contributors (e.g. agencies) to create tailor-made automations.
● Harmonized automations in line with global policies.
BenefitsMinimize time to value by sharing best practices across accounts.
After thatEnhanced Marketer Experience Area
Data Access Control
DescriptionRegulate access to assets (campaigns, segments, contacts, financial data, reports, etc.) to different platform user roles.
Use cases● Manage access to personal contact data.
● Disable sending campaigns to contacts without permission.
● Reduce clutter by showing to each platform user their relevant assets according to different brands, business units, languages, etc.
BenefitsMore secure and more flexible control over data access.
FutureEnhanced Marketer Experience Area
Campaign Approval Workflow
DescriptionCreate and approve campaigns in a multilayer organization; send campaigns under strict approval workflows.
Use cases● Campaigns created by campaign managers can be sent for approval.
● Approval gates enable sanctioned campaign sending only.
BenefitsMore secure and flexible control over campaigns according to roles and permissions.Future
Enhanced Marketer Experience Area
Drive omni-channel customer engagements with a personalized loyalty program.Loyalty
Coming nextRecently released In rollout In development FutureAfter that
Offline retail toolkit
Retailers can utilize the customer’s wallet apps and engage store-based loyalty actions and more, for effective offline loyalty.
Social media, friend-referral and milestones.
Using social media, friend referrals and milestones as loyalty actions.
More loyalty plans, AI
Enable customers to enjoy privileges based on their tier, allocated according to their ongoing spending levels and based on a recurring fee.
Drive loyalty decisions using AI.
Point-based loyalty solution
Loyalty Wallet
Fully personalized consumer experience
Exclusive access Loyalty Tactics
Engagement Actions Multi-Goal Actions
Loyalty Wallet
DescriptionShow your Loyalty members their current balance and benefits with the Loyalty Wallet. Customizable via the Emarsys Loyalty account and appearing as a sidebar widget on your website, your customers can view their balance, as well as earn and redeem points for gifts and other rewards.
Use cases● Enable the Loyalty portal and real-time loyalty engagement capabilities
without any design change to the website and without IT support.
● Easily bring all the loyalty program capabilities to your customers on your mobile and desktop websites.
BenefitsReduce dependency on IT support to a minimum to ensure shortest time to value.
Recently releasedProduct Growth
Points-based Loyalty Solution
DescriptionTie your customers to your brand with a loyalty program which allows members to earn points through purchases and engagement and redeem these for rewards. Additionally, members can be assigned into loyalty tiers based on the number of points. The higher the tier, the better the benefits.
Use cases● Boost any campaign on any channel with a loyalty-based treatment to
drive better performance.● Create more loyal customers - your most valuable asset.
BenefitsSpecially designed for Emarsys customers, Emarsys Loyalty provides one of the fastest solutions to onboard and operate. It ensures maximum lifetime value and higher ROI.
Recently releasedProduct Growth
DescriptionBoosts each of your marketing Tactics with an added layer of personalization. As a part of the Emarsys Platform, this solution plays a key role in creating a great consumer experience.
Use cases● True 1-1 personalization of loyalty treatment in any marketing
communication.
● Deliver specific actions to drive non-members to join the club, and pre-distribute customers into tiers based on their spend so far this year.
● Enable easy omni-channel communication and an unlimited number of actions to communicate to customers.
● Integrated with Tactics to maximize customer lifetime value and membership growth, in a personal and context-aware manner.
BenefitsUtilizing the full potential of Loyalty, as an integral part of the Emarsys Marketing Platform.
Fully Personalized Consumer Experience
Recently releasedProduct Growth
DescriptionDrive loyalty without sacrificing margins: instead of only rewarding customers with vouchers, you can offer exclusive experiences, by granting exclusive access to pre-sale, products, content and more - all that without IT.
Use cases● Allow customers to redeem points into exclusive access rather than
vouchers and gifts which cost money.
● Deliver exclusivity as reward which can is only available to loyalty members of certain tiers.
BenefitsA strong alternative to discounts. Reduce margin loss, by providing a reward which is perceived as high value, provides an emotional benefit and doesn’t cost money.Create Exclusive Access without IT. Reduce dependency on IT support to a minimum to ensure shortest time to value.
Exclusive Access
In rolloutProduct Growth
DescriptionDrive more engagement: instead of only rewarding customers on purchases, you can make a CRM, website, or custom event rewardable. A new Automation Center node which enables countless possibilities with loyalty.
Use cases● Reward customers on providing CRM data, engaging with marketing
channel (e.g. email open/click) or engaging with your website/application
● Create custom loyalty actions, drive your customers to take a wide variety of activities using a simple trigger
BenefitsMake anything rewardable. Drive any type of engagement, not only a purchase.
Engagement Actions
In rolloutProduct Growth
