RICARDO PEREIRAC/o: Christaline Pereira

P.O. BOX : 17327Dubai - UAE

Tel : +971 50 6546143/ +971 55 6072941Email: rp09.chris09@gmail.com

EXECUTIVE SUMMARY

Operating at General management and Sales head levels for 33 years within the Hospitality Industry, with an excellent track record in enhancing business profitability by driving revenue strategies, ensuring implementation of good people management practices and utilizing technology to create market opportunities, combined with a strong focus on reducing operating costs.

A leader & team player with proven capabilities to manage organizational change and transform ideas and strategies into realistic, achievable plans and actions.

EMPLOYMENT HISTORYADMIRAL PLAZA Hotel & Pre-Opening of Gateway Hotel DubaiMay 2014 till February 2015Director of OperationsResponsible for the day to day operations of Admiral Plaza Hotel (142 rooms) and newly opened Gateway Hotel (188 rooms) by overseeing all Rooms and Food & Beverage Departments, striving to maximize revenues while ensuring customer satisfaction that met and exceeded the level of service standards established by the Hotel.

Essential Functions included:Communicated effectively and genuinely with guests, team members and other departments. Maintained a friendly and caring demeanor at all times in a fast pace environment. Maintained a professional image at all times that fell within the hotel and company guidelines for appearance and dress. Demonstrated team work. Dependable and productive. Responded quickly to guest requests in a friendly but professional manner. Consistently followed up to ensure guest satisfaction that met and exceeded service standards. Was able to find guest centric solutions. Communicated regularly with the General Manager to influence the strategy for the hotel in the short and the long term periods. Directed the activities of Front Office and Housekeeping Departments, by providing leadership and necessary motivation. Provided leadership and coordinated the activities of all

F&B departments. Acted as a liaison between departments. Developed, managed and implemented the departmental budgets. Analyzed and generated reports and communicated information to team members and appropriate departments. Protected and enhanced the value of all hotel assets through appropriate programs in maintenance, security, and housekeeping through the capital budgeting process. Achieved budgeted revenues, controlled costs (which includes labor, food, maintenance, etc.) and maximized profitability related to the facility operations. Controlled department checkbooks and ensured proper purchasing procedures were being followed. Ensured proper procedures for handling of financial transactions and credit control. Collaborated with other stakeholders regarding the upkeep, maintenance and all renovations of the property.

Accountable for approval of Website design, brochures, fact sheets & sales kits. Sending out sales contracts to corporate & Leisure markets. Assisted with revenue management through monitoring hotel and hotel competitive set to increase occupancy and revenue and maximize the daily rate of the hotel. Assisted General Manager in the development of the annual budget; reported variances against the budget; and tracked labor costs and related expenses. Ensured timely and accurate completion of all period-end financial statements and reports, and provided controls to ensure the proper handling and accounting for all hotel receipts. Controlled payroll and direct expenses in line with the budget and varying levels of business using corporate-wide technology and other systems. Participated and advised with recruiting, hiring, training and provided career development for all staff.

Provided leadership and feedback to hotel managers and conducted performance reviews to direct reports. Reviewed and approved Team member reviews, job transfers, disciplinary procedures, counseling sessions, and terminations. Conducted frequent inspections to guest rooms, public areas and outlets to ensure quality in all areas. Acted as contact and liaison to partners, vendors, clients, etc. as an active member of the Planning Committee. Resolved team member issues in a fair and positive manner. Responsible for all hotel operation in the absence of the GM and all other duties deemed necessary by the General Manager. Managed a total of 170 associates.

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EWA Mahadha Hotel, Buraimi, Oman (Pre-Opening) (Sister brand of Coral & Corp Hotels & managed by Hospitality Management Holdings)January 2013 to January 2014 Hotel ManagerHeaded the pre-opening Team in procurement, furnishing and setting up policies, procedures & standards. Accountable for Profit and Loss, Budgets, Marketing Plans, Training, Recruitment, Editorial, business/product development, website and day to day management of main business and for driving the business forward. Hotel consists of 53 Suites & strength of 48 associates.

ROYAL ASCOT & ASCOT Hotel Apartments, Dubai UAE 2010 - 2011Local group of hotels and serviced apartments consisting of 137 units, catering to International guests with a turnover of $ 7 million & strength 150 associates. General ManagerAccountable for Profit and Loss, Budgets, Marketing Plans, Training, Recruitment, Editorial, business/product development, website and day to day management of main business and for driving the business forward.

Accomplishments: Increased profitability of the business by 5% in a span of 6 months. Enhanced sales figures by hiring professional sales staff and conducting training. Reduced operational costs by monitoring expenses, including waste management &

implementing energy saving devices. Introduced strategies for achieving higher customer satisfaction

THE BARON Hotel Apartments, Dubai, UAE (Pre-Opening) 2008 - 2010 General Manager

Accountable for opening this new brand of furnished & serviced apartment unit, consisting of 64 units, negotiating the lease contract on behalf of investor, finalizing purchasing of all assets, sourcing suppliers, liaising with local authorities for obtaining required permissions and licenses. Recruitment of entire hotel team, Projected yearly budgets & drawing of marketing plans. Managed day to day operations with 75 associates with a turnover of $ 5 million per annum. Opening new food & beverage outlets & leasing of space to outside vendors. Accomplishments: Finalized a brand name & purchasing of rights Developed a strategy to migrate customers from the competition. Produced better sales volumes by introducing a process for integrating product

development more closely with sales/marketing. Increased revenue by 10% compared to forecasted budget in the first year. Succeeded in signing contracts with top corporate & Travel Trade companies. Succeeded in designing Hotel website, brochures and other marketing material

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Developed, communicated and enforced policies, priorities, procedures and administrative standards

Carlton Tower Hotel, Dubai, UAE2007-2008Director of Sales & Marketing

Arabian Courtyard & SPA Dubai, UAE2005-2007Director of Sales & Marketing Part of the Planet group of companies. Responsible for Sales and Marketing of all revenue generating units such as rooms, banqueting, conferencing, restaurants & catering. Headed the team of twelve associates with a turnover of $ 12 million.

Four Points by Sheraton Dubai, UAE2000-2005Deputy Director of Sales & Marketing

Part of the Worldwide Starwood Hotels & Resorts. Responsible for Sales and Marketing of all revenue generating units such as rooms, banqueting, conferencing, restaurants & catering. Co-headed a team of nine associates.

Previous hospitality experience includes : Heritage International Hotel Dubai, 1998-2000Renaissance Hotel Dubai, 1997-1998Ramada Hotel Dubai, 1990- 1997Oman Sheraton Hotel, Muscat-Sultanate of Oman. 1988-1990Al Gosaibi Hotel, Al Khobar-Saudi Arabia 1985-1987 & Oberoi Towers, Mumbai-India, 1982-1985

EDUCATIONAL QUALIFICATIONSB.Com -University of MumbaiH.S.C – Maharashtra BoardS.S.C – Maharashtra BoardKnowledge of major hotel operating software & MS office.

REFERENCES Available on request.

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