Media StudiesAudience

Audience ExplainedAll media texts are made with an audience in mind, ie a group of

people who will receive it and make some sort of sense out of it. And

generally, but not always, the producers make some money out of

that audience. Therefore it is important to understand what

happens when an audience "meets" a media text.

Type of Audience

Is it Mass or Niche?

Why?

Gender

What gender is your product targeting?

Is it solely for males or females and why?

How will it target a particular gender?

Age

What is the age of your target audience?

Is it targeting a particular age range?

How does it target a particular age range?

Income Bracket/Status

Which income bracket is being targeted by your product and why?

Location

Is your target audience based in a particular

location?Where would your

advert appear?