Rite Aid/Bi-Mart & the Rest of 9th ST

Bryan BartonChris Bell

Anne HatlenRichard Schafer

922 Nw Circle Boulevard (541) 753-2226

• Started in 1962 in Scranton, Pennsylvania and now has over 3,400 stores employing over 72,000 people

• Is one of the nation’s leading drugstore chains reporting 16.5 billion dollars in total sales as the end of 2004

• MISSION: To be a successful chain of friendly, neighborhood drugstores. Our knowledgeable, caring associates work together to provide a superior pharmacy experience, and offer everyday products and services that help our valued customers lead healthier, happier lives.

Rite Aid SWOT Analysis

• Strengths– Send out weekly

mailer to promote specials

– Large store with huge variety of products

– Popular pharmacy– Well known

corporation that is located around the country.

• Weaknesses– Destination location– In a fairly old complex

with stores not attracting a lot of attention or customers.

Rite Aid SWOT Analysis cont.

• Opportunities– More advertising and

promotional deals to draw in customer base.

– They have a small coffee drive thru and ATM… actually have a full business would be good… there are no banks close off of 9th.

• Threats– Fred Meyer– K-Mart– Many other local

retailers

Bi-Mart2045 N. 9th St. (541) 752-7156

• Started in 1955 and it 100% employee owned.• Is a membership store with over 1 million

members/families. • Their goal is to give their customers “deep discounts” • Located throughout the NW employing around 3,000

people• They focus their products on

sporting goods, automotive, hardware, health & beauty, photo, toys, clothing/shoes, beer/food/wine, and a full service pharmacy. 

• Was founded by a group who wanted to provide the “average working person” with better values. Because of the Fair Trade laws in place stating that merchandise had to be sold at or above the manufacturer’s suggested retail price. 

• As a result, the made it a membership store which didn’t break any laws. And now that the Fair Trade laws no longer determine price laws they keep the membership out of tradition.

• $5 lifetime membership available to anyone.

• Have business partners around the state where you can save money when you show your card.

Bi-Mart SWOT Analysis

• Strengths– Loyal customer base.

Mainly local families in the area.

– “Meet or beat” as a store policy.

– Huge stores with a lot of merchandise at a lower cost.

– Pharmacy is very popular bringing more people into the store.

• Weaknesses– “Membership Card” if

you do not have one, leaves you with no desire to go and get one…. Or you use a friends

– Shorter hours on the weekends which is ideal family shopping time.

Bi-Mart SWOT Analysis cont.• Opportunities

– More local advertising– Go onto campus and

maybe give-away memberships

– Advertise beer prices which can beat other local competitors.

– Sell some of their parking lot for a coffee shop or bank… to bring more customers and save money on unused parking lot.

• Threats– K-Mart, Fred Meyers, Bi-

Mart in Philomath– Costco in Albany (they

claimed not an issue)

– Out of towners who don’t know what Bi-Mart is.

Yeah!!! I’m Jerry, come in and get your damb car fixed

fool.

General Info:

– Manager: Jerry, 5Manager: Jerry, 5thth year w/ year w/ CompanyCompany

– Busiest Hours: lunch time 11-1pm & Busiest Hours: lunch time 11-1pm & the after work crowd 5-6pm.the after work crowd 5-6pm.

– They do most of their advertising They do most of their advertising on T.V., Radio, and guy standing on T.V., Radio, and guy standing out on 9out on 9thth street. street.

– Most Jiffy Lubes take over other Most Jiffy Lubes take over other businesses like Q-Lube formally businesses like Q-Lube formally known as Quick Lube.known as Quick Lube.

– Tuesdays $19.99 oil change + $10 Tuesdays $19.99 oil change + $10 off coupon, lets us have oil change off coupon, lets us have oil change for $9.99.for $9.99.

– Students with OSU ID get $5 off.Students with OSU ID get $5 off.

Jerry on Right

SWOT Analysis• Strengths:Strengths:

– They claim to have They claim to have more procedures (it more procedures (it seems like they are the seems like they are the same as any other). same as any other). http://www.jiffylube.com

– Lower Bay’s (lets them Lower Bay’s (lets them have more organization have more organization under the car).under the car).

– Jerry Says they have Jerry Says they have great customer service.great customer service.

– 3 in Corvallis, 1 in 3 in Corvallis, 1 in Albany.Albany.

– They are stealing cars They are stealing cars from dealerships from dealerships because of price.because of price.

• WeaknessesWeaknesses::– Some of their sales Some of their sales

staff are staff are inexperience inexperience because they don’t because they don’t care about their job care about their job and live life and live life paycheck-to-paycheck-to-paycheck.paycheck.

– Hiring and Training Hiring and Training (they could do a (they could do a better job at better job at motivating their motivating their employees).employees).

UHH…Your PCV Valve needs changing

(HAHAHA) $$

SWOT Analysis

• Opportunities:Opportunities:– The market is The market is

growing for people growing for people wanting to save wanting to save time. It takes time to time. It takes time to change your oil Why change your oil Why not let someone do it not let someone do it for you.for you.

– Cheap, fast, friendly Cheap, fast, friendly environment.environment.

– They could advertise They could advertise in Barometer, in Barometer, Student Discount Student Discount could bring in more could bring in more business.business.

• Threats:Threats:– No competitive No competitive

threats in the area. threats in the area. (4 Jiffy Lubes within (4 Jiffy Lubes within 10 miles of 97330).10 miles of 97330).

– On average business On average business is increasing 6 is increasing 6 cars/day.cars/day.

General Info:

– Manager: Todd Powell 16th year w/ company.– Busiest Hours: 3-7pm | Days: Sat & Mon | Months:

May – Aug. – Established in location since 1986.– Rates: Band New:1.9% for special

financing/perfect credit, Used: 4.75 – 30% based on the individual.

– Todd said that there were only one UH in the state of Oregon. http://www.uhonda.com

– Advertise on Radio, in Newspapers, some T.V., Direct Mail, Word of mouth is their best form of Advertising.

SWOT Analysis:

• Strengths:– Location on 9th street

= Great traffic visibility.

– They sell Asian Imports.

– Honda is the #1 car registered in Benton County.

– With increase in Gas Prices Honda’s are one of the most efficient family cars.

– Sales Crew (one guy sold 22 cars just last month).

• Weaknesses:– A couple lots in the

area stock twice as many used cars (100 as apposed to 65). e.g. John & Phil’s

– Profits are thinner on New Cars.

– Lot Space, if they had more space they could sell more.

SWOT Analysis:

• Opportunities:– New Truck:

Ridgeline they’ve never had a truck before.

– Trying to expand the used cars on the lot (profits run thinner on new cars).

– Increasing the sales force to increase sales.

– Advertising in Barometer.

• Threats:– KBB.COM (people not

realizing their true price potential).

– Online Buying Services.

– Other manufacturers building better products.

– It’s a Buyers Market.

2108 NW 9th St, Corvallis, 97330 - (541) 752-9050

General Info.• Been on 9th Street for five years• Spring/Summer are busiest times of year• Weekends are busy all day, weekdays

busiest between 4:30pm-6:30pm• See about 200-250 people on weekends• See about 150-200 people on weekdays• Main corporate office in Tennessee• 3,500 stores nationwide

SWOT AnalysisStrengths• Location- 9th street is busy• Name- Well known, people

know what they get• “Best prices in auto parts”

motto• Warranties- Equal to or

better than competition• Website- Can find parts for

different vehicles

                            

     

SWOT AnalysisWeaknesses• Customer Service-

Not enough people working

• Hard to find items- several people needed help

• Cluttered- There are signs but they are small and full of items

SWOT AnalysisOpportunities• Expansion?- Didn’t

get a chance to ask• Bigger store- May

result in less clutter• Offer student/faculty

specials- A way to attract a growing population

SWOT Analysis

Threats• Beggs Tire and

Wheel

• Corvallis Hanson Tire Factory

• Weather- Not very many, if any, snow days in Corvallis

           

2119 NW 9th St, Corvallis, 97330 - (541) 752-3413 2119 NW 9th St, Corvallis, 97330 - (541) 752-3413

General Info.• Been in this location for over 30 years

• Busiest times of the day are lunch time and when people get off work (around 5:30pm)

• Busiest times of the year are winter months (studs for tires)

• Well known for quality service and products

SWOT AnalysisStrengths• Location- 9th street is

one of the busiest streets in Corvallis. It is also right by Highway 99

• Name- Well-known for good service and quality

• Comparable prices for tires

            

               

SWOT AnalysisWeaknesses• Cannibalization- There

are more than one Les Schwab stores in Corvallis

• Wheel Prices- Prices on wheels tend to be a little high

• Front Desk- More people so customers don’t have to wait

SWOT Analysis

Opportunities• Expansion- Always

looking to expand• Students- Offer a

discount to students to attract more of its growing population

SWOT AnalysisThreats• Nappa- In Corvallis,

Philomath, and Albany

• Limited decision making because they are corporate

• Economy

Taco Bell

• Nations Leading quick service Mexican Restaurant

• 6500 restaurants in the US

• #2 Store In Oregon

• Busiest Hours 11:00-2:30 & 4:00-9:00

• Located in Corvallis 18 years

• Sales of $1.6 billion in company sales and $3.8 billion in franchise sales

SWOTStrengths

• Located on 9th St.• Near other Fast

Foods• Demographics –

people who want an alternative to a burger

• Well Known Brand – Corporate Advertising

Weaknesses• Staffing – long waits!• Franchise – no local

control, can’t spend money on local advertising

SWOTOpportunities

• Local Advertising

Threats• NONE – Taco Bell

“Destroys” Others (According to manager)

• Taco Time – barely• Immokalee Workers

(settled)

• Founded In 1964 (R.B. Raffel Brothers)

• Roast Beef Sandwich Franchise

• 3400 Restaurants Worldwide

• Busiest Hours 11:00-2:30 & 4:00-9:00

• One Corvallis Location

SWOTStrengths

• Located on 9th St.• Near other Fast

Foods• Demographics –

people who want an alternative to a burger

• Service

Weaknesses• High Prices• Further up 9th

SWOT Opportunities

• Local Advertising• Student Discounts

Threats• Cheaper Fast Foods• Taco Bell (non

burger fast food alternative)

A few of the other stores we didn’t have time to cover…

• Togo’s• US Nails• Subway• Coldstone• Mr. Formal• Darrels Restaurant• China Blue• Wendy’s

• Izzy’s• Gramma Damas

Donuts• The Flower Mill• US Bank• Highland Bowling

Alley• Adult Shop

References

• www.riteaid.com

• http://216.116.32.113/index.aspx BiMart

• www.tacobell.com

• www.arbys.com

• http://images.google.com/images?q=beer+advertisements&hl=en