Right place. Right time

Right place. Right time.

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For over 30 years aquatics has been watching from afar as Latin America has developed into a strong and sustainable region. As we now enter an exciting time where sports and major sporting events are having an important presence in the area, there is a momentum building giving way to new and exciting opportunities for aquatics.

With our experience and commitment, a 2015/2017 FINA World Championships in Guadalajara will provide the right platform for a world-class event, showcasing FINA, the World Championships and Aquatics in a strong position across Latin America.

Moreover, with the upcoming 2016 Summer Olympic Games in Rio de Janeiro, the timing for the event in Guadalajara is perfect. Whether organizing a 2015 or 2017 World Championships, we are in the ideal position to create a big impact throughout Latin America – a unique opportunity which should be embraced.

The place is Guadalajara, the time is now!


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01 > Support letters 6

02 > The Country 14

03 > The City 26

04 > The National Federation, Candidature Committee and OC 38

05 > Dates / Programmes 46

06 > Venues 50

07 > Marketing 66

08 > Television: Host Broadcasting Operation and Domestic Broadcast 78

09 > Financial aspects 82

10 > Events 88

11 > Accommodation/Services 94

12 > Motivation and Benefits 104

> Appendix 113

The bid of Guadalajara

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Support letters

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8

National Sports and Physical Culture Commission

Full letter of support available upon request

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General Director Mr. Bernardo de la Garza Herrera, National Commission for Sports and Physical Culture

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Mr. Kiril Minchev TodorovPresident, Mexican Swimming Federation

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Mr. Jorge Aristoteles Sandoval DiazPresident, Guadalajara City Hall

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Mr. Emilio Gonzalez MarquezGovenor, Jalisco State

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Peter StoychevOpen water athlete, Bulgaria

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The Country

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A region with passion

2.1 Country

Mexico – Officially the United Mexican States is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean, on the southeast by Guatemala, Belize and the Caribbean Sea; and on the east by the Gulf of Mexico. Covering almost 2 million square kilometres, Mexico is the fifth-largest country in the Americas by total area and the 15th largest independent nation in the world.

2.2 Population

With an estimated population of 111 millions, it is the 11th most populous country in the world. Mexico is a federation with thirty-one states and a Federal District, the capital city. Guadalajara, with 1.5 million people, is is the 2nd largest city in the country.

2.3 Immigration/Customs

Mexico is a warm and friendly country that welcomes all visitors. Over the years it has been recognized internationally for its hospitality, as well as the quality of services provided to tourists and visitors upon their arrival, throughout their stay, and during their exit via national ports, borders, and airports.

Mexico has given high priority to the safe and efficient entry of foreign nationals and dignitaries into the country. It has continuously improved this process, establishing an easy and quick procedure to welcome visitors, while strengthening the capacity of various governmental agencies which would have primary roles if Guadalajara is awarded the designation as Host City of the FINA World Championships 2015/2017.

2.3.1 Guarantee of entry visa for all participants involved in the Championships

The current regulations regarding entry visas include the following:

We guarantee the entry visa for all participants involved in the Championships. While all foreign participants to the FINA World Championships will have to apply for visas (In this specific case) to Mexico with a Mexican embassy/consulate with the support of the Minister of the National Sports and Physical Culture Commission, through the use of state-of the-art technology, the Organising Committee will ensure that this procedure is safe and efficient.

Given that with a valid passport, citizens of 95 countries worldwide are able to enter Mexico without a visa as tourists, transit passengers, or business visitors we

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will be able to easily coordinate to ensure that they receive the right accreditation and easy entry for the FINA World Championships. For visitors from other countries, the Organising Committee in coordination with the Mexican government to expedite and ensure the issuance of visas that are linked to the accreditation process.

Upon their arrival to Mexico, all accredited persons will receive quick and efficient support and assistance at special facilities inside both the Mexico City and Guadalajara International Airports.

2.3.2 Guarantee that goods and equipment may be temporarily imported

Regulations concerning the import of special products and equipment:

Mexico has considerable experience in hosting and organizing international sports events, which has resulted in customs and foreign commerce regulations that allow temporary duty-free imports, for up to one year, of all the goods necessary for the event.

For the FINA World Championships we guarantee that the goods and equipment may be temporarily imported: All the material and equipment to be temporarily imported to Mexico will be free of taxes only if it is for the World Championships (Therefore, it is important that these items be labelled for the event)

2.4 Health Care

2.4.1 Present health care system

Health care in Mexico is provided via public institutions, private entities, or private doctors. Health care delivered through private health care organizations operates entirely on the free-market system. This is also the case of health care obtained from private doctors at their private office or clinic. Public health care delivery, on the other hand, is accomplished via an elaborate provisioning and delivery system put in place by the Mexican Federal Government.

The State Secretary of Health is in charge of the health subject: the Mexican Institute of Social Security (IMSS), the Social Institute of Security and Services of the State Workers (ISSSTE), the Civil Hospital, the Green Cross, the Mexican Red Cross, are also available next to the great number of particular clinics and hospitals.

The social welfare is attended by an institute called DIF (Sistema para el desarrollo integral de la Familia), through Municipal Committee and some other welfare public and deprived organisms.

There are 79 clinics, hospitals, sanatoriums and medical units in Guadalajara.

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Hospitals and clinics in Guadalajara

At the moment Guadalajara counts on an extensive rear area net of health, as much public as private.

Mexico’s high quality public and private health care systems provide certified personnel and cutting-edge technology at all levels of necessary attention.

Certified paramedics are ready to provide emergency services 24 hours a day in all major cities and in many less populous cities throughout the country. These services are usually dependent upon the Red Cross and other private institutions. Highly equipped ambulances are ready to attend any accidents, traumas, or other emergencies. Emergency service is available through the nationwide 066 call centre. Private pharmacies provide prescription medicines as well as over-the counter (OTC) products, with many open 24 hours daily.

Public health care is provided without fees or charges to all registered citizens of Mexico. This mandate includes emergency services, general and family medicine, specialized physician care, and hospital admission. Private health care is also highly competitive in quality and cost.

During the FINA World Championships doctors and paramedics will be specifically designated for the event. Furthermore, medical specialists will be recruited to train medical volunteers who will provide first-contact and emergency medical attention on-site.

2.4.2 Legislation on doping

CONADE created a National Anti-Doping Committee in October 2005 to meet international anti-doping standards. Its mission is to regulate the results, controversies, and irregularities that arise regarding the norms and procedures of doping control, both in- and out-of-competition for athletes and events in Mexico. This complies with the Declaration on Anti-Doping in Sports established by WADA in March 2003 in Copenhagen.

The General Sports Law takes into account the necessary measures to eradicate the consumption and distribution of controlled substances and steroids during physical, recreational and sport activities. When results are positive for any prohibited substance, the National Anti-Doping Committee follows WADA procedures to validate these results, including provision for athlete appeals. These regulations apply to any individuals associated with an athlete who tests positive for prohibited substances, including trainers, doctors, and other support personnel, who may also be sanctioned.

Hospitals Clinics Houses of Health

Institutes Particular Centers

Units of Health

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2.4.3 WADA accredited laboratory

There are five accredited laboratories in the Americas: two in the United States, one in Cuba, Columbia, Brazil and Canada. The suggested laboratories to send samples would be the ones in the United States or Canada. Transportation and custody of samples will follow WADA protocol. The mail carrier chosen for lab samples will be UPS, which meets the criteria and experience in handling and transporting doping samples, having previously performed this duty for the World Youth Boxing Championships in Guadalajara 2008.

Currently, Mexico is undergoing the certification processes by WADA for a laboratory under the direction of the National Anti-Doping Committee. If approved by 2015/2017, the samples will be analyzed in this laboratory.

2.5 Sport

2.5.1 Governmental department responsible for sport

The Government in the chamber of deputies has a commission in charge of the youth and the sports, it is ruled by a member of the chamber who is committed in the growth, develop and diffusion of the sports among the country specifically the youth.

In Guadalajara (The city that we are proposing) there is the Institute for Sports Development and support youth in Jalisco: Institute in charge of sports in Jalisco. This organization is ruled by the government of the state and must provide sports culture to their country.

2.5.2 National organization responsible for sport

CONADE (Comisión Nacional de Culturafísica y Deporte) National Sports and Physical Culture Commission is a public decentralized organism responsible for sport in Mexico. It is in charge of proposing, evaluating ruling and checking the national legislation for sport and physical culture in our country. It works with the National Olympic Committee for international competitions.

CONADE also promotes the good habit of sports among the Mexican citizens and the prevention and control of prohibited substances in competitions.

CONADE rules the National Sports Federations.

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2.5.3 Other relevant organizations

CODEME: (Confederación Deportiva Mexicana) The Mexican Sports Confederation is in charge of promoting the federal sport with its associated clubs in order to follow the rules and statements of the CONADE with the Olympic Committee and with the regional governments.

COM: (Comité Olímpico Mexicano) The Mexican Olympic Committee is one of the three constituents of the Olympic Movement together with the International Olympic Committee (IOC) and International Sport Federations. The mission of the Mexican Olympic Committee is to develop, promote and protect the Olympic Movement in Mexico, in accordance with the Olympic Charter.

2.5.4 National heroes in aquatics

2.6 Media

2.6.1 Media attention to swimming

A wide carry of national and international communication agencies operate in Mexico. With over 57 media specifically focused on aquatics and swimming. They include:

See next page

Name Award Discipline Olympic Games

Joaquin Capilla Pérez Gold Medal

Silver Medal

Bronze Medal

Bronze Medal

Diving Platform

Diving Platform

Diving Platform

Diving springboard

Helsinki 1952

London 1948

Helsinki 1952

Melbourne 1956

Felipe Muñoz Kapamas Gold Medal Swimming Mexico 68

Ma. Teresa Ramirez G. Bronze Medal Swimming Mexico 1968

Alvaro Gaxiola Robles Silver Medal Diving Platform Mexico 1968

Jasús Mena Campos Bronze Medal Diving Platform Seúl 1988

Fernando Platas Álvarez Silver Medal Diving Springboard Sidney 2000

Guillermo Echavarría Pérez Worl Record 1500 Swimming –

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2.6.2 TV broadcasting

TV broadcasting: Mexican official television broadcasting rights of FINA events belong to Televisa

and TVC Deportes.

Audience: Sports fans in Mexico, account for almost the 45% of the population.

NEWSPAPERS AND SPECIFIC MAGAZINES: 23

1. Ovaciones 9. Reforma 17. La Razón

2. Milenio-La Afición 10. La Prensa 18. Impacto Deportivo

3. Esto 11. La Jornada 19. Estadio

4. Universal 12. Sol de Mexico 20. Proceso

5. Excelsior 13. Diario de Mexico 21. Revista Expansión

6. El Financiero 14. Récord 22. ESPN Magazine

7. Uno más Uno 15. Universal Gráfico 23. Sport Life

8. Crónica 16. Economista

RADIO STATIONS: 12

1. Radio Centro 5. Radio ABC 9. MVS Radio

2. Radio Fórmula 6. Grupo IMER 10. Radio Mil-Enfoque

3. Grupo ACIR 7. Grupo Imagen 11. Estadio W

4. Radio 13 8. Cadena Rasa 12. Notisistema.

TELEVISION STATIONS: 12

1. Televisa 5. MVS 9. Cadena 3

2. TDN 6. Canal 11 10. CNN

3. TVC Deportes 7. ESPN 11. Canal 40

4. TV Azteca 8. Fox Sport 12. TV Mexiquense

INTERNATIONAL NEWS AGENCIES:

1. EFE 3. Reuters 5. DPA

2. Notimex 4. AP 6. Prensa Latina

INTERNET PORTALS: 5

1. Terra 3. Yahoo 5. Jam Media

2. Esmas 4. Mexsport

www.masnatacion.com/

www.anv.mx

www.fmn.org.mx

www.triton.mx

www.natacionmexico.com/portal

Broadcast Times: The exact broadcasting times vary, however for the FINA World Championships

we can expect Primetime coverage especially throughout the weekends. In the past, there has been live broadcast of competitions at the Olympic Games and some FINA events (Diving World Series, Pan-American Games and FINA World Championships).

There are several web pages which that have dedicated specific attention to aquatics/swimming in Mexico, included below are a few examples:

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2.7 Events: Major sporting and other international events held in the country/city during the last 5 years, together with details of events to be staged in the country/city in the next 5 years.

The international swimming events that the Mexican Swimming Federation has

hosted include: > World Diving Series (2008-2013) – held 6 consecutive years in Mexico > Open Water Grand Prix in Chiapas (Cañón del Sumidero)

– held 7 consecutive years in Mexico > Open Water World Championships in Cancun

– held 4 consecutive years in Mexico. > CCCAN Games 2003 > UANA Pan-American Games for Synchronized Swimming in Oaxtepec,

Morelos > Junior Swimming World Championships 2008 in Monterrey

– Pan American Games Guadalajara 2011

2.8 Language

There is no constitutional official language at the federal level in Mexico. However, Mexico does have the largest Spanish-speaking population in the world, almost a third of all Spanish native speakers live in Mexico and 97% of the population speaks Spanish.

Breakdown of other languages spoken in Mexico:

Language Number of People

English 680,430

French 340,500

German 280,000

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The City

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A great place for the greatest athletes

3.1 General description of the city

3.1.1 City location within the country

Guadalajara is the capital of the Mexican state of Jalisco. The city is located in the central region of Jalisco in the western-pacific area of Mexico. With a population of 1,564,514 it is Mexico’s second most populous municipality. The Guadalajara Metropolitan Area includes seven adjacent municipalities with a reported population of 4,328,584 in 2009, making it the second most populous metropolitan area in Mexico, behind Mexico City.

3.1.2 General prestige of the city

In Guadalajara, the past and the present co-exist in perfect harmony. Its residents enjoy the icons of Mexican folklore while recognizing their hometown as one of the cities with the most economic, cultural, and educational potential in all of Mexico. Now that Guadalajara has become the site of the XVI Pan American Games, the city has been undergoing extensive renovations. With more than 5,000 athletes expected from approximately 42 countries across the Americas and the Caribbean, sports to be hosted include 36 sports and 43 disciplines.

Guadalajara is proud and enthusiastic to welcome the Pan American Games and in so doing will use the opportunity to revitalize the entire city, primarily its downtown historic center and surrounding sporting arenas. Specifically, the brand new Pan American Aquatics Centre with two 50 meter swimming pools and a large state-of-the-art diving well will benefit aquatics for many years after the event.

3.1.3 General image of the area – See chapter 6

3.1.4 Development prospect: city planning

Since being awarded the Pan American Games, Guadalajara began a far reaching, large scale urban transformation that will result in a great social and economic transformation.

With a total budget of $250 million USD, COPAG (the Organizing Committee for the Pan American Games Guadalajara 2011) has the aim of updating the city’s sports and general infrastructure. In all, Guadalajara is a modern city, but continues to keep its eyes toward the future and the Pan American Games are the opportunity to re-energize the city’s transformation to become a place that meets the new needs of its citizens by becoming a cosmopolitan city offering a higher quality of life to its residents and visitors.

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3.1.5 Number of inhabitants: current/projected

The population of the metropolitan zone of Guadalajara increased from 3.7 million in 2000 to 4.3 million in 2010. The estimated population in 2015 will be approximately 4,570,000 people.

3.2 Details of travel connections

3.2.1 International/domestic airport(s)

Guadalajara International Airport is a destination for airlines belonging to the most important international air alliances. These provide access to all major international and regional hubs, effectively linking Guadalajara to 80% of the world’s air routes. The airport handles approximately 19,000 passengers each day and over 7.6 million passengers each year.

It has currently been expanded to provide greater connectivity. In 2010, the airport’s international section had an additional 7,000 square meter and 2,000 square meters added for use of domestic flights – representing an investment of $10 million USD.

The Guadalajara International Airport is directly linked to the downtown area by a BRT (Bus Rapid Transport) route, with an approximate journey time of 30 minutes. By car, the airport is approximately a 20-minute drive from the anticipated venue site.

Location: The airport is situated 17km (12 miles) southeast of Guadalajara.

Time zone: GMT – 6 (GMT – 5 from first Sunday in April to last Sunday in October)

Address: Municipio Tlajomulco de Zúñiga, 45659 Guadalajara, Jalisco, Mexico.

Telephone: (33) 3688 5120.

Website: http://aeropuertosgap.com.mx

Email address: [email protected]

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3.2.2 Railway stations / Ferry terminals

Currently there exists a light train, which accounts for 48 trains of 2 see-articulated cars, for the transport of the public (usually they are for locals and/or tourists). With 29 stations available to the users distributed throughout the entire network (Line 1 and Line 2).

The Light Train was implemented in Guadalajara in September of 1989, to satisfy the minor needs of the existing urban transport of that time, and to make a transportation system that was urban and ecological. This is a method for local transportation.

3.2.3 Major highways / motorways

Guadalajara is 535 km northwest of Mexico City and 344km east of Puerto Vallarta. Highways 15, 15D, 23, 54, 54D, 80, 80D and 90 all have coverage.

Tolls and driving times to main destinations are as follows: Manzanillo (30 USD, 3 hours), Puerto Vallarta (35 USD, 3 ¾ hours) and Mexico City (50 USD, 5 ½ hours).

Guadalajara has many car rental agencies. The average cost goes from 50 to 60 USD per day and it will cost you around 30 USD to return the car in any city other than the one you rented it from.

3.3 Local transportation:

3.3.1 Roads / street network for cars

The streets of Guadalajara are safe and easy to get around in.

3.3.2 Existing rush hours

There is not a specific rush hour for travelling in Guadalajara. For that reason it is comfortable to travel around the city.

3.3.3 Local bus network coverage

The long distance bus terminal is “Nueva Central Camionera” a large modern V-shaped terminal that is split into 7 separate modules. Each module has ticket desks for a number of bus lines, plus rest rooms and cafeterias. This Bus terminal is 9 km southeast of Guadalajara city center.

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Buses go to and from just about everywhere in western, center and northern Mexico. Destinations are served by multiple companies, based in different modules, making price comparison difficult and time-consuming. The good news is that if you are flexible, you won’t have to wait long for a bus.

Guadalajara’s other bus terminal is “Antigua Central Camionera” about 1.5 km south of the cathedral near Parque Agua Azul. From here 2nd-class buses serve destinations within 75 km of Guadalajara. There are 2 sides to it: Sala A is for destinations to the east and northeast; Sala B is for destinations to northwest, southwest and south.

3.3.4 Local subway network coverage

There is a local network coverage locally is known as SITEUR (Sistema de TrenEléctricoUrbano), Spanish for Urban Electrical Train System, is a light train and rapid transit system serving the municipalities of Guadalajara, Zapopan and Tlaquepaque, in the state of Jalisco, Mexico. SITEUR is also the name of the state authority which operates the system. Opened in 1989, the system currently has two lines: line 1, running from north to south, with 19 stations, and line 2, running from downtown to the east, with 10 stations.

3.3.5 Local train network coverage

Please see 3.2.2

3.3.6 Taxi availability

There are a variety of ways to take a cab in Guadalajara. One can take a cab either by calling a taxi, going to a taxi stop or hailing a cab in the street (just wait for one to pass by and make the stop signal).

Terrestrial Transportation Taxis of Guadalajara: among the best transportation to be found in Guadalajara, vistors will be able to visit everything in the city with ease and comfort. In addition, not only are taxis affordable, but they come with air-conditioning to guarantee all comforts necessary for a passenger.

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3.4 Climate

Guadalajara is a city of spring and nice weather during most of the year, with seasonal rains that are usually short lived and do not “soak up” the tourist enthusiasm of travellers. The average temperature in Guadalajara is 27°C.

The climate in Guadalajara is often described as mild and spring-like for most of

the year. However, with so much sunny weather to go around, daytime summer temperatures in Guadalajara quickly rise to 30°C / 86°F, often reaching 35°C / 95°F or more during the months of April and May.

3.4.1 Humidity

The mean humidity is approximately 50 % annually.

3.4.2 Cloud cover

The skies over Guadalajara are generally blue with little cloud cover.

3.4.3 Precipitation

There are sporadic downpours in summer (June to September) usually in the afternoon, although the frequency of these rainfalls increases between July and August. However, rains in Guadalajara do not last that long and when the rain showers end, the sun usually comes out soon after.

3.4.4 Winds

The average winds per year are 5 knots, this is usually the case during the proposed event dates.

3.5 Details of environmental conditions

The air quality is almost perfect in the months of July and August and visitors can enjoy clean air and blue skies.

In the municipality there are 28 water sources, 25 of them are deep well and 3 are shallow, all together removing 38 thousand m3 per day, of which 16 thousand m3 are of deep wells and 22 thousand m3 are of springs. There is a water treatment plant, with capacity of 9 thousand liters per second and that gives a volume of 33 million m3 of treated water for the region.

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3.6 Details of Security

3.6.1 Institutions and organisations responsible for security

The Institute responsible for public safety in the State of Jalisco is the State Ministry of Security. They have vast experience uin coordinating and providing safety for international events and work very closely with the Main Army,Federal and City police forces throughout the State.

3.6.2 Experience in providing security for major international events

With a long history as a host of major events, the City of Guadalajara has become one of the most important cities in the country. Guadalajara has hosted a wide variety of national and international political, social, cultural, and sport events, thus demonstrating it has the experience and capability to safeguard its special visitors in a secure and discrete way. Successful events include two Ibero-American Summits; the 3rd EU-Latin American Presidential Summit; the 8th U.S.-Mexico Business Leaders’ Summit; the 48th International Eucharistic Congress; and, most recently, the 2009 North American Leaders’ Summit. These meetings have required varying levels of security, but their successful completion attests to the resources which Guadalajara has provided to protect both visitors and citizens alike.

Furthermore, having provided security for previous Olympics Games and the upcoming Pan-American Games in October 2011, Guadalajara’s experience is second to none. For this reason, it has been secured with the Physical Culture and Sports National Commission that they will provide the necessary security for the FINA World Championships in cooperation with the Federal Police.

3.6.3 Crime rates in the City

Guadalajara is one of the safest cities in one of the safest states in Mexico (Jalisco) with a very low crime rate, well below many major cities in Europe and North America.

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3.7 Details of technology and technical networks (including quality and extent of systems)

With the advent of GSM networks and the optimization of CDMA EV-DO standard raised the possibility of accessing Internet through mobile networks, thus opening up the service which reported a sustained demand. In Mexico there are four mobile network operators (Telcel, Movistar, Iusacell, Nextel) all offer live access to data transfer.

Telcel provides the service via WAP, GPRS (EDGE) and 3G.In some areas, tests for 3.5G (the highest concentration in the country) Movistar via WAP, GPRS, EDGE, 3G, 3.5G and HSUPA or 3.75G.

Iusacell by 3G and Nextel do it with WAP over iDEN. Telcel and Iusacell have the largest 3G coverage around the country. Although MoviStar has more coverage than Iusacell, data services 3G at the moment are available in a part of the country.

In technology, Telcel and Movistar have the most advanced telephones. Iusacell for its part has adopted the same technological standard of the first 2 companies to compete with them.

3.7.1 Cabling installation in the city

The city of Guadalajara is fully installed with cabling and all planned venues will have easy access. The Aquatics Center has full cable and fiber optics service as this was prepared for the Pan American Games.

3.7.2 Satellite: cable connection availability

A secure cable connection will be made available throughout the FINA World Championships.

3.7.3 GSM telephone substation, field

All plans will be developed to meet FINA requirements.

3.7.4 WAP telephone system operative (available or planned)


3.7.5 Fibre-optic cable connection point (available or planned)


3.7.6 UPS support availability


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The National Federation, Candidature Committee and OC

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Committed to the future

4.1 The National Federation

4.1.1 Number of clubs and members broken down into each discipline

There are 334 clubs within the Mexican Swimming Federation, with a total participation rate of 10,000 members each broken down in the following categories:

4.1.2 Experience in staging major international swimming/aquatic competitions over the past 5 years

> World Diving Series (2008-2013) 6 consecutive years in Mexico > Open Water Grand Prix in Chiapas (Cañón del Sumidero)

7 consecutive years in Mexico > Open Water World Championships in Cancun 4 consecutive years in Mexico > CCCAN Games 2003 > UANA Pan-American Games for Synchronized Swimming in Oaxtepec

(Morelos) > Junior Swimming World Championships 2008 in Monterrey > Pan American Games Guadalajara 2011

Discipline:Swimming

Number of Members:6,500

Discipline:Synchronized swimming

Number of Members:900

Discipline:Diving


Discipline:Water polo

Number of Members:1,100

Discipline:Open Waters


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4.2 Candidature Committee structure

4.2.1 Organigram

4.2.2 Local Organising Committee

> The Government of the state of Jalisco > The National Sports and Physical Culture Commission > FMN

Medical Services and doping

InstallationDirector

Merchandising and TV connection Event Director Public Relations Transport and

accommodationPress

General Services Sales and informs

Control Table Awards Accommodation TV

Cleaning Relation FINA Athletes Control VIP attentionand presidium Transport Radio and

Newspaper

Maintainance LogisticsSupport

Competition AreaControl

Security(Monitoring) Access Control Timing System

Antidoping

Medical Services – Hotels

Medical Services – Installation

Logistics and Planning

FINA

Connexion with FINA

Operating CouncilCONADE/FMN/JALISCO

FMN Minister of SportsGovernment of the State

of Jalisco

4.3 Local Organising Committee

4.3.1 Organigram

Board of Constituent Members

Board of Directors

Managing Director

General Director

FIN Associates Relations

FIN Relations

Management Control

Chief Operating Officer

President

FINA Relations

Press Office

Marketing-Sponsorship

Cerimony Special Events

Communication & Events

Board of Statutory Auditions

Liason FINA Meet Director Ticketing

Operations Manager

Competition Manager Infrastructures Manager

Administration

Infrastructures AdmnistrationNational

Federations Language Services

Diving Diving Medical Services Planning Area Accounting and CDAProtocol Services

Open Water Swimming

Open Water Swimming

Voluntary Team IBC MPC Hospitality Village

Accomodation Transportation

Swimming Swimming Food and Beverage

Tecnologies

Synchronised Swimming

Synchronised Swimming

Logistic and Comm. Services

Broadcasting HB

Water Polo Women

Water Polo Women

Village Management

Broadcasting RB

Water Polo Men Water Polo Men Security

Accreditation and Visa

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4.3.2 The Team, experience (Key managers/ staff)

Mexico has experience in the organization of many international events, our wealth of experienced major event’s professionals many of whom will have worked at the 2011 Guadalajara Pan Am Games will make up this structured team that will work together with the National Federation, Jalisco Government and business/sporting community in order to make the FINA World Championships a successful and unforgettable event.

4.2.3 General Organisation Plan

Initially, the Organising Committee will be established followed by the appointment of key Executive staff who will be responsible for creating a Business Plan for the Event. The key areas of the Business plan will be to establish the following:

> Administration procedures > Workforce organisation > Goals for sub-committees in sport and service operations > Competition and training schedules > Venue plan operations > Sport operations and equipment > Accommodation > Accreditation > Marketing and media operations > Medical services > Team services > Event “look” > Volunteer services

4.2.4 Master Plan

A schedule of major milestones in the organization process will be established. The key phases will be the following. The two options proposed are related to the two proposed dates for hosting/staging the Championships (see point 5.1):

Stage Commence Finish

Planning August 2011 June 2014

Preparation June 2014 December 2014

Set up January 2015 June 2015

Staging July-August 2015 July-August 2015

Dismantle and bump up August 2015 August 2015

Final report August 2015 September 2015

Stage Commence Finish

Planning August 2011 June 2016

Preparation June 2016 December 2016

Set up January 2017 June 2017

Staging July 2017 July 2017

Dismantle and bump up July-August 2017 July-August 2017

Final report August 2017 September 2017

Option 1: July 31 – Aug 16, 2015

Option 2: July 8 – 23, 2017

4.2.5 Human Resources

2011/2012: A General Director will be employed along with heads of departments who will be in placed in the areas of Operations, Infrastructure, Marketing, Broadcast/Media, Administration and Venue Development.

2012: Senior staff will be employed covering key areas of competitions, services, ticketing, finance, medical, accommodation, technology and protocol.

2014: Workforce will increase during 2014 to finalise the planning phase and undertake the preparation phase. A small number of volunteers will assist during this time period.

2015: At the peak preparation phase full-time employees will be engaged at the time of the even supplemented by a volunteer workforce. The venue staff at the Scotiabank Aquatics Center will work in co-operation with the Organising Committee for the delivery of the event.

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Dates / Programmes

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The perfect programme

5.1. An optimal match schedule

Considering date options to host the 2015 and 2017 FINA World Championships, the Mexican Swimming Federation suggests the following dates for staging the Championships:

July 27 – Aug 16, 2015 July 8 – 23, 2017

In order to ensure that a World Championships would not conflict with other major international sporting events, these specific dates were selected.

In 2015, the Pan American Games in Toronto Canada have tentatively been set for July 10-26th, therefore we suggest having the Championships just after to ensure the participation of more elite athletes. In 2017, with the potential of IAAF World Championship set for August we wanted to ensure that our dates would appeal for best TV/media ratings.

Furthermore, during this period, temperatures in Guadalajara range between 16oC and 26oC.

5.2. Draft competition programme

According to the competition calendar below, a 15-day competition programme including all disciplines is proposed:

5.3. Proposed dates

For both cases, in the years 2015 and 2017, there are no national or regional holidays nor major festivities during the period proposed that would interfere with the competitions programme.

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17

Opening Ceremony

Diving

Women’s Water Polo

Men’s Water Polo

Swimming

Syncronized

Open Water

Closing Ceremony

Match Day Final

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Venues

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One single venue

6.1 Venues Guadalajara 2015/2017 has the unique possibility to hold swimming, diving, synchronized swimming and water polo in the same venue. This will allow the participants and spectators to come together and fully enjoy the great Aquatics Fiesta we will put together.

We will use the Pan American Aquatics and Tennis Centers to provide the following Aquatic facilities:

We will build a temporary covered 10,000 spectator swimming stadium with a 50 by 25m swimming pool which will be connected to the warm up pool in the Aquatics center which is also 50 by 25m.

The main pools in the Aquatic Center will be used for diving and synchronized swimming. This facility seats 5,000 spectators.

In the 3,500 person tennis stadium we will install the temporary water polo competition pool which will be only a few steps away from the water polo warm up pool.

The open water competition could be organized in Ciudad Guzman, site of the Pan American Rowing and Canoeing Championships.

Diving and synchronized swimming Water polo stadium Water polo secondary pool IBC – IPC International broadcasting and press center Fiesta Guadalajara festival Swimming stadium Swimming secondary pool

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2

3

4

5

6

7

1

2

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5

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Master plan

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6.1.1 Number of competition sites The pools that the Organizing Committee are proposing for the 2015 FINA

World Championship have been used systematically for the last 5 years for large training initiatives as well as local and international competitions held in the city of Guadalajara.

Because of their size and functionality, all pools comply with the parameters established for each of the aquatic disciplines.

Disipline Number

Swimming

1Synchronized Swimming

Diving

Water Polo

Open Water 1

Traning 8

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6.1.1 Name of proposed venues

Discipline Pool type Name Dimensions (m)

Number of Lanes

Indoor / Outdoor

Seating Capacity

Swimming

Competition Swimming Stadium 50 X 25 10 Outdoor (Covered)

10,000

Training Pan American Aquatics Center

50 X 25 10 Indoor 5,000

Training Carril 4 50 X 25 10 Indoor

*Training UAG University 50 X 22 8 Outdoor

Training TEC University 50 X 22 8 Outdoor


Number of Lanes

Indoor / Outdoor

Seating Capacity

Diving

Competition Swimming Stadium 50 X 25 10 Outdoor (Covered)

10,000

Training CODE Sports Complex

20 x 20 5.5 meters

Outdoor 500


Number of Lanes

Indoor / Outdoor

Seating Capacity

Water Polo

Competition Water Polo Stadium 35 X 22 Outdoor 3,500

Training Water Polo Secondary Pool

35 X 22 Outdoor 1,500

Training UDG University 50 X 22 8 Indoor 1,500

Training CODE Sports Complex

50 X 25 10 Indoor 500


Number of Lanes

Indoor / Outdoor

Seating Capacity

Syn-chronized Swimming

Competition Pan American Aquatic Center

50 X 25 10 Indoor 5,000

Training ATLAS Chapalita 50 X 25 8 Indoor *


Number of Lanes

Indoor / Outdoor

Seating Capacity

Open Water

Competition Ciudad Guzman Outdoor 1,500

Training ATLAS Colomos 50 X 22.5 8 Outdoor *

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6.1.3 Location

Competition Venues

The Aquatics Center is located in a mixed urban zone of the Guadalajara Metropolitan Area, which is made up of the 4 most important cities in the state of Jalisco: Guadalajara, Zapopan, Tlaquepaque and Tonala.

The Open Water competition will be held in Ciudad Guzman, Jalisco at the Pan American Rowing and Canoeing venue located at 132 km from the city of Guadalajara.

Training Venues

The eight training pools for aquatics are located in different points of the city at a reasonable distance from the main competition site. This will allow athletes to easily travel to the training venues. By visiting these pools, participants will become familiar with those areas of the city and with the way people live in their surroundings.

The proposed training venues are as follows:

Distance to the Pan American Aquatic Center

Name Distance

Carril 4 1.8 km

UDG University 9.7 Km

Atlas Chapalita 1.0 km

Atlas Colomos 4.5 km

UAG University 3.8 km

TEC University 3.0 km

CODE Sports Complex 6.5 km

Secondary Water Polo Pool On site

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6.1.4 Status of the venues

The facilities available for this world event include:

Existing Facilities

– The Pan American Aquatics Center – a complete venue ready to be used for diving and synchronized swimming. The diving pool to be used for both events measures 34 x 25 meters and features 3, 5, 7.5 and 10 meter platforms and 8 1-meter springboards. Seating capacity is 5,000.

– Warm up Swimming Pool – This existing pool in the Pan American Aquatics Center measures 50 x 25 meters and has 10 lanes, a depth of 1.40 meters.

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Temporary Facilities

All temporary facilities will be constructed at the Pan American Tennis Center, which is located next to the Pan American Aquatics Center (see previous page).

– Main Swimming Stadium: The main stadium for 10,000 spectators to be used for the Swimming Competition will be built in an area adjacent to the tennis center and connected to the Warm Up pool in the Pan American Swimming Center. It will be a covered 50 X 25 meter pool with a 3 meter depth. Athletes will be able to use the gymnasium, restrooms and showers at the Pan American Aquatics Center.

The Tennis Center will be adapted for sports as well as administrative facilities. Three (3) temporary swimming pools will be installed in the tennis court areas including both center and side courts. In terms of working spaces, administrative offices as well as press and broadcasting centers will also be located in the tennis facility. Details are as follows:

– Water Polo Stadium: Located at center court, this stadium has a seating capacity for 3,500 spectators attending the Water Polo competition.

– Water Polo Secondary Pool: this pool will be built within the Pan American Tennis Center next to the Water Polo Stadium (at a distance of 100 meters) and will have a seating capacity for 1,500 people.

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– International Broadcast Center (IBC) and Main Press Center (MPC): The IBC and MPC will be located within the Pan American Tennis Center in area of 2,200 square meters and will have offices for the national and international press, television and other communication media entities. The temporary structure will have three levels so the total area destined for the IBC and MPC will be 6,600 square meters.

– Fiesta Guadalajara: In the area between the Main Swimming Stadium and the IBC /MPC we will have Fiesta Guadalajara, an area dedicated to making sure that all the spectators and public that attend the event have a memorable time. Here they will find place to socialize, listen to music, eat and drink and have a great time. It will give the opportunity to the international visitors and the local fans to mix and mingle and feel the vibrant energy and hospitality Guadalajara offers to those that come to the FINA World Championships.

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6.1.5 Staff: Resources required and forcast cost

Guadalajara will receive support from the Mexican Federal Government and agreements will be negotiated with the local and state Governments. In addition, the event will be coordinated with the Mexican Swimming Federation to ensure that the right people are on the board with the Organizing Committee.

Guadalajara 2015/2017 will be staffed with the most technically knowledgeable personnel in Mexico as the country already has highly-trained professionals and judges with international experience in all aquatic disciplines.

Mexico has organized several international events with FINA including the World Junior Championships, the FINA Diving Cup, the FINA Diving World Cup Circuit as well as the upcoming Guadalajara 2011 Pan American Games, the most important sporting event of the American Continent this year.

We will build on the experience and expertise acquired during the Pan American Games Guadalajara 2011 and foresee no problem in having qualified personnel for the five aquatic disciplines.

6.1.6 Sport equipment: resources and forcast cost

The sport equipment for all the aquatics sports will be reassessed and updated during the year that Guadalajara 2015/2017 will be held. The venues will be equipped with FINA approved material in both the competition and training venues.

6.1.7 Forcast cost of preparing venue(s)

The Pan American Aquatics Center, the main venue for this international event, is an existing and fully operating facility, except for the addition of temporary facilities for these championships. The Organizing Committee intends to make a permanent acquisition of the temporary pools so that they can be used or distributed in some states of the Mexican Republic. The forecasted cost of the temporary venues is USD $3.2M and will be financed by several sponsors as well as the Federal and State governments.

6.1.8 Press sub-centers: Location, total surface area

In addition to the main press and broadcasting centers to be available at the Pan American Tennis Center, several sub-centers will be installed in Ciudad Guzman for the Open Water events, the official hotels, in the Pan American Aquatics Center and in other additional areas to be specified at a later time.

6.1.9. TV fit out: Details of location, total surface area, forcast cost

The IBC Center adjacent to the Water Polo Warm up pool will be well-equipped with all the necessary resources to provide for the host broadcaster and all of the right holders needs. The total area for the IBC and MPC is 6,600 meters and the cost of construction and setup of this temporary venue is 1.2 million dollars.

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6.1.10 Technology: Resources forecast cost

All technology services will be provided by Telmex and Telcel which are the main sponsors and the largest telephone and mobile phone companies in Mexico. They are the main technology partners in the Pan American Games and have provided not only the equipment but also the cabling and fiber optics needed to ensure full connectivity.

6.1.11 Other forcasted costs for the venues

There are contingency costs integrated into the budget.

6.1.12 Precentage (%) of costs to be paid for by the CC and percentage (%) to be financed by other organizations

The Federal Government has committed to cover the full costs of the temporary pools which would then be set up in strategic cities around Mexico to promote aquatics in the country. The full budget will be covered by the Organizing Committee which in turn will receive Federal and State funds in addition to the resources that will be generated through sponsorship, ticket sales and other sources.

6.1.13 Guarantee details regarding financing

The Federal and State Governments have provided guarantees for the necessary funding for the Games.

6.1.14 Agreement for the use of the proposed venues

The venues belong to the State Government which is a part of the Organizing Committee. They have guaranteed in writing the proper use of the facilities.

6.1.15 Clean venues

Guadalajara 2015/2017 will provide clean venues. This is included in the guarantee provided by the State Government.

6.2 Facilities

6.2.1 Number and sescription of facilities at each venue

For a description of the facilities at the venues see 6.1.4

6.2.2 Registration and accreditation center

The Registration and the Main Accreditation Center as well will be conveniently located beside the International Broadcast Center and the International Press Center and will occupy a total area of 1,200 square meters. The Accreditation center will be equipped with the necessary technology to provide efficient accreditation services identifying all individuals and their functions in order to grant

them the necessary access rights for performing their assigned duties. The same accreditation system used for the Pan American Games Guadalajara 2011 will be implemented for the Guadalajara 2015/2017 Championships with the experience of having processed, issued and distributed over 50,000 accreditations.

6.2.3 Hospitality (villages)

A hospitality area will be set up in Fiesta Guadalajara where FINA VIPs needs will be looked after. In addition all host hotels will have a separate hospitality areas to attend the participants needs and provide needed information

6.2.4 Main press center

The MPC and IBC will be located within the Pan American Tennis Center in area of 6,600 square meters next to the Water Polo pool and will have offices for the national and international press, television and other communication media entities.

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Among the MPC services are

> Workstations for members of the press > Workstations for photographers > Language Services > Free internet access > Printing Services > Repair shop for photography equipment > Design of mixed zones for the different competition sites > Pigeon holes for results

Rate card will be determined in consultation with FINA.

6.2.5 International broadcast center

The Main Press Center (MPC) and the International Broadcast Center (IBC) will share the same facility within a 6,600 square meter space in the Main Aquatics Venue. This will ensure the broadcasters and media quick and easy access to their studios and working areas.

The MPC will feature approximately 2,200 square meters of space where they will have all the necessary services including full connectivity, photographic studios and work areas, interview rooms, periodicals, food and beverages, currency exchange and banking, travel agency and all the other customary services.

Guadalajara 2015 /2017 will model the IBC and MPC after the experience acquired in the 2011 Pan American Games to ensure that all the media’s needs are met, including but not limited to adequate power supply and backup generators, office equipment and furniture, full wireless access throughout the facility, continuous print and electronic information and resting areas.

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Marketing

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An exciting start in a new market

7.1 General

7.1.1 Any legal or other restrictions that would restrict FINA’s marketing activities

Generally there are no restrictions in the Mexican Swimming Federation limiting FINA marketing activities with regards to the World Championships. However, we will work in cooperation with FINA to ensure that the best sponsor signage is accessible and up to standards.

7.1.2 Estimated level of support from the public/private sector

Mexico has a strong track record in successfully hosting major sports events, including the Summer Olympic Games and twice the FIFA World Cup. In the last couple of decades, Mexico has continued to stage international multi and single sports events such as the Pan-American Games, the Central American and Caribbean Games, FIBA’s Americas League, FIFA Confederations Cup, among many others national and international competitions.

Mexico’s experience in staging top sports events has ultimately lead the country’s public and private sectors to develop their sponsorship industry as well as their hosting capabilities guaranteeing competent professionals and knowledgeable hosts for the FINA World Championships.

Such experience in hosting major sports events accredits Mexico as a successful host of FINA’s World Championships as well as it reflects Mexican passion towards sports.

7.2 Commercial

7.2.1 Proposed National Marketing Programme and estimated revenues from such Programme

In order to achieve the expected results on national as well as on international levels, a comprehensive National Marketing Plan will be developed with estimated revenues detailed in the budget.

Mexico intends to maximise the attendance of national and international spectators and will therefore engage in an effective and integrated marketing campaign.

7.2.2 Dominant national and local industries

As the world’s 2nd largest economy, Mexico is an emerging power in North America and the 3rd largest economy of Latin America. The country’s economy

is expected to triple by 2020 and, according to Goldman Sachs, by 2050 Mexico will be the world’s 5th largest economy. In 2010, 86 Mexican companies were listed in Forbes Global 2000.

Mexico’s automotive industry is internationally recognised. It does not function as a mere assembly manufacturer as it produces technologically complex components and engages in some research and development activities. Important groups such as Cemex (the world’s third largest cement conglomerate), Grupo Modelo and FEMSA (both in the alcoholic beverage sectors), and Televisa (the largest multimedia conglomerate in Latin America) are, to mention a few, among the most important national and international players in the world.

The electronics industry in Mexico has also developed to a point that the country has surpassed South Korea and China as the largest manufacturer of television, and it has overcome Taiwan, China and South Korea as the world’s largest producer of smart phones.

Guadalajara is Mexico’s 3rd largest economy and it is among the top ten Latin American cities in terms of GDP. The city’s economy is mainly based in commerce and services, although manufacture also plays an important role.

Tourism and commerce employ approximately 60% of local work force as Industries retain nearly one third of it, especially in the fields of textiles and shoes. As the main producer of software, electronic and digital components in the country, Guadalajara is often referred to as the ‘Silicon Valley of Mexico’.

The city is also known to host a wide range of art exhibits and fashion shows, as well as seminars, conventions and expositions in fields such as academia, entertainment, sports and business. Tourism and hotel occupancy rates remained strong in spite of the economic crisis of 2008 and 2009. Before that period, in 2007, Guadalajara was ranked the most business friendly Latin American city (FDi Magazine).

7.2.3 National Federation sponsors

A World Championships event in Guadalajara will encourage strong support from local industries as well as major multinational companies based in Mexico. The Mexican Swimming Federation is currently sponsored by:

> Speedo – International swimwear company; > Martí – Major national sports material retailer; > Colorado Time Systems (CTS) – The official timing and display system provider

of the Mexican Swimming Federation;

For the World Championships, the Mexican Swimming Federation counts on bringing onboard five additional sponsors to integrate the event’s Marketing Programme.

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7.2.4 Proposed Licensing and merchandising Programme

All Licensing and Merchandising programme will be designed to create a long term legacy for the Swimming community in Mexico and throughout the region, attempting high exposure into the market before and during the event, as well as after the competition itself.

The Marketing Programme plans a campaign to maximise attendance of Mexican as well as foreign spectators, and the Licensing and Merchandising Programme will enable this outreach.

The FINA World Championships in Guadalajara plans to provide its fans with a diverse range of appropriate, high quality licensed products sold through a well thought-out sales channels strategy.

All products will follow a common design and colour schemes as determined on the Marketing Programme thus creating synergy among all campaign elements, i.e. mascots, visual programme, slogan, etc. The event’s visual identity will be based on a combination of colours – orange, teal, green, cyan and purple – on a wave-like figure that will vary according to the material it will be printed on – i.e. billboards, flyers, banners, among others.

7.2.5 Lotteries

Given the strong financial support from the Mexican Government and partners, there are no current plans to organise a lottery.

7.2.6 Coin and stamp programme

We will work with the Mexican Post office to create a commemorative stamp collection.

7.2.7 Ticketing

(I) Strategy and concept The FINA World Championships in Guadalajara would aim at attracting the largest

number possible of fans to the event. That way Mexicans are guaranteed access to one of the top international sports events, creating a festive atmosphere and ensuring the event is a ‘hot ticket’ for spectators for all disciplines.

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(II) Average price of the tickets, estimated cost and revenues

(III) Average occupancy experience in the city’s previous competitions. For the international competitions the average occupancy can range from

50-70%.

(IV) Average forecasted Venue occupancy The average venue occupancy is forecasted at varying levels depending on the

discipline and the heats. The average estimation is approximately 55-60%.

(V) Nearby population volume Guadalajara’s metropolitan area population is approximately 4.33 million people

(VI) The City/Country’s principal sport(s) Mexico’s three most popular sports are football, basketball and baseball. Other

sports such as wrestling, boxing and volleyball also rank among the country’s favourite.

7.2.8 Hospitality Village

There will be one hospitality Village located at the heart of the venue, between the Swimming pool, Synchro/Water polo pool and the Diving well. Please refer to Chapter 6 – Venues for design and details of our World Championships village concept.

Category Swimming Synchro Water Polo Diving Open water

Venue Size 10,000 5,000 5,000 2,000

Free

Heats/Prelims MXN US$ MXN US$ MXN US$ MXN US$

Level A 120 10 120 10 120 10 120 10

Level B 60 5 60 5 60 5 60 5

Finals/Semis 240 20 240 20 240 20 240 20

120 10 120 10 120 10 120 10

7.3 Communication and publications

7.3.1 Communication plan

The Communication plan must appropriately and powerfully build value into the standing and reputation of FINA on a national and international stage. The Communication plan will:

1. Positively promote the FINA World Championships and its partners 2. Help people see and feel what they will experience and how easy it will be to

access 3. Inform consumers of the specific FINA World Championships disciplines and

event programme

Additionally, the Communication plan will concentrate on the following key interest areas:

1. Promoting the competition’s key match ups 2. Building on the ‘personalities’, athletes and ambassadors associated with the

competition 3. Creating awareness amongst swim fans and clubs, schools and community

groups within the region 4. Finding new ways to encourage new consumers to the sport of swimming

through affiliated attractions such as venue interest, associated activities within the Championships, etc.

The Communications plan will be ran by the Marketing and Communications Manager and will be implemented across all relevant mediums according to a strict industry analysis and measuring reach, frequency and performance of all used communication.

Through a consistent style, vibrancy and energy of all communication undertaken, people must clearly understand and appreciate what this event is all about while quickly gaining a strong desire to be involved. This means the driving force behind the communication will be to make people feel great about how this world event will excite and inspire their lives.

7.3.2 Publications

First of all, the Communications plan will seek to establish the emotive drivers for consumers and present the World Championships accordingly. Detailed analysis will be conducted to target the most suitable and potentially viable consumers using the most appropriate mediums.

Direct marketing methods will be extensively used and will specifically target business communication, media newsletters and other online tools and general communication. Event publications will include the following:

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> Promotional brochures > Ticket brochures > Spectator package brochure > Sponsorship programme > Volunteer programme information & manual > Event handbook > Business mailers > Event ticket information > Media newsletters > Quarterly event information bulletins > Festival programme > Operations manual

7.3.3 The position of swimming within the country

Mexico has a very strong culture of football which well surpasses basketball and baseball – the country’s second and third sports, respectively – in terms of popularity, but swimming is very popular as demonstrated by very high ticket sales for the Pan American Games in Aquatic disciplines.

7.3.4 Internet

The World Championships website will be created and utilised to the maximum to provide the event and tourist information to the international swimming community and to maximise the region’s involvement in the event. The website will also be an important tool to promote online ticket sales as well as to implement consumer promotions for fans to win tickets to the event, which should drive general awareness to the event. In addition to linking fans to FINA’s website, the Championships’s site will provide previews before the event takes place, swimmer’s profile, final results, daily news updates and summaries.

7.4 Promotion, advertising and Venue dressing

A set of values, standards and conceptual elements will drive all promotional, advertisement and merchandising materials creating synergy among all properties and campaigns related to the World Championships.

All actions will consider different phases: Pre-event, ticket sales, the event, and post event. For each phase, a set of tasks and priorities will be appropriately determined.

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7.4.1 Concept/outline for the creation of marks

Once the event’s main theme is determined, unique marks will be created to support it on event stationary, publications, merchandising, etc. Mascots will be used as an element of a promotional campaign prior to the event as well as during the Championships.

7.4.2 Concept/action plan for advertising & PR campaign

Pre-event promotion and advertising targeting swim fans and new patrons who may never have experienced swimming at its top will be included in the Championships’ advertising and PR plan. The focus of the advertising campaign will be on the following:

> Key match-ups of the leading athletes and teams competing > Ticket prices and a call to action purchase of tickets > Volunteer call > Venue information of parking, concessions and event information,

including disability access > Advertising via all forms of media and website

7.4.3 Signage/Banners

A plan for directional image will be developed to ensure all venues and locations within the venues can be easily located and this plan will link with the Accreditation and Access plans for the venues.

The plan for commercial signage will follow all FINA requirements and will be developed to provide maximum benefit to the Championships’ commercial partners, all in accordance with the event’s visual identity.

7.4.4 Concept/plan for venue dressing

In order to ensure the meet’s vibrant international flavour, a significant effort will be dedicated towards venue decoration. The media will be able to capture the event’s unique look, and patrons will be provided with a memorable experience at the venue. Additionally, venue dressing will be used to decorate operational areas and to highlight focal points in the venue.

7.4.5 City promotion for the Championships

In order to truly integrate the event with the city, it is planned to produce and locate banners in key city streets, the airport, and streets in the proximity to the venue.

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7.4.6 Community related programmes

> Working with the community will provide us with one of the most important legacies for the development of swimming in Mexico. Therefore, it is part of the plan to develop and focus in the following areas:

> Email newsletter campaigns to schools for event awareness and involvement > Swim School Operators throughout the greater Guadalajara area > Swimming clubs throughout Mexico > Community clubs – various clubs will be invited to attend the event and to

promote ticket offers to their club members > Sponsor staff programmes – encouraging staff of the sponsors to attend and

be involved in the event.

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Television: Host Broadcasting Operation and Domestic Broadcast

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High quality and excellence delivered

8.1 Estimated budget

8.1.1 The production of the basic international signal by the Host Broadcaster

The production of the basic international signal by the Host Broadcaster is as outlined in the attached budget.

8.1.2 OC costs to support the HB operation

The OC costs to support the host Broadcaster operation are as listed in the attached budget

8.1.3 Set up of the IBC by the Host Broadcaster

The set-up costs of the IBC by the Host Broadcaster are as outlined in the attached budget

8.1.4 OC costs to support the IBC operation and infrastructure

It is important to consider that Guadalajara will take into account any ongoing agreement FINA may have in regards to the TV production for the 2015 and 2017 World Championships.

The agreement with the Host Broadcaster will include setting up the IBC, production and distribution of a domestic and an international signal that meets programming and production standards required by FINA. All costs of the Host Broadcaster include the provision of all services within the IBC, production in HD format, specialised cameras, virtual graphic enhancements, daily highlights programme and the costs attributed to the FINA TV delegate.

FINA can rest assured that the operation of the Host Broadcaster would be entrusted to a recognised international broadcast production outfit decided in consultation with the FINA television consultant. All necessary additional equipment and services would be imported for the duration of the FINA World Championships and such costs have been included in the attached budget.

Grupo Televisa has the possibility to be the Host Broadcaster as they will have accumulated experience and the necessary equipment and know-how for national and international TV coverage due to the 2011 Pan-American Games held in the city of Guadalajara.

The estimated budget for the FINA World Championships’ TV Production and associated costs is approximately U$ 8 million.

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8.2 Interesting features of Guadalajara that will make the World Championships special

Located in the Guadalajara’s prestigious Metropolitan Park, the newly built Aquatic Centre will be the centre of a World Championship village. Hosting swimming, waterpolo, diving and synchronised swimming all in one venue. With additional infrastructure to be built, this central village will be able to hold up to 10,000 swimming fans, 5,000 waterpolo and synchronised swimming spectators and a wide range of aquatics activities surrounding the event.

The venue will feature three 50-meter pools and a diving pit large enough to stage synchronised swimming and water polo events.

Also, in the lead up to the 2011 Pan-American Games, the Aquatic Centre hosted a series of events under the programme ‘On the Road to Guadalajara 2011’. After the Pan-American Games, the Aquatic Centre will be used as a national Swimming Academy as well as Mexico’s official venue for future local, state, national, continental and international competitions.

8.3 Special elements in Guadalajara that will contribute a high quality television production

Mexico has more than once staged some of the world’s most prestigious sports events and therefore has the necessary resources and know-how to make a high quality television production. The 2011 Pan-American Games in Guadalajara will guarantee Mexico with a recent experience that will enable the country to understand and strive for achieving the highest standards of TV production. As a major discipline in the Pan-American Games, Mexico will assure these standards are met and will be prepared to cope with all FINA requirements regarding broadcasting the Swimming World Championships.

8.4 Domestic Broadcast

The choice of a local broadcast partner will be decided in conjunction with FINA. However, it is worthy to notice that national media groups based in Mexico have extensive experience in covering major sports events – national as well as international – and will therefore fulfil all FINA requirements.

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Financial aspects

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Solid financial commitments

9.1 Currency

Currency (details of the monetary system and the exchange rate against the US dollar during the last years)

The Peso, code:MXN, is the currency of Mexico. Formerly, the Peso is subdivided into 100 cents, represented by a cent (¢). The name was originally used in reference to pesos oro (gold weights) or pesos plata (silver weights).

The current exchange rate: 1 Mexican peso = 0.083555 U.S. dollars The average exchange rates from the previous five years against the US dollar are

provided in the image below:

9.2 Generally accepted credit cards and travellers cheques

The Credit Cards accepted in Mexico are the following:

0,0750

0,0700

0,0650

0,0600

0,0550

0,0500

0,0450

1 janv. 2007 1 janv. 2008 1 janv. 2009 1 janv. 2010 1 janv. 2011

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9.3 General cost of living

The minimum wage in Mexico is 150 USD a month although most workers make well over that amount. Participants from Europe, Asia and North America will find prices to be lower than in their own countries.

9.4 Cost of public transportation

Public Transportation: $1.00 USD per trip

Taxi: $8.00 USD per trip

Car Rental: From Manzanillo (30 USD, 3 hours), Puerto Vallarta (35 USD, 3 ¾ hours) and Mexico City (50USD, 5 ½ hours)

Bus (From terminal): $80.00 USD round trip.

Air transport: MEX-USA-MEX $840.00 USD round trip.

9.5 General taxation in the Country/State/City

There are no federal taxes that will have an impact on the FINA World Championships.

Resident individuals are subject to Mexican income tax on their worldwide income, regardless of their nationality. Non-residents, including Mexican citizens who can prove residence for tax purposes in a foreign country, are taxed only on their Mexican source income.

The Federal Tax Code provides that a foreign individual will be considered a

resident of Mexico for tax purposes when he has established his home in Mexico, unless he has been physically present in a foreign country for more than 183 days, consecutive or not, in one calendar year, and is able to prove residence for tax purposes in that other country.

Individuals holding immigration papers as temporary or permanent immigrants are

usually considered residents, unless the foreigner enters Mexico during the last half of the calendar year, in which case he would have been outside the country for more than 183 days and should probably be taxed only on this Mexican source income during that first calendar year.

Foreigners working in Mexico under a visitor’s permit should probably not be

considered as residents until they have established some type of physical home in Mexico and have remained in the country for at least 183 days in a calendar year.

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9.6 Accommodation costs (the average cost of 3,4 and 5-start hotels in Guadalajara)

Average hotel prices are as follows:

9.7 Food and restaurant cost

There is a vast variety of cuisines available in the city, but many of the restaurants stay true to Guadalajara’s roots by serving traditional “mestizo” food, which is a combination of Mexican and Spanish foods. Eating out, the pricing ranges vary from quick and easy dinning for as low as $ 5 or a more luxurious meal at around $50 per person.

9.8 The GDP (Gross Domestic Product) together with details of the percentage (%) change for each of the last 5 years)

9.9 Inflation

For full operational budget please refer to appendix.

Stars Cost (USD)

5 Star 270

4 Star 122

3 Star 80

Year Inflation Percent

2005 80.2004 3.33

2006 83.4511 4.05

2007 86.5881 3.76

2008 92.2407 6.53

2009 95.5370 3.57

2010 99.7421 4.40

Year Growth (M USD$) YEAR Comments

GDP GDP %

2005 8,103.68 3.13 2005 Moderated Growth, 3.3% less than in USA.

2006 8,501.26 4.91 2006 Growth, 4%, Country Risk 98

2007 8,810.14 3.63 2007 Growth, 3.76%, Felipe Calderón H. Elected

2008 8,942.35 1.5 2008 World Crisis, oil decrease, increase 6.53%,

2009 8,398.75 -6.08 2009 Strongfall of GDP

2010 8,860.70 5.5 2010 Increase of GDP similar to 1996

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Events

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Festive and fun aquatics celebrations

10.1 Our concept and strategy

10.1.1 Opening Ceremony

Guadalajara is a genuine reflection of Mexico’s rich culture. People in Guadalajara have a strong connection with their roots and therefore highly value folkloric elements, costumes and their history. The Opening Ceremony will showcase Mexico’s and Guadalajara’s festive culture which features folkloric ballet dancers, delicious traditional cuisine, and the popular and unique music of the mariachi.

In addition to its powerful culture and highly cultivated people, Guadalajara has also followed a path of modernisation which gives the city a touch of wealthy cosmopolitanism.

The Opening Ceremony will unite all these aspects to reflect the Championships’ internationality and how the city fits this characteristic. The ceremonies – its design and eventual production – will be led by the Championships’ Organising Committee in order to guarantee high standards of execution.

The official ceremonial components will include: > Welcome presentations and speeches from relevant authorities

(i.e. Government, FINA leadership and the President of the Mexican Swimming Federation)

> March of athletes by country > National anthem and a flag raising ceremony with guards,

escorts and marching band > Oaths from Athletes and Officials > Original and spectacular performance showcasing the Mexican culture (e.g.

Dance, music and other traditional elements) under an aquatics’ perspective

10.1.2 Closing Ceremony

The Closing Ceremony will be held after the end of FINA’s World Championships’ final Session and will follow the same standards as the Opening Ceremony. However, the Closing Ceremony will include winners’ awards, prize deliveries and a ‘Thank you’ speech from the event’s most important figures. Additionally, the Closing Ceremony will feature the following:

> Presentation of FINA awards > Official closing of the World Championships > An entertainment segment

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10.1.3 Medal and diploma (creation and presentation)

Medal presentation ceremonies will take place after the end of each event’s final. A unique medal, tailored specifically for these World Championships, will be created. Medallists will march for spectators and media after medal presentation and national anthem, all according to FINA protocol requirements. As required by FINA, an event diploma specifically created for these World Championships will be issued for all finalists as well as Team Managers.

10.2 Guadalajara’s Aquatic Fiesta for the 2015/2017

World Championships

As a means to encourage locals to embrace the Championships and thus promote and increase ticket sales, FINA’s Aquatic Fiesta will feature different entertainment activities aimed at all age groups. Participants will experience the wonders of aquatics as well as Guadalajara’s rich and unique cultural elements.

Social centre of the Championships, the Market Street will feature concessions, merchandising, entertainment, information, and food and beverages outlets. Additionally, the street will have a video screen showing highlights and event preview as well as live entertainment pre and post competition time.

The Entertainment Programme will respect the Host TV Broadcaster’s needs and schedules, and will be developed with the purpose of maximising FINA’s sponsors’ visibility and commercial impact. Sports presentation experts will be engaged in coordinating the programme’s content which should feature a combination of music, event previews, commentary and video highlights to thrill spectators and athletes in order to ultimately create a special atmosphere in awe to top-level athletic performances.

10.3 Additional activities

Guadalajara has a strong cultural life and its inhabitants highly value their roots. Therefore, it is important to share the passion locals have towards their traditions with all visitors who will be in the city during the Championships.

A large array of social and cultural programmes will be arranged for athletes and officials, as well as those accompanying them to the FINA World Championships, on an everyday basis. Among many other activities, the programme will include visits to the city’s historical sites and local markets.

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Accommodation/Services

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Welcoming guests with the highest of standards

11.1 Accommodation

11.1.1 Number of existing hotels in the City (by category)

11.1.2 Number of hotels planned (by category)

11.1.3 Price policy

11.1.4 Average annual occupation during the last 5 years and provision during the year of the Championships

In the past years, the proposed hotels have been almost at a full capacity. During the Championships the selected hotels will be allocated to FINA and Accredited World Championships personnel (including, athletes, officials, FINA Family, etc)

Star Equivalent Number of existing hotels (by category)

5-Stars 26

4-Stars 39

3-Stars 15

Average cost Category

US$ 208 – US$ 360 5-Star

Hotel Category

Camino Real Guadalajara 5-Star

Crowne Plaza 5-Star

Presidente Intercontinental 5-Star

Guadalajara Plaza Expo 5-Star

Victoria Express 5-Star

Camino Real Expo 5-Star

Riu 5-Star

Holiday Inn Select 5-Star

Hilton Guadalajara 5-Star

Westin 5-Star

Fiesta Americana Minerva 5-Star

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11.1.5 Hotels proposed for each of the following groups

Attendees Hotel Category Services

Competitors and Team Officials (prices tbc)

Presidente Intercontinental

Luxury - Executive floors

- Restaurants & bars

- Parking

- Event rooms

- Business center

- Laundry

- Fitness and health center

- Internet & TV

- Sauna & Spa

- Shopping mall

- Outdoor swimming pool

- ATM

- Renovated rooms

FINA Officials (prices tbc)




- Parking

- Event rooms

- Business center

- Laundry


- Internet & TV

- Sauna & Spa

- Shopping mall


- ATM

- Renovated rooms

FINA Bureau and Commissions (prices tbc)




- Parking

- Event rooms

- Business center

- Laundry


- Internet & TV

- Sauna & Spa

- Shopping mall


- ATM

- Renovated rooms

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Attendees Hotel Category Services

FINA Guests (prices tbc)




- Parking

- Event rooms

- Business center

- Laundry


- Internet & TV

- Sauna & Spa

- Shopping mall


- ATM

- Renovated rooms

FINA Sponsors (prices tbc)




- Parking

- Event rooms

- Business center

- Laundry


- Internet & TV

- Sauna & Spa

- Shopping mall


- ATM

- Renovated rooms

Spectators (prices tbc)

Hilton Guadalajara Luxury - Restaurant & Bar

- Parking

- Office Rooms

- Event Rooms

- Business Center

- Laundry

- Fitness and Health Center

- Internet & TV

- Open air swimming pool

- ATM

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11.1.6 Proposed Official Hotel for the accommodation of the FINA Bureau members and the location of official functions

The Presidente Intercontinental Hotel is the hotel suggested for hosting FINA and to be the official location for all functions.

11.1.7 Are there any other proposed accommodation plans?

The Organising Committee will appoint an Accommodation Manager who will be responsible for all accommodation requirements. All FINA, media, and spectator requests previous to and during the Championships will be under this person’s responsibility.

11.1.8 Hotel agreement

The Mexican Hotels Association fully backs Guadalajara’s bid to host FINA’s Swimming Championships, together with the Organising Committee an agreement with the Mexican hoteliers association will be made in order to provide suitable and discounted pricing and ensure room availability.

11.2 Technology

11.2.1 Existing/planned computer systems

A Technology Manager will be appointed to oversee all requirements. The following areas will be supported by a networked hardware and software system: Event management, media operations, communications, accreditation, accommodation systems, office systems, entries, data entry and results systems.

11.2.2 Existing sport information systems

Throughout the Championships, Team Leaders will have access to event information desks for any necessary support. Additionally, all information on participants and events will be at everyone’s disposal on the Championships’ website.

11.2.3 Time-keeping & scoring services available

The Mexican Swimming Federation can ensure that in 2015 a suitable time-keeping and scoring system will be provided to ensure that all splits and scores will be delivered in an impeccable manner.

11.2.4 Provide a proposal for the Championships web-site

Guadalajara’s bid recognises the key roles played by events’ websites in expanding the events’ reach and enhancing its dimension. A Championships-specific website will be created and used to promote the event, as well as to provide general information and results for each discipline.

11.2.6 What telecommunications systems are in place (or planned)?

Mexico is home to one of the biggest Telecommunications group in the world and Guadalajara is in proper conditions to benefit from this. Prior to the event, the partner will assist with the implementation of phone and ISDN lines.

11.3 Transportation

11.3.1 Transportation Plan

All accredited Championships participants – i.e. Competitors and Team Officials, FINA Officials, FINA Bureau and Commissions, FINA Guests and FINA Sponsors – will be provided with airport transfers. Additionally, dedicated transport to and from accommodation sites and venues will be provided for Championships personnel.

Moreover, good transport – e.g. taxis and buses – is available for spectators around the city and metropolitan area.

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11.3.2 Transport Plan

The Championships will have a dedicated Transportation Manager who will be in charge of overall plans to integrate all available public and private means of transportation into the event’s strategy and operational needs.

The event’s Transportation Manager will oversee the following areas: > Events’ and training schedules > Transport publications and timetables > Vehicle communications plan > Open water swimming competition requirements > Shuttle buses > Vans and car supply > Taxi service for the event > Parking requirements for accredited vehicles > Airport arrivals and transfers > Recruitment and training of drivers > Route descriptions > Emergency vehicles access plan > Late finish doping control > Ceremonies, special functions and meeting requirements > Spectator public transport requirements and communication plan

11.3.3 Transport for spectators

Spectators will be strongly encouraged to use Guadalajara’s public transport alternatives to the competition venues.

Guadalajara has a decent bus fleet – i.e. air conditioning, comfortable seating – to guarantee appropriate service for all spectators. This bus fleet may get additional units until the event’s date.

11.3.4 Car parking facilities at Venues

There will be adequate parking facilities at the Venue.

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Motivation and Benefits

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The place is Guadalajara, the time is now!

12.1 The principal motivation and objectives for hosting the FINA World Championships 2015/2017

Over the years, Latin America has been developing and consolidating itself as a strong and sustainable region. As we enter an exciting time where sports and sporting events are having an important presence in the area, there is a momentum building that will give way to new and stimulating opportunities for the future.

For over 30 years aquatics has been watching this development from afar. Now, however, as the whole region grows economically and its inhabitants have become active consumers, it is the right time to showcase FINA’s disciplines and fully exploit this region’s renewed energy and strong passion for sports.

Our aim for the 2015/2017 World Championships is to continue promoting and

developing aquatics not only in our country but throughout all of Latin America and the world.

We strongly believe that the image of FINA in Mexico will be diffused not only among the competing athletes but also among spectators and fans from around the world that will attend this momentous event. With our commitment and experience, our bid for the 2015/2017 FINA World Championships will provide the right platform for a world-class event, showcasing aquatics through:

New Growth

The 2015/2017 World Championships will be an event for the entire region. In a country with over 111 million citizens and a region of over 600 million, we will provide the perfect platform for a consistent and well structured expansion of the popularity of aquatics.

We are ready to demonstrate the great sporting success and development that hosting the Championships can have in Mexico and use our position to capitalize on events within the area to ensure that the development of aquatics remains at the forefront throughout Latin America.

New Fans

The World Championships in Guadalajara will be a true aquatics celebration like never before. Mexicans are passionate people, and we want to involve them in order to expand our fan base and show the world a fun aquatics fiesta.

We believe that the Championships can act as a catalyst for aquatics, bringing a new and strong beginning for aquatics across Latin America. Now is the time, with major sporting events already in the area, we will be able to use this momentum to connect with sporting fans who are already engaged. Through the use of online

platforms we will ensure that all fans will be able to join in the excitement. In a specially targeted Spanish outreach programme, we will be able to communicate on a daily basis to our fans bringing a new energy and exciting buzz to the World Championships.

New Markets

Whether organizing a 2015 or 2017 World Championships, the timing for the event in Guadalajara is perfect. With the 2016 summer Olympic Games in Rio de Janeiro, this is a unique opportunity to create big impact throughout Latin America. With a marketing and campaigning plan that spans over several years, we plan on creating a more sustainable promotional out-reach for Aquatics that will build up the World Championships.

By bringing the World Championships to Guadalajara a new market for FINA will be opened, and will undoubtedly expand the commercial opportunities both in-terms of new markets for the development of the sport but also in terms of sponsorships. This is an opportunity that should be embraced.

Furthermore, since we are located in the best region to target audiences in North and South America, as well as Europe, all events can be aired conveniently in all time zones.

12.2 Environmental and Economic impact of the staging of the FINA World Championships 2015/2017

There will be little or no environmental impact since the pools will be accommodated in existing facilities and temporary structures. Furthermore, any and all elements to be used at the World Championships will have to comply with local, regional and national environmental acts and regulations as well as any international agreements and protocols regarding planning, construction and environmental protection.

12.3 The benefits to FINA for staging the Championships in Guadalajara

The strongest benefit to FINA would be the continued development and wide reach of Aquatics within a new region. Latin America is a virtually untapped market for aquatics, with our help we can ensure that the FINA brand continues to strive before and after the 2016 Rio de Janeiro Olympic Games, just as other sports and industries have in the past. Furthermore, our expertise and organisation will ensure the world is welcomed to a world-class event.

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12.4 The benefits to Mexico

There is a great passion and knowledge for sports in Mexico. The aim of the government is to boost the number of young people and children taking up new sports and to intensify participation in sports disciplines. The FINA World Championships will bring new life to the region: sustainable economic development that directly impact sports, culture and education.

12.5 The benefits to your Guadalajara

Mexico, the State of Jalisco and particularly its capital, Guadalajara, have given this event huge importance. With the use of the Aquatic Centre (which will also be the site of aquatics during the Pan-American Games 2011) and a newly designed village for the event, we hope to not only promote aquatics but at the same time show the world how beautiful the City of Guadalajara is.

12.6 The benefits to the Mexican Swimming Federation

For the Mexican Swimming Federation it is not only an honour to host this World Championships, this event has the opportunity to help grow the five aquatic disciplines throughout Mexico and in the surrounding area.

This is an event which we hold to the highest standards and hosting it would increase the prestige our national federation has in our country. Being awarded FINA’s flagship event will enable us to achieve our objectives of developing aquatics nationwide through an event that can be the catalyst we need to further promote aquatics in our country, our region and in the world.

13.0 Additional offer

With the growth and development for aquatics in the area, the 2015/2017 Guadalajara bid team is prepared to offer an exceptional additional offer.

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Right choice!

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Guadalajara 2015/2017 FINA World Championships

Budget

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BUDGET

A REVENUES USD USD / 000´s

$59.172

1 National marketing programme (including cash income and the value-in-kind products and services supplied to the OC which are relieving OC expenditure)

– 0,0%

1.1 OC Sponsors $922 1,6%

1.2 OC Suppliers $522 0,9%

1.3 OC Supporters $522 0,9%

1.4 Licensing and merchandising (income from sales of merchandising items, or fees from the sale of such licenses) – 0,0%

1.5 FINA marketing programme (value-in-kind products and services supplied to the OC by FINA sponsors which are relieving expenditure e.g. temporary pools, timing & data service, sportswear, water, racing lanes, etc.)

$2.200 3,7%

2 Host Broadcast Services (value of HB services supplied, if applicable) and OC share of income from provision of rate-card items and services

$322 0,5%

3 Coins and philately (income from commemorative coins or postage stamps produced for the event) – 0,0%

3.1 Coin programme

3.2 Philately

4 Lotteries (income from any official lottery games) – 0,0%

5 Ticket sales / Hospitality boxes (income from sales of events tickets and hospitality packaged with tickets) $1.322 2,2%

6 Donations (from private individuals or other bodies, including grant aid from sports bodies/councils etc.) $322

7 Publications (sales, advertising) – 0,0%

8 Subsidies (cash subsidy and/or support or services supplied to the OC which are relieving OC expenditure)

8.1 National Government $36.052 60,9%

8.2 State Government (Jalisco) $8.922 15,1%

8.3 City Government (Guadalajara) $4.821 8,1%

9 Hotels (commission or income from hotel accommodation bookings by event participants at official hotels) $421 0,7%

10 Concession sales (operating fee and/or share of sales from concession license for food & beverages and other goods sold at the event venue)

$321 0,5%

11 Aquatic Festival/Cultural Programme etc. (revenues from staging other activities in conjunction with the event) $500 0,8%

12 Sale of Inventory (revenue from the sale of non-consumable items after the Championships, including items received as VIK from sponsors which do not have to be returned)

– 0,0%

13 Deposit (return of Deposit made to FINA plus interest generated, following the event) $2.000 3,4%

$59.172 100%

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BUDGET

B EXPENDITURE USD USD / 000´s

$59.172

B1 Capital Investments

14 14.1 Sports facilities (Costs for temporary pools including costs for architects, surveyors) $2.442 4,1%

14.2 Main press centre (MPC) – 0,0%

14.3 International broadcasting centre (IBC) – 0,0%

14.4 Other – 0,0%

B2 Operations

15 15.1 Sports events

• Facility costs / Venue dressing $7.000 11,8%

• Sports presentation $500 0,8%

• Scoreboards / video walls $500

• Staffing Costs $795 1,3%

15.2 Team villages / hotels (Costs for temporary facilities and operations) $150

15.3 Media hotels (Costs for temporary facilities and operations) $39 0,1%

15.4 Main Press Centre (Costs for temporary facilities and operations) $253 0,4%

15.5 Host Broadcasting Operation

• IBC Services (Costs for services provided to IBC) $150 0,3%

• Production of Basic Feed (TV production in accordance with FINA TV Guidelines) $7.000 11,8%

• FINA TV Delegate (as defined in the HCA) $200 0,3%

15.6 Insurance (costs for adequate insurance cover)

• Cancellation $610 1,5%

• Public Liability

15.7 Technology Information Systems (costs for planning, installation and operation of suitable systems)

• Telecommunications $695 1,2%

• Sport Information systems

• Time-keeping & scoring services for competitions $1.300 2,2%

16 Championships Website (domain name registration, website design, maintenance, content delivery, etc.) $182 0,3%

17 Ceremonies and programme (costs for planning, management & implementation)

• Opening Ceremony $935 1,6%

• Closing Ceremony $139 0,2%

• Aquatic Festival/FINA Experience/Entertainment Programme $500 0,8%

• Other activities (Cultural programme/Social Programme) –

18 Medical services (costs for ambulance service, first aid, medical/physio/massage facilities and services) $102 0,2%

19 Hospitality Village / Catering (costs for management, set-up and operation of hospitality areas) $645 1,1%

20 Transportation (costs for vehicles, drivers, fuel, etc. to provide transportation service as per P&P) $1.725 2,9%

21 Security (costs for security at venues and any special measures needed for certain teams) $2.638 4,5%

22 Publications (costs of design, printing, etc.)

• Souvenir Programme $39 0,1%

• Information Bulletins $21 0,0%

• Ticket brochure $69 0,1%

• Posters $23 0,0%

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BUDGET

B EXPENDITURE USD USD / 000´s

• Manuals $29 0,0%

• Other print material $135 0,2%

23 Advertising & promotion

• Creation & Registration of Logo & Mascot $20 0,0%

• Advertising & PR campaign $1.599 2,7%

• Venue banners (cost for venue decoration and sponsor recognition, etc.) $659 1,1%

• City banners (costs for decoration in the city) $18 0,0%

• Community & Volunteer programmes $52 0,1%

• Ticket operations (costs for ticketing management) $125 0,2%

24 Administration & Finance (OC operating costs including)

• OC salaries & other benefits $5.221 8,8%

• Office equipment & supplies $4.201 7,1%

• Postage & courier $110 0,2%

• Phone, fax, mobile phone costs $101 0,2%

• Network maintenance $110 0,2%

• Reporting to FINA $100 0,2%

• Legal costs – 0,0%

25 Customs (any costs incurred for import of any equipment) $29 0,0%

26 Accommodation & flights (costs as per P&P requirements based on negotiated local rates)

26.1 Bureau & Committees hotel and meals $1.305 2,2%

26.2 Officials hotel and meals $710 1,2%

26.3 Athletes hotels and meals $5.500 9,3%

26.4 Athletes flights $3.500

27 Doping control (costs for materials, conducting tests, courier services and laboratory analysis) $241 0,4%

28 Medals & Diplomas (costs for design and manufacture) $200 0,3%

29 Additional Offer to FINA (OC’s offer, if applicable, as to be defined in the HCA) $2.000 3,4%

30 Miscellaneous

• Accreditation system (costs for operating and implementing the system) $155 0,3%

• Language services (costs for translators for meetings, preparation of documents, media services, etc.) $50 0,1%

• Volunteer Programme (costs for recruitment and management of volunteers) $500 0,8%

31 Contingency (amount to cover any unforeseen or higher than anticipated costs arising during the organisation) $1.850 3,1%

32 Deposit to FINA (as per HCA) $2.000 3,4%

$59.172 93%

Guadalajara – MexicoCandidate city

FINA World Championships 2015/2017

Documents

Right place. Right time