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RIGHT TIME.RIGHT AUDIENCE.
RIGHT MEDIAØ
2017MEDIA KIT
The Trades Publishing Company • 20 Our Way Drive • Crossville, TN 38555
P: 931.484.8819 F: 931.484.8825
www.GolfCourseTrades.com
Mailed to the Superintendent of Every Golf Course in America....Every Month!
Golf Course Trades " Magazine
The Golf Course Trades Magazine
About us
The Golf Course Trades, established in 1990, is one of the longest-surviving Business-to-Business magazines in the golf course industry. A super-tabloid buyer’s guide, the publication is specifically focused on the golf course superintendent and delivered to superintendents at Every Golf Course in America, Every Month. Our unique value proposition is that Golf Course Trades is the “People Magazine” of the industry. We provide superintendents with current news about their peers, social media, Superintendent Profiles and Company Spotlights, as well as informative reviews and articles about the latest products and services on the market.
The Golf Course Trades offers advertisers various means to make an impact including display advertising, a categorized vendor directory, press release placement, and extensive product reviews. In addition, our social media marketing and web site ranking carries your message to busy golf course superintendents, many of whom rely on receiving news on their mobile devices. GolfCourseTrades.com is an extension of the magazine with digital copy of the publication, plus a complete supplier guide for everyday use by professionals at their desks, on the course or anywhere on-the-go. The Golf Course Trades currently mails to 16,522, which includes every golf course in the United States.
The Golf Course Trades’ appeal to our readers is evidenced by the comments we receive. Whether online or by phone, our readers and advertisers tell us they value The Trades’ difference. The principle reason for these positive accolades is our content. Our professionally written articles are always relevant, always well done. We carefully research our audience to ascertain their interests so that we can be of real service. Here are our most popular departments:
People & Places – Who’s Who & Where in the Industry
Superintendent Profiles – Up Close & Personal
Company Spotlights – Know Your Vendor
Product and Equipment Reviews – Introducing Buyers and Sellers
Trades TeamPublisher James T. “Tim” WilsonManaging Editor Sharon Scott Marketing & Sales Associates(931) 484-8819 Marla Carroll, [email protected] Zac Ribblett [email protected] Director Ken RowlandDigital Enterprise Carrie Vandever
The Golf Course Trades is published by The Trades Publishing Company, Inc., located in Crossville, Tennessee.
SPOTLIGHT
TRADESgolf coursethe
the golf superintendent’s monthly buying guideDelivered Monthly to the Superintendent of Every Golf Course in America
Vol 29, No. 10 - Oct 1, 2016www.golfcoursetrades.com
Destination KohlerWhistling Straits Golf Course
Netex Netting, Inc.Where Net Making is both Art and Science
Working class Sheboygan, Wisconsin, about an hour or so north of Milwaukee, is a real shot-and-a-beer kind of town. However the blue collar city of some 50,000 souls is also home to one of the most unique and alluring vacation resorts in the country: Destination Kohler.
Fannin Tree FarmTaking Care of Trees for Nearly Forty Years
Nufarm Americas, Inc.Helping the World to Grow a Better Tomorrow
Interview with Chris TritabaughPrepping Hazeltine National for the Ryder Cup
Image courtesy of Kohler Co.
KURT RICHMONDProfile:
The Eaglets have Landed
First Green Merges Golf with STEM Learning
Old Town ClubLegacy Course
SPOTLIGHT• Markers, Inc.
Photocourtesy of
Dave Phipps, GCSAA
Northwest Regional Rep.
TRADESgolf coursethe
the golf superintendent’s monthly buying guideDelivered Monthly to the Superintendent of Every Golf Course in America
Vol 29, No. 5 - May 1, 2016www.golfcoursetrades.com
30 years of industry specific content
12x a year
Covering all sides of the Golf Course Superintendent Industry
Golf Course Trades " DistributionMailed to the Superintendent of Every Golf Course in America....Every Month!
If your market is America’s golf
course superintendents, Golf
Course Trades offers the most
highly targeted publication in the
industry. Golf Course Trades’
specialty is providing manufacturers,
suppliers, and distributors of golf
course products with the lowest cost
advertising available in the industry.
There is no other publication in this
niche to reach such extensive and
targeted market and. furthermore, at
the lowest possible cost.
Current Postage Certified Distribution
Online & Print
Having produced Golf Course Trades for more than 25 years has provided us with unparalleled experience in knowing how to utilize print and online media to promote our clients. Golf Course Trades is active on the four major social media platforms: Facebook, Twitter, Linkedin and Google+ through which we continuously socialize industry news. The philosophy behind our active online marketing is to drive more business to advertisers. Please ‘follow,’ ‘friend,’ ‘like’ and join us on all social platforms for the full experience that Golf Course Trades offers.
Our advertisers throughout the years have found that The Golf Course Trades works. We have maintained a loyal base of advertisers over the years, many of whom have been with us since the first issue! Why? Because they get results.
“The Golf Course Trades publication is an essential tool for many ‘in the know’ superintendents. It is full of great information about new equipment and services, not to mention its outstanding sources for used and rebuilt machinery!”
Joel S. Blaker, CGCS, Director of Agronomy Tahoe Mountain Club
Our Advertisers - You Need to Be Here!
PS Form 3607R available upon request
Verified U.S. Golf Course Superintendents .................... 14,185
Suppliers and Manufacturers of Golf Products .......................... 1,684
Golf Course Management Companies ................................. 226
Total monthly ...................... 16,522
Mailed to the Superintendent of Every Golf Course in America....Every Month!
Golf Course Trades " Display Rates
FULL
10.625” Wx
14.5” H
HALFVertical
5” W x
14.0625” H
HALFHorizontal
10.16” Wx
6.9375” H
Quarter
5” W x
6.9375” H
Ad Ad Size 12X 6X 1X1/4........... 5” x 6.9375” ................................... $890 ...... $1,030 .....$1,1351/2........... 10.16” x 6.9375”/5”x14.0625” ..... $1,285 ...... $1,360 .....$1,470Full .......... 10.625” x 14.5” ........................... $1,890 ...... $1,960 .....$2,380
Upgrade available for glossy pages. Limited space available! 1/4 page = $260; 1/2 page = $310; Full Page = $410
Special Positioning All MagazinesBack cover (6x) ......................................................................$2,765Centerfold ............................................................. 2x Full page rateInside Front/Inside Back ................................ Rate sheet + 20%All other special positioning .................................Rate sheet + 15%
Rates are subject to change.Call and learn about our corporate rate and how it can save you even more!
All display rates listed are PER MONTH
Ask about the bonuses for a 6x commitment or more.
Four Color
1 Block
1 + 1 = 2 Blocks
Ad Type ................Ad Size ......................... 1X
1 Block ......................4.75” x 1.6875” .............. $155
2 Block Horz. ............9.75” x 1.6875” .............. $310
2 Block Vert. .............4.75” x 3.625” ................ $310
3 Block ......................4.75” x 5.5625” .............. $465
Golf Course Trades " TradesPlace Mini Displays
TradesPlace Mini Displays are here to keep your name, products and services in-front of Golf Course Superintendents without burdening your budgets.
Golf Course Trades
Superintendent
GCSAA
$-
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
2 page 1 page 1/2 page 1/4 page
$12.27 $12.27
$18.28$25.66
$42.86
$53.84 $60.46
$69.21
$42.97
$46.42
$74.56
$103.17
Price
per
squa
re In
ch
Display ad size
12x Price ComparionsGolf Course Trades vs. Competition
Golf CourseTrades
Superintendent
GCSAA
$-
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
2 page1 page
1/2 page1/4 page
$12.72$12.72 $19.34
$28.83
$45.37 $57.00 $64.01
$73.26 $45.48
$49.15
$79.03
$109.03
Price
per
squa
re in
ch
Display ad size
6x Price ComparionsGolf Course Trades vs. Competition
Data source: Superintendent pricing based upon published 2014 media planner. GCSAA pricing as per 2014 media kit.
Mailed to the Superintendent of Every Golf Course in America....Every Month!
Golf Course Trades " Mechanical Specifications
Publication Size: Super Tabloid (10.625”W x14.5”H - trim size)Ad Sizes: • Quarter = 5”W x 6.9375”H • Half Horizontal = 10.16”W x 6.9375”H • Half Vertical = 5”W x 14.0625”H • Full = 10.625”W x14.5”H Live area: 10.16”W x 14.0625”H (Margins: top 0.2813”, bottom 0.1562”, inside 0.165”, outside 0.3”) Bleed: 11.125”W x 15”H (Full page only) (Margins: 0.25” top, bottom, inside, outside)
Paper: Glossy wrap with bright white non-coated interiorResolution: 300 dpi minimumPrinting Process: Web Offset Heat PrintingFonts: Postscript Level 1 and True Type - PC ONLY (convert to outlines for best results when possible)
Labels: Please label your files with your company name
Digital Files: PDF - (job options file is available upon request) EPS or AI - Adobe Illustrator (convert fonts to outlines) INDD - Adobe Indesign (with images as separate files) TIF or PSD - Adobe Photoshop (layers intact when possible) JPG - (with little to no compression) Media CD-R finalized and CD-RW
Submission Options Email to: [email protected] to: The Trades Publishing Co.
20 Our Way Drive Crossville, TN 38555
The Trades gives you more visual recognition for your marketing dollar.
This gray box is the actual size of a competitor’s quarter page ad.
Compared and see the differences yourself.
0
5
10
15
20
25
30
35 THE TRADES
* Other comparable industry publications
* Prices based on published lists for closest comparable quarter page ad sizes.
Square inch of ad space per $1,000
This green area is the ACTUAL SIZE of a The Golf Course Trades QUARTER PAGE AD.
January ................ Due Nov 1February ...............Due Dec 1March .................... Due Jan 1April ......................Due Feb 1May ...................... Due Mar 1June .......................Due Apr 1
July .......................Due May 1August .................. Due Jun 1September ............. Due Jul 1October ................ Due Aug 1November ............Due Sept 1December ............. Due Oct 1
Material deadlines
Mailed to the Superintendent of Every Golf Course in America....Every Month!
Golf Course Trades " Direct Targeting
DIRECT MAIL Alternative without all
the Costs!!
Reasons why Inserts beat direct mail:
1 Save up to 75% by having your brochure inside of publications.
2 Direct mail postage alone can cost over twice as much as your printed brochure costs!
3 Eliminates all your costs of buying direct mail names/lists.
4 Avoids labor costs (in house or outside sources), in both prep & mailing of your direct mail run.
5 Outserts are not lost in junk mail at the post office and always reaches the right buying person.
Outserts are available on either a national or regional basis.
Simple: You supply your own brochure, we do the rest and you reap the savings. Request a targeted proposal that will fit your exact needs & budgets.
Your company’s preprinted materials can be included as outserts along with the Golf Course Trades to allow you to reach golf course superintendents for far less than the cost of mailing them yourself. Your materials will be placed in a polybag ontop of the magazine, giving them greater impact. Plus, being associated with a highly respected, nationwide publication adds to your credibility.
16,500 copies/month ......................................................... $3,740
You supply us:
Copies of your
preprinted materials or
contact us for a quote
design and printing.
Specifications:
Length: Minimum 6.25” Maximum 9.5” (The length of the piece is determined
by measuring parallel to the final fold edge.)
Width: Minimum 4.375” Maximum7.5” (The width of the piece is measured
perpendicular to the final fold edge.)
Thickness: Minimum .007” Maximum .125”
Weight: No greater than 1 oz.
Note: A sample mockup or actual copy of the Insert MUST be sent to ensure proper
sizes.
Insert your material into The Golf Course Trades
Farm Science Review
This is the perfect time to come out and visit us at the 2013 mock-
up
(RLP) Parson’s Equipment
7155 State Rt. 142 PO Box 28, West Jefferson, OH 43162
800-456-6937 • Email: [email protected]
www.bomfordcenter.com • www.facebook.com/rlpmowers
REAR MOUNT BOOM WITH MID
MOUNT POSITION!
DETACHES IN 15 MINUTES SO YOU CAN USE YOUR TRACTOR FOR OTHER APPLICATIONS!
OPTIMUM OPERATOR VISIBILITY!
HEAD MOVES FORWARD 6FT & BACKWARDS 3FT AS TRACTOR STANDS STILL!
VERSATILITY, EFFICIENCY, & COST CONTAINMENT!!!
Parsons Equipment Introduces
(RLP) Parson’s Equipment
7155 State Rt. 142 PO Box 28, West Jefferson, OH 43162
800-456-6937 • Email: [email protected]
www.bomfordcenter.com • www.facebook.com/rlpmowers
“The evoluTion Program”
HOW IT WORKS: BUDGETS ARE TIGHT & YOU NEED TO DO AS MUCH WORK AS
YOU CAN WITH ONE TRACTOR! THIS IS OUR EXPERTISE
& ONLY FOCUS!REMOVE BOOM IN 15 MINUTES AND ATTACH THE ROADMASTER
WITH THE KNUCKLEHEAD TO REFURBISH YOUR ROADSIDES!
“Attachments for the BOOM”
STUMP GRINDER
DITCH CLEANER
PRO-SAW WEEDBRUSH EARTH DRILL
“The Golf Course Trades publication is an essential tool for many ‘in the know’ superintendents. It is full of great information about new equipment and services not to mention its outstanding sources for used and rebuilt machinery!”
Joel S. Blaker, CGCS, Director of Agronomy Tahoe Mountain Club
Mailed to the Superintendent of Every Golf Course in America....Every Month!
Golf Course Trades " CalendarMailed to the Superintendent of Every Golf Course in America....Every Month!
Editorial and Ads are the same due DATES!
Jan. 2017 Mowers due Nov. 1, 2016 Tennessee Turfgrass Show
Feb. 2017 Golf Industry Show (GIS) due Dec. 1, 2016
Mar. 2017 Chemicals, Fertilizers & Biologicals due Jan. 1, 2017 GIS Show Wrap-up
Apr. 2017 Irrigation & Drainage due Feb. 1, 2017
May 2017 Structures & Professionals due Mar. 1, 2017
June 2017 Pond & Lake Management due Apr. 1, 2017
July 2017 Fall Directory due May 1, 2017
Aug. 2017 Carts, Utility Vehicles & Garage due Jun. 1, 2017
Sept. 2017 Course Furnishings & Driving Range due Jul. 1, 2017 Florida Turf Show
Oct. 2017 Plants, Seed & Sod due Aug. 1, 2017
Nov. 2017 Equipment & Maintenance due Sept. 1, 2017 Carolina GCSA Conference
Dec. 2017 Spring Directory due Oct. 1, 2017
Ohio Turf Show
Mailed to the Superintendent of Every Golf Course in America....Every Month!
Golf Course Trades " Author Guidelines
Who is eligible?
All Golf professionals are encouraged to submit articles for publication in The Golf Course Trades.
Submissions will be reviewed by our editorial staff for content, relevance, and objectivity. Submitted editorial material should be exclusive to The Trades Publishing Company and will be considered that company’s property, unless other arrangements are made (contact [email protected] for further information).
Author Guidelines
1. The Trades Publishing Company, Inc. retains the right to accept or reject any editorial submission.
2. The Trades Publishing Company, Inc. retains the right to edit any editorial submission for grammatical and typographical errors.
3. Editorial submissions should be editorial, not advertorial. Articles should be objective and encourage techniques and trends rather than publicizing commercially available products and services. (It is understood that the author and/or the author’s company may be presented as Experts on the topic being discussed.)
4. Length of manuscripts may range from 500-1250 words. Articles should be provided electronically, via e-mail ([email protected]) in MS Word.
5. Submitted articles that require photography (i.e. - articles on design, renovation, or refurbishment) should have the photographs or digital images attached at time of submission. All digital images must be 300 dpi at actual size, and photographs should be 5” x 7” or larger, studio quality photos. There is a possibility a photo you submit with an article may appear on the front cover of the issue.
6. Individuals interested in submitting an article are encouraged to query the topic by emailing a brief description to [email protected]. Outlines are welcome, but preliminary manuscript drafts other than final are discouraged. All submitted editorial materials are considered the exclusive property of The Trades Publishing Company and should not be run in any other publication without written permission, whether in print or electronically.
7. Manuscripts must be received by the fifteenth of the month, two months preceding desired publication date to be considered for publication. Due to space limitations, publication of an article in a specifically requested month cannot be guaranteed, although best effort will be applied.
8. The Golf Course Trades generally publishes only original manuscripts that have not been published in other mediums. However, previously printed articles may be considered (write [email protected] for further enquiry).
9. If The Golf Course Trades editorial staff determines that a manuscript does not meet publication standards, the staff reserves the right to decline the manuscript and return it to author with suggestions for resubmission.
10. Authors should include their name, company name, business title, address, and telephone number with each submission. Please include a maximum three-sentence bio about the author and/or their company.
“ Thanks again for giving me the honor to have an article in your great magazine!”
Matt Shaffer, Merion Golf Club
CLIENTS WHEREAR
E MOSTCOMFORTABLETHEY
REACH
More and more of your prospective clients are relying on
mobile devices, PCs or tablets. With The Trades’ Digital
Enterprise, they enjoy curated, packaged content similar
to the print publication, but with digital benefits.
THE GOLF
COURSE
TRADES
ONLINE
MEDIA
MANY AREAS TO ADVERTISEThe Golf Course Trades Supplier Directory has been created specifically for superintendents to use when buying products or services. Enhancing your presence in the Supplier Directory ensures that your company’s brand and message are delivered directly to those that matter the most to your business.
Gold and Silver members
participate in our display
advertising with minimum
annual budget of $8400.
Call today to learn how
to become Gold or Silver
Members.
THE GOLF
COURSE
TRADES
ONLINE
MEDIA
Featured Companies $2500
Feature your company at the top of the Main Category Page. Ad includes a full-color company logo or graphic, a short description, expanded company profile page and up to 10 standard lisitngs.
JPG or GIF | 200-character description *Discount for multiples
The Golf Course Trades’ Online Supplier Directory: affordable, accessible, powerful! Your decision-maker uses a mobile device or tablet while powering through a busy day. Make your move, NOW!
• Choose a subhead/keyword that differentiates you from competitors.
• Your brand recognition grows 24/7 for 365 consecutive days.
• Get multiple subheads and extend your footprint.
SUPPLIER DIRECTORY
THAT WORKSFOR YOUPLANC
HO
OSE
A
Your Best Shot at
Reaching Golf Course
Superintendents
Where They Live!
All listing sold annually per heading.
THE GOLF
COURSE
TRADES
ONLINE
MEDIA
1st Place Platinum Placement $865
Reach the customers looking for your solutions! With First Place Plat-inum Placement your completed listing will appear in the top position within a single heading of your choosing.
JPG or GIF | City, State | Site Link | Phone | Fax *Discount for multiples
3rd Place Premium Placement $555
A Third Pace Premium Placement ensures your completed listing will appear as the third position within a single heading of your choice.
JPG or GIF | City, State | Site Link | Phone | Fax *Discount for multiples
Standard Web-Enabled Listing $250
The Standard Web-Enabled listing includes your full-color company logo, a corporate description, links to your website and e-mail address within a single heading of your choice.
JPG or GIF | City, State | Site Link | Phone | Fax *Discount for multiples
2nd Place Bronze Placement $680
A Second Place Bronze Placement ensures your completed listing will appear as the second position within a single heading of your choosing.
JPG or GIF | City, State | Site Link | Phone | Fax *Discount for multiples
All listings sold on an annual basis per heading. Sold position placements appear after display advertising listings and placements.
2-3 listings
10% off
4-5 listings
15% off
6-7 listings
20% off
8+ listings
25% off
THE GOLF
COURSE
TRADES
ONLINE
MEDIA
