Ride the Line

Graphic communication with TypographyGCOM 323

“ON YER BIKE”Philipp Condrau

CONTENT

3

CONTENT

4

THE SIGNAGE SYSTEM

5

THE SIGNAGE SYSTEM

B4

– G

IN D

IST

ILLE

RY

– 2

0m

B1

– B

LUE

S B

AR

– 7

5m

C2 – DRAKE CIRCUS – 250m

E1 – THE ORANGERY – 45 m

D3 – THE SHAKESPEARE – 20 m

B8 – AQUARIUM – 75m

U1 – R LEVINKSKY – 70m

H1 – SMEATON TOWER – 110 m

B8 – AQARIUM – 150m

Example: Barbican

Size – SIGNAGE TYPE

Size – GUIDING STRIPE

100

mm

50

mm

The signage is where you need it, on the road.

Identification Code for the locations.

The capital Letter for the zone.The number stands for the location itself. Each location in an area has a number.

Danger-Mark:Appears at spots where it is dangerous for Cyclists. It is recommended to get off the bike and walk.

6

CYCLE HIRE STATION

Maps

B4

B1

B9

B2

B5

B6

B8B7

B3

B10

B11

B12 B13

B14

B15

B16

BH

Cremyll Ferry

D

E

C

U

The HoeMount EdgcumbeDevonportUniversityCity Centre

The Barbican

CYCLE HIRE STATIONB1 BLUES BARB2 THREE CROWNSB3 PLYMOUTH ART CENTREB4 PLYMOUTH GIN DESTILLERYB5 KAYA GALLERYB6 BAR RAKUDAB7 FISH BARB8 PASTA BARB9 M WOOD ARTB10 ELIZABETHAN HOUSEB11 ATTIC CAFÉB12 BARBICAN THEATREB13 TOURIST INFORMATIONB14 NATIONAL MARINE AQUARIUMB15 CAWSAND FERRYB16 CASA MIA

Routes to the destinations

B8 – PASTA BAR

B11 – ATTIC CAFE

B16 – BAR RAKUDA

CYCLE RENT STATION

The Bicycle

7

CYCLE HIRE STATION

BARBICANMOUNT EDGCUMBEUNIVERSITYTHE HOECITY CENTREDEVONPORT

B1

– B

LUE

S B

AR

B7

– F

ISH

BA

RB

16 –

CA

SA

MIA

CYCLE RENT STATION

Routes to the destinations

Poster

TH

E S

TAT

ION

8

PRIMARY LOGO DESIGN

SKETCHES FOR THE LOGO

GRID FOR THE LOGO

9

PRIMARY LOGO DESIGN

CYCLING – BRISTOL

CYCLING – LIVERPOOL

CYCLING – MANCHESTER

CYCLING – LONDON

10

COLOUR SPECIFICATIONS

PANTONE Warm Red U

PANTONE 1797 U

PANTONE 675 U

PANTONE 286 U

PANTONE 583 U

PANTONE Black 7 U

PANTONE 157 U

PANTONE 184 U

PANTONE 262 U

PANTONE 289 U

PANTONE 7491 U

PANTONE 438 U

PANTONE 1235 U

PANTONE 1805 U

PANTONE 7446 U

PANTONE 290 U

PANTONE 3298 U

PANTONE 444 U

11

COLOUR SPECIFICATIONS

University

The Hoe

City Centre

Barbican

Mount Edgcumbe

Devonport

12

TYPEFACE: REPLICA

Replica Std Regular / Size: 24pt Leading: 28.8pt


THE QUICK BROWN FOX JUMPS OVER THE LAZA DOG.0123456789 !?^$%()–@><~/

the quick brown fox jumps over the laza dog.0123456789 !?^$%()–@><~/

13

THE TYPEFACE REPLICA IS USED IN THE SIGNAGE SYSTEM AND IN PROMOTIONAL ITEMS.

TYPEFACE: REPLICA



THE QUICK BROWN FOX JUMPS OVER THE LAZA DOG.0123456789 !?^$%()–@><~/

the quick brown fox jumps over the laza dog.0123456789 !?^$%()–@><~/

14

TYPEFACE: RIDE THE LINE

15

The RIDE THE LINE identity and typeface has been specially created for ‘Cycling – Plymouth’ by Philipp Condrau and reflects the idea of pretetermined paths and cycle maps specially aimed at those who wish to get to know all aspects of the city at a slow pace.

The typeface is made up of flowing lines creating interesting and intriguing shapes or ‘routes’ which sometimes overlap and sometimes join each other.The identity and typeface will feature on all aspects of Cycling Plymouth’s marketing material, as well as on the highway– posters, leaflets, the website and on products.

“Ride the Line”(Adapted from Johnny Cash’s “Walk the Line”)

TYPEFACE: RIDE THE LINE

16

THE MAPS

B4

B1

B9

B2

B5

B6

B8B7

B3

B10

B11

B12 B13

B14

B15

B16


BH

Cremyll Ferry

D

E

C

U


The Barbican

CYCLE HIRE STATIOND1 MOUNTWISED2 ROUTEWAYS CENTRED3 PARK & VIEWPOINTD4 YACHT HARBORD5 STONEHOUSE POOLD6 MARTIN BUSH GALLERYD7 VIEWPOINTD8 STONEHOUSE CREEKD9 HIGHER PARK LODGED10 HOTEL MOUNTBATTEND11 DAVENPORT PARKD12 GRANDBY ISLANDD13 THE ROYAL FLEETD14 SALVATION ARMYD15 PLYMOUTH MUSIC ZONE

D1D2

D3

D5

D8

D9

D6

D7

D4

D10

D11

D12

D13

D14 D15

BH

Cremyll Ferry

D

E

C

U

The HoeThe BarbicanMount EdgcumbeUniversityCity Centre

Devonport

CYCLE HIRE STATIONC1 CIVIC CENTREC2 THEATRE ROYALC3 RESTAURANTS & PUBSC4 CINEMAC5 OUTDOOR LEISUREC6 ARGOSC7 WH SMITHC8 MARKET HALLC9 VIBES MUSICC10 POSITANO ITALIAN RESTAURANTC11 ARMADAC12 DRAKE CIRCUS SHOPPING CENTREC13 CAFE ROUGEC14 PLYMOUTH INN HOTELC15 MARKET

The HoeThe BarbicanMount EdgcumbeDevonportUniversity

City Centre

BH

Cremyll Ferry

D

E

C

U

C2

C3

C4

C5

C6C7

C8

C9

C1

C10

C11

C12

C15 C14

C13

17

THE MAPS

CYCLE HIRE STATIONH1 THE PROMENADEH2 SMEATON’S TOWERH3 ROYAL CITADELH4 PARKH5 AVALON GUEST HOUSEH6 ACCOMODATIONS, HOTELSH7 THAI PALACE, RESTAURANTH8 PLYMOUTH MARINE LABORATORY

H9 BOND PEARCEH10 PLYMOUTH LIFEBOAT STATIONH11 THE WEST HOE RESTAURANTH12 THE WATERFRONTH13 TINSIDE POOLH14 VIEWPOINTSH15 WWII MEMORIAL

H6

H1

H7H8

H9

H1

H2H3

H4

H5

H10 H11

H12

H13

H14

H15

BH

Cremyll Ferry

The Hoe

The BarbicanMount EdgcumbeDevonportUniversityCity Centre

D

E

C

U

CYCLE HIRE STATIONE1 CREMYLL FERRYE2 CREMYLL SAILINGE3 MOUNT EDGCUMBE PUBE4 THE ORANGERY RESTAURANTE5 GRILL AND BEACHE6 BEACHE7 PICNIC AREAE8 VIEWPOINTE9 OUTDOOR TENNISE10 PICNIC AREA AND VIEWPOINTE11 VIEWPOINTE12 MILLBROOK LAKEE13 BEACHE14 VIEWPOINT AND BEACHE15 MOUNT EDGCUMBE HOUSE

E1

E2

E3

E4

E5

E6

E7

E8

E9

E12

E11

E13

E14

E10

E15

BH

Cremyll Ferry

D

E

C

U

The HoeThe Barbican

Mount Edgcumbe

DevonportUniversityCity Centre

CYCLE HIRE STATIONU1 SCOTT BUILDINGU2 ROLAND LEVINSKY BUILDINGU3 STUDENT UNIONU4 MAIN HALLU5 CITY MUSEUM & ART GALLERYU6 CITY LIBRARYU7 PORTLAND SQUAREU8 SHERWELL CENTREU9 I.V. THEATREU10 FITZROYU11 ROLLEU12 BRUNELU13 BABBAGEU14 REYNOLDS U15 SMEATONU16 UNIVERSITY LIBRARY

The HoeThe BarbicanMount EdgcumbeDevonportCity Centre

BH

Cremyll Ferry

D

E

C

U

University

U2

U1

U14

U14

U15

U13

U10

U11

U12

U3

U5U6

U4

U7U8

U9

18

THE MAPS

19

THE MAPS

20

THE POSTERS: BARBICAN

21

THE POSTERS: BARBICAN

22

THE POSTERS: UNIVERSITY

23

THE POSTERS: UNIVERSITY

24

THE POSTERS: THE HOE

25

THE POSTERS: THE HOE

26

THE POSTERS: CITY CENTRE

27

THE POSTERS: CITY CENTRE

28

THE POSTERS: DEVONPORT

29

THE POSTERS: DEVONPORT

30

THE POSTERS: MOUNT EDGCUMBE

31

THE POSTERS: MOUNT EDGCUMBE

32

FRONT OF THE LEAFLETSIntormations on the labled locations

THE LEAFLETS

The BarbicanWhether you are visiting Plymouth or if you live nearby, this is the place to discover eve-rything you ever wanted to know about the place from where Sir Francis Drake sailed, from where the Pilgrim Fathers departed to settle the New World.

B1 The Blues Bar

Enjoy regular live music in the Blues Bar with your favourite drink and a great atmosphere.

B4Plymouth Gin Destillery


B7Fish Bar

Lorepedictur re estiusda culpa nectempos.Opening Times: 9:00 – 18:00

B2 The Three Crowns

Lorepedictur re estiusda culpa nectempos exer-nate nihictur, solorib ustem. Eruptat entur? Asin-cie nihicil ma sita velit im ut laboremped quam.

B5 Kaya Gallery


B8 Pasta Bar

Lorepedictur re estiusda culpa nectempos exer-nate nihictur, solorib ustem. Eruptat entur.Opening Times: 10:00 – 17:00

B3 Plymouth Art Centre

Lorepedictur re estiusda culpa nectempos exer-nate nihictur, solorib ustem. Eruptat entur.

B6 Bar Rakuda


B9 M Wood Art

Lorepedictur re estiusda culpa.

B10B13

Elizabethan House

Tourist Information

Lorepedictur re estiusda culpa nectempos exernate nihictur, solorib ustem. Eruptat entur? Asincie nihicil ma sita velit im ut laboremped quam.Culpa nectempos exernate nihictur, solorib ustem.

B11

B14

Attic Café

National Marine Aquarium

Exernate nihictur, solorib ustem. Eruptat entur? Asincie nihicil ma sita velit im ut laboremped quam.

Lorepedictur re estiusda culpa nectempos exernate nihictur, solorib ustem. Eruptat entur? Asincie nihicil ma sita velit im ut laboremped quam.

B12

B15

B16 Barbican Theatre

Cawsand Ferry

Casa Mia

Exernate nihictur, solorib ustem. Eruptat entur!Lorepedictur re estiusda culpa nectempos exernate nihictur, solorib ustem. Eruptat entur.

Lorepedictur re estiusda culpa nectempos exernate nihictur, solorib ustem. Eruptat entur.

The HoeItiam reperun debisquist, tempor se sus, quis-tis cimporem aute natem quo blautaquam que mi, et labore excessim quat qui volliquatius nonsequaepel ipsam, serspedistia commoll orporer umquissitata natem a sitatur accus, sit et aut de prepedionsed utempor istibus ut vent quas etur, officias ab iur.

H1The Promenade


H4Park


H7Thai Palace


H2Smeaton’s Tower


H5Avalon guest house


H8Plymouth Marine Laboratory


H3 Royal Citadel


H6Accommodations, Hotels


H9Bond Pearce


H10Plymouth Lifeboat station


H11West Hoe Restaurant

Tinside Pool



H12The Waterfront

Viewpoints

WWII Memorial



H13

H14

H15

City CentreNeceaquo minctib usandam fuga. Sequos apid explaborem exerum lab is pro vel est re volore, tem ea sam venduciisin re dolut om-nihici consequ istruntis aliat hit quam re nati il maximpo restotam as dio. Minventem ipsa veriorum endent mosapistio maio odiscipit explaborum apelles atus, ut fugitio.

C1 Civic Centre


C4Cinema


C7WH Smith


C2 Theatre Royal


C5Outdoor LeisureEnjoy regular live music in the Blues Bar with your favourite drink and a great atmosphere.

C8Market Hall


C3 Restaurants and Pubs


C6Argos


C9Vibes Music


C10Positano


C11

C13

Armada

Cafe Rouge



C12

C14

C15 Drake Circus

Plymouth Inn Hotel

Market



Universityof PlymouthEl ius eaque dolorec erfere sitet pa si aut res maio. Ex est harumque que etur? Icto incia-tur as etur?Ucienimust ommolor iaeptaquid undi coriate velit, consed qui solentur reiur, conse que omnim fuga. Me cus cullab ilita audi inctume nducia auta voles eaquia dolestiae.

U1 Scott Building


U4Main Hall


U7Portland Square


U2Roland Levinksy Building


U5City Museum and ArtEnjoy regular live music in the Blues Bar with your favourite drink and a great atmosphere.

U8Sherwell Centre


U3 Student Union


U6City Library


U9I.V. Theatre


U10Fitzroy


U11

U13

Rolle

Babbage



U12

U14

U15 Brunel

Reynolds

Smeaton



DevonportArumqui odi omnienim aperum nectati aer-empo riostissi vel in natis imillorest pedicil ipsuntis pa duciatem iunt.Occulpa ribeatias aboruptament antiis quam ipitiam, sit ea cum imolo eos accum quatia voluptur adis archilliquis niaestisit eum.

D1 Mountwise


D4Yacht harbor


D7Viewpoint


D2 Routeways centre


D5 Stonehouse poolEnjoy regular live music in the Blues Bar with your favourite drink and a great atmosphere.

D8 Stonehouse creek


D3 Park and viewpoint


D6 Martin Bush Gallery


D9 Higher park lodge


D10Hotel Mountbatten


D11Davenport Park

The Royal fleet



D12Grandby island

Salvation Army

Plymouth music zone



D13

D14

D15

MountEdgcumbeNet, sim etusciento ma des doloris eos ius erit, temporrum ipsa aut lautam, aut even-dit quam, seque pa doluptiunt et ommolec atiorep ererum quundunt, ut as coriber rovita nisci consedi gendes destium quatiate sust, sust est, cor aut eosaperum namus enihill.

E1 Cremyll Ferry


E4 The Orangery


E7Picnic area


E2 Cremyll Sailing


E5 Grill and BeachEnjoy regular live music in the Blues Bar with your favourite drink and a great atmosphere.

E8 Viewpoint


E3 Plymouth Art Centre


E6 Beach


E9 Outdoor Tennis


E10Picnic area and viewpoint


E11

E13

Viewpoint

Beach



H12

E14

E15 Millbrook Lane

Viewpoint and Beach

Mount Edgcumbe House



33

BACK OF THE LEAFLETSThe maps of the zones

THE LEAFLETS

B4

B1

B9

B2

B5

B6

B8B7

B3

B10

B11

B12 B13

B14

B15

B16


BH

Cremyll Ferry

D

E

C

U


The Barbican

CYCLE HIRE STATIONH1 THE PROMENADEH2 SMEATON’S TOWERH3 ROYAL CITADELH4 PARKH5 AVALON GUEST HOUSEH6 ACCOMODATIONS, HOTELSH7 THAI PALACE, RESTAURANTH8 PLYMOUTH MARINE LABORATORY

H9 BOND PEARCEH10 PLYMOUTH LIFEBOAT STATIONH11 THE WEST HOE RESTAURANTH12 THE WATERFRONTH13 TINSIDE POOLH14 VIEWPOINTSH15 WWII MEMORIAL

H1

H7H8

H9

H1

H2H3

H4

H5

H6

H10 H11

H12

H13

H14

H15

BH

Cremyll Ferry

The Hoe

The BarbicanMount EdgcumbeDevonportUniversityCity Centre

D

E

C

U

CYCLE HIRE STATIONC1 CIVIC CENTREC2 THEATRE ROYALC3 RESTAURANTS & PUBSC4 CINEMAC5 OUTDOOR LEISUREC6 ARGOSC7 WH SMITHC8 MARKET HALLC9 VIBES MUSICC10 POSITANO ITALIAN RESTAURANTC11 ARMADAC12 DRAKE CIRCUS SHOPPING CENTREC13 CAFE ROUGEC14 PLYMOUTH INN HOTELC15 MARKET

C2

C3

C4

C5

C6C7

C8

C9

C1

C10

The HoeThe BarbicanMount EdgcumbeDevonportUniversity

City Centre

BH

Cremyll Ferry

D

E

C

U

C11

C12

C15 C14

C13

CYCLE HIRE STATIONU1 SCOTT BUILDINGU2 ROLAND LEVINSKY BUILDINGU3 STUDENT UNIONU4 MAIN HALLU5 CITY MUSEUM & ART GALLERYU6 CITY LIBRARYU7 PORTLAND SQUAREU8 SHERWELL CENTREU9 I.V. THEATREU10 FITZROYU11 ROLLEU12 BRUNELU13 BABBAGEU14 REYNOLDS U15 SMEATON

The HoeThe BarbicanMount EdgcumbeDevonportCity Centre

University

U2

U1

U14

U15

U13

U10

U11

U12

BH

Cremyll Ferry

D

E

C

UU3

U5U6

U4

U7U8

U9

CYCLE HIRE STATIOND1 MOUNTWISED2 ROUTEWAYS CENTRED3 PARK & VIEWPOINTD4 YACHT HARBORD5 STONEHOUSE POOLD6 MARTIN BUSH GALLERYD7 VIEWPOINTD8 STONEHOUSE CREEKD9 HIGHER PARK LODGED10 HOTEL MOUNTBATTEND11 DAVENPORT PARKD12 GRANDBY ISLANDD13 THE ROYAL FLEETD14 SALVATION ARMYD15 PLYMOUTH MUSIC ZONE

D1D2

D3

D5

D8

D9

D6

D7

D4

D10

D11

D12

D13

D14 D15

BH

Cremyll Ferry

D

E

C

U

The HoeThe BarbicanMount EdgcumbeUniversityCity Centre

Devonport

CYCLE HIRE STATIONE1 CREMYLL FERRYE2 CREMYLL SAILINGE3 MOUNT EDGCUMBE PUBE4 THE ORANGERY RESTAURANTE5 GRILL AND BEACHE6 BEACHE7 PICNIC AREAE8 VIEWPOINTE9 OUTDOOR TENNISE10 PICNIC AREA AND VIEPOINTE11 VIEWPOINTE12 MILLBROOK LAKEE13 BEACHE14 VIEWPOINT AND BEACHE15 MOUNT EDGCUMBE HOUSE

E1

E2

E3

E4

E5

E6

E7

E8

E9

E12

E11

E13

E14

E10

E15

BH

Cremyll Ferry

D

E

C

U

The HoeThe Barbican

Mount Edgcumbe

DevonportUniversityCity Centre

34

THE LEAFLETS

35

THE LEAFLETS

36

THE PRODUCTS

FRONT OF THE BOTTLE LABELSBottle label with the name of the zone and the locations

The bottle designs for the promotion of “Ride the Line” in shops . People get take off the label and use the map on the back.

STILLWATER

B1 The Blues Bar

B4 Plymouth Gin Destillery

B7Fish BarB2 The Three Crowns

B5 Kaya Gallery

B8 Pasta BarB3 Plymouth Art Centre

B6 Bar Rakuda

B9 M Wood Art

B10Elizabethan House

B13Tourist Information

B11B14

Attic Café

National Marine Aquarium

B12B15B16Barbican Theatre

Cawsand Ferry

Casa Mia

BLACKBERRYJIUCE

C1 Civic Centre

C4 Cinema

C7WH SmithC2 Theatre Royal

C5 Outdoor leisure

C8Market HallC3 Restaurants & Pubs

C6Argos

C9Vibes Music

C10Positano

C11C13

Armada

Cafe Rouge

C12C14C15Drake Circus

Plymouth Inn Hotel

Market

APPLEJUICE

E1 Cremyll Ferry

E4 The Orangery

E7Picnic AreaE2 Cremyll Sailing

E5 Grill and Beach

E8 ViewpointE3 Mount Edgcumbe Pub

E6 Beach

E9 Outdoor Tennis

E10 Picnic area and viewpoint

E11E13

Viewpoint

Beach

E12E14E15Millbrook Lake

Viewpoint and Beach

Mount Edgcumbe

ORANGEJUICE

U1 Scott Building

U4 Main Hall

U7Portland SquareU2 Roland Levinsky Building

U5City Muesum and Art

U8Sherwell CentreU3 Student Union

U6City Library

U9I.V. Theatre

U10Fitzroy

U11U13

Rolle

Babbage

U12U14U15Brunel

Reynolds

Smeaton

CRANBERRYJUICE

H1 The Promenade

H4 Park

H7Thai PalaceH2 Smeaton’s Tower

H5Avalon Guest House

H8Plymouth Marine LabH3 Royal Citadel

H6Accomodations, Hotels

H9Bond Pearce

H10Plymouth Lifeboat Station

H11H13

The West Hoe Restaurant

Tinside Pool

H12H14H15The Waterfront

Viewpoints

WWII Memorial

ICECOFFEE

D1 Mountwise

D4 Yacht Harbor

D7ViewpointD2 Routways Centre

D5 Stonehouse Pool

D8 Stonehouse CreekD3 Park & Viewpoint

D6 Martin Bush Gallery

D9 Higher Park Lodge

D10 Hotel Mountbatten

D11D13

Davenport Park

The Royal Fleet

D12D14D15Grandby Island

Salvation Army

Plymouth Music Zone

37

THE PRODUCTS

BACK OF THE BOTTLE LABELSThe maps of the zones

B4

B1

B9

B2

B5

B6

B8

B7

B3

B10

B11

B12

B13

B14

B15

B16

CYC

LE H

IRE

STA

TIO

N

The

Bar

bica

n

C2

C3

C4

C5

C6C7

C8

C9

C1

C10

C11

C12

C15 C14

C13

City Centre

CYCLE HIRE STATION

E1

E2

E3

E4

E5

E6

E7

E8

E9

E12

E11

E13

E14

E10

E15

Mou

nt E

dgcu

mbe

CYC

LE H

IRE

STA

TIO

N

U2

U1

U14

U14

U15

U13

U10

U11

U12

U3

U5U

6

U4

U7

U8

U9

Uni

vers

ity

of P

lym

outh

CYC

LE H

IRE

STA

TIO

N

H1

H7H8

H9

H1

H2H3

H4

H5

H10 H11

H12

H13

H14

H15

The Hoe

CYCLE HIRE STATION

D1

D2

D3

D5

D8

D9

D6

D7

D4

D10

D11

D12

D13

D14

D15

Dev

onpo

rt

CYC

LE H

IRE

STA

TIO

N

38

THE PRODUCTS

39

THE PRODUCTS

40

THE WEBSITE

BH

Cremyll Ferry

D

E

C

U

ABOUT RIDE THE LINESIGN UPCONTACT US

BH

Cremyll Ferry

D

E

C

U


UN

IVE

RS

ITY

HOME: Overview of the Zones

Roll over Zone (University)

On the side-navigation: About Ride the Line , Sign up and Contact us

41

THE WEBSITE


UN

IVE

RS

ITY


U2

U1

U14

U15

U13

U10

U11

U12

U3

U5U6

U4

U7U8

U9


UN

IVE

RS

ITY


U2

U1

U14

U15

U13

U10

U11

U12

U3

U5U6

U4

U7U8

U9

Nestiis ditat. Rum nonseque vendae opta doluptiantem suntiatus num que vollam quodicae quod ma nossed que cone pro modi blab inist, eos escilit au-dandi rae eiunt.

U1 SCOTT BUILDING

Klick on “University”–ZoneMap appears

Roll over locations:Provides Informations abotu

the locationyou’re rolling over

42

THE WEBSITE


Name:

Date of Birth:

Adress:

E-Mail adress:

Name:Date Issued:

43

THE WEBSITE


Tom Allen

14.05.1967

Holdsworthstreet 19

Plymouth

[email protected]

Name:

Date of Birth:

Adress:

E-Mail adress:

Name:Date Issued:

Click on the “Sign-up” button in the navigation.You can sign up for your Cycle Hire card where you can

put money on to hire a Bicycle.

Philipp Condrau

45

Title

46

Title

47

Title

Documents

Ride the Line